Heartland Retail and Wrapped: Omnichannel gift cards for retail.
Sell and redeem gift cards on Heartland Retail and across your eCommerce stores, the Wrapped storefront, Apple Wallet, and Google Wallet — one canonical balance, every channel.
A single gift card ledger across Heartland Retail and every online channel.
Real-time sync
Bridge Heartland Retail and your online stores
Heartland Retail native gift cards live inside Heartland. Wrapped extends them to Shopify, BigCommerce, WooCommerce, the Wrapped storefront, and mobile wallet on a single canonical ledger.
- Always accurate.
- Sell online, redeem at the till — Wrapped propagates the partial redemption back instantly.
- Multi-location.
- First-class sync across stores, with role-based permissions.
- Reduce risk.
- Channel-broken-down liability dashboard with vintage and last-activity aging.
Sell and accept gift cards with ease
Heartland Retail at the till, eCommerce online
- Scan or type at the till.
- Heartland Retail handles activation and redemption — Wrapped manages the underlying balance and partial redemption flow.
- Refund-to-credit.
- Issue store credit on returns in one tap — keep revenue on the books.
- Wrapped storefront.
- Sell gift cards on a fully branded Wrapped-hosted storefront on your own domain.
How to deliver a premium gifting experience
Branded gifting beyond the till
Personalised digital and physical gift cards, branded emails, scheduled delivery, recipient-side reveal animation, and Apple/Google Wallet on every plan.
- Personalised emails.
- Branded designs, custom messages, scheduled delivery for the recipient.
- Apple & Google Wallet.
- One-tap add for the recipient — included on every plan.
- Bulk B2B gifting.
- CSV import + REST API for corporate orders and employee rewards.
Everything you need in a modern gifting platform
- Flexible formats
- Offer cash gift cards, experience vouchers, and branded store credit—all in one system.
- Revenue retention
- Process refunds onto gift cards to keep revenue on the books.
- On-brand design
- Create branded gift cards your customers are proud to give and share.
- Wrapped storefront
- A fully branded gifting storefront on your own domain — no extra eCommerce platform required.
- Automated marketing
- Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits.
- Reporting & analytics
- Track sales, redemptions, and activity timelines with channel-broken-down liability reporting.
- Multi-location ready
- Sell and redeem gift cards across all sites with accurate reporting and role-based permissions.
- Seamless integrations
- Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger.
Set up and start selling in a few easy steps.
Get set up and start selling, syncing and accepting gift cards across Heartland Retail and your online stores today.
- Customize your digital gift card assets and storefront
- Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront.
- Connect Heartland Retail to Wrapped
- Authorize Wrapped from the Heartland OAuth flow. Configure the three required Gift Card Adjustment Reason Codes — Correction, Gift, and Promotional — under Heartland Settings → Reason Codes → Gift Card Adjustments.
- Import existing gift cards
- Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels.
- Order physical gift cards (optional)
- Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online.
