# Wrapped — full site content > Wrapped is a gift card platform for retailers, restaurants, and hospitality groups. > Sell, manage, and redeem gift cards, experience vouchers, and store credit across POS, > eCommerce, and mobile, on a single balance synced in real time. This file is the long-form companion to /llms.txt: the full readable text of every indexable page on https://wrappedgiftcards.com, generated at build time. 87 pages. --- ## Gift card software for retail and hospitality | Wrapped URL: https://wrappedgiftcards.com/ > Wrapped is the omnichannel gift card and voucher platform for retailers, restaurants, and hospitality groups. Sell, manage, and redeem cash gift cards, experience vouchers, and store credit across POS, eCommerce, and mobile, synced in real time. Native Apple/Google Wallet, refund-to-credit, and 30+ integrations — Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Built in New Zealand, used worldwide. Turn gift cards into your biggest revenue stream that " if this copy is revised. --> Wrapped is a gift card platform for retailers, restaurants, and hospitality groups. Sell, manage, and redeem gift cards, experience vouchers, and store credit across your POS, your online store, and mobile wallets — all on one balance that stays in sync in real time. Start Free Trial Request a demo → Sell and accept gift cards in person and online Sell more gift cards and delight customers with the flexibility they expect—the ability to spend both in person and online. Keep gift card balances up-to-date across all your sales channels. Make buying easy for customers and staff. Sell gift cards and experiences online or in-store, seamlessly integrated with your website and sales process. Sell and accept gift cards in person and online Sell more gift cards and delight customers with the flexibility they expect—the ability to spend both in person and online. Keep gift card balances up-to-date across all your sales channels. Redeem just like any other form of payment. Let customers use their gift cards to pay online with eCommerce and mobile ordering integrations. Accept gift cards in person with seamless POS integration or use the Wrapped App. Sync gift cards across all your sales channels with leading POS and eCommerce integrations. See all 30+ POS and eCommerce gift card integrations → Customer examples Why first impressions drive gift card purchases A branded gifting experience drives repeat customer purchases. Customize everything, from your online storefront to the emails that align with your physical gift cards and vouchers. View site Barbetta Restaurants and bars View site Barbetta Restaurants and bars View site SMiZE & Dream Cafes and food Kensington Street Food Markets View site Melt Distilleries, wineries and breweries (not an ) so the page outline has one heading per section instead of a responsive duplicate — both variants are in the DOM at all times, only their visibility differs. --> How gift cards drive more revenue at every transaction. Gain upfront revenue on gift card sales and see customers spend more when it comes to redemption. Grow repeat business. Offer branded store credit to bring customers back to your business. Use gift card marketing automation to get customers returning and spending more. How gift cards drive more revenue at every transaction. Gain upfront revenue on gift card sales, and see customers commonly spend more than the loaded card value at redemption (industry data from the NRF and Blackhawk Network ). Win new business. Gift cards introduce your brand to friends, family, and colleagues — delivered through a beautifully branded experience they won't forget. Keep more money in your business. Reload store credit and reuse gift cards for repeat visits. Process refunds to keep revenue on the books. What a modern gift card platform should do Minimize risk Protect your program with advanced security features that safeguard against fraud. Real-time balance tracking and secure redemption give you confidence and peace of mind. Premium gifting experience Deliver an exceptional digital gifting experience with a branded storefront, beautifully customized gift card emails, and seamless Apple and Google Wallet integration. Manage liability Save time and put an end to accounting headaches with full liability reporting and reliable gift card tracking to help you reconcile liabilities across sites, gift card types, and expiry. Explore all gift card platform features → "We love wrapped. The omnichannel gift card experience is so smooth and the whole system has significantly lifted our digital experience at Nodo." — RHYS CROWLEY, CEO NODO Getting started How to set up Wrapped gift cards Get set up and start selling, syncing and accepting gift cards in person and online today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets. Connect your POS and eCommerce integrations Integrate with just a few clicks and start selling and accepting gift cards across all your sales channels. Don't have an integration? Use the Wrapped App instead. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software features | Wrapped URL: https://wrappedgiftcards.com/product > The full Wrapped feature set on one ledger: a branded gifting storefront on your own domain, Apple and Google Wallet, real-time sync across 30+ POS and eCommerce platforms (Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland), experience vouchers, store credit and refund-to-credit, marketing automation, and channel-broken-down liability reporting. Features Everything you need to create and manage omnichannel gift cards Design a modern digital gift card program that works online and in-person with ease. Integrate with physical cards, send automated gift card emails and offer a premium gifting experience. In 30 seconds Wrapped is an omnichannel gift card platform. Issue, sell, and redeem cash gift cards, gift vouchers, store credit, and experience vouchers across POS, eCommerce, and mobile — with a single live balance per card. Native integrations with 30+ POS and eCommerce platforms including Lightspeed, Shopify, Square, BigCommerce, WooCommerce, and Heartland. Pricing from $49/month with a 14-day free trial. One platform to manage all credit Offer cash-value gift cards Sell beautifully branded digital gift cards your customers can load online and in-store, send instantly, or schedule sending for later and personalize with a message. Want to offer a physical option too? Integrate printed gift cards that can be purchased in-store or online and shipped. Sell experience gift vouchers Offer pre-paid experiences as beautifully branded digital or posted vouchers that make thoughtful gifts, while you lock in revenue upfront and drive future bookings. Issue store credit Resolve issues and reward repeat visits in just a few clicks. Issue branded credit that customers can spend like cash, keeping revenue with you. Turn refunds or service recovery into another chance to impress. Sell online with ease Launch your beautifully branded gifting storefront to sell gift cards and vouchers online and automate the entire workflow. Deliver a delightful gifting experience with options to choose from branded imagery, leave a message and schedule email delivery for a special day. Add the ability for customers to order physical gift cards and send by post. Publish to your website or eCommerce site for a seamless brand experience. Deliver a delightful digital experience Personalized and scheduled delivery Let customers customize their gift card, schedule delivery, and send it instantly via email—ready to use online or in-store. Delivery options Add the ability for customers to order physical gift cards, which you can fulfil and send by post. Self-serve balance checker Empower recipients to check their balance online—no support tickets, no delays. Apple & Google Wallet integration Make gift cards easy to find and use with one-tap access in Apple Wallet and Google Wallet. POS and eCommerce integration Sell and accept gift cards and vouchers with ease direct from your Point-of-Sale and eCommerce platforms as part of your usual sales process. No additional hardware or processes required, with codes configurable to your existing scanners. Wrapped keeps balances up-to-date across all your sites so you can have confidence wherever gift card credit is used. Not using one of our integrations? You can still sell and accept gift cards in person using the Wrapped App and online with a custom storefront. See all integrations → Minimize risk with enterprise grade security Real-time balance syncing and secure redemption processes give you peace of mind. Your gift card program is protected from fraud with advanced security features including two-factor authentication, encrypted codes, and permission-based access controls. Confidently track credit and reconcile liabilities Track performance with detailed analytics on gift card purchases, redemptions, and remaining balances. Save time and eliminate accounting headaches with comprehensive liability reporting and accurate tracking—making it simple to reconcile balances across locations and gift card types. Drive growth with gift card marketing Campaigns and automation Easily run gift card promotions through digital campaigns and automated journeys. Automate gift card generation and delivery based on purchase patterns—encouraging bigger basket sizes, repeat visits, or targeted product sales. Flexible promotional tools Set up limited-time offers, create promo codes, or offer discounted gift card pricing to incentivize purchases and maximize marketing ROI. Create one or many Generate and send gift cards individually or in bulk—ideal for employee rewards, customer appreciation, corporate partnerships, and printed cards for in-person selling or events. Everything you need in a modern gifting platform Digital gift cards Offer customers digital gift cards they can send via email, check balances online, and spend in-store and online. Physical gift card integration Scan your physical gift cards into POS as normal to activate them with Wrapped so they can be used in-store and online. Real time sales channel sync Keep balances up-to-date across POS and eCommerce, so recipients can only spend credit they have. Gift card designer Create beautifully branded gift cards that your customers can personalize for their loved ones. Gift card manager View, reissue, migrate, edit, check balances and top up outstanding gift cards. Reporting & analytics View analytics on gift card purchases, activity and credit balances. Full liability reporting. Online storefront Sell gift cards as a product via eCommerce or using the storefront option with built-in gifting process. Gifting personalization Give customers the option to choose a gift card image, write a message and schedule delivery. Gift card recipient email Allow customers to schedule and send the digital gift card to the recipient, ready to use in-store and online. Apple & Google Wallet integration Recipients can keep their gift card easily accessible and top of mind in Apple Wallet or Google Wallet. Online balance checker Recipients can check their own gift card balance online, reducing customer queries. Multi-site gift cards Gift card can be redeemed at multiple locations. Add unlimited sales channels. POS and eCommerce Integration Sell and accept gift cards across all your sales channels. Easy migration Import existing gift cards, syncing them across all your sales channels. The Wrapped team is on hand to help. Manually create gift cards Create, send and account for gift cards for employee recognition, customer appreciation and good will. Generate bulk gift cards Perfect for marketing events, corporate partnerships, and physical gift card printing. Best practice security Data securely protected by two-factor authentication, code encryption, and permission based roles. Run promotions Set discounted prices or create promotional codes for the purchase of gift cards to drive gift card sales. Marketing campaigns & automation Send digital gift card emails to your audience to run promotions and generate more sales. Refund to gift card Easily refund to gift card or store credit without leaving the sale screen. Frequently asked questions What is the difference between a gift card and a gift voucher? In practice, none — "gift card" and "gift voucher" are the same instrument; the term varies by region. Wrapped uses "gift card" canonically and treats vouchers, gift certificates, and e-gift cards as synonyms across the platform. Does Wrapped support physical gift cards? Yes. You can integrate existing physical cards into the Wrapped ledger by scanning them at activation, or order branded physical cards through Wrapped to sell in-store alongside your digital cards. Can I sell experience vouchers as well as cash gift cards? Yes. Experience vouchers entitle the recipient to a specific experience or service (a tasting menu, a hotel stay, a round of golf) rather than a dollar balance. They use the same liability ledger as cash gift cards but redeem as a single transaction. Can I run promotions and marketing automation through Wrapped? Yes — on Pro and above. Promotional pricing, discount codes, automated bonus credit, scheduled gift card campaigns, and integrations with Klaviyo, Myne, and Zapier are all included. Are Apple Wallet and Google Wallet supported? Yes, both. Recipients can add issued gift cards to Apple Wallet or Google Wallet directly from the gift card email — no app download required. How does balance syncing work across channels? Wrapped maintains a single canonical balance per card. When a partial redemption happens at one channel — POS, eCommerce, or the Wrapped App — the new balance propagates to every other connected channel in real time, eliminating the double-redemption risk that comes with per-channel ledgers. Keep exploring Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Compare Wrapped vs alternatives Side-by-side against native gift cards in Shopify, Lightspeed, Square, BigCommerce, WooCommerce, plus Givex, GiftUp, gift-it.com.au. Read more Solutions by industry Wrapped configured for restaurants, retail, golf, and corporate gifting. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Gift card glossary Industry terms and definitions for merchants. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Pricing — Wrapped omnichannel gift cards from $49/month URL: https://wrappedgiftcards.com/pricing > Transparent SaaS pricing for Wrapped's omnichannel gift card platform. Basic $49/mo, Pro $99/mo, Plus $199/mo, plus Enterprise. 14-day free trial — cancel any time before it converts. Every plan includes the Wrapped storefront, Apple/Google Wallet, and 30+ POS and eCommerce integrations. Pricing Gift card software pricing Everything you need to deliver a delightful gift card experience across all your locations and online. Pricing is in USD. In 30 seconds Three plans — Basic ($49/mo), Pro ($99/mo), Plus ($199/mo), all in USD. Each plan includes a monthly card-activation allowance with per-card overage above the limit. 14-day free trial; you won't be charged until the trial converts to a paid plan, and you can cancel any time before then. Annual billing saves 20%. Enterprise quotes are available for higher volumes. All prices in USD. Annual billing saves 20% vs monthly. Basic Omnichannel gift cards for up to 3 sites. $39 /month Save 20% Billed annually as $468/year Monthly billing: $49 per month Get started Includes 600 new gift card activations per year, then $0.50 per additional activation. Includes 50 new gift card activations per month, then $0.50 per additional activation. Up to 3 sites Unlimited sales channels Custom branding and emails Analytics and liability reporting Free self-managed migration import Email and chat support Pro Advanced features for growing brands. $79 /month Save 20% Billed annually as $948/year Monthly billing: $99 per month Get started Includes 2,400 new gift card activations per year, then $0.40 per additional activation. Includes 200 new gift card activations per month, then $0.40 per additional activation. Up to 7 sites Unlimited integrations (e.g. Klaviyo) API access Marketing automations Marketing campaigns All Basic plan features Plus Premium service for larger brands. $159 /month Save 20% Billed annually as $1,908/year Monthly billing: $199 per month Get started Includes 6,000 new gift card activations per year, then $0.20 per additional activation. Includes 500 new gift card activations per month, then $0.20 per additional activation. Up to 12 sites Premium onboarding* Priority support All Pro plan features Dedicated Account Manager Enterprise Flexible pricing for enterprise brands. Unlimited sites, features, and gift cards. Premium onboarding, priority support, and a dedicated account manager included. Contact us for a custom quote. Contact Sales → Frequently asked questions How does the 14-day free trial work? You'll get 14 days to try Wrapped risk-free. We collect billing details upfront so the trial converts seamlessly into the plan you choose; you won't be charged until the trial ends, and you can cancel any time during the 14 days to avoid being billed. Is there a free trial? Yes, we offer a 14-day risk-free trial. You won't be charged until the trial converts to a paid plan — cancel any time during the 14 days to avoid being billed. When will I be charged? If you are on a monthly plan, you'll be charged 1 month in advance. If you are on an annual plan, you'll be charged 1 year in advance. Pricing is in USD. Can I pass fees on to customers? Yes, you can optionally pass processing fees on to gift card purchasers. What is a 'site'? A site represents a single business location or brand. Additional sites beyond your plan's limit cost $20/month each. Can I import existing gift cards? Yes, you can import your existing gift cards from Shopify or other platforms. Our migration tools make it easy to bring your entire gift card program onto Wrapped. What is premium onboarding? Premium onboarding ($300 one-time) includes migration management, full setup assistance, and dedicated support during your launch. Do you support physical gift cards? Yes, you can order branded physical gift cards through Wrapped to sell in-store alongside your digital cards. Can I cancel at any time? Yes, you can cancel your subscription at any time. There are no long-term contracts. What payment methods do you accept? We accept all major credit cards. Enterprise customers can arrange invoicing. Do I need technical knowledge to set up? No. Wrapped is designed to be easy to set up with step-by-step guides. Our support team is also available to help. What happens if I exceed my activation limit? You will be charged the per-activation overage rate for your plan. You can upgrade at any time to get a higher allocation and lower overage rate. What happens to my gift cards if I cancel? Gift cards remain redeemable obligations to your customers. After cancellation you can export the full gift card ledger (codes, balances, transaction history) for a 30-day window. You retain responsibility for honouring outstanding balances under applicable consumer protection law; consult our terms of service or your local rules. Can I switch between plans? Yes — upgrade or downgrade at any time from your account settings. Upgrades take effect immediately and are pro-rated. Downgrades take effect at the end of the current billing period. Annual prepayments aren’t refunded on downgrade but the new plan starts when the prepaid period ends. Do unused activations roll over to the next month? No — activation allowances reset each billing cycle. Unused activations don’t carry over to the next month or year. If you regularly approach the limit, the overage rate or the next-tier plan is usually cheaper than buying additional pre-paid activations. Is there a sandbox or test environment? Yes. The free trial gives you a fully functional account where you can connect a test POS or eCommerce store, issue test cards, and validate the workflow before going live. API access on Pro and above includes a separate test-mode token for integration development. What's next Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Compare Wrapped vs alternatives Side-by-side against native gift cards in Shopify, Lightspeed, Square, BigCommerce, WooCommerce, plus Givex, GiftUp, gift-it.com.au. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Solutions by industry Wrapped configured for the way your business actually runs. Read more Gift card glossary Industry terms and definitions for merchants. Read more --- ## 30+ gift card integrations for POS and eCommerce | Wrapped URL: https://wrappedgiftcards.com/integrations > Wrapped connects to 30+ POS and eCommerce platforms — Lightspeed (Retail, Restaurant, eCommerce), Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Bopple — plus Apple/Google Wallet, Klaviyo, Loop Returns, Zapier, and Myne. One canonical gift card balance synced across every connected channel, founded in Australasia and used worldwide. Integrations Gift card integrations for your POS and eCommerce Wrapped is the only out-of-the-box gift card solution that integrates with POS, eCommerce and mobile ordering platforms, all wrapped into one. All gift card integrations All POS eCommerce Marketing Lightspeed Retail POS Gift cards that work seamlessly with your Lightspeed Retail POS (X-Series, R-Series) View integration Partner site Lightspeed Restaurant POS Gift cards that work seamlessly with your Lightspeed POS (O-Series, K-Series, L-Series) View integration Partner site Lightspeed eCommerce Gift cards that work seamlessly with your Lightspeed eCommerce (Ecwid/E-Series) View integration Partner site Shopify Create, sell and manage gift cards that work seamlessly with your Shopify store. View integration Partner site Shopify Plus Built for scale, Wrapped works for high volume brands with all the features you need. View integration Partner site BigCommerce Create, sell and manage gift cards that work seamlessly with your BigCommerce store. View integration Partner site WooCommerce Create, sell and manage gift cards that work seamlessly with your WooCommerce store. View integration Partner site Bopple Sync gift cards with Bopple, an all-in-one hospitality ordering platform. View integration Partner site Heartland Retail Sell and accept gift cards within Heartland Retail POS while offering a premium gifting experience. View integration Partner site Square POS Beta Sell and accept gift cards within Square POS while offering a premium gifting experience. View integration Partner site Stripe Sell gift cards with the Wrapped online storefront and accept payment directly into your Stripe account. View integration Partner site Apple Pay Let customers skip checkout forms and pay with glance on their iPhone, iPad, or Mac. Partner site Google Pay Let your customers skip checkout forms and pay with a tap via Google Pay. Partner site Apple Wallet Recipients can keep their gift card easily accessible and top of mind in Apple Wallet. Partner site Google Wallet Recipients can keep their gift card easily accessible and top of mind in Google Wallet. Partner site Klaviyo Send your gift card email communications out via Klaviyo. View integration Partner site Loop Returns Automate your refund and returns through loop with omnichannel gift cards. View integration Partner site Zapier Link Wrapped to 7000+ apps with Zapier to automate the creation of gift cards. View integration Partner site Myne Offer an effortless cashback rewards program and know your customers better. View integration Partner site More coming soon We're working on new integrations all the time. Ask us if Wrapped will work with your platform. API Documentation Have your own developer and want to build a custom integration? View API Documentation Frequently asked questions Which POS systems does Wrapped integrate with? Wrapped has native integrations with Lightspeed Retail (X-Series, R-Series), Lightspeed Restaurant (O-Series, K-Series, L-Series), Square POS, Heartland Retail, and Bopple. For platforms not on the list, you can sell and accept gift cards using the Wrapped App alongside any POS. Which eCommerce platforms does Wrapped integrate with? Shopify, Shopify Plus, BigCommerce, WooCommerce, and Lightspeed eCommerce (Ecwid). Apple Wallet, Google Wallet, Apple Pay, and Google Pay are supported across all integrated channels. How long does it take to set up an integration? Most integrations connect in a few clicks via OAuth or an API key. Going from signup to selling and redeeming gift cards on a connected POS or store typically takes a single working session for a single site, longer if you are migrating existing balances or wiring up multiple sites. What if my platform isn't on the list? Two options: use the Wrapped App as a standalone sales and redemption surface alongside your existing POS, or build a custom integration against the Wrapped REST API (available on Pro and above). API documentation is at wrappedgiftcards.readme.io. Can I sell gift cards on multiple platforms simultaneously? Yes — that is the whole point of an omnichannel program. A card sold via Shopify is immediately redeemable in-store on Lightspeed (or any other connected POS), and partial redemptions sync in real time across every channel. Does Wrapped support marketing tools like Klaviyo? Yes. Klaviyo is a native integration for sending branded gift card emails. Myne is supported for cashback rewards programs, and Zapier connects Wrapped to 7,000+ other apps for custom automations. Is there a sandbox environment for testing an integration before going live? Yes. The free trial gives you a fully functional Wrapped account that connects to a test POS or test eCommerce store. API access (Pro and above) includes a separate test-mode token so you can validate end-to-end workflows before pointing the production environment at it. How do I build a custom integration if my platform isn’t listed? Use the Wrapped REST API (Pro plan and above). API documentation is at wrappedgiftcards.readme.io. Typical integration scope is: issue and activate cards on customer purchase, deduct on redemption, look up balance, and reflect refunds-to-credit. Webhooks let your system react to balance changes from other channels in near-real-time. Can I sync existing gift cards into Wrapped from another platform? Yes. Self-managed migration imports are included on every plan; the Wrapped team also offers premium onboarding (Plus and Enterprise) to manage the migration end-to-end, including validating balances and resolving any code-collision edge cases. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Compare Wrapped vs alternatives Side-by-side against native gift cards in Shopify, Lightspeed, Square, BigCommerce, WooCommerce, plus Givex, GiftUp, gift-it.com.au. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Solutions by industry Wrapped configured for restaurants, retail, golf, and corporate gifting. Read more Setup demo videos Walkthroughs for every connected POS and eCommerce platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Solutions by industry | Wrapped URL: https://wrappedgiftcards.com/solutions > Wrapped's gift card platform configured for the way your business actually runs. Solutions for restaurants and hospitality, retail and apparel, golf clubs, and corporate gift card programs. Solutions Wrapped, configured for the way your business actually runs The same omnichannel gift card platform, packaged with the integrations, content, and program defaults that fit your industry. For restaurant groups, cafes, and hospitality brands Restaurants and hospitality Cash gift cards and experience vouchers across the floor POS, online ordering, and mobile. Native Lightspeed Restaurant, Square, and Bopple integrations. View solution → For retailers, apparel brands, and independent shops Retail and apparel Sell, redeem, and refund-to-credit across in-store POS and eCommerce. Native Lightspeed Retail, Shopify, BigCommerce, WooCommerce, and Heartland integrations. View solution → For private clubs, public courses, and resort properties Golf clubs and courses Gift cards, prize accounts, store credit, and experience vouchers across the pro shop, clubhouse, lessons, and tee sheet — all on a single unified balance ledger. View solution → For brands running B2B gift card programs Corporate gift card programs Bulk gift card generation for employee rewards, customer recovery, partner programs, and B2B gifting. CSV export and API access for programmatic ordering. View solution → Wrapped is a gift card platform for wineries, distilleries and breweries. Wineries, distilleries and breweries Gift card software for wineries, distilleries and breweries. Sell tastings, tours and cellar-door experiences as dated vouchers, run one balance across the cellar door, the restaurant and your online store, and keep the brand experience premium end to end. View solution → Wrapped is a gift card platform for cafes, coffee shops and quick-service venues. Cafes and coffee shops Gift card software for cafes, coffee shops and quick-service venues. One balance across the counter POS, your mobile ordering app and your online store — so a card works wherever the customer orders, without slowing the morning queue. View solution → Wrapped is a gift card platform for hotels, lodges and accommodation providers. Hotels and accommodation Gift card software for hotels, lodges and accommodation providers. Sell stays, dining and spa packages as dated experience vouchers, run one balance across the front desk, the restaurant and the spa, and keep gifting revenue on the books. View solution → Wrapped is a gift card platform for salons, spas and treatment clinics. Salons and spas Gift card software for salons, spas and clinics. Sell treatments and packages as dated vouchers, keep one balance across the front desk and your online store, and turn cancellations into credit instead of refunds. View solution → What actually differs by industry? Less than most vendors imply, and more than nothing. The ledger is the same everywhere: one canonical balance per card, readable and writable by every connected channel. What changes is which instruments you need, which systems have to talk to each other, and what your finance team has to report. Three things separate one industry from another in practice: Whether a dollar amount is the right product. Retail sells cash gift cards. Restaurants, wineries, hotels and salons sell experiences — a tasting, a treatment, a stay — which need to be dated, scan-redeemable, and consumed in one transaction rather than drawn down. How many tills have to agree. A single shop has one. A golf club has a pro shop, a clubhouse and a lesson book, frequently on different systems. That count is the single best predictor of whether a business outgrows its POS's built-in gift cards. Whether credit flows backwards. Retail and salons issue store credit constantly, for returns, cancellations and service recovery. Corporate programs barely do, but need bulk issuance and an API instead. Not sure which page fits? Pick by how you operate rather than by what you sell. A distillery with a cellar door and a restaurant has more in common with a hospitality group than with an online-only retailer. If you run several venues on different POS systems, start with restaurants and hospitality or golf clubs , whichever is closer — both are written around the multi-outlet case. If you are comparing platforms rather than looking for setup detail, the buyer's guides cover the same industries with a decision framework instead, and the case studies show named businesses in each category with the results they saw. Industry solutions: frequently asked questions Is Wrapped different depending on my industry? The platform is the same; the configuration and the instruments differ. Every industry gets one canonical balance across every connected channel. What changes is whether you need experience vouchers as well as cash gift cards, how many point-of-sale systems have to share that balance, and whether store credit flows back to customers regularly. The solution pages cover the setup for each. What if my industry is not listed? Pick the page closest to how you operate rather than to what you sell. The operational patterns repeat: multi-outlet venues on mixed POS systems behave alike whether they are golf clubs or hotels, and single-site retailers behave alike whether they sell records or clothing. Nothing about the platform is restricted to the industries listed. Do I need experience vouchers or just gift cards? Gift cards if customers buy a dollar amount; experience vouchers if the compelling gift is a defined thing — a tasting flight, a treatment, a round of golf, a night away. Vouchers typically sell at a higher average value and lock in the revenue upfront, and they redeem as a single transaction rather than drawing down a balance. Both sit on the same liability ledger. Can one gift card work across several venues on different POS systems? Yes — this is the main reason multi-venue operators move to a platform above the POS. Wrapped holds the canonical balance, so a card sold at a venue running Lightspeed Restaurant is redeemable at a sister site on Square, with the remaining balance accurate at both. Reporting breaks down by site so you can see which venue sells and which redeems. How many sites does a plan cover? Basic covers up to 3 sites, Pro up to 7, and Plus up to 12, with additional sites at $20 per month each. A site is a single business location or brand. Full pricing, including monthly gift card activation allowances and overage rates, is published on the pricing page. Keep exploring Customer case studies Named results across retail, hospitality, golf, distilleries and cafes. Read more Buyer's guides by industry Decision frameworks for restaurants, retail stores, and hospitality groups. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Gift card features Experience vouchers, refund-to-credit, wallet support and liability reporting. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Which instrument do you need? Gift cards vs store credit vs experience vouchers, side by side. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for cafes and coffee shops | Wrapped URL: https://wrappedgiftcards.com/solutions/cafes Last updated: 2026-08-12 > Gift card software for cafes, coffee shops and quick-service venues. One balance across the counter POS, your mobile ordering app and your online store — so a card works wherever the customer orders, without slowing the morning queue. Solutions / Cafes and coffee shops Gift cards for cafes, coffee shops and quick service Wrapped is a gift card platform for cafes, coffee shops and quick-service venues. It keeps one gift card balance across your counter POS, your mobile ordering channel and your online store, so a card works wherever the customer orders — and redeems fast enough not to hold up the queue. In 30 seconds A cafe group connects Wrapped to the counter POS (Lightspeed Restaurant, Square or Heartland), mobile ordering (Bopple), and any online store (Shopify or the Wrapped storefront). One balance covers all of them. Redemption is a scan or a code entry at the till, and partial balances update everywhere instantly. Nodo runs this across nine sites and reported redemption up 30%. Speed at the counter is the whole game A cafe gift card lives or dies on how it behaves during the morning rush. If staff have to void a balance, reissue a card, or call a manager because the card was bought on a different channel, the gift card program becomes something the team quietly stops offering. That is the exact failure Nodo described before moving to Wrapped: customers arriving with a digital card that the till could not take, and staff having to void the old balance and create a new liability by hand to transfer value. Slow, clunky and inefficient, in their words. A single canonical balance removes the whole class of problem — the card is the card, wherever it was bought. Mobile ordering is a first-class channel, not an afterthought Quick service has moved to the phone. If your gift cards work at the counter but not in your mobile ordering app, you have excluded the channel your most frequent customers actually use — and those are precisely the people most likely to hold a balance. Wrapped integrates natively with Bopple for mobile ordering alongside the counter POS, so the same balance is available in the app and at the till. A customer can start a card at the counter and finish it on their phone the next morning. Multi-site groups and one balance Cafe groups grow site by site, and often end up with a mix of systems across locations. Without a layer above the POS, each site effectively runs its own gift card scheme, and customers discover the boundary at the counter. Wrapped covers up to 3 sites on the Basic plan, 7 on Pro, and 12 on Plus, with additional sites at $20 per month each. Reporting breaks down by site so you can see where cards are sold versus where they are redeemed — which for cafe groups is often a useful signal about which sites are acquiring customers for the others. One card, every site. A card sold at one cafe is redeemable at all of them, with the balance shared in real time. Per-site reporting. See sales and redemptions broken down by location, plus channel-level liability. Role-based permissions. Baristas can redeem without being able to issue value; managers get issuance and adjustment rights. Wallet-ready. Customers add cards to Apple Wallet or Google Wallet in one tap, so the card is on the phone they are already holding. Gift cards as a local acquisition tool Cafes are local businesses, and gift cards are one of the cheapest customer-acquisition instruments available to them. Handing out small-value cards at markets, to nearby offices, to schools and clubs, or as part of a community sponsorship gets people through the door with no pressure to buy. The economics work because customers commonly spend beyond the loaded value at redemption. A $10 card handed to a neighbour typically becomes a larger sale, and often a repeat customer. Because the redemption is tracked, you can actually measure whether the campaign worked instead of guessing. Customers in this category Nodo More named results across retail, hospitality, golf and distilleries are in the case studies . Getting started Setup is four steps: brand your gift card assets and storefront, connect your POS and any online store, import existing gift cards so outstanding balances keep working, and optionally order physical cards. Most businesses are live the same day. Pricing starts at $49 per month with a 14-day free trial, published in full on the pricing page . Cafes and coffee shops: frequently asked questions What is the best gift card system for a cafe? For a single-site cafe on one POS, the POS vendor’s built-in gift cards are usually sufficient. The calculation changes once you add a second site or a mobile ordering channel: you then need a platform that holds one balance above those systems, or customers will hit boundaries at the counter. Wrapped integrates natively with Lightspeed Restaurant, Square, Heartland and Bopple, and starts at $49 per month. Will gift cards slow down our morning queue? No. Redemption is a scan or short code entry at the till, and the balance check happens against a single canonical record rather than requiring staff to reconcile between systems. The queue-slowing scenario in cafes is almost always the opposite situation: a card bought on one channel that the till cannot accept, forcing a manual workaround. That is the case a shared balance removes. Can customers use gift cards in our mobile ordering app? Yes, where the ordering platform is integrated. Bopple is a native Wrapped integration, so the same gift card balance is available in mobile ordering as at the counter, with partial redemptions syncing in real time between the two. Can one gift card work across all of our cafe locations? Yes. A card sold at any site is redeemable at every connected site, sharing one balance. Basic covers up to 3 sites, Pro up to 7 and Plus up to 12, with extra sites at $20 per month. Reporting shows sales and redemptions per location. Do we need physical cards, or is digital enough? Digital is the faster and cheaper start, and for many cafes it is enough — emailed cards, added to Apple or Google Wallet, redeemed by scan. Physical cards earn their place where you have impulse-buy foot traffic at the counter, since a rack of branded cards at the till sells to people who were not planning to buy a gift. Wrapped supports both, including importing existing physical card stock. Keep exploring All industry solutions Restaurants, retail, golf clubs, cafes, hotels, salons, wineries and corporate programs. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Gift cards vs store credit vs vouchers Which instrument to use when, and how each affects accounting. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Corporate gift cards and bulk gift card orders | Wrapped URL: https://wrappedgiftcards.com/solutions/corporate-gift-cards > Wrapped supports corporate gift card programs — bulk gift card generation, branded employee rewards, customer-recovery vouchers, and CSV or API export. Used by retailers, restaurants, and hospitality groups for B2B gifting. Solutions / Corporate gift cards Corporate gift cards and bulk gift card programs Wrapped supports corporate gift card use cases out of the box — bulk gift card generation, branded employee rewards, customer-recovery vouchers, and partner / referral programs. The same platform that runs your consumer gift card program handles B2B gifting on the same liability ledger, with branded delivery and full audit trails. In 30 seconds Issue gift cards in bulk with one upload or API call. Each card is uniquely coded, branded, and trackable. Recipients redeem them like any other Wrapped gift card — in-store, online, or via the Wrapped App. Bulk orders can ship physical cards or schedule digital delivery to recipient emails. Common B2B gift card use cases Employee rewards and recognition End-of-year bonuses, sales contests, service-anniversary gifts, and team celebrations. A retailer or hospitality group issues branded gift cards to employees, who redeem them as customers. The merchant captures the spend back into the business and the recipients get a more flexible reward than fixed-product alternatives. Customer-recovery and goodwill Issue ad-hoc gift cards as service recovery for individual customers (a delayed delivery, an order issue, an unhappy table) or as VIP gestures (loyalty milestones, complimentary upgrades). Per-card audit trails capture who issued what, why, and to whom — clean for finance review. Partner, referral, and acquisition programs Refer-a-friend rewards, brand collaborations, influencer drops, and partnership campaigns. Generate a batch of unique gift cards, distribute via the partner channel, track redemption per code or per cohort. Corporate orders for clients and stakeholders High-value B2B sales of gift cards in bulk to corporate buyers using them as client gifts, holiday gifts, or stakeholder thank-yous. Wrapped handles bulk denomination, branded packaging or email design, scheduled delivery, and CSV exports for the buyer's distribution. How bulk gift card generation works Open the Bulk Generator in your Wrapped admin (or call the API). Choose the number of cards, denomination(s), expiry rules, and the gift card design. Optionally upload a recipient list (name, email, scheduled delivery date) or generate "blank" cards for distribution as physical or printed codes. Generate — cards are issued with unique codes, posted to the liability ledger, and either emailed to recipients or exported as CSV for your team to distribute. Track redemption by cohort, recipient, or campaign in the analytics dashboard. API access for programmatic ordering On the Pro plan and above, the Wrapped REST API supports fully programmatic gift card issuance. Common patterns: HRIS integrations that auto-issue anniversary rewards, support-tool integrations that issue recovery credits when a ticket is closed with a "credit" outcome, partner platforms that mint a unique gift card for every successful referral. Documentation is at wrappedgiftcards.readme.io . Related guides Gift card accounting and liability — how bulk-issued cards flow through deferred revenue and breakage. Gift card fraud prevention — especially relevant for high-volume corporate orders. Gift cards vs store credit — choosing the right instrument for employee rewards vs customer recovery. Frequently asked questions How do I order gift cards in bulk for my company? Wrapped's bulk gift card generator issues hundreds or thousands of cards in a single batch with custom denominations, branded design, and personalised messaging. Cards can be exported as a CSV for distribution or sent directly to recipient email addresses on a scheduled date. Bulk-ordered physical cards can be printed and shipped. Can I use gift cards for employee rewards? Yes — this is one of the most common B2B use cases. A merchant orders a batch of gift cards (e.g. for end-of-year bonuses, sales contests, or service anniversaries), distributes them to employees, and the recipients redeem them as customers. The merchant captures the spend back into the business and the employees get a more flexible reward than a single restaurant or item gift. Can I issue gift cards as customer goodwill or recovery? Yes. Issue ad-hoc gift cards in any denomination from the Wrapped admin (or via API) to a specific customer email address. Common use cases: service-recovery, VIP gestures, refer-a-friend rewards, and post-purchase delight programs. Issued gift cards post to the same liability ledger as purchased ones. How are corporate gift card orders different from retail purchases? They typically have a different commercial structure: bulk discount, custom branding or messaging, scheduled delivery dates, and CSV/spreadsheet export of the issued codes for the buyer. Wrapped supports all of these natively, with API access on Pro and above for fully programmatic ordering. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for golf clubs | Wrapped URL: https://wrappedgiftcards.com/solutions/golf > Wrapped is the gift card platform for golf clubs and courses. Run pro shop, clubhouse, gifting, and tournament prize accounts on a single balance ledger that syncs across every revenue centre. Solutions / Golf Gift cards, prize accounts, and store credit for golf clubs Golf clubs run multiple revenue centres under one roof — the pro shop, the clubhouse, the tee sheet, the lesson book, and tournament prize money. Wrapped is the omnichannel gift card platform built for that reality. Sell, redeem, and track gift cards, experience vouchers, store credit, and prize accounts on a single balance ledger that every connected POS reads from. Used by TPC Toronto and other premium clubs. In 30 seconds A golf club connects Wrapped to the pro shop POS (Lightspeed Retail or Heartland), the clubhouse POS (Lightspeed Restaurant or Square), and any online tee-time or storefront. Cash gift cards, experience vouchers (rounds, lessons, packages), tournament prize accounts, and refund-to-credit all post to one balance ledger. A single card or member credit is redeemable across pro shop apparel, clubhouse dining, lessons, and green fees — with no manual reconciliation between systems. Why golf clubs need a unified ledger Most clubs run two or three POS systems — one for the pro shop, one for the clubhouse, sometimes a separate booking system for tee times and lessons. Without a unifying gift card platform, each system maintains its own credit ledger. A gift card sold at the pro shop till can't be redeemed for lunch in the clubhouse without staff manually transferring or zeroing out the balance. Tournament prize money lives in spreadsheets or on hand-written member ledgers. End-of-month reconciliation is a known headache. Wrapped sits above the POS layer, providing the single source of truth for any kind of stored value across the property. The pro shop till, the clubhouse till, the lesson book, and the tee-sheet booking page all read and write the same balance. A member who buys a $200 gift card at the front gate uses $40 over lunch, $80 on a sleeve of balls, $30 on a coffee Sunday morning, and $50 on a future lesson — all from one card, with the running balance visible in real time at every touchpoint. Tournament prize accounts After a member-guest, club championship, or weekly comp, the pro needs to credit prize money to the winners. Traditionally that means hand-written prize sheets, a separate "pro shop credit" book, and a member who can only spend their winnings in one place — usually the pro shop — until the credit is reconciled. With Wrapped, the pro issues prize money as store credit tied to the winner's member account. The credit is immediately spendable across every connected POS — pro shop, clubhouse, lesson book, tee sheet. Per-credit audit trails capture who issued what, when, and why, which both the committee and accounting will appreciate. Members see their balance the next time they swipe at any till. Combined with refund-to-credit, this is also how clubs handle goodwill on rain-cancellations, kitchen mistakes, or VIP gestures — a tap to issue, the credit lives in one place, and the member sees the value across the property without further admin. Rounds, lessons, and packages as experience vouchers A round of 18 with cart, a 90-minute lesson with the head pro, a green-fee + lunch package, a four-ball with caddies — these sell better as defined products than as a dollar amount on a generic gift card. Wrapped supports them natively as experience vouchers: branded landing page, scheduled email delivery, QR-coded redemption at the tee or the pro shop till, dated for booking management, and posted to the same liability ledger as cash gift cards. High-margin signature offerings benefit the most — a tasting menu in the clubhouse, a junior-clinic bundle, a stay-and-play package with a partner hotel, a member-and-guest day with caddies. Sell them through the website storefront, through partner channels, or as corporate gifts in bulk. POS, eCommerce, and ordering integrations Lightspeed Retail — for the pro shop till; X-Series and R-Series. Lightspeed Restaurant — for the clubhouse and bar; O-Series, K-Series, L-Series. Square POS — for events, halfway-house, or pop-up sales points. Heartland Retail — for clubs running Heartland in the pro shop. Bopple — for clubhouse online ordering. Shopify , BigCommerce, WooCommerce — for the club's online pro shop and gift voucher storefront. Standalone Wrapped App — for halfway-house redemption or wherever the POS doesn't reach. See the full list of POS and eCommerce integrations or read about restaurant integrations and retail integrations . Corporate days, sponsorship, and member-guest events Tournaments and corporate days are a natural use case for bulk gift card generation. Issue a batch of branded cards at a fixed denomination for goodie bags, raffle prizes, or sponsor packages. Cards can carry event branding, expire on a defined date, and export as a CSV for distribution. Pro shop and clubhouse staff redeem them like any other Wrapped gift card — nothing custom to learn. See the corporate gift cards page for the full bulk-generation workflow. Case study TPC Toronto upgraded from disjointed gift certificates to a unified gift card and voucher program with Wrapped, matching the premium experience that members expect from one of Canada's leading championship venues. Read the full story: Modern gift cards that match the premium golf experience at TPC Toronto . Related guides Gift cards vs store credit vs experience vouchers — choosing the right instrument for prize money, gifting, and packages. Gift card accounting and liability — how prize accounts and gift cards flow through deferred revenue and breakage. Gift card fraud prevention — member-account security and audit trails. Frequently asked questions What is the best gift card software for a golf club? A golf club has multiple revenue centres under one roof — the pro shop, the clubhouse / F&B, the tee sheet, the lesson book, and tournament prize accounts. The right gift card platform syncs a single balance across all of them so a card sold at one centre is redeemable at another. Wrapped covers Lightspeed Retail (pro shop), Lightspeed Restaurant (clubhouse), Square, and Heartland in one unified ledger. How do tournament prize accounts work? After a tournament, the pro issues prize money to winners as store credit on their member account, redeemable across the property — pro shop apparel and equipment, clubhouse food and drinks, lessons, even green fees. With Wrapped, the credit posts to a single ledger that every till and integrated POS reads from, so the member can spend their winnings without staff having to remember which till handles which type of credit. Audit trails capture every issuance for committee review and accounting. Can the same gift card be used in the pro shop and the clubhouse? Yes — that's the headline feature of an omnichannel ledger. A card sold at the pro shop till can be partially redeemed in the clubhouse over lunch, and the remaining balance is immediately available for a sleeve of balls back at the pro shop. The two POS systems read and write to the same canonical balance via Wrapped. Can I sell rounds of golf, lessons, or experiences as gift vouchers? Yes. Wrapped's experience vouchers are designed for exactly this — a defined product (a round of 18 with cart, a 90-minute lesson with the head pro, a green-fee + lunch package) sold once and redeemed as a single transaction. Vouchers can be QR-coded for scan-redemption at the tee or the pro shop till, dated for booking management, and posted to the same liability ledger as cash gift cards. How do gift cards work for member-guest events and corporate days? Use Wrapped's bulk gift card generator to issue a batch of branded cards at a chosen denomination — for goodie bags, prize tables, raffle prizes, or corporate sponsorship. Cards can carry the event branding, expire on a set date, and export as CSV for distribution. The pro shop and clubhouse staff redeem them as normal cards across the property. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for hotels and accommodation | Wrapped URL: https://wrappedgiftcards.com/solutions/hotels Last updated: 2026-08-12 > Gift card software for hotels, lodges and accommodation providers. Sell stays, dining and spa packages as dated experience vouchers, run one balance across the front desk, the restaurant and the spa, and keep gifting revenue on the books. Solutions / Hotels and accommodation Gift cards and stay vouchers for hotels and accommodation Wrapped is a gift card platform for hotels, lodges and accommodation providers. It sells stays, dining and spa packages as dated experience vouchers alongside cash gift cards, and keeps one balance across the front desk, the restaurant, the bar and the spa. In 30 seconds A property connects Wrapped to the outlets that take payment — the restaurant and bar POS (Lightspeed Restaurant or Square), retail or spa (Lightspeed Retail or Heartland), and the online store or Wrapped storefront. Cash gift cards and dated stay or dining vouchers post to one ledger, redeemable across every outlet. Finance gets one consolidated liability number instead of one per outlet. A property is many businesses sharing one guest Accommodation properties run several revenue centres — rooms, restaurant, bar, spa, retail — often on different systems. Guests do not perceive those boundaries. Someone given a gift card for the hotel expects to spend it on dinner, at the bar, or on a treatment, not to be told it only works at one outlet. Wrapped holds the balance above the outlet systems, so a single card or credit is spendable across every connected point of sale on the property, with the running balance visible everywhere in real time. That is also what lets finance close on one liability figure rather than reconciling several. Stay and package vouchers, not just dollar amounts The gift someone actually wants to give is a night away, a dinner-and-stay package, or a spa afternoon — not an open-ended dollar balance. These sell at a much higher average value, and they lock in the revenue upfront. Wrapped treats these as experience vouchers: a defined package, dated for availability and booking management, QR-coded for redemption, and tracked on the same liability ledger as cash cards. That gives the front desk a clean redemption action and gives finance one consistent treatment for all stored value. Dated for availability. Valid-from and valid-until dates keep vouchers inside your seasonal and blackout windows. Scan at the desk. QR redemption at check-in avoids typing long codes while a guest waits. Packages, not just rooms. Bundle dinner, breakfast, a treatment or a late checkout into a single sellable voucher. Revenue recognised properly. Vouchers sit in deferred revenue alongside gift cards until redemption, on one report. Gifting is a seasonal revenue channel worth running properly Accommodation gifting is heavily concentrated around Christmas, Valentine’s Day, Mother’s Day and anniversaries. That concentration means the storefront experience matters disproportionately — a large share of annual gift revenue passes through it in a handful of weeks. Wrapped includes a branded gifting storefront on your own domain, with personalised messages, scheduled delivery so a voucher arrives on the right morning, and wallet support. You can run it without needing a separate eCommerce platform, which matters for properties whose booking engine is not a general online store. Credit for service recovery Hospitality runs on recovery gestures — a room that was not ready, a noisy night, a delayed service. Comping in cash or writing off a charge removes the revenue permanently. Issuing branded store credit instead keeps the value in the business and gives the guest a reason to return. Every issuance is audit-logged with the staff member and reason, which matters when duty managers across several shifts have the ability to issue credit. Getting started Setup is four steps: brand your gift card assets and storefront, connect your POS and any online store, import existing gift cards so outstanding balances keep working, and optionally order physical cards. Most businesses are live the same day. Pricing starts at $49 per month with a 14-day free trial, published in full on the pricing page . Hotels and accommodation: frequently asked questions What is the best gift card platform for a hotel? The differentiators for accommodation are experience vouchers (selling a stay or a package as a dated, defined product), redemption across every outlet on the property regardless of which POS each uses, and consolidated liability reporting for finance. Wrapped covers all three, with native integrations for Lightspeed Restaurant, Lightspeed Retail, Square and Heartland, plus a hosted gifting storefront for properties without a general eCommerce store. Can we sell a stay or a package as a gift voucher? Yes. Experience vouchers let you define the package — a night with breakfast, a dinner-and-stay, a spa afternoon — attach valid-from and valid-until dates so it fits your availability, and redeem it by QR scan at the desk. It is recorded on the same liability ledger as cash gift cards. Can a guest use one gift card in the restaurant, the bar and the spa? Yes, provided those outlets run on connected systems. Wrapped keeps one canonical balance and every connected POS reads and writes to it, so a guest can spend part of a card over dinner and the rest on a treatment the next day, with the balance accurate at every till in between. How does gift card revenue get accounted for? Gift cards and vouchers are deferred revenue when sold and recognised on redemption, with unredeemed value eventually treated as breakage under ASC 606 or IFRS 15 depending on your reporting framework. Wrapped reports outstanding liability broken down by channel and aged by last activity. The gift card accounting and liability guide covers the treatment in detail. Do we need an eCommerce platform to sell gift vouchers online? No. Wrapped includes a hosted, fully branded gifting storefront on your own domain, which is often the right fit for accommodation properties whose only other online system is a booking engine. If you do run an online store — Shopify, WooCommerce or BigCommerce — Wrapped integrates with it instead or as well. Keep exploring All industry solutions Restaurants, retail, golf clubs, cafes, hotels, salons, wineries and corporate programs. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Gift cards vs store credit vs vouchers Which instrument to use when, and how each affects accounting. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for restaurants | Wrapped URL: https://wrappedgiftcards.com/solutions/restaurants > Wrapped is the gift card platform built for restaurants and hospitality groups. Native Lightspeed Restaurant, Square, and Bopple integrations. Cash gift cards, experience vouchers, and store credit synced across the floor POS, online ordering, and mobile. Solutions / Restaurants Gift cards and experience vouchers for restaurants Wrapped is the omnichannel gift card platform built for restaurants and hospitality groups. Sell, manage, and redeem cash gift cards and experience vouchers across the floor POS, online ordering, and mobile — all balances synced in real time. Used by Nodo, The Big Easy Group, Kensington Street, Mr Pickles, and more. In 30 seconds A restaurant or hospitality group connects Wrapped to its POS (Lightspeed Restaurant, Square, Bopple) and online ordering system. Cash gift cards, experience vouchers (a tasting menu, a private dinner), and refund-to-credit all post to one balance ledger that every venue and channel reads from. A card sold via the website is redeemable at any connected venue in real time. Why omnichannel matters for restaurants Most restaurant gift card programs run as siloed ledgers — the POS issues and tracks one set of cards, the eCommerce site (if there is one) tracks another, and the gift card a customer bought online often can't be redeemed in-house without manual intervention. That breaks the recipient experience and creates accounting friction. Multi-venue groups have it worse: a card sold at one restaurant frequently can't redeem at the others under the same brand. A unified balance ledger fixes that. The card is sold once, the balance lives in one place, and every connected venue and channel reads and writes the same balance. Recipients can split a card across multiple visits, redeem online or in-person interchangeably, and use the card at any venue in the group. Experience vouchers as a marketing channel Cash gift cards work for general gifting, but a high-margin signature experience — a chef's tasting menu, a wine-pairing dinner, a private dining-room booking — sells better as a defined product than as a dollar amount. Wrapped supports experience vouchers natively: branded landing page, scheduled delivery, QR-code redemption at the host stand, and the same liability ledger as cash gift cards. Common patterns: tasting menus during quieter midweek slots, monthly wine club credits, "dinner for two" packages that convert into bookings, or seasonal experiences that pull forward Q4 revenue. Restaurant POS and ordering integrations Lightspeed Restaurant — O-Series, K-Series, and L-Series. Square POS — sell, accept, and redeem at the till and online. Bopple — gift card support across hospitality online ordering and mobile. Heartland Retail — for groups that run retail alongside hospitality (cellar doors, distilleries). Standalone Wrapped App if your POS isn't yet on the integration list. See the full list of POS and eCommerce integrations . Restaurant case studies Nodo — resolving gift card friction across multiple cafe and food venues. The Big Easy Group — multi-venue hospitality group sales uplift. Mr Pickles — premium digital gift card storefront tied to the brand. Four Pillars Gin — distillery experiences delivered as branded vouchers. Frequently asked questions What is the best gift card software for restaurants? The best fit for a restaurant is a gift card platform with native Lightspeed Restaurant (O-Series, K-Series, L-Series), Square POS, or Bopple integration; real-time balance sync between the floor POS and online ordering; and support for both cash gift cards and dated experience vouchers (e.g. tasting menus, chef's tables). Wrapped covers all of these in one platform. Can I sell gift cards through my online ordering system? Yes — when your eCommerce or online ordering platform is connected to Wrapped, the same gift card balance is redeemable on the floor POS, at the order-pickup till, and in the online ordering checkout. There's no separate ledger to reconcile. How do experience vouchers work for restaurants? Experience vouchers entitle the recipient to a defined experience (a chef's tasting menu, a wine pairing, a private dining room) rather than a cash balance. Wrapped lets you sell them online, deliver them via email or print, and redeem them with a QR scan at the host stand or POS. They post to the same liability ledger as cash gift cards. How do gift cards lift average check? Gift card recipients commonly spend more than the loaded card value when redeeming, because they treat the card as a baseline rather than a budget. For multi-venue restaurant groups, allowing a single gift card to redeem at any venue increases the chance of redemption and tends to introduce recipients to venues they hadn't previously visited. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for retail stores | Wrapped URL: https://wrappedgiftcards.com/solutions/retail > Wrapped is the gift card platform for retailers and apparel brands. Native Lightspeed Retail, Shopify, BigCommerce, WooCommerce, and Heartland integrations. Cash gift cards, store credit, and refund-to-credit all on a single balance ledger. Solutions / Retail Gift cards and store credit for retail stores Wrapped is the omnichannel gift card platform for retailers and apparel brands. Sell, manage, and redeem cash gift cards and store credit across the in-store POS and your eCommerce store — all on a single balance ledger that syncs in real time. Used by AS Colour, Au Bon Marche, Rockaway Records, Alpha60, and more. In 30 seconds A retailer connects Wrapped to its POS (Lightspeed Retail, Heartland Retail, Square) and eCommerce store (Shopify, BigCommerce, WooCommerce). Cash gift cards bought online are immediately redeemable in-store and vice versa. Refunds can be issued as store credit instead of cash, keeping revenue inside the business. One ledger, one liability number, no manual reconciliation. Why omnichannel gift cards matter for retail Retail customers move between channels — they buy online and want to return in-store, see something on Instagram and walk into the shop, or browse a flagship and finish the purchase from their phone later. Gift cards have to follow the same logic. A card sold via Shopify that can't be redeemed in-store is a worse product than one that follows the customer wherever they shop. With a unified ledger, the same gift card balance is visible and redeemable across every connected channel. Recipients can split spending across multiple visits, online and in-person, and your operations team has one accurate liability number per period rather than reconciling per-channel ledgers at month-end. Store credit and refund-to-credit Store credit is one of the highest-leverage features in a retail gift card program. Instead of returning cash to a customer's payment method on a refund, you issue an equivalent balance the customer can spend in-store or online. Revenue stays inside the business and recipients of refund-to-credit commonly spend above the credit value at redemption. Wrapped's refund-to-credit feature integrates directly with the POS or eCommerce checkout flow, so a single tap converts a return into a credit balance tied to the customer's account. The credit posts to the same liability ledger as cash gift cards. Retail POS and eCommerce integrations Lightspeed Retail — X-Series and R-Series. Shopify and Shopify Plus — native gift card products, branded storefront, Wallet integration. BigCommerce, WooCommerce — gift card sale and redemption integrated with checkout. Heartland Retail, Square POS — for in-store sale and redemption. Loop Returns — refund-to-credit through your existing returns workflow. See the full list of POS and eCommerce integrations . Retail case studies AS Colour — apparel brand omnichannel migration from basic vouchers. Au Bon Marche — gift cards as the #1 online product. Rockaway Records — independent retail unifying the gift card experience. Alpha60 — fashion brand premium gift card experience. Frequently asked questions What is the best gift card software for retail stores? The best fit for retail is a platform with native Lightspeed Retail (X-Series, R-Series) or Heartland Retail integration; a unified balance ledger that syncs in real time with your eCommerce store (Shopify, BigCommerce, WooCommerce); and support for both cash gift cards and refund-to-credit. Wrapped covers all of these. How does Wrapped work with Shopify? Wrapped's Shopify integration syncs gift cards as native Shopify gift card products. Customers buy on Shopify, the balance is loaded immediately, and the card is redeemable on Shopify checkout, in-store at your connected POS, and via Apple/Google Wallet. See the dedicated Shopify integration page for the full feature list. Can I issue store credit when processing a return? Yes — Wrapped's refund-to-credit feature lets staff issue store credit instead of returning cash to the original payment method, directly from the POS or eCommerce checkout. The credit appears as a balance the customer can spend in-store or online. Most refund-to-credit users see customers spend more than the credit value at redemption. How do gift cards perform online for retail? For most online retailers, gift cards become one of the top-selling SKUs once a branded storefront is live. Customers tend to buy them late in the gifting calendar (around birthdays, Christmas, and the lead-up to Mother's/Father's Day) and they convert at very high rates because there's no fit, size, or colour decision to make. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for salons and spas | Wrapped URL: https://wrappedgiftcards.com/solutions/salons-and-spas Last updated: 2026-08-12 > Gift card software for salons, spas and clinics. Sell treatments and packages as dated vouchers, keep one balance across the front desk and your online store, and turn cancellations into credit instead of refunds. Solutions / Salons and spas Gift cards and treatment vouchers for salons and spas Wrapped is a gift card platform for salons, spas and treatment clinics. It sells named treatments and packages as dated vouchers alongside cash gift cards, keeps one balance across the front desk and your online store, and lets you issue credit instead of cash on cancellations. In 30 seconds A salon or spa connects Wrapped to the front desk POS (Lightspeed Retail, Square or Heartland) and any online store or the Wrapped hosted storefront. Cash gift cards, treatment vouchers and store credit share one ledger. Vouchers are dated and QR-redeemable at the desk; retail product purchases draw on the same balance as services. Gifting is a large share of salon and spa revenue Few categories are as gift-driven as personal care. Treatments are a natural present, demand spikes hard around Christmas, Mother’s Day and Valentine’s Day, and a meaningful share of new clients arrive holding a gift someone else bought. That makes the gifting experience a customer-acquisition channel rather than an administrative task. The recipient’s first impression of your brand is the voucher itself — which is a reason to care about branded design, personalised messages and scheduled delivery rather than emailing a plain code. Sell the treatment, not a dollar amount A named treatment converts better as a gift than an open balance. "A 60-minute deep tissue massage" is a decision the buyer can make confidently; "$120 of credit" makes them guess whether it is enough, and they frequently under-buy as a result. Wrapped supports treatment vouchers as defined products with optional valid-from and valid-until dates, QR-redeemable at the front desk in a single scan. They sit on the same liability ledger as cash gift cards, so you are not tracking two systems. Named treatments and packages. Sell a specific service or a bundle rather than an open balance, at a higher average value. Dated to manage the diary. Valid-until dates keep redemption inside a window you can staff for. Single-scan redemption. QR codes redeem in one action at a busy front desk. Services and retail on one balance. A client can put their remaining balance toward take-home product without a separate instrument. Turn cancellations and no-shows into credit Late cancellations and no-shows are a permanent cost in appointment-based businesses. So are service-recovery gestures when a treatment did not go to plan. Handling either in cash takes the revenue out of the business for good. Refund-to-credit keeps it in: the client receives branded credit rather than a refund, spendable on any service or retail product. Because clients commonly spend beyond the credited amount when they rebook, the gesture often recovers more than it costs. Every issuance is audit-logged with the staff member and reason, which matters when several front-desk staff have the ability to issue it. Multi-location and staff permissions Salon and spa groups need a client to be able to book at whichever location suits them that week, and to spend a gift card there regardless of where it was bought. Without a shared balance, each site runs its own scheme and clients find the boundary at the desk. Wrapped shares one balance across every connected site — 3 on Basic, 7 on Pro, 12 on Plus, with extra sites at $20 per month — and separates permissions so front-desk staff can redeem without being able to create value. Every adjustment is attributable, which is the control that matters most in a business where staff turnover is normal and the instrument is spendable. Getting started Setup is four steps: brand your gift card assets and storefront, connect your POS and any online store, import existing gift cards so outstanding balances keep working, and optionally order physical cards. Most businesses are live the same day. Pricing starts at $49 per month with a 14-day free trial, published in full on the pricing page . Salons and spas: frequently asked questions What is the best gift card system for a salon or spa? The two things that matter most in this category are treatment vouchers — selling a named service or package as a dated, scan-redeemable product rather than a dollar amount — and the ability to issue store credit for cancellations and service recovery. Add per-staff permissions and audit trails, since the instrument is spendable and front-desk turnover is normal. Wrapped covers these, integrating with Lightspeed Retail, Square and Heartland, from $49 per month. Can we sell specific treatments as gift vouchers? Yes. Treatment vouchers are defined products in Wrapped: name the service or package, optionally set valid-from and valid-until dates to keep redemption inside a window you can staff, and redeem by QR scan at the front desk. They are tracked on the same liability ledger as cash gift cards. Can a client use one gift card for both treatments and retail products? Yes, where both are transacted through a connected POS. A cash gift card is a single balance spendable on any service or retail item, so a client can put the remainder of a treatment gift toward take-home product without needing a second instrument. Can we issue credit instead of refunding a cancelled appointment? Yes. Store credit can be issued to a client from the dashboard or the POS in one action, and is immediately spendable on any service or product across your connected sites. Each issuance records the staff member and reason in an audit trail. Clients commonly spend beyond the credited amount when they rebook, so this typically retains more revenue than a cash refund. How do we stop staff from issuing gift cards to themselves? Permissions and audit trails. Issuance, balance adjustment and bulk creation are separate role-based permissions, so front-desk staff can redeem without being able to mint value, and two-factor authentication can be required for elevated actions. Every issuance and adjustment records who did it, when, and on which channel. The gift card fraud prevention guide covers internal fraud controls in more detail. Keep exploring All industry solutions Restaurants, retail, golf clubs, cafes, hotels, salons, wineries and corporate programs. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Gift cards vs store credit vs vouchers Which instrument to use when, and how each affects accounting. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card software for wineries and distilleries | Wrapped URL: https://wrappedgiftcards.com/solutions/wineries-distilleries-breweries Last updated: 2026-08-12 > Gift card software for wineries, distilleries and breweries. Sell tastings, tours and cellar-door experiences as dated vouchers, run one balance across the cellar door, the restaurant and your online store, and keep the brand experience premium end to end. Solutions / Wineries, distilleries and breweries Gift cards and experience vouchers for wineries, distilleries and breweries Wrapped is a gift card platform for wineries, distilleries and breweries. It lets you sell cash gift cards and dated experience vouchers — tastings, tours, blending sessions, long lunches — across your cellar door POS, your restaurant, and your online store, all on one balance that stays in sync in real time. In 30 seconds A producer connects Wrapped to the cellar door till (Lightspeed Retail or Square), the restaurant or tasting-room POS (Lightspeed Restaurant), and the online store (Shopify, Shopify Plus, WooCommerce or BigCommerce). Cash gift cards, experience vouchers for tastings and tours, and store credit all post to one ledger. A voucher bought online is scannable at the cellar door; a gift card bought at the door works in the online shop. Four Pillars Gin and Melt run their programs this way. The cellar door and the online shop are the same business — the gift card should know that Most producers end up running at least two systems: a POS at the cellar door and tasting room, and a separate eCommerce store for direct-to-consumer sales and club shipments. Gift cards issued by one are invisible to the other. A visitor buys a gift card after a tasting, the recipient tries to spend it online, and it does not exist. That failure lands at the worst possible moment — someone is trying to give your product as a gift, which is the highest-intent brand interaction you get. Wrapped holds the balance above both systems, so the card works wherever the recipient chooses to use it, and the balance updates everywhere the instant it is spent. Experience vouchers: the product that actually suits a cellar door A dollar amount is a weak gift for a winery or distillery. A tasting flight for two, a distillery tour, a blending experience, a long lunch in the vineyard — those are the things people actually want to give, and they sell at a materially higher average value than an open-ended cash card. Wrapped treats experience vouchers as first-class products rather than a workaround: a defined experience, optionally dated for booking management, QR-coded for scan redemption at the door, and posted to the same liability ledger as cash gift cards. Staff scan and redeem in one action; finance sees one consolidated liability number. Dated and bookable. Attach a valid-from and valid-until date so vouchers fit your seasonal opening hours and booking system. QR scan redemption. Redeem at the door in a single scan rather than typing codes into a till under pressure on a busy Saturday. Redeemed once, cleanly. An experience voucher is consumed as a single transaction, so there is no confusing residual balance on a tour that cost less than the voucher. Same ledger as cash cards. Vouchers and cash gift cards appear in one liability report rather than being tracked in a spreadsheet. Keeping the brand experience premium Producers invest heavily in packaging, label design and cellar-door atmosphere, then hand the gifting moment to a generic system emailing a plain code. The recipient — someone who may never have bought from you — forms their first impression there. Wrapped gives you a fully branded gifting storefront on your own domain, branded gift card and voucher designs, personalised messages, scheduled delivery for birthdays and anniversaries, and one-tap add to Apple Wallet or Google Wallet. Physical cards can be printed to match your label design and sold at the door alongside bottles. Club members, refunds and store credit Store credit is underused in this category. A corked bottle, a shipment damaged in transit, a club member who wants to skip an allocation — each of those is usually settled in cash, which takes revenue out of the business permanently. Refund-to-credit turns the same gesture into retained revenue: the customer gets their value back as branded credit, spendable at the cellar door, the restaurant or online. Customers typically spend beyond the credited amount when they redeem, so the recovery gesture frequently nets out positive. Customers in this category Four Pillars Gin More named results across retail, hospitality, golf and distilleries are in the case studies . Getting started Setup is four steps: brand your gift card assets and storefront, connect your POS and any online store, import existing gift cards so outstanding balances keep working, and optionally order physical cards. Most businesses are live the same day. Pricing starts at $49 per month with a 14-day free trial, published in full on the pricing page . Wineries, distilleries and breweries: frequently asked questions What is the best gift card software for a winery or distillery? The requirement that separates platforms in this category is experience vouchers: the ability to sell a tasting, tour or long lunch as a defined, dated, scan-redeemable product rather than a dollar amount, on the same ledger as cash gift cards. Add to that a single balance across the cellar door POS and the online store, and branded design control end to end. Wrapped covers all three, with native integrations for Lightspeed Retail, Lightspeed Restaurant, Square, Shopify, Shopify Plus, WooCommerce and BigCommerce. Can I sell tastings and tours as gift vouchers? Yes. Experience vouchers are a native product type in Wrapped. You define the experience, optionally attach valid-from and valid-until dates for booking management, and the voucher is QR-coded for scan redemption at the door. It posts to the same liability ledger as your cash gift cards, so finance sees one number. Will a gift card bought at the cellar door work in our online shop? Yes — that is the core of it. Wrapped holds one canonical balance per card above your POS and eCommerce systems, so a card sold at the cellar door till is immediately redeemable in your Shopify, WooCommerce or BigCommerce store, and partial redemptions sync back in real time. The same applies in reverse for cards bought online and used at the door. Do gift cards for alcohol have different expiry rules? Expiry rules for gift cards are set by general consumer protection law rather than by what the card can be spent on — most jurisdictions require a minimum validity period of one to five years and restrict inactivity fees. Local liquor licensing may separately affect how and to whom you can sell. The gift card side is covered by country in the gift card expiry laws guide; check licensing requirements with your regulator. Can we run gift cards across a cellar door and a restaurant on different POS systems? Yes, and it is a common setup in this category — Lightspeed Retail at the cellar door and Lightspeed Restaurant in the dining room, for example. Wrapped connects to both and keeps one balance across them, so a guest can start a card at the door and finish it over lunch. Reporting breaks down by site so you can see which revenue centre is selling and which is redeeming. Keep exploring All industry solutions Restaurants, retail, golf clubs, cafes, hotels, salons, wineries and corporate programs. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Gift cards vs store credit vs vouchers Which instrument to use when, and how each affects accounting. