Compare / gift-it.com.au
Wrapped vs gift-it.com.au
gift-it.com.au is an AU hospitality-focused gift voucher tool. Its core offering is a Kounta (Lightspeed O-Series) POS integration plus a hosted online voucher page merchants embed in their own website, sold on a $2-per-card pricing model with no subscription. Wrapped — also founded in Australasia (Loud Labs Limited, NZ) and used heavily by AU and NZ merchants — is an omnichannel gift card platform with 30+ native POS / eCommerce integrations, a fully branded gifting storefront on your own domain, experience vouchers, refund-to-credit, multi-site sync, Apple/Google Wallet, and marketing automation through Klaviyo / Myne / Zapier on a single canonical balance ledger. For most growing AU/NZ brands — especially those running anything beyond a single Kounta venue — Wrapped is structurally a better fit and avoids the vendor switch when the business expands.
In 30 seconds
gift-it.com.au still makes sense if you're an AU hospitality merchant on Kounta (Lightspeed O-Series), your gifting program stops at simple cash vouchers, you want a hosted voucher page embedded in your existing site, and you prefer per-transaction pricing over a SaaS subscription.
Choose Wrapped for a broader native integration catalogue (30+ POS / eCommerce platforms — Lightspeed Retail + Restaurant + eCommerce, Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Hike, Bopple), the standalone Wrapped gifting storefront on your own domain, product breadth (cash gift cards, experience vouchers, store credit, refund-to-credit, prize accounts), multi-venue / multi-site sync, marketing automation through Klaviyo / Myne / Zapier, Apple/Google Wallet, and the option to scale internationally without changing platforms. For most growing AU/NZ brands, this is the obvious answer.
Side-by-side
| gift-it.com.au | Wrapped | |
|---|---|---|
| Geographic reach | AU-focused | AU + NZ + international, multi-currency-aware |
| Channel coverage | Hosted online voucher store + Kounta (Lightspeed O-Series) POS | 30+ POS / eCommerce platforms + the Wrapped storefront |
| Real-time omnichannel balance sync | Within Kounta + their hosted page | Across every connected channel — POS, eCommerce, mobile, wallet |
| Standalone branded gifting storefront (no eCommerce platform required) | Hosted voucher page only — auto-generated URL link embedded into your existing site, not a fully branded standalone storefront on your domain | Fully branded storefront on your own domain — included on every plan |
| Native POS integrations | Kounta (Lightspeed O-Series) only | Lightspeed Retail + Restaurant (X/R/O/K/L-Series), Square, Heartland, Hike, Bopple |
| Native eCommerce integrations | Hosted voucher page only (auto-generated URL embed) | Shopify, Shopify Plus, BigCommerce, WooCommerce, Lightspeed eCommerce |
| Pricing model | $2 flat fee per gift voucher + processing fees, no subscription, no setup fee, no contract | Transparent SaaS plans from $49/month, 14-day free trial, Enterprise available |
| Cash gift cards (digital + physical) | Yes | Yes — including physical card printing and existing-stock import |
| Experience vouchers (defined product, dated, QR-redeemable) | Not documented | Native experience-voucher product on the same ledger |
| Store credit + refund-to-credit at the POS | Not documented | Native, in one tap from any connected POS |
| Loyalty / repeat-purchase rules | Voucher-level rules (e.g. prepay $50 of coffees, get $5 extra) | Klaviyo + Myne + Zapier marketing automation, native gift card campaigns, store credit for repeat purchase |
| Personalisation + scheduled delivery | Not documented | Full personalisation, scheduled email delivery, recipient reveal animation |
| Apple Wallet / Google Wallet | Not native | Native, one-tap add — included on every plan |
| Marketing automation | Not documented | Klaviyo, Myne, Zapier + native gift card campaigns |
| Bulk gift card generation | Not documented | CSV import + REST API for programmatic issuance |
| Multi-site / multi-venue sync | Not documented | First-class across sites and venues |
| Liability reporting (channel + vintage breakdown) | Merchant portal — basic balance and activity | Channel-broken-down liability dashboard, last-activity aging |
| REST API | Not documented | Full Wrapped REST API on Pro plan and above |
How to choose
Three questions to ask. Are you on Kounta only, with no plans to add another POS, eCommerce platform, or venue? gift-it's Kounta-only integration is its core. Do you need product breadth beyond cash vouchers? Experience vouchers, store credit, refund-to-credit, prize accounts, Apple/Google Wallet and a hosted gifting storefront on your own domain are first-class in Wrapped. Will you scale internationally or run multi-venue? Wrapped's platform and customer base are global; gift-it is AU-focused, so a successful international or multi-platform expansion would mean a vendor switch.
