# Wrapped

> Wrapped is an omnichannel gift card and voucher platform — sell, manage, and redeem gift cards across POS, eCommerce, and mobile, synced in real time. Used by retailers, restaurants, golf clubs, and hospitality brands worldwide.

Wrapped (operated by Loud Labs Limited, based in New Zealand) provides a single platform for digital and physical gift cards (also called gift vouchers, e-gift cards, or gift certificates), store credit, and experience vouchers. Native integrations with 30+ POS and eCommerce systems including Lightspeed (Retail, Restaurant, eCommerce/Ecwid), Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland Retail, and Bopple. Customers commonly spend more than the loaded card value at redemption, lifting average transaction value.

## Core pages

- [Home](https://wrappedgiftcards.com/): Overview of Wrapped's omnichannel gift card platform, key benefits, customer testimonials, and setup steps.
- [Features](https://wrappedgiftcards.com/product): Full product capabilities — digital and physical gift cards, experience vouchers, store credit, branded online storefront, Apple/Google Wallet, POS sync, marketing automation, liability reporting, security, and bulk gift card generation.
- [Pricing](https://wrappedgiftcards.com/pricing): Three tiers (Basic $49/mo, Pro $99/mo, Plus $199/mo) plus Enterprise. 14-day free trial; you won't be charged until the trial converts to a paid plan and can cancel any time during the trial. Pricing in USD. Includes activations per month with overage rates.
- [Integrations](https://wrappedgiftcards.com/integrations): Catalogue of 30+ supported platforms across POS, eCommerce, marketing, and payment categories.
- [Demo videos](https://wrappedgiftcards.com/demo-videos): Walkthroughs by integration — Lightspeed (O/R/K/X-Series, Ecwid), Shopify, WooCommerce, Heartland, and Wrapped's standalone storefront.
- [Blog](https://wrappedgiftcards.com/blog): Case studies, gift card marketing tips, integration guides, and Wrapped news.
- [Guides](https://wrappedgiftcards.com/guides): Practical reference material on compliance, security, finance, and program strategy.
- [Glossary](https://wrappedgiftcards.com/glossary): Definitions for industry terms used across the platform and documentation.
- [Solutions by industry](https://wrappedgiftcards.com/solutions): Wrapped configured for the way your business actually runs.
- [Compare](https://wrappedgiftcards.com/compare): Side-by-side comparisons against native gift cards in Shopify, Lightspeed, Square, BigCommerce, WooCommerce, and against gift card platforms like Givex, GiftUp, and gift-it.com.au.
- [Buyer's guides](https://wrappedgiftcards.com/best): Industry-specific buyer's guides for choosing a gift card platform — restaurants, retail, hospitality groups.

## Solutions

- [Restaurants and hospitality](https://wrappedgiftcards.com/solutions/restaurants): Gift cards and experience vouchers for restaurants, cafes, and hospitality groups. Native Lightspeed Restaurant, Square, and Bopple integrations.
- [Retail and apparel](https://wrappedgiftcards.com/solutions/retail): Cash gift cards, store credit, and refund-to-credit across in-store POS and eCommerce. Native Lightspeed Retail, Shopify, BigCommerce, WooCommerce, and Heartland integrations.
- [Golf clubs and courses](https://wrappedgiftcards.com/solutions/golf): Gift cards, store credit, prize accounts, and experience vouchers across the pro shop, clubhouse, lessons, and tee sheet on a single balance ledger. Used by TPC Toronto.
- [Corporate gift cards](https://wrappedgiftcards.com/solutions/corporate-gift-cards): Bulk gift card generation for employee rewards, customer recovery, partner programs, and B2B gifting. CSV export and API access.
- [Wineries, distilleries and breweries](https://wrappedgiftcards.com/solutions/wineries-distilleries-breweries): Tastings, tours, and cellar-door experiences sold as dated vouchers, with one balance across the cellar door, the restaurant, and the online store. Used by Four Pillars Gin and Melt.
- [Cafes and coffee shops](https://wrappedgiftcards.com/solutions/cafes): One balance across the counter POS, mobile ordering (Bopple), and the online store, built for speed at the till. Used by Nodo across nine sites.
- [Hotels and accommodation](https://wrappedgiftcards.com/solutions/hotels): Stays, dining, and spa packages sold as dated experience vouchers, redeemable across every outlet on the property.
- [Salons and spas](https://wrappedgiftcards.com/solutions/salons-and-spas): Named treatments and packages sold as dated vouchers, with store credit for cancellations and service recovery.

