Features / Mobile wallet

Apple Wallet and Google Wallet gift cards

Wrapped issues gift cards that customers add to Apple Wallet or Google Wallet in a single tap from the gift card email — no app to install, branded to your design, with the balance staying current as the card is spent across your POS and online store.

In 30 seconds

Every digital gift card Wrapped issues carries an "Add to Apple Wallet" and "Add to Google Wallet" action. The recipient taps once from the email; the branded pass lands in the wallet app already on their phone. Redemption is the same scan or code entry your staff already use, and the balance on the pass reflects the single canonical balance shared across every connected channel. Included on every plan.

Why wallet support decides whether a gift card gets used

The most common way a gift card dies is not fraud or expiry — it is that the recipient cannot find it. A code buried in an email thread from four months ago is functionally lost, and an unredeemed card is a liability sitting on your balance sheet instead of a customer standing in your business.

A wallet pass fixes the retrieval problem. It lives in the app people already open for boarding passes and payment cards, it surfaces when they need it, and it does not require them to remember which email address the gift went to. Retrieval is the constraint, and the wallet removes it.

How it works

The card is issued. Bought through your POS, your online store, or the Wrapped storefront — the flow is the same.
The recipient gets a branded email. Personalised message, your gift card design, optionally scheduled to arrive on a chosen day.
One tap adds it to the wallet. Apple Wallet on iOS, Google Wallet on Android. No app install, no account creation.
Staff redeem it normally. Scan or key the code at the POS. No separate wallet workflow to learn.
The balance stays current. Partial redemption at any channel updates the single canonical balance, and the pass reflects it.

A brand surface you actually own

Wallet passes carry your gift card design and brand colours. For a business that gets a handful of customer touchpoints a year, having your brand sit permanently in the wallet app on someone's phone is disproportionately valuable — particularly when that person is a gift recipient who has never bought from you before.

Rockaway Records called this out specifically: wallet-ready gift cards were the kind of feature that used to feel out of reach for a small business, and being able to offer it changed how professional the whole program felt to their customers.

Wallet support is table stakes, not the whole product

A wallet pass is only as useful as the card behind it. If the underlying gift card only works on one channel, putting it in Apple Wallet just makes a limited card easier to find. The value compounds when the card is genuinely omnichannel — sold online, redeemable in store, valid across every site you operate.

That is the combination Wrapped is built around: one canonical balance across 30+ POS and eCommerce integrations, with the wallet as the retrieval surface. See the full feature set for experience vouchers, refund-to-credit, and the branded gifting storefront.

Mobile wallet gift cards: frequently asked questions

Can customers add a gift card to Apple Wallet?

Yes. Every digital gift card Wrapped issues includes a one-tap "Add to Apple Wallet" action in the gift card email, so the recipient can save it to the iPhone Wallet app without downloading anything. Once added, the card sits alongside their boarding passes and payment cards, and the balance updates as it is spent.

Does Wrapped support Google Wallet as well?

Yes, both are supported natively and work the same way — a one-tap add from the gift card email, no app install required. Recipients on Android save the card to Google Wallet and it stays current as the balance changes.

Do recipients need to install an app?

No. Apple Wallet and Google Wallet are built into iOS and Android. The recipient opens the gift card email, taps to add, and the card is in the wallet they already use. That is the whole point — a gift card the recipient has to install something to use is a gift card that mostly does not get used.

Does the balance update in the wallet after partial redemption?

Yes. Wrapped keeps one canonical balance per card, so when a customer spends part of it at your POS or online store, the updated balance is reflected on the wallet pass rather than the recipient having to check separately or guess what is left.

Can wallet passes carry our branding?

Yes. The pass carries your gift card design and brand colours, so the wallet entry looks like your brand rather than a generic voucher. For many businesses the wallet pass is the most frequently seen brand surface they own — it sits on a phone the recipient checks dozens of times a day.

How do staff redeem a wallet gift card at the till?

The same way as any other Wrapped gift card: the customer shows the pass, staff scan the code or enter it at the POS, and the balance is checked against the single canonical record. There is no separate wallet workflow to train staff on.