Pricing model: per-card vs SaaS
gift-it charges $2 per gift voucher sold (plus payment processing) with no monthly subscription. Wrapped is a SaaS subscription starting at $49/month with a 14-day free trial. The two pricing models suit different volumes: at low monthly voucher counts the per-card model can come in cheaper; once volume scales — or once features beyond cash vouchers (experience vouchers, marketing automation, multi-site sync, refund-to-credit) come into scope — Wrapped's flat subscription becomes more predictable and the included features pay for themselves quickly.
The Wrapped storefront: a real domain, not an embed
gift-it gives you an auto-generated URL link to insert into your existing website. Wrapped includes a fully branded gifting storefront hosted on your own domain — optimised specifically for gift cards and experience vouchers, with full personalisation, scheduled email delivery, and recipient-side reveal — included on every plan. You don't need a separate eCommerce site to run a serious gifting program; the Wrapped storefront stands on its own and integrates cleanly with whatever POS or eCommerce stack you run.
When gift-it.com.au is the right call
For an AU hospitality merchant running Kounta (Lightspeed O-Series) at a single venue, selling simple cash vouchers, with no plans for an additional POS, multi-site sync, marketing automation, experience vouchers, refund-to-credit, or Apple/Google Wallet — and a clear preference for per-transaction pricing over a SaaS subscription — gift-it is a credible focused option. The moment any of those constraints widens, Wrapped is structurally the platform built for a broader, more durable program.
Frequently asked questions
- How is Wrapped different from gift-it.com.au?
- gift-it.com.au is a per-transaction gift voucher tool that integrates with Kounta (Lightspeed O-Series) and provides a hosted online voucher page merchants embed in their existing website. It's a focused product for AU hospitality cafes, bars and casual restaurants on Kounta. Wrapped is a unified omnichannel gift card platform with 30+ native POS / eCommerce integrations including Lightspeed (Retail and Restaurant — O/K/L-Series and X/R-Series), Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Hike, and Bopple, plus a fully branded Wrapped-hosted gifting storefront on your own domain, experience vouchers, store credit, refund-to-credit, prize accounts, Apple/Google Wallet, and marketing automation through Klaviyo, Myne and Zapier — on a single canonical balance ledger.
- Does Wrapped support Australian businesses specifically?
- Yes. Wrapped was founded in Australasia (Loud Labs Limited, NZ) and is widely used in Australia and New Zealand. The platform handles Australian Consumer Law gift card requirements (3-year minimum expiry, fee restrictions per the ACCC), AUD pricing for merchant accounts, and integrations with platforms used heavily in the AU market like Lightspeed, Square, Bopple, and Shopify Plus. AU/NZ businesses don't compromise anything by choosing Wrapped — they just gain the broader integration and product footprint.
- Can both platforms support digital and physical gift cards?
- Both support digital cards. Wrapped's physical card workflow is comprehensive: order printed cards through Wrapped, or import existing physical card stock with their codes, with activation flowing through your connected POS or the Wrapped admin. Wrapped also exposes physical card workflows through its REST API on Pro plan and above for bulk corporate orders or branded campaigns.
- Should I switch from gift-it.com.au to Wrapped?
- If you're an AU hospitality merchant on Kounta running simple cash vouchers and the per-card pricing works for your volume, gift-it is doing what it says on the tin — there's no urgency to switch. The case to switch is when you want a deeper POS / eCommerce integration catalogue (Lightspeed Retail + Restaurant + eCommerce, Shopify, Square, BigCommerce, WooCommerce, Heartland, Hike), want experience vouchers as a defined product, want refund-to-credit at the POS, want a Wrapped-hosted gifting storefront on your own domain, want Apple/Google Wallet, want marketing automation through Klaviyo or Myne, or want a platform you can scale internationally without changing vendors.
Browse the full list of POS and eCommerce integrations or see the Wrapped pricing tiers.