Turn gift cards into your biggest revenue stream
Wrapped is a gift card platform for retailers, restaurants, golf clubs and hospitality groups. Sell gift cards, experience vouchers and store credit across your POS, online store and mobile wallets, all on one balance.
Sell and accept gift cards in person and online
Sell more gift cards and give customers the flexibility they expect, spending both in person and online. Keep gift card balances up-to-date across all your sales channels.
Make buying easy for customers and staff.
Sell gift cards and experiences online or in-store, seamlessly integrated with your website and sales process.
Sell and accept gift cards in person and online
Sell more gift cards and give customers the flexibility they expect, spending both in person and online. Keep gift card balances up-to-date across all your sales channels.
Redeem just like any other form of payment.
Let customers use their gift cards to pay online with eCommerce and mobile ordering integrations. Accept gift cards in person with seamless POS integration or use the Wrapped App.
Sync gift cards across all your sales channels with leading POS and eCommerce integrations.
Customer examples
Why first impressions drive gift card purchases
A branded gifting experience drives repeat customer purchases. Customize everything, from your online storefront to the emails that align with your physical gift cards and vouchers.
Barbetta
Restaurants and bars
Barbetta
Restaurants and bars
SMiZE & Dream
Cafes and food
Kensington Street
Food Markets
Melt
Distilleries, wineries and breweries
How gift cards drive more revenue at every transaction.
Gain upfront revenue on gift card sales and see customers spend more when it comes to redemption.
Grow repeat business.
Offer branded store credit to bring customers back to your business. Use gift card marketing automation to get customers returning and spending more.
How gift cards drive more revenue at every transaction.
Gain upfront revenue on gift card sales, and see customers commonly spend more than the loaded card value at redemption (industry data from the NRF and Blackhawk Network).
Win new business.
Gift cards introduce your brand to friends, family and colleagues, delivered through a beautifully branded experience they won't forget.
Keep more money in your business.
Reload store credit and reuse gift cards for repeat visits. Process refunds to keep revenue on the books.
What a modern gift card platform should do
Minimize risk
Protect your program with advanced security features that safeguard against fraud. Real-time balance tracking and secure redemption give you confidence and peace of mind.
Gifting worth sharing
Deliver an exceptional digital gifting experience with a branded storefront, beautifully customized gift card emails, and seamless Apple and Google Wallet integration.
Manage liability
Save time and put an end to accounting headaches with full liability reporting and reliable gift card tracking to help you reconcile liabilities across sites, gift card types, and expiry.
AI-ready gift card store
Found by AI search. Ready for AI shopping.
When a customer asks an AI assistant for a gift idea, your gift cards can be the answer, and the assistant can put one in their cart.
Readable by AI search
ChatGPT, Claude, Gemini, Perplexity and Google can read your whole store: your business name, every gift card and voucher, its prices and what has sold out. So when they mention you, they get it right.
Ready for AI shopping assistants
AI assistants can browse your gift cards and vouchers and hand the customer a link to your store with the cart already filled in, including who it is for, a message and when to send it.
You keep the sale
The customer pays at your own checkout, into your Stripe account. Assistants can't take payment or look up balances. It's on for every store, with nothing to set up.
Corporate gifting
Sell to companies, from one gift to thousands
Staff rewards, client thank-yous and event gifts are big orders. Wrapped handles them on the same platform and the same balances as everything else you sell, redeemable in store and online.
Corporate gifting with Wrapped- Orders through your web store
- Corporate buyers send each gift card to a different recipient, with its own message and delivery date, and pay once.
- Bulk send on a schedule
- Upload a list of recipients and amounts, and email every card in your branded design on the day you choose.
- Codes and printed cards
- Generate hundreds of cards at once and export the codes or a printable PDF, or have them printed as physical cards.
“We love wrapped. The omnichannel gift card experience is so smooth and the whole system has significantly lifted our digital experience at Nodo.”
Getting started
How to set up Wrapped gift cards
Get set up and start selling, syncing and accepting gift cards in person and online today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets.
- Connect your POS and eCommerce integrations
- Integrate with just a few clicks and start selling and accepting gift cards across all your sales channels. Don't have an integration? Use the Wrapped App instead.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
