Rockaway Records, an iconic destination for music lovers and collectors, recently migrated their eCommerce platform to Shopify. As part of this move, they recognised the need for a modern, omnichannel gift card solution that could work seamlessly both online and in their physical store, in which they used Lightspeed Retail POS. The goal was simple: eliminate manual processes, remove customer confusion, and deliver a smooth, flexible gift card experience worthy of their loyal following.
Before Wrapped, Rockaway’s gift card setup created friction for both staff and customers:
In-store gift cards couldn’t be redeemed online, and vice versa. Manual workarounds were required, handled only by store managers - which was hardly ideal in a fast-paced retail environment. Customers found the experience confusing and frustrating, which led to lost sales opportunities.
“The old setup was frustrating for both our team and our customers. It created unnecessary friction and slowed things down at the point of sale.” — Ryan Baker, Sales Manager
Wrapped provided Rockaway Records with the unified, modern solution they’d been searching for. With Wrapped, the team could:
“Wrapped has completely transformed the way we offer and manage gift cards. The setup was smooth, and the ongoing usability has been fantastic for both our staff and customers.” – Ryan Baker, Sales Manager
Since launching with Wrapped, Rockaway Records has seen:
“We’ve noticed an increase in gift card purchases since launching with Wrapped, and there’s been a clear uplift in customer satisfaction. The feedback has been overwhelmingly positive—people love how easy it is to buy and use a gift card online. Our team has also praised how simple it is to manage everything through the Wrapped dashboard. It’s eliminated a lot of the manual hassle and boosted staff confidence in selling gift cards.” – Ryan Baker, Sales Manager
One standout feature for Rockaway Records has been the ability to issue digital gift cards compatible with Apple Wallet and Google Wallet.
“For a small business like ours, that kind of feature used to feel out of reach. Now, we’re able to offer a professional, convenient experience that our customers love.” – Ryan Baker, Sales Manager.
These features, along with Wrapped's customization options, have enhanced their entire gift card program.
Beyond the technology, the team at Rockaway Records highlighted their positive experience with Wrapped’s customer service.
“It’s not just the product that’s impressive—it’s the people behind it. The Wrapped team has been incredibly helpful and responsive every step of the way. Anytime we’ve had a question or needed assistance, they’ve been right there with prompt support and clear answers. That kind of service makes a huge difference.” – Ryan Baker, Sales Manager
If you’re ready to unify your gift card experience, drive more revenue, and delight your customers, get in touch with Wrapped today.