Zapier and Wrapped: Connect gift cards to 7,000+ apps.
Wire gift card events into the tools you already use, whether that is accounting, CRM, a helpdesk or your own workflows, without writing code. Wrapped is a native Zapier app on every plan.
A native Zapier app for the entire Wrapped event surface.
Native automation
Every Wrapped event, every Zapier app
Gift card purchase, redemption, partial redemption, expiry, balance-low and refund-to-credit are all Zapier triggers. Send to Slack, Notion, Airtable, Xero, Klaviyo, custom webhooks, anything.
- No code required.
- Drag-and-drop Zapier flows connect Wrapped to anything in your stack.
- Two-way actions.
- Trigger Wrapped actions (issue gift card, top up balance, send recipient email) from any Zap.
- Audit-ready.
- Every Zap action appears on the Wrapped activity log showing who did it and when.
Custom workflows, no code
Common Wrapped + Zapier flows
- Slack alert on every gift card sale.
- Real-time celebration in your team channel + revenue context.
- Auto-issue staff incentive cards.
- When a target is hit in your CRM, Zapier issues a Wrapped card to the rep.
- Sync gift card liability to accounting.
- Wrapped → Xero / QuickBooks via Zapier, pushing balance and aging into your books.
How to deliver a premium experience
Custom B2B and corporate gifting flows
Wire your CRM, HRIS or referral tool into Wrapped via Zapier and issue branded gift cards on the events that matter, without building anything.
- Corporate gifting.
- CSV uploads or per-event triggers to bulk issue branded cards from any source.
- Customer milestones.
- Auto-issue a card on customer anniversary, NPS response, or spend threshold.
- Branded delivery.
- Recipient gets a fully branded Wrapped email + Apple/Google Wallet add link.
Everything you need in a modern gifting platform
- Flexible formats
- Offer cash gift cards, experience vouchers and branded store credit, all in one system.
- Revenue retention
- Process refunds onto gift cards to keep revenue on the books.
- On-brand design
- Create branded gift cards your customers are proud to give and share.
- Wrapped storefront
- A fully branded gifting storefront on your own domain, with no extra eCommerce platform required.
- Automated marketing
- Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
- Reporting & analytics
- Track sales, redemptions, and activity timelines with liability reporting broken down by channel.
- Multi-location ready
- Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
- Seamless integrations
- Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.
Getting started
Set up Zapier + Wrapped in a few easy steps.
Connect Zapier, build your first Zap, and automate gift card workflows today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
- Connect your Zapier account
- Integrate with just a few clicks and start selling and accepting gift cards across Zapier and every other connected channel.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
Zapier gift cards: frequently asked questions
- How does Wrapped connect to Zapier?
- Wrapped connects to Zapier through a native integration. You authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Zapier, and every transaction writes back to a single shared balance.
- Do gift card balances stay in sync between Zapier and my other sales channels?
- Yes. Wrapped keeps one shared balance per gift card rather than a separate balance per channel. When a card is redeemed in Zapier, the new balance shows up in real time everywhere else it can be used: your other tills, your online store and the Wrapped storefront. Nobody can spend the same value twice.
- Can I import my existing gift cards when I move to Wrapped?
- Yes. You can import existing gift cards with their codes, remaining balances and expiry dates from Zapier or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance.
- How long does the Zapier integration take to set up?
- Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Zapier, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan.
- Does the Zapier integration work across multiple locations?
- Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each.
- How much does Wrapped cost with Zapier?
- Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199, all in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Zapier integration itself carries no additional fee, and there is a 14-day free trial.