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card platform comparisons | Wrapped URL: https://wrappedgiftcards.com/compare > Side-by-side comparisons of Wrapped against the native gift card features in Shopify, Lightspeed, Square, BigCommerce, and WooCommerce — and against third-party gift card platforms Givex, GiftUp, and gift-it.com.au. Where each fits, and where Wrapped's omnichannel reach, the Wrapped storefront, experience vouchers, and Apple/Google Wallet make the difference. Compare Wrapped vs other gift card options Side-by-side comparisons against the gift card features built into your sales channels, and against other gift card platforms in the market. Honest assessments — including when the alternative is the right call. Native gift cards in your sales channel If your platform already offers gift cards, when does it pay to add Wrapped? Wrapped vs Shopify Gift Cards Shopify ships native gift cards. Wrapped extends them across non-Shopify channels — POS, mobile, marketing — on a single balance ledger. Read comparison → Wrapped vs Lightspeed native gift cards Lightspeed has different gift card behaviour per product (Retail, Restaurant, eCommerce). Wrapped sits across all of them with one canonical balance. Read comparison → Wrapped vs Square Gift Cards Square gift cards work well inside the Square ecosystem. Wrapped is for when your business runs more than just Square. Read comparison → Wrapped vs BigCommerce native gift cards BigCommerce includes gift card products. Wrapped adds the in-store layer, experience vouchers, and refund-to-credit on top. Read comparison → Wrapped vs WooCommerce gift card plugins WooCommerce gift cards depend on a paid plugin (Smart Coupons or similar). Wrapped is a unified platform across WooCommerce and your POS. Read comparison → Other gift card platforms If you're evaluating Wrapped against another dedicated platform. Wrapped vs Toast Gift Cards Toast gift cards are native to the Toast restaurant platform and stay inside it. Wrapped sits above whatever POS you run — including mixed estates. Read comparison → Wrapped vs Givex Givex is an enterprise gift card processor with strong QSR / hospitality presence. Wrapped is a SaaS platform built for SMB and mid-market merchants. Read comparison → Wrapped vs GiftUp GiftUp is a mid-market gift card platform with a similar SaaS model. The differentiator is depth of POS / eCommerce integrations and omnichannel sync. Read comparison → Wrapped vs gift-it.com.au gift-it.com.au is an Australian gift card platform. Wrapped offers a broader integration footprint and is used internationally. Read comparison → How to read these Every comparison here answers the same question in a different context: does the gift card need to work somewhere your current system does not reach? If the answer is no, the native option in your sales channel is the better choice and each page says so. The two groups above are genuinely different situations. Native gift cards — Shopify, Square, Lightspeed, BigCommerce, WooCommerce, Toast — are already included with something you pay for, so the question is whether to add a layer above them. The honest answer for a single-channel business is usually no. Other platforms — Givex, GiftUp, gift-it.com.au — are a straight swap, so the question is which one fits, and the answer turns on integration depth, commercial model, and how much of your operation sits outside one ecosystem. What we do not compare on Feature-count tables are easy to write and near-useless — any platform can grow a checklist. These pages compare on the things that actually change day to day: where a card can be redeemed, whether the balance is shared or mirrored, which instruments exist as first-class products, and what finance can close the month on. If you are already on a platform and looking to move, the alternatives shortlists cover the field rather than a single matchup. If you are starting from your industry rather than a product, the buyer's guides are the better entry point. And if the switch itself is what worries you, that is covered in switching platforms without breaking balances . Comparing gift card platforms: frequently asked questions Do I need Wrapped if my sales channel already has gift cards? Only if your business is bigger than that channel. Shopify, Square, BigCommerce, Lightspeed and Toast all ship perfectly good gift cards that work inside their own ecosystem. If everything you do runs through one of them, the native option is cheaper and simpler and you should use it. The case for adding a platform starts when a card needs to work somewhere that ecosystem does not reach. Can I use Wrapped alongside my existing gift cards rather than replacing them? Yes, and that is the usual arrangement. Wrapped sits above your sales channels rather than replacing them — the customer still buys through your existing checkout or POS. The difference is that the balance becomes shared across every connected channel instead of being locked to the one it was sold on. What is the difference between a comparison and an alternatives page? A comparison is a head-to-head: Wrapped against one specific option, on a feature table, with a clear statement of when the other one wins. An alternatives page is a shortlist for someone who has already decided to move and wants to see the field. If you are evaluating two products, read a comparison; if you are leaving one, read the alternatives page. Are these comparisons fair? We build Wrapped, so judge for yourself — but each page states plainly when the alternative is the right call, and several conclude that for a particular shape of business it is. Competitor descriptions reflect publicly documented behaviour and carry a note to verify current capability directly, because these products change. How much does Wrapped cost compared to native gift cards? Native gift cards are typically bundled into a platform you already pay for, so the marginal cost is zero. Wrapped is a separate subscription from $49/month. The comparison is not price against zero — it is whether one balance across every channel, experience vouchers, refund-to-credit and consolidated liability reporting are worth that to your business. For a single-channel operator they usually are not. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Solutions by industry Wrapped configured for the way your business actually runs. Read more Gift card glossary Industry terms and definitions for merchants. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs BigCommerce gift cards | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-bigcommerce-gift-cards Last updated: 2026-04-27 > BigCommerce's native gift cards live inside BigCommerce checkout. Wrapped is the omnichannel platform across BigCommerce + 30+ POS / eCommerce platforms — including the Wrapped storefront, Lightspeed, Shopify, Square, and Klaviyo — with experience vouchers, refund-to-credit, and Apple/Google Wallet built in. Compare / BigCommerce gift cards Wrapped vs BigCommerce native gift cards By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 BigCommerce ships native gift card products in checkout. They cover the cash-value online case. The catch is that BigCommerce isn't a POS, so any in-store redemption is a manual lookup, and the native cards don't reach Apple Wallet, experience vouchers, refund-to-credit, multi-site sync, or marketing automation. Wrapped sits across BigCommerce and 30+ other POS and eCommerce platforms — plus Wrapped's own hosted gifting storefront — with one canonical balance and a feature set built for the way modern brands actually operate. In 30 seconds BigCommerce gift cards alone only really make sense if your entire business runs through BigCommerce checkout, you have no in-store POS or other sales channels, and your gifting program stops at simple cash-value cards. Choose Wrapped for any non-BigCommerce channel (Lightspeed Retail + Restaurant, Shopify, Square, Heartland, Bopple, WooCommerce), the standalone Wrapped gifting storefront, experience vouchers as a product, refund-to-credit at the POS, Apple/Google Wallet, marketing automation through Klaviyo / Myne / Zapier, multi-site sync, bulk gift card generation (CSV + REST API), and a channel-broken-down liability dashboard. For most brands running BigCommerce alongside any in-store presence, this is the obvious answer. Side-by-side BigCommerce native Wrapped Channel coverage BigCommerce checkout only BigCommerce + 30+ POS / eCommerce platforms + the Wrapped storefront Real-time omnichannel balance sync Within BigCommerce only Across every connected channel — POS, eCommerce, mobile, wallet Standalone branded gifting storefront (no eCommerce platform required) Requires a BigCommerce store Wrapped hosts the storefront — sell gift cards and experience vouchers without a BigCommerce dependency Native POS integrations None — BigCommerce isn't a POS Lightspeed Retail + Restaurant, Square, Heartland, Bopple Native eCommerce integrations beyond BigCommerce None Shopify, Shopify Plus, WooCommerce, Lightspeed eCommerce Cash gift cards (digital + physical) Yes Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) No Native, on the same liability ledger as cash gift cards Store credit + refund-to-credit at the POS Workaround required Native, in one tap from the POS or admin Personalisation + scheduled delivery Basic BigCommerce product flow Full personalisation, scheduled email delivery, recipient reveal animation Apple Wallet Not native Native, one-tap add Google Wallet Not native Native, one-tap add Marketing automation Via add-ons Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Limited CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Per-store only First-class across sites and venues Liability reporting (channel + vintage breakdown) Basic gift card balance reports Channel-broken-down liability dashboard, last-activity aging REST API BigCommerce API only Full Wrapped REST API on Pro plan and above Where the difference shows up: bricks meets clicks BigCommerce is a strong eCommerce platform but it is not a POS. Most retailers running BigCommerce also run a separate in-store POS — Lightspeed Retail, Heartland, Square — and that POS has its own gift card ledger. Without a unifying gift card platform, an online-bought card can't be redeemed in-store and vice versa. Wrapped sits across BigCommerce and the connected POS so a single card is live everywhere your customer wants to spend it, with balance changes propagating in real time. Add a hospitality venue on Lightspeed Restaurant or Bopple, or a second eCommerce store on Shopify, and the same canonical balance still holds. The Wrapped storefront: gift cards even without a BigCommerce store BigCommerce gift cards always live behind the BigCommerce checkout. Wrapped includes a fully branded gifting storefront out of the box — hosted on your domain, configurable by you, optimised specifically for gift cards and experience vouchers, with full personalisation, scheduled email delivery, and recipient-side reveal. You can run it as your primary online gifting channel without depending on BigCommerce at all, or alongside BigCommerce as a dedicated gifting page that converts higher than a generic product page. Capabilities beyond cash-value cards Native BigCommerce gift cards are designed for cash-value gifting in checkout. Selling experience vouchers as a defined product, issuing store credit on returns instead of cash refunds, integrating with Apple Wallet or Google Wallet, generating bulk batches for corporate orders or staff rewards, and reaching customers through Klaviyo or Myne are common merchant requirements that aren't first-class on BigCommerce alone. Wrapped covers all of them on the same liability ledger as the cash gift cards customers already buy on your BigCommerce store. When the BigCommerce native option alone is enough Pure-play eCommerce on BigCommerce, no in-store POS, no plans for experience vouchers or refund-to-credit, marketing handled inside BigCommerce or via simple email — the native option works. The moment any of those conditions changes — and for most growing brands they will — Wrapped is the bridge between BigCommerce and the rest of the channels your business actually operates in. Frequently asked questions Doesn't BigCommerce have gift cards already? BigCommerce ships native gift card products that work in BigCommerce checkout. They cover the cash-value online case. The case for adding Wrapped starts the moment your business operates anywhere outside BigCommerce — a physical store running a POS (Lightspeed Retail, Square, Heartland), a hospitality venue running Lightspeed Restaurant, mobile wallet integration, multi-site sync, experience vouchers as a defined product, refund-to-credit at the POS, marketing automation through Klaviyo / Myne / Zapier, or Wrapped's own hosted gifting storefront. Can I use both BigCommerce gift cards and Wrapped at the same time? Yes. Wrapped's BigCommerce integration syncs gift cards through the BigCommerce checkout the way customers expect, with Wrapped holding the canonical balance and propagating it to every other connected channel — POS, eCommerce, the Wrapped storefront, Apple Wallet, and Google Wallet. Customers don't see a different flow on BigCommerce; they just get a gift card that works everywhere your business operates. What kind of POS integrations work alongside BigCommerce + Wrapped? Lightspeed Retail (X-Series, R-Series), Lightspeed Restaurant (O-Series, K-Series, L-Series), Square POS, Heartland Retail, and Bopple — all on the same balance ledger as your BigCommerce store. A card sold online is immediately redeemable in-store, and partial redemptions sync in real time across every channel. Does Wrapped support refund-to-credit on BigCommerce? Yes. Refund-to-credit can be issued from the Wrapped admin or programmatically via API, and the resulting store credit is redeemable on the BigCommerce checkout, on the Wrapped storefront, and on any connected POS. On BigCommerce alone, refund-to-credit typically requires a workaround. See the dedicated BigCommerce integration page , or browse the full list of POS and eCommerce integrations . Keep exploring Wrapped + BigCommerce integration How Wrapped bridges BigCommerce gift cards to your POS. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs Shopify Native Shopify gift cards vs Wrapped omnichannel. Read more Wrapped vs WooCommerce Beyond Smart Coupons — unified ledger across POS + eCommerce. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs gift-it.com.au | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-gift-it Last updated: 2026-04-28 > gift-it.com.au is an AU hospitality gift voucher tool integrating with Kounta (Lightspeed O-Series) on a per-transaction pricing model. Wrapped — also founded in Australasia — is the unified omnichannel platform across 30+ POS / eCommerce platforms, with the Wrapped storefront, experience vouchers, refund-to-credit, Apple/Google Wallet, and Klaviyo / Myne / Zapier marketing automation. Compare / gift-it.com.au Wrapped vs gift-it.com.au By Natasha Mazey · Published 27 April 2026 · Last reviewed 28 April 2026 gift-it.com.au is an AU hospitality-focused gift voucher tool. Its core offering is a Kounta (Lightspeed O-Series) POS integration plus a hosted online voucher page merchants embed in their own website, sold on a $2-per-card pricing model with no subscription. Wrapped — also founded in Australasia (Loud Labs Limited, NZ) and used heavily by AU and NZ merchants — is an omnichannel gift card platform with 30+ native POS / eCommerce integrations, a fully branded gifting storefront on your own domain, experience vouchers, refund-to-credit, multi-site sync, Apple/Google Wallet, and marketing automation through Klaviyo / Myne / Zapier on a single canonical balance ledger. For most growing AU/NZ brands — especially those running anything beyond a single Kounta venue — Wrapped is structurally a better fit and avoids the vendor switch when the business expands. In 30 seconds gift-it.com.au still makes sense if you're an AU hospitality merchant on Kounta (Lightspeed O-Series), your gifting program stops at simple cash vouchers, you want a hosted voucher page embedded in your existing site, and you prefer per-transaction pricing over a SaaS subscription. Choose Wrapped for a broader native integration catalogue (30+ POS / eCommerce platforms — Lightspeed Retail + Restaurant + eCommerce, Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Bopple), the standalone Wrapped gifting storefront on your own domain, product breadth (cash gift cards, experience vouchers, store credit, refund-to-credit, prize accounts), multi-venue / multi-site sync, marketing automation through Klaviyo / Myne / Zapier, Apple/Google Wallet, and the option to scale internationally without changing platforms. For most growing AU/NZ brands, this is the obvious answer. Side-by-side gift-it.com.au Wrapped Geographic reach AU-focused AU + NZ + international, multi-currency-aware Channel coverage Hosted online voucher store + Kounta (Lightspeed O-Series) POS 30+ POS / eCommerce platforms + the Wrapped storefront Real-time omnichannel balance sync Within Kounta + their hosted page Across every connected channel — POS, eCommerce, mobile, wallet Standalone branded gifting storefront (no eCommerce platform required) Hosted voucher page only — auto-generated URL link embedded into your existing site, not a fully branded standalone storefront on your domain Fully branded storefront on your own domain — included on every plan Native POS integrations Kounta (Lightspeed O-Series) only Lightspeed Retail + Restaurant (X/R/O/K/L-Series), Square, Heartland, Bopple Native eCommerce integrations Hosted voucher page only (auto-generated URL embed) Shopify, Shopify Plus, BigCommerce, WooCommerce, Lightspeed eCommerce Pricing model $2 flat fee per gift voucher + processing fees, no subscription, no setup fee, no contract Transparent SaaS plans from $49/month, 14-day free trial, Enterprise available Cash gift cards (digital + physical) Yes Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) Not documented Native experience-voucher product on the same ledger Store credit + refund-to-credit at the POS Not documented Native, in one tap from any connected POS Loyalty / repeat-purchase rules Voucher-level rules (e.g. prepay $50 of coffees, get $5 extra) Klaviyo + Myne + Zapier marketing automation, native gift card campaigns, store credit for repeat purchase Personalisation + scheduled delivery Not documented Full personalisation, scheduled email delivery, recipient reveal animation Apple Wallet / Google Wallet Not native Native, one-tap add — included on every plan Marketing automation Not documented Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Not documented CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Not documented First-class across sites and venues Liability reporting (channel + vintage breakdown) Merchant portal — basic balance and activity Channel-broken-down liability dashboard, last-activity aging REST API Not documented Full Wrapped REST API on Pro plan and above How to choose Three questions to ask. Are you on Kounta only, with no plans to add another POS, eCommerce platform, or venue? gift-it's Kounta-only integration is its core. Do you need product breadth beyond cash vouchers? Experience vouchers, store credit, refund-to-credit, prize accounts, Apple/Google Wallet and a hosted gifting storefront on your own domain are first-class in Wrapped. Will you scale internationally or run multi-venue? Wrapped's platform and customer base are global; gift-it is AU-focused, so a successful international or multi-platform expansion would mean a vendor switch. Pricing model: per-card vs SaaS gift-it charges $2 per gift voucher sold (plus payment processing) with no monthly subscription. Wrapped is a SaaS subscription starting at $49/month with a 14-day free trial. The two pricing models suit different volumes: at low monthly voucher counts the per-card model can come in cheaper; once volume scales — or once features beyond cash vouchers (experience vouchers, marketing automation, multi-site sync, refund-to-credit) come into scope — Wrapped's flat subscription becomes more predictable and the included features pay for themselves quickly. The Wrapped storefront: a real domain, not an embed gift-it gives you an auto-generated URL link to insert into your existing website. Wrapped includes a fully branded gifting storefront hosted on your own domain — optimised specifically for gift cards and experience vouchers, with full personalisation, scheduled email delivery, and recipient-side reveal — included on every plan. You don't need a separate eCommerce site to run a serious gifting program; the Wrapped storefront stands on its own and integrates cleanly with whatever POS or eCommerce stack you run. When gift-it.com.au is the right call For an AU hospitality merchant running Kounta (Lightspeed O-Series) at a single venue, selling simple cash vouchers, with no plans for an additional POS, multi-site sync, marketing automation, experience vouchers, refund-to-credit, or Apple/Google Wallet — and a clear preference for per-transaction pricing over a SaaS subscription — gift-it is a credible focused option. The moment any of those constraints widens, Wrapped is structurally the platform built for a broader, more durable program. Frequently asked questions How is Wrapped different from gift-it.com.au? gift-it.com.au is a per-transaction gift voucher tool that integrates with Kounta (Lightspeed O-Series) and provides a hosted online voucher page merchants embed in their existing website. It's a focused product for AU hospitality cafes, bars and casual restaurants on Kounta. Wrapped is a unified omnichannel gift card platform with 30+ native POS / eCommerce integrations including Lightspeed (Retail and Restaurant — O/K/L-Series and X/R-Series), Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, and Bopple, plus a fully branded Wrapped-hosted gifting storefront on your own domain, experience vouchers, store credit, refund-to-credit, prize accounts, Apple/Google Wallet, and marketing automation through Klaviyo, Myne and Zapier — on a single canonical balance ledger. Does Wrapped support Australian businesses specifically? Yes. Wrapped was founded in Australasia (Loud Labs Limited, NZ) and is widely used in Australia and New Zealand. The platform handles Australian Consumer Law gift card requirements (3-year minimum expiry, fee restrictions per the ACCC), AUD pricing for merchant accounts, and integrations with platforms used heavily in the AU market like Lightspeed, Square, Bopple, and Shopify Plus. AU/NZ businesses don't compromise anything by choosing Wrapped — they just gain the broader integration and product footprint. Can both platforms support digital and physical gift cards? Both support digital cards. Wrapped's physical card workflow is comprehensive: order printed cards through Wrapped, or import existing physical card stock with their codes, with activation flowing through your connected POS or the Wrapped admin. Wrapped also exposes physical card workflows through its REST API on Pro plan and above for bulk corporate orders or branded campaigns. Should I switch from gift-it.com.au to Wrapped? If you're an AU hospitality merchant on Kounta running simple cash vouchers and the per-card pricing works for your volume, gift-it is doing what it says on the tin — there's no urgency to switch. The case to switch is when you want a deeper POS / eCommerce integration catalogue (Lightspeed Retail + Restaurant + eCommerce, Shopify, Square, BigCommerce, WooCommerce, Heartland), want experience vouchers as a defined product, want refund-to-credit at the POS, want a Wrapped-hosted gifting storefront on your own domain, want Apple/Google Wallet, want marketing automation through Klaviyo or Myne, or want a platform you can scale internationally without changing vendors. Browse the full list of POS and eCommerce integrations or see the Wrapped pricing tiers . Keep exploring 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs Givex Modern SaaS vs enterprise QSR processor. Read more Wrapped vs GiftUp POS depth and product breadth beyond a site-builder embed. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs GiftUp | Gift card platform comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-giftup Last updated: 2026-04-28 > GiftUp is a free, no-subscription gift card platform that works with any website (Squarespace, Wix, WordPress, Shopify, and more) plus a POS terminal flow. Wrapped is a paid omnichannel SaaS platform with deeper POS integrations, a fully branded gifting storefront, experience vouchers, refund-to-credit, marketing automation, and Apple/Google Wallet on a single canonical balance ledger. Compare / GiftUp Wrapped vs GiftUp By Natasha Mazey · Published 27 April 2026 · Last reviewed 28 April 2026 GiftUp is a credible gift card platform pitched at "any website" — embeddable on Squarespace, Wix, WordPress, Shopify and other site builders or eCommerce stacks, plus a POS terminal flow via partner integrations and a free mobile app for in-person redemption. Its headline draw is the free, no-subscription pricing model. Wrapped is a paid omnichannel SaaS gift card platform: deeper native POS integrations (Lightspeed Retail + Restaurant + eCommerce, Square, Heartland, Bopple), broader product scope (experience vouchers, refund-to-credit, store credit, prize accounts, bulk gift card generation), a fully branded gifting storefront on your own domain, marketing automation through Klaviyo / Myne / Zapier, and Apple/Google Wallet — all on a single canonical balance ledger. The two platforms suit different stages of program: GiftUp for businesses staying inside its embed-and-mobile-app scope, Wrapped for any business that needs a gift card program operating across POS, eCommerce and mobile as one ledger. In 30 seconds GiftUp still makes sense if you want free, no-subscription gift card sales tied to your existing website (Squarespace, Wix, WordPress, Shopify, etc.), simple cash vouchers with scheduled delivery and basic POS terminal use, and you don't need product breadth (experience vouchers, refund-to-credit, marketing automation, bulk generation) or deeper native POS integrations. Choose Wrapped for native integrations across 30+ POS and eCommerce platforms (Lightspeed Retail + Restaurant, Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Bopple), the standalone Wrapped gifting storefront on your own domain, experience vouchers as a defined product, refund-to-credit at the POS on the same ledger as cash gift cards, marketing automation through Klaviyo / Myne / Zapier, multi-venue sync, bulk gift card generation (CSV + REST API), and a channel-broken-down liability dashboard. For most growing brands, this is the obvious answer. Side-by-side GiftUp Wrapped Primary positioning Any-website gift card embed + free POS mobile app Omnichannel gift card platform across POS, eCommerce, mobile, and Wrapped's own storefront Pricing model Free — no monthly fees, no setup fees (per-transaction processing fees apply) Transparent SaaS plans from $49/month, 14-day free trial, Enterprise available Channel coverage Any-website embed (Squarespace, Wix, WordPress, Shopify, etc.) + POS terminal flow + free mobile app 30+ POS / eCommerce platforms + the Wrapped storefront Real-time omnichannel balance sync Within their embed surface and mobile app Across every connected channel — POS, eCommerce, mobile, wallet Standalone branded gifting storefront (no eCommerce platform required) Hosted gift card page (works as a checkout endpoint, not a fully branded gifting storefront on your domain) Fully branded storefront on your own domain — included on every plan Native POS integrations POS terminal flow + free mobile app (iOS, Android), partner integrations Lightspeed Retail + Restaurant, Square, Heartland, Bopple Native eCommerce integrations Squarespace, Wix, WordPress, Shopify, and any website (embed) Shopify, Shopify Plus, BigCommerce, WooCommerce, Lightspeed eCommerce Cash gift cards (digital + physical) Yes (digital primarily) Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) Cash gift cards primarily Native experience-voucher product on the same ledger Store credit + refund-to-credit at the POS Not documented Native, in one tap from any connected POS Personalisation + scheduled delivery 100s of designs, buyer personalisation, scheduled delivery Full personalisation, scheduled email delivery, recipient reveal animation Apple Wallet / Google Wallet Save to phone wallet supported Native, one-tap add — included on every plan Marketing automation Email-led, no documented Klaviyo / automation integrations Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Not documented CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Not documented First-class across sites and venues Liability reporting (channel + vintage breakdown) Basic Channel-broken-down liability dashboard, last-activity aging REST API Limited Full Wrapped REST API on Pro plan and above How to choose The deciding question isn't "online vs in-store" — both platforms span both. The deciding question is whether your gifting program needs to go beyond cash vouchers, and whether you need native POS depth on the platforms you actually run. Free, simple cash gift cards on whichever website you already have, with basic POS terminal use, no plans for experience vouchers, refund-to-credit, marketing automation, bulk generation or multi-venue sync → GiftUp's free pricing genuinely makes sense. Native POS integrations on Lightspeed / Square / Heartland / Bopple, experience vouchers, refund-to-credit, marketing automation, multi-venue, mobile wallet on the same ledger, and a hosted gifting storefront on your own domain → Wrapped is the platform built for exactly that footprint. Pricing model: free vs SaaS GiftUp's headline pitch is free — no monthly fees, no setup fees, just per-transaction processing fees on the cards you sell. Wrapped is a paid SaaS subscription starting at $49/month with a 14-day free trial. The honest framing: switching is justified by feature breadth, not price. Once your program needs experience vouchers, refund-to-credit, marketing automation, bulk generation, multi-venue sync, or POS-native sales and redemption on a single ledger — features GiftUp doesn't cover — the subscription pays for itself quickly. If those features stay out of scope, GiftUp's free pricing is a legitimate reason to stay there. The Wrapped storefront: a real domain, not an embed GiftUp is structured around an embed in your existing website. Wrapped includes a fully branded gifting storefront hosted on your own domain — optimised specifically for gift cards and experience vouchers, with full personalisation, scheduled email delivery, and recipient-side reveal — included on every plan. You don't need to maintain a Squarespace, Wix or WordPress site to run a serious gifting program; the Wrapped storefront is sufficient on its own, and integrates cleanly with whatever POS or eCommerce stack you do run. When GiftUp is the right call For a business that wants free gift card sales tied to its existing website, simple cash vouchers, scheduled delivery, basic POS terminal use through partner integrations, and doesn't need experience vouchers, refund-to-credit, multi-venue sync, marketing automation, or per-card bulk generation — GiftUp is a clean and well-supported option, and the free pricing model is genuinely attractive at low volumes. The moment that scope widens — and for most growing brands it does — Wrapped is the consolidation step. Frequently asked questions How is Wrapped different from GiftUp? GiftUp is a free, no-subscription gift card platform that pitches itself as working with any website — Squarespace, Wix, WordPress, Shopify, and others — plus a POS terminal flow via partner integrations and a free mobile app for in-person redemption. Its strength is the combination of broad website-embed reach and a free pricing model. Wrapped is a paid omnichannel SaaS gift card platform with deeper POS integrations (Lightspeed Retail + Restaurant + eCommerce, Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Bopple), a fully branded gifting storefront on your own domain, broader product scope (experience vouchers, store credit, refund-to-credit, prize accounts), bulk gift card generation, marketing automation through Klaviyo / Myne / Zapier, and channel-broken-down liability reporting — all on a single canonical balance ledger. Can both platforms support digital and physical gift cards? Both support digital cards. Wrapped's physical card workflow is more comprehensive: order printed cards through Wrapped, or import existing physical card stock with their codes, and the activation flows through your connected POS or the Wrapped admin. Wrapped also exposes physical card workflows through its REST API (Pro plan and above), which is useful for bulk corporate orders or branded campaigns. Does Wrapped work with Squarespace, Wix, or WordPress? Wrapped's primary integration depth is into Lightspeed, Shopify, Square, BigCommerce, WooCommerce (which runs on WordPress), Heartland, and Bopple. For a small business that's online-only, on a site builder like Squarespace or Wix, with simple cash-value gift card needs and no plans to add a POS or product breadth — GiftUp's free pricing and any-website embed is a legitimate reason to stay there. The moment another channel (POS depth, hospitality venue, multi-site, mobile wallet on its own ledger) or a richer product (experience vouchers, refund-to-credit, marketing automation, bulk generation) comes into scope, the structural advantage moves to Wrapped. Should I switch from GiftUp to Wrapped? If GiftUp is delivering what you need — and the free pricing genuinely offsets the absence of POS depth, experience vouchers, refund-to-credit, marketing automation and bulk generation — there's no urgency. Wrapped is a paid SaaS, so the switch is justified by feature breadth, not price. The case to switch is strong when you add a POS that needs to share the gift card ledger natively (Lightspeed, Square, Heartland, Bopple), want experience vouchers as a defined product, want refund-to-credit at the POS, want a Wrapped-hosted gifting storefront on your own domain, want marketing automation through Klaviyo / Myne / Zapier, want bulk gift card generation via CSV or REST API, or outgrow the embed model into a more substantial program. Browse the full list of POS and eCommerce integrations or see the Wrapped pricing tiers . Keep exploring 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs Givex Modern SaaS vs enterprise QSR processor. Read more Wrapped vs gift-it.com.au 30+ integrations vs Kounta-only. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs Givex | Gift card platform comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-givex Last updated: 2026-04-27 > Givex is an enterprise gift card processor built for chain QSR. Wrapped is the modern SaaS gift card platform with native integrations across Lightspeed, Shopify, Square, BigCommerce, WooCommerce — plus a fully hosted gifting storefront, experience vouchers, refund-to-credit, and Apple/Google Wallet built in. Compare / Givex Wrapped vs Givex By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Givex is a long-established gift card processor with deep enterprise QSR roots — sales-led implementation, custom enterprise quotes, integration footprint built around chain POS systems. Wrapped is the modern alternative: a SaaS gift card platform with self-serve setup, transparent SaaS pricing, native integrations with the POS and eCommerce platforms growing brands actually run (Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple), plus a fully branded gifting storefront, experience vouchers, refund-to-credit, and Apple/Google Wallet — all on one ledger. For most SMB and mid-market merchants today, that combination is structurally a better fit than the enterprise model Givex is built for. In 30 seconds Givex still makes sense if you're an enterprise QSR or hospitality chain with high volume, a vendor managed-service preference, and bespoke contractual needs — Givex's tenure in that segment is real. Choose Wrapped for self-serve setup with transparent SaaS pricing (14-day trial, published plan tiers), the standalone Wrapped gifting storefront, native integrations with 30+ modern POS / eCommerce platforms, experience vouchers as a defined product, store credit and refund-to-credit at the POS on the same ledger as cash gift cards, Apple/Google Wallet, marketing automation through Klaviyo / Myne / Zapier, multi-site sync, and a channel-broken-down liability dashboard. For most growing brands, this is the obvious answer. Side-by-side Givex Wrapped Target segment Enterprise QSR / hospitality chains SMB and mid-market across hospitality, retail, golf, and multi-venue brands Pricing model Custom enterprise quote Transparent SaaS plans, 14-day trial, published tier pricing Setup Sales-led, managed implementation (weeks to months) Self-serve — connect POS / eCommerce in clicks Channel coverage Enterprise POS / chain-integrated 30+ modern POS / eCommerce platforms + the Wrapped storefront Standalone branded gifting storefront (no eCommerce platform required) Custom build / not bundled Wrapped hosts the storefront — included on every plan Native POS integrations Enterprise-class (chain POS) Lightspeed Retail + Restaurant, Square, Heartland, Bopple Native eCommerce integrations Limited / case-by-case Shopify, Shopify Plus, BigCommerce, WooCommerce, Lightspeed eCommerce Cash gift cards (digital + physical) Yes Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) Available within enterprise scope Native, on the same liability ledger as cash gift cards Store credit + refund-to-credit at the POS Available within enterprise scope Native, in one tap from any connected POS Apple Wallet / Google Wallet Available Native, one-tap add — included on every plan Marketing automation Custom integrations Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Yes (enterprise-led) CSV import + REST API for programmatic issuance — self-serve Multi-site / multi-venue sync Yes (enterprise-led) First-class across sites and venues — self-serve Liability reporting (channel + vintage breakdown) Enterprise reports Channel-broken-down liability dashboard, last-activity aging REST API Available, integration-led Full Wrapped REST API on Pro plan and above — documented + self-serve How to choose Two questions cut through it. Are you enterprise scale — chain restaurant, large hospitality group, hundreds of locations — with bespoke contractual and managed-service needs and an existing vendor relationship? Or are you a growing brand that wants self-serve setup, transparent pricing, deep native integrations into Lightspeed / Shopify / Square / BigCommerce / WooCommerce, a hosted gifting storefront, experience vouchers, refund-to-credit, and Apple/Google Wallet on a single ledger? Enterprise scale + bespoke vendor relationship → Givex is well-positioned in that lane. Modern integration footprint + self-serve + product breadth → Wrapped is purpose-built for it. The Wrapped storefront: a sales channel without a custom build With Givex, your branded gifting storefront is typically a custom build — your design and development team integrating against the Givex API, hosted by you, maintained by you. With Wrapped, the gifting storefront is included: hosted on your domain, fully branded, optimised specifically for gift cards and experience vouchers, with personalisation, scheduled email delivery, and recipient-side reveal. It ships on every plan and goes live the same day you sign up. When Givex is the right call Very large enterprise programs where vendor managed services, contractual customisation, and a long-tenured processor relationship matter more than self-serve setup or modern SaaS pricing — Givex remains a credible option. Their depth in enterprise QSR is real and isn't what Wrapped is targeting. For everyone else — which is most growing brands — Wrapped covers the same ground with materially less procurement friction and a richer feature set. Frequently asked questions How is Wrapped different from Givex? Wrapped is a modern SaaS gift card platform with self-serve setup, transparent pricing, native integrations with the POS and eCommerce platforms most growing brands run today (Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple), and a fully hosted gifting storefront included out of the box. Givex is a long-established gift card processor with deep enterprise QSR roots — sales-led implementation, custom enterprise quotes, integration footprint built around chain POS systems. The two are aimed at different segments: Wrapped at SMB and mid-market businesses that want a self-serve, integration-rich SaaS platform; Givex at enterprise chains that want a managed-service vendor relationship. Can Wrapped handle the volume of a chain restaurant or large brand? Yes. Wrapped is used by multi-venue brands and growing mid-market businesses, and the underlying ledger is designed for cross-channel real-time sync at scale. Activation volume scales through the plan tiers (with Enterprise plans available for higher volumes), the REST API supports programmatic issuance, and webhooks let downstream systems react to balance changes in near-real-time. For very large enterprise chains where bespoke contracts and managed services are non-negotiable, Givex remains a credible alternative. What does Wrapped include that Givex typically doesn't? Three things stand out. (1) A fully branded, Wrapped-hosted gifting storefront — sell gift cards and experience vouchers without building a separate site. (2) Native integrations with modern SaaS POS and eCommerce platforms (Lightspeed Retail + Restaurant + eCommerce, Shopify, Shopify Plus, Square, BigCommerce, WooCommerce, Heartland, Bopple) that connect in clicks rather than weeks. (3) Marketing automation through Klaviyo, Myne, and Zapier, plus refund-to-credit at the POS, experience vouchers as a defined product, and Apple/Google Wallet — all on the same balance ledger as cash gift cards. Should I switch from Givex to Wrapped? If you're an enterprise QSR chain with a mature managed-service relationship and bespoke contractual needs, the case to switch is narrower. The case to switch is strong if you've outgrown Givex's integration footprint, want self-serve setup, want SaaS pricing transparency with a 14-day trial, want a hosted gifting storefront included rather than custom-built, want experience vouchers and refund-to-credit on a single ledger with cash gift cards, or want native marketing automation through Klaviyo / Myne / Zapier. Most growing brands on the Givex platform end up with at least three of those triggers within 12 months. Browse the full list of POS and eCommerce integrations or see the Wrapped pricing tiers . Keep exploring 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs GiftUp POS depth and product breadth beyond a site-builder embed. Read more Wrapped vs gift-it.com.au Global integrations vs an AU-only vendor. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs Lightspeed gift cards | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-lightspeed-gift-cards Last updated: 2026-04-27 > Lightspeed's native gift cards live inside one product at a time. Wrapped is the unified omnichannel platform across every Lightspeed product, every non-Lightspeed channel, and the Wrapped storefront — with experience vouchers, refund-to-credit, and Apple/Google Wallet built in. Compare / Lightspeed gift cards Wrapped vs Lightspeed native gift cards By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Every Lightspeed product line ships some form of gift card — Retail X-Series and R-Series, Restaurant O/K/L-Series, and eCommerce/Ecwid. The catch is that they are product-specific implementations, not a unified ledger across the Lightspeed family, and they don't extend to non-Lightspeed channels at all. Wrapped sits above every Lightspeed product, ships its own branded gifting storefront, and connects to 30+ third-party POS and eCommerce platforms — one canonical gift card balance that follows the customer everywhere. In 30 seconds Lightspeed native gift cards alone only make sense if you run a single Lightspeed product, all transactions happen on one POS, and your gifting needs stop at simple cash-value cards. Choose Wrapped for cross-product sync (Retail ↔ Restaurant ↔ eCommerce), the standalone Wrapped gifting storefront, integrations with Shopify, Square, BigCommerce, WooCommerce, Heartland and Bopple, experience vouchers as a defined product, refund-to-credit at the POS, Apple/Google Wallet, marketing automation, multi-site sync, and a channel-broken-down liability dashboard. For most Lightspeed merchants this is the obvious answer. Side-by-side Lightspeed native Wrapped Channel coverage One Lightspeed product at a time Every Lightspeed product + 30+ third-party POS / eCommerce + Wrapped's own storefront Real-time omnichannel balance sync Within one product line only Across every connected channel — POS, eCommerce, mobile, wallet Cross-product sync (Retail ↔ Restaurant ↔ eCommerce) Limited / requires bridging logic Single canonical ledger across Retail, Restaurant, eCommerce and the Wrapped storefront Standalone branded gifting storefront (no eCommerce platform required) Needs Lightspeed eCommerce or a third-party store Wrapped hosts the storefront — sell gift cards and experience vouchers with no eCommerce dependency Native POS integrations beyond Lightspeed None Square, Heartland, Bopple Native eCommerce integrations beyond Lightspeed None Shopify, Shopify Plus, BigCommerce, WooCommerce Cash gift cards (digital + physical) Yes Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) Cash-value only Native, on the same liability ledger as cash gift cards Store credit + refund-to-credit at the POS Limited workaround Native, in one tap from the POS or admin Personalisation + scheduled delivery Basic Full personalisation, scheduled email delivery, recipient reveal animation Apple Wallet Not native Native, one-tap add Google Wallet Not native Native, one-tap add Marketing automation Per-product email features Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Varies by Lightspeed product CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Per-store, per-product First-class across sites, venues and Lightspeed products Liability reporting (channel + vintage breakdown) Basic gift card balance reports Channel-broken-down liability dashboard, last-activity aging REST API Lightspeed product APIs only Full Wrapped REST API on Pro plan and above Where the difference shows up: multi-product venues Many Lightspeed customers run more than one Lightspeed product. A retailer with a cafe runs Lightspeed Retail and Lightspeed Restaurant. A golf club runs Retail in the pro shop and Restaurant in the clubhouse. A hospitality group runs Restaurant + eCommerce/Ecwid for online ordering. Each Lightspeed product manages its own gift card ledger; out of the box, a card sold through eCommerce isn't seamlessly redeemable at the Restaurant POS, and balance changes on one product don't propagate to the others. That's a structural gap, not a configuration gap. Wrapped sits above all the Lightspeed products with a single canonical balance. The customer holds one card. Whichever Lightspeed product they redeem at — and whichever non-Lightspeed channel as well, including the Wrapped storefront, Apple Wallet, or a third-party eCommerce platform — the balance is right, in real time, every time. The Wrapped storefront: a sales channel Lightspeed doesn't have Lightspeed's native gift cards always live behind a Lightspeed product — you can only sell them where Lightspeed already runs. Wrapped includes a fully branded gifting storefront out of the box: hosted on your domain, configurable by you, optimised for gift cards and experience vouchers, with personalisation, scheduled delivery, and recipient-side reveal. You can run it as your primary online gifting channel even if you don't have Lightspeed eCommerce, alongside any Lightspeed POS, or in addition to a Shopify or BigCommerce store. Where the difference shows up: features beyond cash gift cards Native gift card features in Lightspeed are designed for the simplest case: a cash-value gift card sold and redeemed inside that product. Extending the program — experience vouchers (a wine tasting, a chef's table, a green-fee package), refund-to-credit at the POS, Apple/Google Wallet, branded marketing automation through Klaviyo or Myne, bulk corporate orders for employee rewards or B2B gifting — typically requires a dedicated platform. Wrapped covers all of those on the same ledger as the cash gift cards your Lightspeed customers already buy. When the Lightspeed native option alone is enough If you run exactly one Lightspeed product, only sell simple cash-value gift cards, never operate a non-Lightspeed channel, and don't need wallet integration, experience vouchers, or refund-to-credit, the native feature is fine. The moment a second Lightspeed product, a third-party POS, a hosted gifting storefront, or any of those extra capabilities is in scope — which is most growing brands — Wrapped is the obvious next step. Frequently asked questions Doesn't Lightspeed already have gift cards? Yes — each Lightspeed product (Retail X-Series, Retail R-Series, Restaurant O/K/L-Series, eCommerce/Ecwid) has gift card features built in, but the implementations are siloed by product. A gift card sold through Lightspeed eCommerce isn't seamlessly redeemable at a Lightspeed Restaurant POS without bridging logic, and behaviour for partial redemption, expiry, and refund-to-credit varies between product lines. Wrapped solves the cross-product problem and adds the multi-channel, wallet, voucher, and marketing capabilities the native features don't cover. Why use Wrapped if Lightspeed Retail already supports gift cards in the POS? Three reasons. First, you get a unified balance ledger that spans every Lightspeed product (Retail, Restaurant, eCommerce) plus non-Lightspeed channels — Shopify, Square, Heartland, Bopple, BigCommerce, WooCommerce. Second, Wrapped ships its own branded gifting storefront, so you can sell gift cards and experience vouchers without depending on any eCommerce platform. Third, Wrapped adds capabilities the native gift card features don't cover: experience vouchers, store credit / refund-to-credit at the POS, Apple/Google Wallet, marketing automation through Klaviyo / Myne / Zapier, bulk gift card generation, and a full REST API. Does Wrapped work with all Lightspeed POS versions? Yes — Lightspeed Retail X-Series and R-Series, Lightspeed Restaurant O-Series, K-Series, and L-Series, and Lightspeed eCommerce (Ecwid). One Wrapped account spans them all, and gift card balances are canonical at the Wrapped layer rather than siloed inside each Lightspeed product. What if I run Lightspeed Retail and Lightspeed Restaurant at the same venue? This is exactly where Wrapped shines — venues like golf clubs, hotels, and cellar doors that operate a retail till and a hospitality till on the same property. Wrapped maintains one canonical balance, so a card sold in the pro shop is immediately redeemable in the clubhouse, and a partial redemption at lunch shows up at the pro shop till in real time. Same applies if you add Wrapped's storefront, Apple Wallet, or a third-party eCommerce platform later. See the dedicated integration pages for Lightspeed Retail , Lightspeed Restaurant , and Lightspeed eCommerce , or browse the full list of POS and eCommerce integrations . Keep exploring Wrapped + Lightspeed Retail X-Series and R-Series gift card setup with Wrapped. Read more Wrapped + Lightspeed Restaurant O/K/L-Series gift card setup with Wrapped. Read more Wrapped + Lightspeed eCommerce E-Series (Ecwid) and C-Series gift cards synced with your POS. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs Shopify gift cards | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-shopify-gift-cards Last updated: 2026-04-27 > A practical comparison of Shopify's native gift cards versus Wrapped's omnichannel gift card platform. When the built-in option is enough, and when adding Wrapped pays back. Compare / Shopify Gift Cards Wrapped vs Shopify Gift Cards By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Shopify ships native gift cards. For a Shopify-only business, they work fine. The case for Wrapped appears the moment your business runs outside Shopify — a non-Shopify POS in a hospitality venue, third-party online ordering, multi-site sync, experience vouchers, or marketing tooling that lives elsewhere. This is a fair-eval comparison: when each is the right call, where they actually differ, and how to think about combining them. In 30 seconds Use Shopify gift cards alone if you're a single-store Shopify or Shopify Plus merchant whose entire customer journey lives inside Shopify checkout, Shopify POS, and Shopify Email. Add Wrapped if you operate any non-Shopify channel (Lightspeed Restaurant, Square, Heartland, Bopple), want a standalone branded gifting storefront that runs without a Shopify dependency, want experience vouchers as a product, want Apple/Google Wallet integration, want refund-to-credit at the POS, run multi-site sync, or want marketing automation outside of Shopify Email. Side-by-side Shopify Gift Cards (native) Wrapped Channel coverage Shopify checkout + Shopify POS only Shopify + 30+ POS / eCommerce platforms Real-time omnichannel balance sync Within Shopify only Across every connected channel Native POS integrations beyond Shopify POS None Lightspeed Retail + Restaurant, Square, Heartland, Bopple Native eCommerce integrations beyond Shopify None BigCommerce, WooCommerce, Lightspeed eCommerce Cash gift cards (digital + physical) Yes Yes — including physical card printing and import Experience vouchers (defined product, dated, QR-redeemable) No Native, on the same liability ledger Store credit + refund-to-credit at the POS Workaround required Native, in one tap Standalone branded gifting storefront (no eCommerce platform required) Requires a Shopify store Wrapped hosts the storefront — sell gift cards and experience vouchers without Shopify or any third-party eCommerce Personalisation + scheduled delivery Basic Shopify product flow Full personalisation, scheduled email delivery, recipient-side reveal animation Apple Wallet Not native Native, one-tap add Google Wallet Not native Native, one-tap add Marketing automation Shopify Email only Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Limited CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Per-store only First-class across sites and venues Liability reporting (channel + vintage breakdown) Basic gift card balance reports Channel-broken-down liability dashboard, last-activity aging REST API Shopify Gift Cards API only Full Wrapped REST API on Pro plan and above Where the difference shows up: omnichannel Shopify gift cards are tied to the Shopify ledger. A card sold via Shopify checkout, redeemed at Shopify POS, refunded back to Shopify — that round-trip works cleanly. The friction starts when a redemption needs to happen at a different POS, or when a balance sold through a third-party channel needs to flow into Shopify. Wrapped sits above the Shopify gift card layer and synchronises balances with every other connected channel. A Shopify-bought card is live in real time at any connected non-Shopify POS, and a partial redemption at one channel is immediately reflected on every other. For multi-venue brands and apparel retailers running in-store + online, this is the headline difference. Experience vouchers and store credit Shopify gift cards are cash-value instruments. If you want to sell a defined experience — a tasting menu, a stay-and-play package, a class — Shopify treats it as a product and a discount, not as a voucher with its own redemption flow. Wrapped supports experience vouchers natively: branded landing page, scheduled email delivery, QR-code redemption, and the same liability ledger as cash gift cards. Refund-to-credit works the same way. Issuing store credit on a return — keeping revenue inside the business instead of refunding to the original payment method — is a one-tap action in Wrapped, integrated with the POS or eCommerce checkout. On Shopify alone, this typically requires a workaround. When Shopify gift cards alone are the right call If your business is single-channel Shopify, you don't have a non-Shopify POS, you don't sell experiences as a defined product, you don't need Apple/Google Wallet integration, and your marketing already lives in Shopify Email — the native option is fine. Adding any platform on top would be overhead without a benefit. The moment any of those conditions changes — a clubhouse, a second venue, a third-party ordering platform, a Klaviyo migration — adding Wrapped pays back quickly because the program scales without a re-platforming step. Frequently asked questions Doesn't Shopify already have gift cards built in? Yes. Shopify's native gift card product works out of the box for businesses operating only inside Shopify — Shopify checkout, Shopify POS, and Shopify Email. The case for adding Wrapped starts the moment a Shopify merchant operates outside that ecosystem: a separate POS at a hospitality venue, third-party online ordering, mobile wallet integration, multi-site sync, marketing automation outside of Shopify Email, or experience vouchers as a defined product. Can I use both Shopify gift cards and Wrapped at the same time? Yes. Wrapped's Shopify integration syncs gift cards as native Shopify gift card products, so customers buy them through Shopify checkout the way they always have. The difference is what happens after — the same balance is now redeemable on a connected POS like Lightspeed Restaurant or Square, in Apple/Google Wallet, and across any other connected channel, and the Shopify balance is the canonical balance. What about Shopify Plus? Shopify Plus has the same native gift card model as standard Shopify, with extra customization options. Wrapped adds the same value to Shopify Plus stores: omnichannel reach, experience vouchers, refund-to-credit, and the ability to connect non-Shopify POS or online ordering platforms. Does Wrapped support Shopify POS? Yes. Wrapped works alongside Shopify POS for in-store sale and redemption. The headline benefit appears once you also need a non-Shopify channel — a clubhouse on Lightspeed Restaurant, a coffee bar on Square, third-party mobile ordering — where Shopify POS native gift cards can't reach. Looking for a deeper look at the Wrapped + Shopify integration? See the dedicated Shopify integration page , or browse the full list of POS and eCommerce integrations . Keep exploring Wrapped + Shopify integration How Wrapped connects to Shopify, syncs gift cards, and bridges to your POS. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs BigCommerce Bridging native eCommerce gift cards to in-store POS. Read more Wrapped vs WooCommerce Beyond Smart Coupons — unified ledger across POS + eCommerce. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs Square gift cards | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-square-gift-cards Last updated: 2026-04-27 > Square's native gift cards live inside the Square ecosystem. Wrapped is the omnichannel platform across 30+ POS / eCommerce platforms — including the Wrapped storefront, Lightspeed, Shopify, BigCommerce, and Klaviyo — with experience vouchers, refund-to-credit, and Apple/Google Wallet built in. Compare / Square Gift Cards Wrapped vs Square Gift Cards By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Square's native gift cards work well inside Square. They don't go anywhere else. Wrapped is the omnichannel gift card platform that turns a Square card into a card that's live on any connected channel — Lightspeed Retail or Restaurant, Shopify, BigCommerce, WooCommerce, Heartland, Bopple — plus the Wrapped-hosted gifting storefront, Apple Wallet, and Google Wallet. Same Square checkout for the customer, vastly more reach, and a feature set the native option doesn't have: experience vouchers, refund-to-credit, multi-site sync, and channel-broken-down liability reporting. In 30 seconds Square gift cards alone only really make sense if your entire business runs through Square — POS, online, marketing — and your gifting program stops at simple cash-value cards. Choose Wrapped for any non-Square channel (Lightspeed, Shopify, BigCommerce, WooCommerce, Heartland, Bopple), the standalone Wrapped gifting storefront, experience vouchers as a product, refund-to-credit at the POS, Apple/Google Wallet, marketing automation through Klaviyo / Myne / Zapier, multi-site sync across venues, and a channel-broken-down liability dashboard. For most growing brands, this is the obvious answer. Side-by-side Square Gift Cards (native) Wrapped Channel coverage Square POS + Square Online only Square + 30+ POS / eCommerce platforms + the Wrapped storefront Real-time omnichannel balance sync Within Square only Across every connected channel — POS, eCommerce, mobile, wallet Standalone branded gifting storefront (no eCommerce platform required) Needs Square Online Wrapped hosts the storefront — sell gift cards and experience vouchers without depending on Square Online Native POS integrations beyond Square None Lightspeed Retail + Restaurant, Heartland, Bopple Native eCommerce integrations beyond Square None Shopify, Shopify Plus, BigCommerce, WooCommerce, Lightspeed eCommerce Cash gift cards (digital + physical) Yes Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) Cash-value only Native, on the same liability ledger as cash gift cards Store credit + refund-to-credit at the POS Workaround required Native, in one tap from the POS or admin Personalisation + scheduled delivery Basic Full personalisation, scheduled email delivery, recipient reveal animation Apple Wallet Limited / via add-ons Native, one-tap add Google Wallet Limited / via add-ons Native, one-tap add Marketing automation Square Marketing only Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Limited CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Per-location, Square-only First-class across sites and venues, including non-Square locations Liability reporting (channel + vintage breakdown) Basic gift card balance reports Channel-broken-down liability dashboard, last-activity aging REST API Square Gift Cards API only Full Wrapped REST API on Pro plan and above Where the difference shows up: outside the Square ecosystem Square's gift cards are tightly integrated within Square. Outside it, they don't go anywhere. A merchant who sells through Square at one venue and Lightspeed at another can't expose a single gift card balance to both. A retailer running Square POS but Shopify or BigCommerce online has the same gap. A hospitality group with a Bopple-powered online ordering channel is locked out of native Square gift cards entirely. Wrapped fills all of that by holding the canonical balance and syncing live with every connected channel — so a card sold through Square is also a card live in Lightspeed, Shopify, BigCommerce, the Wrapped storefront, Apple Wallet, and Google Wallet. The Wrapped storefront: a gifting channel Square can't match Square Gift Cards always live behind Square Online or the Square POS. Wrapped includes a fully branded gifting storefront out of the box — hosted on your domain, configurable by you, optimised specifically for gift cards and experience vouchers, with full personalisation, scheduled email delivery, and recipient-side reveal. You can run it instead of Square Online or alongside it. Either way, balances stay canonical at the Wrapped layer. Experience vouchers, store credit, and refund-to-credit Square Gift Cards are cash-value instruments. Experience vouchers (a tasting menu, a class, a stay-and-play package), store credit issued ad-hoc, and refund-to-credit at the POS are not first-class concepts in the native Square gift card flow. Wrapped supports each natively, with the same liability ledger and audit trails as cash gift cards — and they're redeemable on every connected channel, not just Square. When Square gift cards alone are the right call Single-location, Square-only — POS, online, marketing all inside the Square ecosystem — selling only cash-value gift cards: the native option is fine. Add Wrapped the moment you outgrow that single-ecosystem model. Most growing brands hit that point quickly, which is why Square + Wrapped is one of the most common combinations in the customer base. Frequently asked questions Doesn't Square already do gift cards? Square ships native gift cards (digital and physical) that work inside Square POS and Square Online. They're solid for Square-only businesses. The moment any part of your operation runs outside Square — a Lightspeed POS at another venue, Shopify or BigCommerce eCommerce, third-party online ordering, marketing tooling outside Square Marketing, or experience vouchers as a defined product — the native option hits a wall. Wrapped is the omnichannel layer that fills it. Can I use Wrapped alongside Square gift cards? Yes. Wrapped sits above the Square gift card layer and synchronises balances with every other connected channel and Wrapped's own hosted gifting storefront. The customer still buys via Square Online or the Square POS; the difference is the same balance is now redeemable on a non-Square POS or eCommerce store, in Apple/Google Wallet, on a Wrapped-hosted gifting page, and through marketing tools like Klaviyo, Myne, and Zapier. Does Wrapped support Square Online? Yes — Square Online is one of the connected channels, the same way Square POS is. Selling, redeeming, and refunding gift cards on Square Online flows through Wrapped's canonical balance, so the customer experience stays familiar but the card now works everywhere your business operates, not just inside Square. What about Square Loyalty and Square Marketing? Square Loyalty and Square Marketing work well for Square-native customers. Wrapped extends the marketing and gifting program beyond that audience: Klaviyo, Myne, and Zapier integrations let you reach customers acquired through any channel, the Wrapped storefront gives you a branded gifting page that isn't bound to Square Online, and Wrapped's bulk gift card generation (CSV + REST API) covers corporate / B2B gifting that Square Marketing isn't built for. See the dedicated Square integration page , or browse the full list of POS and eCommerce integrations . Keep exploring Wrapped + Square integration How Wrapped extends Square gift cards across non-Square channels. