Gift card blog: case studies and tips
How other merchants sell more gift cards, what they learned running the program, and the operational detail nobody tells you until you hit it.
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The gift card metrics that actually matter
Most gift card programs report one number, cards sold, and it is the least useful one available. The seven metrics worth tracking instead, how to calculate each, and what a movement in one is telling you.
Read: The gift card metrics that actually matter
Switching gift card platforms without breaking balances
Outstanding gift cards are money you owe your customers, which makes migration the genuinely risky part of changing platforms. What has to move, what to ask your current provider, and how to sequence a cutover with no gap.
Read: Switching gift card platforms without breaking balances
How to use gift cards as omnichannel store credit
If you already run a gift card program, you already own the infrastructure for store credit. When to issue credit instead of a cash refund, why it has to work on every channel, and what it does to your books.
Read: How to use gift cards as omnichannel store credit
How to start a gift card program for your business
A practical step-by-step guide to launching a gift card program, choosing a platform, integrating with your POS and eCommerce, and going live.
Read: How to start a gift card program for your business
Be ready to maximize Christmas revenue with Wrapped gift cards
Get your gift card program ready for the holiday season with tips to maximize revenue.
Read: Be ready to maximize Christmas revenue with Wrapped gift cards
5 Best Gift Card Marketing Strategies
Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped.
Read: 5 Best Gift Card Marketing Strategies
Rockaway Records drives revenue and delights customers with a unified gift card experience
How Rockaway Records uses Wrapped to create a unified gift card experience across channels.
Read: Rockaway Records drives revenue and delights customers with a unified gift card experience
How Giving Away Gift Cards Locally Can Grow Your Revenue
Learn how distributing gift cards locally can be a powerful customer acquisition strategy.
Read: How Giving Away Gift Cards Locally Can Grow Your Revenue
Modern gift cards that match the premium golf experience at TPC Toronto
TPC Toronto elevates their gifting experience with modern digital and physical gift cards.
Read: Modern gift cards that match the premium golf experience at TPC Toronto
Nodo is using Wrapped to resolve gift card friction for customers and staff
How Nodo eliminated gift card friction and improved the customer experience with Wrapped.
Read: Nodo is using Wrapped to resolve gift card friction for customers and staff
Mr. Pickles enhances their customer experience with their digital gift card storefront
Mr. Pickles creates a premium digital gift card storefront that matches their brand.
Read: Mr. Pickles enhances their customer experience with their digital gift card storefront
The Big Easy Group Transforms Gifting with Wrapped
The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution.
Read: The Big Easy Group Transforms Gifting with Wrapped
Alpha60 is using Wrapped to deliver the gift card experience they always wanted
Alpha60 transforms their gift card program with a premium branded experience.
Read: Alpha60 is using Wrapped to deliver the gift card experience they always wanted
Four Pillars Gin upgrades their gift cards to align with their world class brand
Four Pillars Gin creates gift cards that match their world-class brand identity.
Read: Four Pillars Gin upgrades their gift cards to align with their world class brand
AS Colour transforms their gift card experience with Wrapped
AS Colour upgrades from basic vouchers to a modern omnichannel gift card program.
Read: AS Colour transforms their gift card experience with Wrapped
Gift cards become the top-selling online product for Au Bon Marche
How Au Bon Marche made gift cards their number one selling product online.
Read: Gift cards become the top-selling online product for Au Bon Marche
New: Gift Card Marketing Automation to increase basket size and promote products
Introducing marketing automation features to drive higher spend at redemption.
Read: New: Gift Card Marketing Automation to increase basket size and promote products
New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns
Launch promotional gift card campaigns that drive sales without cheapening your brand.
Read: New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns
'Tis the season: How brands should prepare for the holidays with gift cards
Prepare your gift card program for the holiday rush with these essential tips.
Read: 'Tis the season: How brands should prepare for the holidays with gift cards
Gift cards that work across Lightspeed X-Series and BigCommerce
How to sync gift cards between Lightspeed X-Series POS and BigCommerce.
Read: Gift cards that work across Lightspeed X-Series and BigCommerce
Gift cards that work across Lightspeed X-Series and WooCommerce
How to sync gift cards between Lightspeed X-Series POS and WooCommerce.
Read: Gift cards that work across Lightspeed X-Series and WooCommerce
Gift cards that work across Lightspeed X-Series and Shopify
How to sync gift cards between Lightspeed X-Series POS and Shopify.
Read: Gift cards that work across Lightspeed X-Series and Shopify
7 reasons to offer gift cards
Seven compelling reasons why every business should offer gift cards.
Read: 7 reasons to offer gift cards