# Wrapped

> Wrapped is an omnichannel gift card and voucher platform — sell, manage, and redeem gift cards across POS, eCommerce, and mobile, synced in real time. Used by retailers, restaurants, and hospitality brands worldwide.

Wrapped (operated by Loud Labs Limited, based in New Zealand) provides a single platform for digital and physical gift cards (also called gift vouchers, e-gift cards, or gift certificates), store credit, and experience vouchers. Native integrations with 30+ POS and eCommerce systems including Lightspeed (Retail, Restaurant, eCommerce/Ecwid), Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland Retail, Hike POS, and Bopple. Customers commonly spend more than the loaded card value at redemption, lifting average transaction value.

## Core pages

- [Home](https://wrappedgiftcards.com/): Overview of Wrapped's omnichannel gift card platform, key benefits, customer testimonials, and setup steps.
- [Features](https://wrappedgiftcards.com/product): Full product capabilities — digital and physical gift cards, experience vouchers, store credit, branded online storefront, Apple/Google Wallet, POS sync, marketing automation, liability reporting, security, and bulk gift card generation.
- [Pricing](https://wrappedgiftcards.com/pricing): Three tiers (Basic $49/mo, Pro $99/mo, Plus $199/mo) plus Enterprise. 14-day free trial; you won't be charged until the trial converts to a paid plan and can cancel any time during the trial. Pricing in USD. Includes activations per month with overage rates.
- [Integrations](https://wrappedgiftcards.com/integrations): Catalogue of 30+ supported platforms across POS, eCommerce, marketing, and payment categories.
- [Demo videos](https://wrappedgiftcards.com/demo-videos): Walkthroughs by integration — Lightspeed (O/R/K/X-Series, Ecwid), Shopify, WooCommerce, Heartland, and Wrapped's standalone storefront.
- [Blog](https://wrappedgiftcards.com/blog): Case studies, gift card marketing tips, integration guides, and Wrapped news.
- [Guides](https://wrappedgiftcards.com/guides): Practical reference material on compliance, security, finance, and program strategy.
- [Glossary](https://wrappedgiftcards.com/glossary): Definitions for industry terms used across the platform and documentation.
- [Solutions by industry](https://wrappedgiftcards.com/solutions): Wrapped configured for the way your business actually runs.
- [Compare](https://wrappedgiftcards.com/compare): Side-by-side comparisons against native gift cards in Shopify, Lightspeed, Square, BigCommerce, WooCommerce, and against gift card platforms like Givex, GiftUp, and gift-it.com.au.
- [Buyer's guides](https://wrappedgiftcards.com/best): Industry-specific buyer's guides for choosing a gift card platform — restaurants, retail, hospitality groups.

## Solutions

- [Restaurants and hospitality](https://wrappedgiftcards.com/solutions/restaurants): Gift cards and experience vouchers for restaurants, cafes, and hospitality groups. Native Lightspeed Restaurant, Square, and Bopple integrations.
- [Retail and apparel](https://wrappedgiftcards.com/solutions/retail): Cash gift cards, store credit, and refund-to-credit across in-store POS and eCommerce. Native Lightspeed Retail, Shopify, BigCommerce, WooCommerce, Heartland, and Hike integrations.
- [Golf clubs and courses](https://wrappedgiftcards.com/solutions/golf): Gift cards, store credit, prize accounts, and experience vouchers across the pro shop, clubhouse, lessons, and tee sheet on a single balance ledger. Used by TPC Toronto.
- [Corporate gift cards](https://wrappedgiftcards.com/solutions/corporate-gift-cards): Bulk gift card generation for employee rewards, customer recovery, partner programs, and B2B gifting. CSV export and API access.

## Buyer's guides

- [Best gift card platform for restaurants](https://wrappedgiftcards.com/best/gift-card-platform-for-restaurants): Buyer's guide for restaurants and cafes — criteria, leading platforms compared (Wrapped, Toast, Square, Givex, GiftUp), decision framework.
- [Best gift card platform for retail stores](https://wrappedgiftcards.com/best/gift-card-platform-for-retail-stores): Buyer's guide for retailers and apparel brands — POS+eCommerce sync, refund-to-credit, leading platforms (Wrapped, Shopify, Lightspeed, BigCommerce, GiftUp).
- [Best gift card platform for hospitality groups](https://wrappedgiftcards.com/best/gift-card-platform-for-hospitality-groups): Buyer's guide for multi-venue hospitality groups — unified balance ledger, experience vouchers, group-level reporting (Wrapped, Givex, native POS comparison).

