The Christmas season is the busiest and most profitable time of year for retailers, restaurants, and hospitality venues. Shoppers are on the hunt for gifts that are both meaningful and convenient, and few options tick both boxes as perfectly as a gift card. But in today’s landscape, where customers expect a seamless experience across in-store and online channels, a traditional gift card program often falls short.
That’s where an omnichannel gift card solution with Wrapped can help.
With Wrapped, your business can capture more revenue during the holiday rush, extend the gifting experience into the new year, and use powerful marketing tools to grow average order value.
Capture sales everywhere your customers shop
During the holiday rush, consumers want flexibility. Some prefer to shop in-store for the tactile experience, while others choose the speed of online purchasing. Wrapped’s omnichannel gift card solution ensures your gift cards are available across all touchpoints - whether that’s at the register, on your website and through social media links.
Instead of limiting sales to one environment, you can meet your customers wherever they are, removing friction and maximizing holiday revenue.
Give the perfect gift - instantly
One of the biggest advantages at Christmas is the ability to sell digital gift cards instantly online. Last-minute shoppers (and there are always plenty!) can still give a thoughtful, branded gift in just a few clicks. With Wrapped, you can integrate directly with leading eCommerce platforms, making it easy for customers to purchase gift cards from your online store, have them delivered instantly or scheduled for the perfect time, and add a personalized message or design. The result is a gift that feels intentional and festive - even if it’s bought on Christmas morning.
Drive sales and loyalty into the New Year
Wrapped gift cards don’t just boost December revenue - they bring customers back in January and beyond. With redemption supported across all sales channels, recipients can spend their gift cards wherever they prefer, whether that’s in your store, at your venue, or online. This flexibility increases customer satisfaction and gives your business repeat visits and upsell opportunities.
Better yet, most customers spend more than the value of their card, increasing your average transaction size and overall profitability.
Increase AOV with promotions and corporate gifting
Gift cards don’t just sell themselves - with intentional marketing automations they can be a powerful driver of larger transactions and bulk sales during the Christmas period. With Wrapped, you can:
- Run seasonal promotions: Offer bonus gift cards on higher-value orders to increase average order value and drive spend (e.g. For any order of $100 or more, receive a $10 bonus).
- Offer bonus credit: Incentivize higher value gift card purchases by offering bonus credit (e.g. Purchase a gift card for $100 or more, we’ll add 20% bonus credit)
- Sell or issue gift cards in bulk: Easily generate and manage bulk orders, perfect for businesses purchasing gift cards as corporate gifts, staff rewards, or client recognition during the holiday season.
This makes Wrapped a revenue driver at both the consumer and corporate level.
The Takeaway
This Christmas, gift cards will once again be a top choice for shoppers. But to unlock their true revenue potential, businesses need to go beyond the basics. Wrapped’s omnichannel gift card solution ensures your program is accessible, convenient, and engaging across every customer touchpoint.
More than just a code or a card, a Wrapped gift card is an invitation to experience your brand. With a consistent look, feel, and functionality across channels, Wrapped helps you deliver a polished, memorable gifting experience that drives revenue long after the holidays.