The aesthetics of your gift cards matter, especially during the holidays. Design festive and attractive card designs that resonate with the spirit of the season. Incorporate holiday-themed graphics, colors, and messages to make your cards stand out.
Ensure that your gift card program seamlessly integrates with both your eCommerce and POS systems. Shoppers should be able to purchase gift cards on your website and use them in-store and vice versa. Look for a solution like Wrapped to provide maximum flexibility for customers.
The holiday season is busy, and shoppers value convenience. Promote the convenience of gift cards as an ideal solution for those looking for last-minute gifts or for recipients who prefer to choose their own presents.
On your eCOmmerce store, create a dedicated product page for gift cards. Make it easy for customers to purchase and customize gift cards online, including options for email delivery and personal messages and videos. Look for a solution like Wrapped to offer gifting options that make the gifting and receiving experience a memorable one.
Leverage your social media platforms to run holiday-themed gift card campaigns. Share posts showcasing your festive card designs and the convenience they offer to shoppers. Encourage customers to share their love for your brand by giving or receiving gift cards.
Ensure that your staff are well-trained to assist customers with gift card purchases and redemptions. They should be knowledgeable about the process and capable of answering any related questions.
Throughout the holiday season, closely monitor your gift card sales and redemptions. Analyze the data to gain insights into customer behavior and preferences, helping you refine your gift card strategy for future seasons.