What does Wrapped send to Klaviyo?

Wrapped records a metric on the recipient's Klaviyo profile when a gift card is issued, when its balance changes, when it is gifted, when a balance reminder goes out, when it is voided and when it expires, plus a metric for store credit balance changes. Each event carries the card's code, balance, initial value, currency and expiry date, links to add it to Apple Wallet or Google Wallet, check its balance, download a PDF or top it up, and whether it was a promotional card.

Which Klaviyo profile receives the events?

The gift card recipient's email address. Cards without a recipient email aren't sent to Klaviyo, and neither are voucher samples you send yourself. Each event Wrapped sends is logged on the gift card's timeline.

Can I send gift card emails from Klaviyo instead of Wrapped?

Yes. Wrapped sends its events to Klaviyo whether or not the matching Wrapped email is switched on, so you can turn off Wrapped's own emails and build those messages as Klaviyo flows triggered by Wrapped metrics.

Can a Klaviyo flow issue a gift card?

Yes. Add a webhook step to a Klaviyo flow that sends Wrapped the recipient, amount and campaign name, and Wrapped creates a promotional gift card for that person, grouped in a batch named after the flow. A repeated request with the same idempotency key is ignored, so a retried step won't issue a second card, and you can tell Wrapped not to send its own gift card email. The same step can start one of your Wrapped automations instead.

How do I connect Klaviyo?

From the Integrations page in Wrapped, sign in to Klaviyo and approve access. Wrapped asks for permission to read your Klaviyo account and to read and write events and profiles.

How much does Wrapped cost with Klaviyo?

The Klaviyo integration is included on Pro and above. Pro is $99 per month and Plus $199, both in USD, and annual billing saves 20%. Pro includes 200 gift card activations a month and Plus 500, with a per-activation rate beyond that. The integration itself carries no additional fee, and there is a 14-day free trial.

Klaviyo and Wrapped: Gift card marketing automation that converts.

Build gift card delivery, reminder and expiry flows in Klaviyo, triggered by Wrapped events for cards sold on every connected channel.

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Native Klaviyo integration for gift card marketing automation.

See all 30+ POS and eCommerce gift card integrations

Native automation

Wrapped events flow into Klaviyo in real time

Seven Wrapped metrics land on your customers' Klaviyo profiles: Gift Card Issued, Gift Card Updated, Gift Card Gifted, Gift Card Reminder and Gift Card Voided, plus metrics for expired gift cards and store credit changes. Each one carries the gift card code, balance, expiration and Apple / Google Wallet pass URLs.

Branded gift card emails.: Use Wrapped event properties in your Klaviyo templates: code, balance, gift message, gift image, balance-check link and wallet pass links.
Audience segmentation.: Segment profiles by the gift card events they have received and the properties on them, such as balance or whether a card was promotional.
Custom flows from scratch.: Pick any of the Wrapped metrics as a flow trigger and build the automation that fits your program.

Marketing automation that compounds

Gift card flows to build in Klaviyo

Gift card purchase confirmation.: Branded receipt + gifting copy + Apple/Google Wallet add link.
Recipient delivery + reminder.: Gift Card Gifted fires when a gift is delivered to its recipient, and Gift Card Reminder when a balance reminder goes out.
Balance reminders + expiry follow-ups.: Remind customers about unspent balance to drive redemption, and with it revenue recognition, then follow up when a card expires.

Gifting your customers will actually enjoy

A complete gifting program inside Klaviyo

Combine Wrapped's personalised gift card sends with Klaviyo's marketing automation: branded designs, scheduled delivery, recipient nurture and revenue-driving campaigns.

Personalised emails.: Branded designs, custom messages, scheduled delivery.
Multi-channel events.: Events fire for gift cards sold on your POS, your online stores and the Wrapped storefront alike.
Issue cards from a flow.: A webhook step in a Klaviyo flow creates a promotional Wrapped gift card for the person in the flow.

Everything you need in a modern gifting platform

Flexible formats: Offer cash gift cards, experience vouchers and branded store credit, all in one system.
Revenue retention: Process refunds onto gift cards to keep revenue on the books.
On-brand design: Create branded gift cards your customers are proud to give and share.
Wrapped storefront: A fully branded gifting storefront on your own domain, with no extra eCommerce platform required.
Automated marketing: Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
Reporting & analytics: Track sales, redemptions, and activity timelines with liability reporting broken down by channel.
Multi-location ready: Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
Seamless integrations: Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.

Getting started

Set up Klaviyo + Wrapped in a few easy steps.

Connect Klaviyo, build flows on Wrapped metrics, and start running campaigns today.

Customize your digital gift card assets and storefront: Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
Connect your Klaviyo account: Approve Wrapped in Klaviyo from your Integrations page, and gift card events start arriving on your customers' Klaviyo profiles.
Import existing gift cards: Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
Order physical gift cards (optional): Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.

Read the full setup guide in the Wrapped Help Center →

Klaviyo and Wrapped: frequently asked questions

What does Wrapped send to Klaviyo?: Wrapped records a metric on the recipient's Klaviyo profile when a gift card is issued, when its balance changes, when it is gifted, when a balance reminder goes out, when it is voided and when it expires, plus a metric for store credit balance changes. Each event carries the card's code, balance, initial value, currency and expiry date, links to add it to Apple Wallet or Google Wallet, check its balance, download a PDF or top it up, and whether it was a promotional card.
Which Klaviyo profile receives the events?: The gift card recipient's email address. Cards without a recipient email aren't sent to Klaviyo, and neither are voucher samples you send yourself. Each event Wrapped sends is logged on the gift card's timeline.
Can I send gift card emails from Klaviyo instead of Wrapped?: Yes. Wrapped sends its events to Klaviyo whether or not the matching Wrapped email is switched on, so you can turn off Wrapped's own emails and build those messages as Klaviyo flows triggered by Wrapped metrics.
Can a Klaviyo flow issue a gift card?: Yes. Add a webhook step to a Klaviyo flow that sends Wrapped the recipient, amount and campaign name, and Wrapped creates a promotional gift card for that person, grouped in a batch named after the flow. A repeated request with the same idempotency key is ignored, so a retried step won't issue a second card, and you can tell Wrapped not to send its own gift card email. The same step can start one of your Wrapped automations instead.
How do I connect Klaviyo?: From the Integrations page in Wrapped, sign in to Klaviyo and approve access. Wrapped asks for permission to read your Klaviyo account and to read and write events and profiles.
How much does Wrapped cost with Klaviyo?: The Klaviyo integration is included on Pro and above. Pro is $99 per month and Plus $199, both in USD, and annual billing saves 20%. Pro includes 200 gift card activations a month and Plus 500, with a per-activation rate beyond that. The integration itself carries no additional fee, and there is a 14-day free trial.

Get started to turn gift cards into your biggest revenue stream

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