Features / Mobile wallet
Apple Wallet and Google Wallet gift cards
Wrapped issues gift cards that customers add to Apple Wallet or Google Wallet in a single tap from the gift card email, no app to install, branded to your design, with the balance staying current as the card is spent across your POS and online store.
Every digital gift card Wrapped issues carries an "Add to Apple Wallet" and "Add to Google Wallet" action. The recipient taps once from the email and the branded pass lands in the wallet app already on their phone. Your staff redeem it with the same scan or code entry they use today, and the balance on the pass matches the balance every other channel sees. Included on every plan.
Most gift cards go unused because nobody can find them
It's rarely fraud or expiry. It's a code sitting in an email thread from four months ago, under a subject line the recipient has forgotten, possibly at an address they no longer check. That card is a liability on your balance sheet instead of a customer walking through your door, usually spending more than the card was worth.
A wallet pass puts the card where people already look. Same app as their boarding passes and payment cards, one swipe from the lock screen, no email archaeology required. Recipients who can find the card redeem it, and recipients who redeem it become customers.
How it works
- The card is issued. Bought through your POS, your online store, or the Wrapped storefront. The flow is the same.
- The recipient gets a branded email. Personalised message, your gift card design, optionally scheduled to arrive on a chosen day.
- One tap adds it to the wallet. Apple Wallet on iOS, Google Wallet on Android. No app install, no account creation.
- Staff redeem it normally. Scan or key the code at the POS. No separate wallet workflow to learn.
- The balance stays current. Spend part of it anywhere and the pass shows what's left.
Your brand, on a phone people check all day
Wallet passes carry your gift card design and your brand colours. If you get a handful of customer touchpoints a year, sitting permanently in someone's wallet app is worth more than it sounds, especially when that someone is a gift recipient who has never bought from you before and is deciding whether you're worth a visit.
Rockaway Records put it this way: wallet-ready gift cards used to feel out of reach for a business their size, and offering them changed how the whole program came across to customers.
A wallet pass is only as good as the card behind it
If the underlying gift card only works on one channel, adding it to Apple Wallet just makes a limited card easier to find. It pays off when the card is genuinely omnichannel, bought online, spent in store, good at every site you operate, with one balance behind it.
That's what Wrapped puts underneath the pass: one balance across 30+ POS and eCommerce integrations. The full feature set covers experience vouchers, refund-to-credit, and the branded gifting storefront.