Klaviyo and Wrapped: Gift card marketing automation that converts.
Send branded gift card campaigns, abandoned-gift flows, and recipient nurture sequences through Klaviyo — fired by Wrapped events across every connected channel.
Native Klaviyo integration for gift card marketing automation.
Native automation
Wrapped events flow into Klaviyo in real time
Five Wrapped events fire into Klaviyo as customer-profile metrics — Gift Card Issued, Gift Card Updated, Gift Card Reminder, Gift Card Gifted, and Gift Card Voided — each carrying gift card code, balance, expiration, and Apple / Google Wallet pass URLs.
- Branded gift card emails.
- Klaviyo templates pulling Wrapped event properties — recipient name, card design, balance, redemption URL, wallet pass link.
- Audience segmentation.
- Segment customers by gift card purchase, redemption history, balance, and channel.
- Custom flows from scratch.
- Pick any of the five Wrapped metrics as a flow trigger and build the automation that fits your program.
Marketing automation that compounds
Pre-built gift card flows for Klaviyo
- Gift card purchase confirmation.
- Branded receipt + gifting copy + Apple/Google Wallet add link.
- Recipient delivery + reminder.
- Scheduled delivery to the recipient with reveal animation and balance display.
- Balance reminders + expiry warnings.
- Drive redemption — and revenue recognition — by reminding customers about unspent balance.
How to deliver a premium gifting experience
A complete gifting program inside Klaviyo
Combine Wrapped's personalised gift card sends with Klaviyo's marketing automation — branded designs, scheduled delivery, recipient nurture, and revenue-driving campaigns.
- Personalised emails.
- Branded designs, custom messages, scheduled delivery.
- Multi-channel events.
- Wrapped fires Klaviyo events from POS, eCommerce, the Wrapped storefront, and wallet redemption.
- Native templates.
- Pre-built flows for purchase, delivery, reminder, expiry, and reactivation.
Everything you need in a modern gifting platform
- Flexible formats
- Offer cash gift cards, experience vouchers, and branded store credit—all in one system.
- Revenue retention
- Process refunds onto gift cards to keep revenue on the books.
- On-brand design
- Create branded gift cards your customers are proud to give and share.
- Wrapped storefront
- A fully branded gifting storefront on your own domain — no extra eCommerce platform required.
- Automated marketing
- Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
- Reporting & analytics
- Track sales, redemptions, and activity timelines with channel-broken-down liability reporting.
- Multi-location ready
- Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
- Seamless integrations
- Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.
Set up Klaviyo + Wrapped in a few easy steps.
Connect Klaviyo, install pre-built gift card flows, and start running campaigns today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
- Connect your Klaviyo account
- Integrate with just a few clicks and start selling and accepting gift cards across Klaviyo and every other connected channel.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