## Buyer's guides

- [Best gift card platform for restaurants](https://wrappedgiftcards.com/best/gift-card-platform-for-restaurants): Buyer's guide for restaurants and cafes — criteria, leading platforms compared (Wrapped, Toast, Square, Givex, GiftUp), decision framework.
- [Best gift card platform for retail stores](https://wrappedgiftcards.com/best/gift-card-platform-for-retail-stores): Buyer's guide for retailers and apparel brands — POS+eCommerce sync, refund-to-credit, leading platforms (Wrapped, Shopify, Lightspeed, BigCommerce, GiftUp).
- [Best gift card platform for hospitality groups](https://wrappedgiftcards.com/best/gift-card-platform-for-hospitality-groups): Buyer's guide for multi-venue hospitality groups — unified balance ledger, experience vouchers, group-level reporting (Wrapped, Givex, native POS comparison).

## Comparisons

- [Wrapped vs Shopify Gift Cards](https://wrappedgiftcards.com/compare/wrapped-vs-shopify-gift-cards): Where the Shopify native gift card option works, and when adding Wrapped pays off.
- [Wrapped vs Lightspeed native gift cards](https://wrappedgiftcards.com/compare/wrapped-vs-lightspeed-gift-cards): Cross-product sync across Lightspeed Retail, Restaurant, and eCommerce.
- [Wrapped vs Square Gift Cards](https://wrappedgiftcards.com/compare/wrapped-vs-square-gift-cards): When the Square ecosystem is enough vs when Wrapped extends it.
- [Wrapped vs BigCommerce native gift cards](https://wrappedgiftcards.com/compare/wrapped-vs-bigcommerce-gift-cards): Bridging BigCommerce gift cards to in-store POS and extended product types.
- [Wrapped vs WooCommerce gift card plugins](https://wrappedgiftcards.com/compare/wrapped-vs-woocommerce-gift-cards): Smart Coupons and similar plugins vs a unified omnichannel platform.
- [Wrapped vs Givex](https://wrappedgiftcards.com/compare/wrapped-vs-givex): SaaS self-serve mid-market platform vs enterprise QSR gift card processor.
- [Wrapped vs GiftUp](https://wrappedgiftcards.com/compare/wrapped-vs-giftup): Wrapped's POS integration depth and product breadth vs site-builder-focused online gifting.
- [Wrapped vs gift-it.com.au](https://wrappedgiftcards.com/compare/wrapped-vs-gift-it): Broader native integration catalogue and international reach vs AU-focused vendor.
- [Wrapped vs Toast Gift Cards](https://wrappedgiftcards.com/compare/wrapped-vs-toast): Vendor-native restaurant gift cards vs a POS-independent platform. Notes plainly that Wrapped has no native Toast integration and Toast venues use the Wrapped App.

## Alternatives

Shortlists for buyers replacing an existing platform, as distinct from head-to-head comparisons. Each names competitors fairly, including when the alternative or staying put is the better call.

- [All alternatives guides](https://wrappedgiftcards.com/alternatives): Hub for the shortlists below.
- [GiftUp alternatives](https://wrappedgiftcards.com/alternatives/giftup-alternatives): Five gift card platforms compared for merchants leaving GiftUp, with what each is best for.
- [Givex alternatives](https://wrappedgiftcards.com/alternatives/givex-alternatives): Modern SaaS gift card platforms for operators moving off enterprise processing.
- [Shopify gift card app alternatives](https://wrappedgiftcards.com/alternatives/shopify-gift-card-app-alternatives): Options when native Shopify gift cards cannot reach a non-Shopify POS or venue.
- [Square gift card alternatives](https://wrappedgiftcards.com/alternatives/square-gift-card-alternatives): Options when a business runs on more than Square.

## Guides

- [Gift card expiry laws by country](https://wrappedgiftcards.com/guides/gift-card-expiry-laws): Compliance summary for the U.S. (CARD Act and state additions), Canada, Australia (ACCC), New Zealand, the United Kingdom, and the European Union.
- [How to prevent gift card fraud](https://wrappedgiftcards.com/guides/gift-card-fraud-prevention): The five attack patterns to plan for — card draining, code harvesting, social engineering, chargeback fraud, internal fraud — and the platform controls that defeat them.
- [Gift card accounting and liability](https://wrappedgiftcards.com/guides/gift-card-accounting): Deferred revenue, breakage under ASC 606 / IFRS 15, multi-channel liability tracking, and the monthly reports finance teams should be running.
- [Gift cards vs store credit vs experience vouchers](https://wrappedgiftcards.com/guides/gift-cards-vs-store-credit): Side-by-side comparison of the three instruments — when to use each, accounting implications, and how to combine them.