## Comparisons

- [Wrapped vs Shopify Gift Cards](https://wrappedgiftcards.com/compare/wrapped-vs-shopify-gift-cards): Where the Shopify native gift card option works, and when adding Wrapped pays off.
- [Wrapped vs Lightspeed native gift cards](https://wrappedgiftcards.com/compare/wrapped-vs-lightspeed-gift-cards): Cross-product sync across Lightspeed Retail, Restaurant, and eCommerce.
- [Wrapped vs Square Gift Cards](https://wrappedgiftcards.com/compare/wrapped-vs-square-gift-cards): When the Square ecosystem is enough vs when Wrapped extends it.
- [Wrapped vs BigCommerce native gift cards](https://wrappedgiftcards.com/compare/wrapped-vs-bigcommerce-gift-cards): Bridging BigCommerce gift cards to in-store POS and extended product types.
- [Wrapped vs WooCommerce gift card plugins](https://wrappedgiftcards.com/compare/wrapped-vs-woocommerce-gift-cards): Smart Coupons and similar plugins vs a unified omnichannel platform.
- [Wrapped vs Givex](https://wrappedgiftcards.com/compare/wrapped-vs-givex): SaaS self-serve mid-market platform vs enterprise QSR gift card processor.
- [Wrapped vs GiftUp](https://wrappedgiftcards.com/compare/wrapped-vs-giftup): Wrapped's POS integration depth and product breadth vs site-builder-focused online gifting.
- [Wrapped vs gift-it.com.au](https://wrappedgiftcards.com/compare/wrapped-vs-gift-it): Broader native integration catalogue and international reach vs AU-focused vendor.

## Guides

- [Gift card expiry laws by country](https://wrappedgiftcards.com/guides/gift-card-expiry-laws): Compliance summary for the U.S. (CARD Act and state additions), Canada, Australia (ACCC), New Zealand, the United Kingdom, and the European Union.
- [How to prevent gift card fraud](https://wrappedgiftcards.com/guides/gift-card-fraud-prevention): The five attack patterns to plan for — card draining, code harvesting, social engineering, chargeback fraud, internal fraud — and the platform controls that defeat them.
- [Gift card accounting and liability](https://wrappedgiftcards.com/guides/gift-card-accounting): Deferred revenue, breakage under ASC 606 / IFRS 15, multi-channel liability tracking, and the monthly reports finance teams should be running.
- [Gift cards vs store credit vs experience vouchers](https://wrappedgiftcards.com/guides/gift-cards-vs-store-credit): Side-by-side comparison of the three instruments — when to use each, accounting implications, and how to combine them.

## Integration landing pages

- [Lightspeed Retail](https://wrappedgiftcards.com/lightspeed-retail): Wrapped + Lightspeed Retail POS (X-Series, R-Series).
- [Lightspeed Restaurant](https://wrappedgiftcards.com/lightspeed-restaurant): Wrapped + Lightspeed Restaurant POS (O-Series, K-Series, L-Series).
- [Lightspeed eCommerce](https://wrappedgiftcards.com/lightspeed-ecommerce): Wrapped + Lightspeed eCommerce (Ecwid).
- [Shopify](https://wrappedgiftcards.com/shopify): Wrapped + Shopify omnichannel gift cards.
- [Shopify Plus](https://wrappedgiftcards.com/shopify-plus): Wrapped + Shopify Plus enterprise omnichannel gift cards.
- [BigCommerce](https://wrappedgiftcards.com/bigcommerce): Wrapped + BigCommerce online gift cards bridged to in-store POS.
- [WooCommerce](https://wrappedgiftcards.com/woocommerce): Wrapped + WooCommerce gift cards across the WordPress ecosystem and your POS.
- [Bopple](https://wrappedgiftcards.com/bopple): Wrapped + Bopple hospitality online ordering, synced with your POS.
- [Heartland Retail](https://wrappedgiftcards.com/heartland): Wrapped + Heartland Retail POS, synced with your eCommerce.
- [Square](https://wrappedgiftcards.com/square): Wrapped + Square POS, extended to non-Square channels.
- [Hike POS](https://wrappedgiftcards.com/hike): Wrapped + Hike POS, synced with your eCommerce stores.
- [Stripe](https://wrappedgiftcards.com/stripe): Stripe-powered Wrapped storefront for gift card payments.
- [Klaviyo](https://wrappedgiftcards.com/klaviyo): Wrapped + Klaviyo native gift card marketing automation.
- [Loop Returns](https://wrappedgiftcards.com/loop-returns): Wrapped + Loop refund-to-credit on every connected channel.
- [Zapier](https://wrappedgiftcards.com/zapier): Wrapped + Zapier native app — connect gift cards to 7,000+ apps.
- [Myne](https://wrappedgiftcards.com/myne): Wrapped + Myne cashback rewards redeemable on every channel.

