AS Colour was founded in 2005 in New Zealand and produces high-quality wholesale blank apparel. The company operates five distribution facilities and twenty-five retail stores across the United States, Europe, Australia and New Zealand, and sells online through BigCommerce.
The challenge: gift cards that stopped at the channel boundary
As AS Colour expanded globally, its gift card program didn't keep up. Customers were offered basic vouchers, and value bought through the BigCommerce online store couldn't be spent at the Lightspeed tills in its stores, or the other way round.
"Historically, this was a terrible customer experience and a big pain point. We often had to tell customers that using their gift cards across channels wasn't possible."
For a brand with stores in four regions, that meant the same conversation at the counter again and again: a customer holding value with AS Colour that they couldn't spend where they were standing.
The solution: one balance across BigCommerce and Lightspeed
AS Colour moved its gift cards to Wrapped, which connects to both BigCommerce and Lightspeed and keeps one shared balance for each card. A card bought online can be redeemed at a Lightspeed till, a card bought in store can be spent on the website, and a partial redemption on either side updates the balance everywhere else.
The company runs a Wrapped account for each country it trades in, each connected to BigCommerce and multiple Lightspeed locations. Vouchers customers already held carried over too, so they can now be spent in store and online like any other card.
The results
Since moving to Wrapped, AS Colour has seen significant improvements in customer satisfaction and staff efficiency.
"Customers have been thrilled they can now spend even their old vouchers with us instore and online. We've had some great feedback from our Customer Service team. Wrapped has streamlined everything." - Cameron Irons, Director of Finance
"The retail team no longer has to deal with upset customers or clunky processes."
AS Colour at a glance
| Industry | Wholesale blank apparel |
| Founded | 2005, New Zealand |
| Footprint | 25 retail stores and 5 distribution facilities |
| Markets | United States, Europe, Australia and New Zealand |
| Sales channels | BigCommerce online, Lightspeed Retail in store |
| Wrapped setup | One account per country, each connected to BigCommerce and multiple Lightspeed locations |
Running gift cards across BigCommerce and Lightspeed
If your gift cards are split the same way, the BigCommerce and Lightspeed Retail integration pages show how the shared balance works on each side, and Wrapped for Lightspeed covers every Lightspeed product. Our comparisons of Wrapped with BigCommerce gift cards and Lightspeed gift cards set out what changes against the native options.
Moving cards you already have is covered in switching gift card platforms without breaking balances. For more examples, see Wrapped for retail and our customer case studies.
