Klaviyo and Wrapped: Gift card marketing automation that converts.
Send branded gift card campaigns, abandoned-gift flows, and recipient nurture sequences through Klaviyo, fired by Wrapped events across every connected channel.
Native Klaviyo integration for gift card marketing automation.
Native automation
Wrapped events flow into Klaviyo in real time
Five Wrapped events fire into Klaviyo as customer-profile metrics: Gift Card Issued, Gift Card Updated, Gift Card Reminder, Gift Card Gifted and Gift Card Voided. Each one carries the gift card code, balance, expiration and Apple / Google Wallet pass URLs.
- Branded gift card emails.
- Klaviyo templates pulling Wrapped event properties: recipient name, card design, balance, redemption URL and wallet pass link.
- Audience segmentation.
- Segment customers by gift card purchase, redemption history, balance, and channel.
- Custom flows from scratch.
- Pick any of the five Wrapped metrics as a flow trigger and build the automation that fits your program.
Marketing automation that compounds
Pre-built gift card flows for Klaviyo
- Gift card purchase confirmation.
- Branded receipt + gifting copy + Apple/Google Wallet add link.
- Recipient delivery + reminder.
- Scheduled delivery to the recipient with reveal animation and balance display.
- Balance reminders + expiry warnings.
- Remind customers about unspent balance to drive redemption, and with it revenue recognition.
Gifting your customers will actually enjoy
A complete gifting program inside Klaviyo
Combine Wrapped's personalised gift card sends with Klaviyo's marketing automation: branded designs, scheduled delivery, recipient nurture and revenue-driving campaigns.
- Personalised emails.
- Branded designs, custom messages, scheduled delivery.
- Multi-channel events.
- Wrapped fires Klaviyo events from POS, eCommerce, the Wrapped storefront, and wallet redemption.
- Native templates.
- Pre-built flows for purchase, delivery, reminder, expiry, and reactivation.
Everything you need in a modern gifting platform
- Flexible formats
- Offer cash gift cards, experience vouchers and branded store credit, all in one system.
- Revenue retention
- Process refunds onto gift cards to keep revenue on the books.
- On-brand design
- Create branded gift cards your customers are proud to give and share.
- Wrapped storefront
- A fully branded gifting storefront on your own domain, with no extra eCommerce platform required.
- Automated marketing
- Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
- Reporting & analytics
- Track sales, redemptions, and activity timelines with liability reporting broken down by channel.
- Multi-location ready
- Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
- Seamless integrations
- Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.
Getting started
Set up Klaviyo + Wrapped in a few easy steps.
Connect Klaviyo, install pre-built gift card flows, and start running campaigns today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
- Connect your Klaviyo account
- Integrate with just a few clicks and start selling and accepting gift cards across Klaviyo and every other connected channel.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
Klaviyo gift cards: frequently asked questions
- How does Wrapped connect to Klaviyo?
- Wrapped connects to Klaviyo through a native integration. You authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Klaviyo, and every transaction writes back to a single shared balance.
- Do gift card balances stay in sync between Klaviyo and my other sales channels?
- Yes. Wrapped keeps one shared balance per gift card rather than a separate balance per channel. When a card is redeemed in Klaviyo, the new balance shows up in real time everywhere else it can be used: your other tills, your online store and the Wrapped storefront. Nobody can spend the same value twice.
- Can I import my existing gift cards when I move to Wrapped?
- Yes. You can import existing gift cards with their codes, remaining balances and expiry dates from Klaviyo or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance.
- How long does the Klaviyo integration take to set up?
- Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Klaviyo, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan.
- Does the Klaviyo integration work across multiple locations?
- Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each.
- How much does Wrapped cost with Klaviyo?
- Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199, all in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Klaviyo integration itself carries no additional fee, and there is a 14-day free trial.