Case studies
Gift card case studies
See how other operators run gift cards: what was going wrong, what the switch involved, and what it did for their revenue.
All case studies
Specialty retail, record store
Rockaway Records drives revenue and delights customers with a unified gift card experience
How Rockaway Records uses Wrapped to create a unified gift card experience across channels.
- Region:
- United States
- Stack:
- Lightspeed + Shopify
Read case study
Golf, pro shop, retail and dining
Modern gift cards that match the premium golf experience at TPC Toronto
TPC Toronto elevates their gifting experience with modern digital and physical gift cards.
- Region:
- Canada
- Stack:
- Multi-department
Read case study
Cafes and food, 9 locations
Nodo is using Wrapped to resolve gift card friction for customers and staff
How Nodo eliminated gift card friction and improved the customer experience with Wrapped.
- Region:
- Australia
- Stack:
- Lightspeed + Shopify + Bopple
Read case study
Bar and eatery
Mr. Pickles enhances their customer experience with their digital gift card storefront
Mr. Pickles creates a premium digital gift card storefront that matches their brand.
- Region:
- New Zealand
- Stack:
- Wrapped storefront
Read case study
Hospitality group
The Big Easy Group Transforms Gifting with Wrapped
The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution.
- Region:
- Adelaide, Australia
- Stack:
- Lightspeed
Read case study
Fashion retail, 8 stores
Alpha60 is using Wrapped to deliver the gift card experience they always wanted
Alpha60 transforms their gift card program with a premium branded experience.
- Region:
- Australia
- Stack:
- Lightspeed + Shopify + Klaviyo
Read case study
Distillery and cellar door
Four Pillars Gin upgrades their gift cards to align with their world class brand
Four Pillars Gin creates gift cards that match their world-class brand identity.
- Region:
- Australia
- Stack:
- Shopify Plus + Lightspeed Restaurant
Read case study
Apparel, 25 stores
AS Colour transforms their gift card experience with Wrapped
AS Colour upgrades from basic vouchers to a modern omnichannel gift card program.
- Region:
- Global
- Stack:
- BigCommerce + Lightspeed
Read case study
Lifestyle retail
Gift cards become the top-selling online product for Au Bon Marche
How Au Bon Marche made gift cards their number one selling product online.
- Region:
- Ghent, Belgium
- Stack:
- Lightspeed + WooCommerce
Read case study
What these programs have in common
Nearly every one of them started in the same place: a gift card that worked here and not there. Bought online, and the venue couldn't take it. Sold at the counter, and the website wouldn't accept it. Staff voiding balances and writing out new cards by hand because nothing could move value between two systems.
What changed afterwards is just as consistent. Fewer arguments at the counter. More gift cards sold, because staff stopped hedging and started recommending them. And one liability number for finance instead of one per channel. TPC Toronto put a single card across golf, retail and dining. Nodo saw redemption up 30% across nine sites. At Au Bon Marché, gift cards became the top-selling product online.
If any of this sounds like your business, the solutions pages cover how Wrapped is set up for each industry, and pricing is published in full.