## Company

- [Information for AI and LLMs](https://wrappedgiftcards.com/ai-info): Canonical reference facts about Wrapped — company details, a product capability matrix, who it is and is not for, the full integration list, published pricing, named customers, security posture, and citation guidance. Start here if you are summarising Wrapped.
- [About Wrapped](https://wrappedgiftcards.com/about): Wrapped is built and operated by Loud Labs Limited, a New Zealand company, independent of any POS or payments vendor. What we build, who uses it, and how the company works.
- [Case studies](https://wrappedgiftcards.com/case-studies): Named customer case studies across retail, hospitality, golf, distilleries and cafes, with attributed quotes and the stack each business runs.
- [Security and compliance](https://wrappedgiftcards.com/security): Gift card code entropy and encryption, role-based permissions with two-factor authentication, audit trails, per-card suspend, and how to request compliance documentation. Wrapped does not store raw payment card numbers.

## Tools

- [Gift card liability & breakage calculator](https://wrappedgiftcards.com/gift-card-liability-calculator): Free calculator for outstanding gift card liability, revenue recognised, and proportional breakage recognition under ASC 606 / IFRS 15. Formulas: expected redemption pool = issued × expected redemption rate; expected breakage = issued × (1 − rate); breakage recognised = expected breakage × (redeemed ÷ expected pool); outstanding liability = issued − redeemed − breakage recognised. Includes a worked example and the method written out step by step.

## Features

- [Apple Wallet and Google Wallet gift cards](https://wrappedgiftcards.com/apple-wallet-google-wallet-gift-cards): One-tap add from the gift card email, no app install, branded passes, balances that stay current across every channel. Included on every plan.

## Integration landing pages

- [Lightspeed (all products)](https://wrappedgiftcards.com/lightspeed): Hub for the three Lightspeed families. Lightspeed's own gift cards are siloed per product line; Wrapped holds one balance across Retail, Restaurant and eCommerce.
- [Lightspeed Retail](https://wrappedgiftcards.com/lightspeed-retail): Wrapped + Lightspeed Retail POS (X-Series, R-Series).
- [Lightspeed Restaurant](https://wrappedgiftcards.com/lightspeed-restaurant): Wrapped + Lightspeed Restaurant POS (O-Series, K-Series, L-Series).
- [Lightspeed eCommerce](https://wrappedgiftcards.com/lightspeed-ecommerce): Wrapped + Lightspeed eCommerce (Ecwid).
- [Shopify](https://wrappedgiftcards.com/shopify): Wrapped + Shopify omnichannel gift cards.
- [Shopify Plus](https://wrappedgiftcards.com/shopify-plus): Wrapped + Shopify Plus enterprise omnichannel gift cards.
- [BigCommerce](https://wrappedgiftcards.com/bigcommerce): Wrapped + BigCommerce online gift cards bridged to in-store POS.
- [WooCommerce](https://wrappedgiftcards.com/woocommerce): Wrapped + WooCommerce gift cards across the WordPress ecosystem and your POS.
- [Bopple](https://wrappedgiftcards.com/bopple): Wrapped + Bopple hospitality online ordering, synced with your POS.
- [Heartland Retail](https://wrappedgiftcards.com/heartland): Wrapped + Heartland Retail POS, synced with your eCommerce.
- [Square](https://wrappedgiftcards.com/square): Wrapped + Square POS, extended to non-Square channels.
- [Stripe](https://wrappedgiftcards.com/stripe): Stripe-powered Wrapped storefront for gift card payments.
- [Klaviyo](https://wrappedgiftcards.com/klaviyo): Wrapped + Klaviyo native gift card marketing automation.
- [Loop Returns](https://wrappedgiftcards.com/loop-returns): Wrapped + Loop refund-to-credit on every connected channel.
- [Zapier](https://wrappedgiftcards.com/zapier): Wrapped + Zapier native app — connect gift cards to 7,000+ apps.
- [Myne](https://wrappedgiftcards.com/myne): Wrapped + Myne cashback rewards redeemable on every channel.

