Zapier and Wrapped: Connect gift cards to 7,000+ apps.
Wire gift card events into your existing tools — accounting, CRM, helpdesk, custom workflows — without writing code. Wrapped is a native Zapier app on every plan.
A native Zapier app for the entire Wrapped event surface.
Native automation
Every Wrapped event, every Zapier app
Gift card purchase, redemption, partial-redemption, expiry, balance-low, refund-to-credit — every event is a Zapier trigger. Send to Slack, Notion, Airtable, Xero, Klaviyo, custom webhooks, anything.
- No code required.
- Drag-and-drop Zapier flows — connect Wrapped to anything in your stack.
- Two-way actions.
- Trigger Wrapped actions (issue gift card, top up balance, send recipient email) from any Zap.
- Audit-ready.
- Every Zap action appears on the Wrapped activity log with full provenance.
Custom workflows, no code
Common Wrapped + Zapier flows
- Slack alert on every gift card sale.
- Real-time celebration in your team channel + revenue context.
- Auto-issue staff incentive cards.
- When a target is hit in your CRM, Zapier issues a Wrapped card to the rep.
- Sync gift card liability to accounting.
- Wrapped → Xero / QuickBooks via Zapier — balance and aging into your books.
How to deliver a premium experience
Custom B2B and corporate gifting flows
Wire your CRM, HRIS, or referral tool into Wrapped via Zapier — issue branded gift cards on the events that matter without building anything.
- Corporate gifting.
- CSV uploads or per-event triggers — bulk issue branded cards from any source.
- Customer milestones.
- Auto-issue a card on customer anniversary, NPS response, or spend threshold.
- Branded delivery.
- Recipient gets a fully branded Wrapped email + Apple/Google Wallet add link.
Everything you need in a modern gifting platform
- Flexible formats
- Offer cash gift cards, experience vouchers, and branded store credit—all in one system.
- Revenue retention
- Process refunds onto gift cards to keep revenue on the books.
- On-brand design
- Create branded gift cards your customers are proud to give and share.
- Wrapped storefront
- A fully branded gifting storefront on your own domain — no extra eCommerce platform required.
- Automated marketing
- Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
- Reporting & analytics
- Track sales, redemptions, and activity timelines with channel-broken-down liability reporting.
- Multi-location ready
- Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
- Seamless integrations
- Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.
Set up Zapier + Wrapped in a few easy steps.
Connect Zapier, build your first Zap, and automate gift card workflows today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
- Connect your Zapier account
- Integrate with just a few clicks and start selling and accepting gift cards across Zapier and every other connected channel.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
