We’re proud to announce a game-changing addition to the Wrapped platform: Gift Card Campaigns, designed to make running gift card promotions more effective and easier to manage than ever. For brands looking to boost sales and engagement without diluting their value through traditional discounts, this feature is the perfect solution. Here’s how Wrapped can help you create impactful gift card campaigns that keep your brand strong.
Why Gift Card Promotions Matter
Promotions are essential for drawing in new customers and re-engaging existing ones, but relying on heavy discounts can undermine your brand’s perceived value. With gift card promotions, you can offer enticing benefits without eroding your brand’s worth.
Key Benefits of Running Gift Card Campaigns
1. Maintain Brand Prestige
Instead of slashing prices, gift card campaigns let you offer added value that doesn’t feel like a traditional discount. This approach protects your brand’s positioning and communicates a sense of exclusivity and generosity.
2. Flexible and Engaging
Gift card promotions are a versatile tool for various occasions: holidays, customer appreciation events, product launches, and more. With Wrapped, you can customize your campaigns to align with your specific goals and target audience.
3. Increase Spend
When using gift cards, customers are more likely to purchase full-priced items and spend more. Our data shows that gift card campaigns result in an average of 6x ROI.
4. Encourage Loyalty and Repeat Business
By offering gift cards as promotions, you create an opportunity for customers to return to your store and make additional purchases, boosting both short-term and long-term sales.
Real-World Example: Elevate Your Seasonal Sales
Let’s say you’re preparing for the holiday shopping season and want to offer customers an incentive without discounting your premium products. You could create a campaign ‘Treat yourself with this $20 gift card 🎁’ and send to your marketing list. This encourages customers to make a purchase, generates goodwill and strengthens customer loyalty.
It’s the same investment of giving a $20 discount, however it doesn’t diminish your brand value and customers are more likely to purchase full-priced items and spend more. Our data shows that gift card campaigns result in an average of 6x ROI.
Maximizing the Potential of Your Gift Card Campaign
Here are a few tips to ensure your campaign’s success:
Highlight the Value: Clearly communicate the benefit to customers without framing it as a “discount” but rather as an exclusive reward.
Promote Exclusively: Each gift card code is unique, so customers must be part of your marketing list to receive it via email.
Set Redemption Windows: Create a sense of urgency by setting a limited redemption period or expiry, encouraging customers to return sooner.
Start Your First Gift Card Campaign Today!
Ready to elevate your marketing strategy? Set up your first gift card campaign and promote your brand without the need for discounts.