Case studies
Gift card case studies
9 named customers — across retail, hospitality, golf, distilleries and cafes — on why they moved their gift card program to Wrapped and what changed afterwards. Every quote is attributed to a named person at the business.
All case studies
Specialty retail — record store
Rockaway Records drives revenue and delights customers with a unified gift card experience
How Rockaway Records uses Wrapped to create a unified gift card experience across channels.
- Region:
- United States
- Stack:
- Lightspeed + Shopify
Read case study
Golf — pro shop, retail and dining
Modern gift cards that match the premium golf experience at TPC Toronto
TPC Toronto elevates their gifting experience with modern digital and physical gift cards.
- Region:
- Canada
- Stack:
- Multi-department
Read case study
Cafes and food — 9 locations
Nodo is using Wrapped to resolve gift card friction for customers and staff
How Nodo eliminated gift card friction and improved the customer experience with Wrapped.
- Region:
- Australia
- Stack:
- Lightspeed + Shopify + Bopple
Read case study
Bar and eatery
Mr. Pickles enhances their customer experience with their digital gift card storefront
Mr. Pickles creates a premium digital gift card storefront that matches their brand.
- Region:
- New Zealand
- Stack:
- Wrapped storefront
Read case study
Hospitality group
The Big Easy Group Transforms Gifting with Wrapped
The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution.
- Region:
- Adelaide, Australia
- Stack:
- Lightspeed
Read case study
Fashion retail — 8 stores
Alpha60 is using Wrapped to deliver the gift card experience they always wanted
Alpha60 transforms their gift card program with a premium branded experience.
- Region:
- Australia
- Stack:
- Lightspeed + Shopify + Klaviyo
Read case study
Distillery and cellar door
Four Pillars Gin upgrades their gift cards to align with their world class brand
Four Pillars Gin creates gift cards that match their world-class brand identity.
- Region:
- Australia
- Stack:
- Shopify Plus + Lightspeed Restaurant
Read case study
Apparel — 25 stores
AS Colour transforms their gift card experience with Wrapped
AS Colour upgrades from basic vouchers to a modern omnichannel gift card program.
- Region:
- Global
- Stack:
- BigCommerce + Lightspeed
Read case study
Lifestyle retail
Gift cards become the top-selling online product for Au Bon Marche
How Au Bon Marche made gift cards their number one selling product online.
- Region:
- Ghent, Belgium
- Stack:
- Lightspeed + WooCommerce
Read case study
What these programs have in common
Almost every case study here starts from the same problem: a gift card that worked in one place and not another. A card bought online that the venue could not redeem. A card sold in-store that the website rejected. Staff voiding balances and reissuing cards by hand because there was no way to transfer value between systems.
The changes reported afterwards cluster just as tightly: fewer counter escalations, more gift card purchases once staff trusted the system enough to actively sell it, and finance teams finally getting one liability number instead of one per channel. TPC Toronto extended a single card across golf, retail and dining; Nodo reported redemption up 30% across nine sites; Au Bon Marché saw gift cards become their top-selling online product.
If your situation looks like one of these, the solutions pages go into how Wrapped is configured for each industry, and pricing is published in full.