Everything you need to create and manage omnichannel gift cards

Design a modern digital gift card program that works online and in-person with ease. Integrate with physical cards, send automated gift card emails and offer a premium gifting experience.

One platform to manage all credit

Gift card email personalisation Gift card email personalisation

Offer cash-value gift cards

Sell beautifully branded digital gift cards your customers can load online and in-store, send instantly, or schedule sending for later and personalize with a message.
Want to offer a physical option too? Integrate printed gift cards that can be purchased in-store or online and shipped.

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Sell experience gift vouchers

Offer pre-paid experiences as beautifully branded digital or posted vouchers that make thoughtful gifts, while you lock in revenue upfront and drive future bookings.

Store credit Store credit

Issue store credit

Resolve issues and reward repeat visits in just a few clicks. Issue branded credit that customers can spend like cash, keeping revenue with you. Turn refunds or service recovery into another chance to impress.

Sell online with ease

Launch your beautifully branded gifting storefront to sell gift cards and vouchers online and automate the entire workflow.

- Deliver a delightful gifting experience with options to choose from branded imagery, leave a message and schedule email delivery for a special day.
- Add the ability for customers to order physical gift cards and send by post.
- Publish to your website or eCommerce site for a seamless brand experience.
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POS and eCommerce integration

Sell and accept gift cards and vouchers with ease direct from your Point-of-Sale and eCommerce platforms as part of your usual sales process. No additional hardware or processes required, with codes configurable to your existing scanners.

Wrapped keeps balances up-to-date across all your sites so you can have confidence wherever gift card credit is used.

Not using one of our integrations? You can still sell and accept gift cards in person using the Wrapped App and online with a custom storefront.

See all integrations

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Deliver a delightful digital experience

Personalized and scheduled delivery

Let customers customize their gift card, schedule delivery, and send it instantly via email—ready to use online or in-store.

Store credit (1)

Delivery options

Add the ability for customers to order physical gift cards, which you can fulfil and send by post.

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Self-serve balance checker

Empower recipients to check their balance online—no support tickets, no delays.

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Apple & Google Wallet integration

Make gift cards easy to find and use with one-tap access in Apple Wallet and Google Wallet.

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Minimize risk with enterprise grade security

Real-time balance syncing and secure redemption processes give you peace of mind. Your gift card program is protected from fraud with advanced security features including two-factor authentication, encrypted codes, and permission-based access controls.

Wrapped gift cards Minimize Risk

Confidently track credit and reconcile liabilities

Track performance with detailed analytics on gift card purchases, redemptions, and remaining balances. Save time and eliminate accounting headaches with comprehensive liability reporting and accurate tracking—making it simple to reconcile balances across locations and gift card types.

Wrapped gift cards Manage Liability

Drive growth with gift card marketing

Automation Automation

Campaigns and automation

Easily run gift card promotions through digital campaigns and automated journeys. Automate gift card generation and delivery based on purchase patterns—encouraging bigger basket sizes, repeat visits, or targeted product sales.

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Flexible promotional tools

Set up limited-time offers, create promo codes, or offer discounted gift card pricing to incentivize purchases and maximize marketing ROI.

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Create one or many

Generate and send gift cards individually or in bulk—ideal for employee rewards, customer appreciation, corporate partnerships, and printed cards for in-person selling or events.

Everything you need in a modern gifting platform

Digital gift cards
Offer customers digital gift cards they can send via email, check balances online, and spend in-store and online.
Physical gift card integration
Scan your physical gift cards into POS as normal to activate them with Wrapped so they can be used in-store and online.
Real time sales channel sync
Keep balances up-to-date across POS and eCommerce, so recipients can only spend credit they have.
Gift card designer
Create beautifully branded gift cards that your customers can personalize for their loved ones.
Gift card manager
View, reissue, migrate, edit, check balances and top up outstanding gift cards.
Reporting & analytics
View analytics on gift card purchases, activity and credit balances. Full liability reporting.
Online storefront
Sell gift cards as a product via eCommerce or using the storefront option with built-in gifting process.
Gifting personalization
Give customers the option to choose a gift card image, write a message and schedule delivery.
Gift card recipient email
Allow customers to schedule and send the digital gift card to the recipient, ready to use in-store and online.
Apple & Google Wallet integration
Recipients can keep their gift card easily accessible and top of mind in Apple Wallet or Google Wallet.
Online balance checker
Recipients can check their own gift card balance online, reducing customer queries.
Multi-site gift cards
Gift card can be redeemed at multiple locations. Add unlimited sales channels.
POS and eCommerce Integration
Sell and accept gift cards across all your sales channels.
Easy migration
Import existing gift cards, syncing them across all your sales channels. The Wrapped team is on hand to help.
Manually create gift cards
Create, send and account for gift cards for employee recognition, customer appreciation and good will.
Generate bulk gift cards
Perfect for marketing events, corporate partnerships, and physical gift card printing.
Best practice security
Data securely protected by two-factor authentication, code encryption, and permission based roles.
Run promotions
Set discounted prices or create promotional codes for the purchase of gift cards to drive gift card sales.
Marketing campaigns & automation
Send digital gift card emails to your audience to run promotions and generate more sales.
Refund to gift card
Easily refund to gift card or store credit without leaving the sale screen.

Get started to turn gift cards into your biggest revenue stream.