## Blog posts

- [How to start a gift card program for your business](https://wrappedgiftcards.com/blog/how-to-start-a-gift-card-program): Step-by-step guide to launching a gift card program — choosing a platform, integrating with POS and eCommerce, and going live.
- [Be ready to maximize Christmas revenue with Wrapped gift cards](https://wrappedgiftcards.com/blog/be-ready-to-maximise-christmas-revenue-with-wrapped-gift-cards): Holiday gift card strategy.
- [5 Best Gift Card Marketing Strategies for 2025](https://wrappedgiftcards.com/blog/5-best-gift-card-marketing-strategies-for-2025): Proven tactics to drive gift card sales.
- [How Giving Away Gift Cards Locally Can Grow Your Revenue](https://wrappedgiftcards.com/blog/how-giving-away-gift-cards-locally-can-grow-your-revenue): Local distribution as a customer acquisition channel.
- [7 reasons to offer gift cards](https://wrappedgiftcards.com/blog/7-reasons-to-offer-gift-cards): Why every business should sell gift cards.
- [9 Shopify Apps to grow your eCommerce business in 2024](https://wrappedgiftcards.com/blog/9-shopify-apps-to-grow-your-ecommerce-business-in-2023): Recommended Shopify ecosystem apps.
- [Tis the season: How brands should prepare for the holidays with gift cards](https://wrappedgiftcards.com/blog/tis-the-season-how-brands-should-prepare-for-the-holidays-with-gift-cards): Holiday readiness guide.
- [New: Gift Card Marketing Automation to increase basket size and promote products](https://wrappedgiftcards.com/blog/new-gift-card-marketing-automation-to-increase-basket-size-and-promote-products): Automated gift card promotions.
- [New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns](https://wrappedgiftcards.com/blog/new-run-promotions-without-discounting-your-brand-with-wrapped-s-new-gift-card-campaigns): Promotional gift card campaigns.

## Case studies

- [Rockaway Records](https://wrappedgiftcards.com/blog/rockaway-records-drives-revenue-and-delights-customers-with-a-unified-gift-card-experience): Independent record store.
- [Nodo](https://wrappedgiftcards.com/blog/nodo-is-using-wrapped-to-resolve-gift-card-friction-for-customers-and-staff): Multi-venue cafe and food brand.
- [Big Easy Group](https://wrappedgiftcards.com/blog/the-big-easy-group-transforms-gifting-with-wrapped): Hospitality group.
- [Mr. Pickles](https://wrappedgiftcards.com/blog/mr-pickles-enhances-their-customer-experience-with-their-digital-gift-card-storefront): Premium digital gift card storefront.
- [Alpha60](https://wrappedgiftcards.com/blog/alpha60-is-using-wrapped-to-deliver-the-gift-card-experience-they-always-wanted): Fashion retailer.
- [Four Pillars Gin](https://wrappedgiftcards.com/blog/four-pillars-gin-upgrades-their-gift-cards-to-align-with-their-world-class-brand): Distillery / experiences.
- [AS Colour](https://wrappedgiftcards.com/blog/as-colour-transforms-their-gift-card-experience-with-wrapped): Apparel brand omnichannel migration.
- [Au Bon Marche](https://wrappedgiftcards.com/blog/gift-cards-become-the-top-selling-online-product-for-au-bon-marche): Gift cards as #1 online product.
- [TPC Toronto](https://wrappedgiftcards.com/blog/modern-gift-cards-that-match-the-premium-golf-experience-at-tpc-toronto-1): Premium golf experience gift cards.

## Integration guides

- [Gift cards across Lightspeed X-Series + BigCommerce](https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-bigcommerce)
- [Gift cards across Lightspeed X-Series + WooCommerce](https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-woocommerce)
- [Gift cards across Lightspeed X-Series + Shopify](https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-shopify)

## Authors

- [Natasha Mazey](https://wrappedgiftcards.com/author/natasha-mazey): CEO and Founder of Wrapped. Writes about gift card strategy, omnichannel commerce, and program operations. LinkedIn: https://www.linkedin.com/in/natashamazey

## Resources

- [Help Center](https://help.wrappedgiftcards.com): Setup guides, troubleshooting, FAQs.
- [API Documentation](https://wrappedgiftcards.readme.io): REST API reference for custom integrations.

## Legal

- [Terms of Service](https://wrappedgiftcards.com/terms-conditions): Merchant terms.
- [Privacy Policy](https://wrappedgiftcards.com/privacy-policy): How Wrapped handles personal information.