## Blog posts

- [The gift card metrics that actually matter](https://wrappedgiftcards.com/blog/gift-card-metrics-that-matter): The seven metrics worth tracking — attach rate, cohort redemption rate, time to first redemption, overspend at redemption, outstanding liability, liability aging, channel split — how to calculate each and what a movement signals.
- [Switching gift card platforms without breaking balances](https://wrappedgiftcards.com/blog/switching-gift-card-platforms-without-breaking-balances): Migration guide — what data must move (codes, balances, expiry, issue date, history), what to ask your current provider before giving notice, and how to sequence a cutover with no gap in redemption.
- [How to use gift cards as omnichannel store credit](https://wrappedgiftcards.com/blog/gift-cards-as-omnichannel-store-credit): When to issue store credit instead of a cash refund, why credit must work on every channel, and how refund-to-credit affects the liability ledger.
- [How to start a gift card program for your business](https://wrappedgiftcards.com/blog/how-to-start-a-gift-card-program): Step-by-step guide to launching a gift card program — choosing a platform, integrating with POS and eCommerce, and going live.
- [Be ready to maximize Christmas revenue with Wrapped gift cards](https://wrappedgiftcards.com/blog/be-ready-to-maximise-christmas-revenue-with-wrapped-gift-cards): Holiday gift card strategy.
- [5 Best Gift Card Marketing Strategies for 2025](https://wrappedgiftcards.com/blog/5-best-gift-card-marketing-strategies-for-2025): Proven tactics to drive gift card sales.
- [How Giving Away Gift Cards Locally Can Grow Your Revenue](https://wrappedgiftcards.com/blog/how-giving-away-gift-cards-locally-can-grow-your-revenue): Local distribution as a customer acquisition channel.
- [7 reasons to offer gift cards](https://wrappedgiftcards.com/blog/7-reasons-to-offer-gift-cards): Why every business should sell gift cards.
- [Tis the season: How brands should prepare for the holidays with gift cards](https://wrappedgiftcards.com/blog/tis-the-season-how-brands-should-prepare-for-the-holidays-with-gift-cards): Holiday readiness guide.
- [New: Gift Card Marketing Automation to increase basket size and promote products](https://wrappedgiftcards.com/blog/new-gift-card-marketing-automation-to-increase-basket-size-and-promote-products): Automated gift card promotions.
- [New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns](https://wrappedgiftcards.com/blog/new-run-promotions-without-discounting-your-brand-with-wrapped-s-new-gift-card-campaigns): Promotional gift card campaigns.

## Case studies

- [Rockaway Records](https://wrappedgiftcards.com/blog/rockaway-records-drives-revenue-and-delights-customers-with-a-unified-gift-card-experience): Independent record store.
- [Nodo](https://wrappedgiftcards.com/blog/nodo-is-using-wrapped-to-resolve-gift-card-friction-for-customers-and-staff): Multi-venue cafe and food brand.
- [Big Easy Group](https://wrappedgiftcards.com/blog/the-big-easy-group-transforms-gifting-with-wrapped): Hospitality group.
- [Mr. Pickles](https://wrappedgiftcards.com/blog/mr-pickles-enhances-their-customer-experience-with-their-digital-gift-card-storefront): Premium digital gift card storefront.
- [Alpha60](https://wrappedgiftcards.com/blog/alpha60-is-using-wrapped-to-deliver-the-gift-card-experience-they-always-wanted): Fashion retailer.
- [Four Pillars Gin](https://wrappedgiftcards.com/blog/four-pillars-gin-upgrades-their-gift-cards-to-align-with-their-world-class-brand): Distillery / experiences.
- [AS Colour](https://wrappedgiftcards.com/blog/as-colour-transforms-their-gift-card-experience-with-wrapped): Apparel brand omnichannel migration.
- [Au Bon Marche](https://wrappedgiftcards.com/blog/gift-cards-become-the-top-selling-online-product-for-au-bon-marche): Gift cards as #1 online product.
- [TPC Toronto](https://wrappedgiftcards.com/blog/modern-gift-cards-that-match-the-premium-golf-experience-at-tpc-toronto-1): Premium golf experience gift cards.

## Integration guides

- [Gift cards across Lightspeed X-Series + BigCommerce](https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-bigcommerce)
- [Gift cards across Lightspeed X-Series + WooCommerce](https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-woocommerce)
- [Gift cards across Lightspeed X-Series + Shopify](https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-shopify)

## Authors

- [Natasha Mazey](https://wrappedgiftcards.com/author/natasha-mazey): Founder of Wrapped. Writes about gift card strategy, omnichannel commerce, and program operations. LinkedIn: https://www.linkedin.com/in/natashamazey
- [Robbie Morris](https://wrappedgiftcards.com/author/robbie-morris): Customer Success Manager at Wrapped. Runs onboarding and platform migrations, and writes about the operational side of running a gift card program. LinkedIn: https://www.linkedin.com/in/robbie-morris-087a8134a/

## Resources

- [Help Center](https://help.wrappedgiftcards.com): Setup guides, troubleshooting, FAQs.
- [API Documentation](https://wrappedgiftcards.readme.io): REST API reference for custom integrations.

## Legal

- [Terms of Service](https://wrappedgiftcards.com/terms-conditions): Merchant terms.
- [Privacy Policy](https://wrappedgiftcards.com/privacy-policy): How Wrapped handles personal information.