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs Shopify Native Shopify gift cards vs Wrapped omnichannel. Read more Wrapped vs Lightspeed Cross-product sync vs siloed gift cards by Lightspeed SKU. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs Toast gift cards | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-toast Last updated: 2026-08-12 > Toast Gift Cards are native to the Toast restaurant platform and stay inside it. Wrapped is a POS-independent gift card platform for restaurants and hospitality groups — one balance across mixed POS estates, experience vouchers, refund-to-credit, and Apple/Google Wallet. An honest look at when each is the right call. Compare / Toast Gift Cards Wrapped vs Toast Gift Cards By Natasha Mazey · Published 12 August 2026 · Last reviewed 12 August 2026 Toast is a restaurant platform with gift cards built in. Wrapped is a gift card platform that sits above whatever POS you run. That difference — vendor-native versus POS-independent — is the whole comparison, and it decides which one fits your operation. In 30 seconds Toast Gift Cards are the right call for a single-brand restaurant running entirely on Toast in the United States, selling cash-value gift cards. One vendor, one contract, the tightest possible till workflow. Wrapped is the right call when your gift card has to leave the Toast boundary: a second venue on a different POS, a retail or eCommerce arm, experience vouchers as a defined product, refund-to-credit, consolidated liability reporting across properties, or operating outside the US. Be aware: Wrapped does not have a native Toast integration today. Toast venues run Wrapped through the Wrapped App alongside the Toast terminal. That works, but it is a genuine trade-off against a native integration — see the FAQ below. Side-by-side Toast Gift Cards (native) Wrapped Business types served Restaurants and food service Restaurants, retail, hospitality groups, golf clubs, experience operators Native POS integrations Toast POS (its own platform) Lightspeed Retail + Restaurant, Square, Heartland, Bopple — Toast via the Wrapped App Native eCommerce integrations Toast online ordering Shopify, Shopify Plus, BigCommerce, WooCommerce, Lightspeed eCommerce Cards work outside the vendor ecosystem No — Toast instruments stay in Toast Yes — one balance across every connected channel Standalone branded gifting storefront Sold through Toast online ordering Wrapped hosts a branded storefront on your domain, no eCommerce platform required Cash gift cards (digital + physical) Yes Yes — including physical card printing and existing-stock import Experience vouchers (dated, QR-redeemable) Cash-value focused Native, on the same liability ledger as cash gift cards Store credit + refund-to-credit Limited Native, in one tap from the POS or admin Apple Wallet / Google Wallet Varies Native, one-tap add from the gift card email Marketing automation Toast Marketing Klaviyo, Myne, Zapier + native gift card campaigns Multi-venue sync across mixed POS estates Toast venues only First-class, including venues on different POS systems Liability reporting Within Toast reporting Channel-broken-down liability dashboard with last-activity aging Geographic availability Predominantly United States Worldwide — AU, NZ, CA, UK, EU and US customers Pricing model Bundled into the Toast platform agreement Standalone SaaS from $49/month, published on the pricing page Where the difference shows up: the ecosystem boundary A Toast gift card is a Toast instrument. Sold on Toast online ordering, redeemed on a Toast terminal, reported inside Toast. Within one Toast restaurant that is a clean, well-integrated experience and there is nothing to fix. The boundary bites the moment your business is bigger than one Toast site. A group with a flagship on Toast and a wine bar on Lightspeed Restaurant cannot issue one card that works at both. A restaurant that also sells merchandise or packaged product through Shopify has a gift card that stops at the restaurant door. A venue that wants to sell a chef's table or a tasting experience as a dated, QR-redeemable voucher rather than a dollar amount does not have that instrument at all. Wrapped holds the canonical balance above the POS layer, which is what makes one card work across a mixed estate. The honest trade-off: no native Toast integration Wrapped has native integrations with Lightspeed Retail and Restaurant, Square, Heartland, and Bopple, plus Shopify, Shopify Plus, BigCommerce, WooCommerce, and Lightspeed eCommerce. Toast is not on that list. Toast venues sell and redeem through the Wrapped App running alongside the Toast terminal, with online gifting handled by the Wrapped storefront. In practice that means one extra device or browser tab at the counter for the gift card step. For a group already juggling multiple systems it is a small price for a single balance across the estate. For a single Toast restaurant with no other systems, it is friction you do not need — and Toast Gift Cards are the better answer. We would rather say that plainly than sell you a worse fit. What restaurants and hospitality groups usually need Experience vouchers, not just cash. A tasting menu, a chef's table, a stay-and-dine package. These are dated products with a defined redemption, and they sell at a higher average value than open cash cards. One balance across venues. Guests do not think in terms of which venue owns which POS. A group gift card that works everywhere is the single most requested feature from multi-venue operators. Refund-to-credit. Turning a cancellation or a service-recovery gesture into store credit rather than cash keeps the revenue in the business. Group-level liability reporting. Finance needs total outstanding liability broken down by venue and channel, with aging — not one report per POS instance. The wider evaluation framework, including how Toast, Square, Givex, and GiftUp stack up against each other, is in the buyer's guide for restaurants . When Toast Gift Cards alone are the right call One brand, one or more venues all on Toast, in the United States, selling cash-value gift cards, with no retail or eCommerce arm and no need for experience vouchers. In that shape the native option is well integrated, costs no extra vendor relationship, and adds no steps at the counter. Adding a platform above it would be complexity without payoff. Frequently asked questions Does Wrapped integrate with Toast? Not natively — Toast is not currently one of Wrapped's native POS integrations. Toast restaurants use Wrapped through the Wrapped App, which staff run alongside the Toast terminal to sell and redeem gift cards, plus the Wrapped hosted storefront for online gifting. That covers the omnichannel case, but it is an extra step at the counter compared with a native integration like Lightspeed Restaurant, Square, or Bopple. If your operation is Toast-only and you want the tightest possible till workflow, Toast Gift Cards are the more natural fit. Doesn't Toast already have gift cards built in? Yes. Toast Gift Cards are a native part of the Toast platform, covering digital and physical cards sold and redeemed on Toast POS and Toast online ordering. For a restaurant that runs entirely on Toast, they are the natural starting point — one vendor, one contract, no extra integration. The limitation is the ecosystem boundary: a Toast gift card is a Toast instrument, so it does not reach venues, retail sites, or eCommerce stores that run on anything else. When would a Toast restaurant add Wrapped? The common trigger is a second venue or a second system. A group that runs Toast at one restaurant and a different POS at another cannot expose one gift card balance across both. The same applies to a restaurant with a retail arm on Shopify or BigCommerce, a venue selling experience vouchers as a defined product rather than a dollar amount, or a group that needs consolidated liability reporting across properties. Those are the cases where a platform above the POS earns its place. Can I move existing Toast gift card balances into Wrapped? Yes. Wrapped supports importing existing gift cards — codes, remaining balances and expiry dates — from another platform, so outstanding cards keep working for your customers. Self-managed migration import is included on every plan, and premium onboarding ($300 one-time) adds managed migration and setup assistance. Check your Toast agreement for any export or notice terms before you switch. Is Wrapped available outside the United States? Yes. Wrapped is operated from New Zealand and used by retailers, restaurants, and hospitality groups worldwide, with customers across Australia, New Zealand, Canada, the United Kingdom, and Europe. Toast is predominantly a United States restaurant platform, so international availability is one of the practical differences worth checking against your own footprint. Toast product details reflect publicly documented behaviour at the time of writing and are not an official statement from Toast. Verify current capability with Toast before making a decision. Keep exploring Buyer's guide: restaurants The criteria that matter and how Wrapped, Toast, Square, Givex and GiftUp compare. Read more Gift cards for restaurants Experience vouchers, multi-venue sync, and the integrations hospitality actually runs. Read more Wrapped vs Square 30+ channels vs Square-only. Read more Wrapped vs Givex Modern SaaS vs enterprise QSR processor. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Wrapped vs WooCommerce gift cards | Comparison URL: https://wrappedgiftcards.com/compare/wrapped-vs-woocommerce-gift-cards Last updated: 2026-04-27 > WooCommerce gift card plugins (Smart Coupons and others) only work inside WooCommerce. Wrapped is the omnichannel platform across WooCommerce + 30+ POS / eCommerce platforms — including the Wrapped storefront, Lightspeed, Shopify, Square, and Klaviyo — with experience vouchers, refund-to-credit, and Apple/Google Wallet built in. Compare / WooCommerce gift cards Wrapped vs WooCommerce gift card plugins By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 WooCommerce doesn't ship native gift cards in the same way Shopify or Square do. Most WooCommerce stores rely on a paid plugin — Smart Coupons, the official WooCommerce Gift Cards extension, or one of several alternatives. Plugins solve gift cards inside WooCommerce. The case for Wrapped is the case against a plugin-only approach: WooCommerce isn't a POS, plugin scope is narrow, and a unified balance across an in-store POS, the Wrapped-hosted gifting storefront, mobile wallet, and any other eCommerce platform you run is structurally outside what a single WordPress plugin can do. In 30 seconds A WooCommerce plugin alone only really makes sense if your entire business is on WooCommerce, you have no in-store POS or other sales channels, and your gifting program stops at simple cash-value cards. Choose Wrapped if you also run an in-store POS (Lightspeed, Square, Heartland), a hospitality venue, third-party online ordering (Bopple), a second eCommerce store (Shopify, BigCommerce), the Wrapped-hosted gifting storefront, mobile wallet integration, multi-site sync, experience vouchers, refund-to-credit, marketing automation through Klaviyo / Myne / Zapier, or bulk gift card generation through CSV + REST API. For most retailers running WooCommerce alongside any in-store presence, this is the obvious answer. Side-by-side WooCommerce plugin Wrapped Channel coverage WooCommerce checkout only WooCommerce + 30+ POS / eCommerce platforms + the Wrapped storefront Real-time omnichannel balance sync Within WooCommerce only Across every connected channel — POS, eCommerce, mobile, wallet Standalone branded gifting storefront (no eCommerce platform required) Requires a WooCommerce store Wrapped hosts the storefront — sell gift cards and experience vouchers without a WooCommerce dependency Native POS integrations None — WooCommerce isn't a POS Lightspeed Retail + Restaurant, Square, Heartland, Bopple Native eCommerce integrations beyond WooCommerce None Shopify, Shopify Plus, BigCommerce, Lightspeed eCommerce Cash gift cards (digital + physical) Plugin-dependent Yes — including physical card printing and existing-stock import Experience vouchers (defined product, dated, QR-redeemable) Limited / depends on plugin Native, on the same liability ledger as cash gift cards Store credit + refund-to-credit at the POS Not handled by plugin Native, in one tap from the POS or admin Personalisation + scheduled delivery Plugin-dependent Full personalisation, scheduled email delivery, recipient reveal animation Apple Wallet Plugin-dependent Native, one-tap add Google Wallet Plugin-dependent Native, one-tap add Marketing automation Plugin-dependent Klaviyo, Myne, Zapier + native gift card campaigns Bulk gift card generation Plugin-dependent CSV import + REST API for programmatic issuance Multi-site / multi-venue sync Per-WordPress-install only First-class across sites and venues Liability reporting (channel + vintage breakdown) Plugin-dependent, basic Channel-broken-down liability dashboard, last-activity aging REST API Limited / plugin-dependent Full Wrapped REST API on Pro plan and above Where the difference shows up: WooCommerce isn't a POS Most retailers using WooCommerce also run a separate in-store POS. The WooCommerce plugin handles online gift cards but doesn't reach the POS — meaning a card sold online can't be redeemed at the till without manual lookups, and a card sold in-store can't be used online. Glue code between a WooCommerce plugin and a POS is glue code by definition, with all the brittleness that implies. Wrapped sits across both natively, with WooCommerce as one connected channel and the POS as another, sharing one canonical balance and one liability ledger. The Wrapped storefront: gift cards even without WooCommerce Plugins always live behind WooCommerce. Wrapped includes a fully branded gifting storefront out of the box — hosted on your domain, configurable by you, optimised specifically for gift cards and experience vouchers, with personalisation, scheduled email delivery, and recipient-side reveal. You can run it as your primary online gifting channel without depending on WooCommerce or WordPress, or alongside WooCommerce as a dedicated gifting page that converts higher than a product detail page wrapped in plugin UI. Capabilities your plugin probably doesn't cover Smart Coupons and similar plugins cover the basics — cash-value gift cards in checkout, balance lookup, sometimes scheduled delivery. They typically don't cover experience vouchers as a defined product, refund-to-credit at the POS, Apple/Google Wallet integration, bulk gift card generation for corporate orders, multi-site liability reporting with vintage breakdown, or marketing automation through Klaviyo / Myne. These are core Wrapped features available on the same liability ledger as the cash gift cards your WooCommerce store sells. When a WooCommerce plugin alone is enough Pure-play online business on WooCommerce, no separate POS, simple cash-value gifting, you've already paid for a plugin that does exactly what you need, and you don't anticipate any of that changing — a plugin alone is fine. The moment a physical store, a hospitality venue, multi-site operations, or any capability beyond cash gift cards comes into scope, Wrapped is the consolidation step that pays back quickly. Frequently asked questions Doesn't WooCommerce have gift cards built in? Not natively in the same way Shopify or Square do. WooCommerce gift cards typically come from a paid plugin — Smart Coupons, the official WooCommerce Gift Cards extension, or alternatives — and each plugin has different features, depths of integration, and update cadences. Wrapped works alongside WooCommerce as a unified gift card platform that's not tied to any single plugin's roadmap, and extends the gift card program to every other channel your business operates in. Why use Wrapped instead of a WooCommerce gift card plugin? Plugins handle gift cards inside WooCommerce. Wrapped handles gift cards across WooCommerce, your in-store POS (Lightspeed, Square, Heartland, Bopple), other eCommerce stores (Shopify, BigCommerce, Lightspeed eCommerce), Apple/Google Wallet, and the Wrapped-hosted gifting storefront — on a single canonical balance ledger. It also adds capabilities most plugins don't cover: experience vouchers as a defined product, refund-to-credit at the POS, marketing automation through Klaviyo / Myne / Zapier, bulk gift card generation, and channel-broken-down liability reporting. Does Wrapped require Smart Coupons or any specific WooCommerce plugin? No. Wrapped integrates with WooCommerce directly. Existing gift card plugins can usually coexist during a migration, and Wrapped's self-managed import lets you bring existing balances across. Most merchants consolidate on Wrapped over time because the unified balance ledger across channels is the headline benefit and a plugin-only approach can't replicate it. How does the integration look in WooCommerce checkout? The customer experience in WooCommerce stays familiar — gift cards appear as products with custom denominations, recipient details, and scheduled delivery options. The balance is held by Wrapped, so the same card is redeemable through the connected POS in real time, on the Wrapped storefront, and through Apple/Google Wallet. Refunds, partial redemptions, and balance lookups all stay in sync. See the dedicated WooCommerce integration page , or browse the full list of POS and eCommerce integrations . Keep exploring Wrapped + WooCommerce integration How Wrapped runs alongside or replaces gift card plugins. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs Shopify Native Shopify gift cards vs Wrapped omnichannel. Read more Wrapped vs BigCommerce Bridging native eCommerce gift cards to in-store POS. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Best gift card platforms — buyer's guides | Wrapped URL: https://wrappedgiftcards.com/best > Buyer's guides for choosing a gift card platform — by industry. Restaurants, retail, hospitality groups. What to look for, leading platforms compared, decision frameworks. Buyer's guides Best gift card platforms by industry Independent buyer's guides for shortlisting a gift card platform. Each page lays out the criteria that matter for the segment, names the platforms operators in that segment usually shortlist, and is honest about when Wrapped is the right pick — and when it isn't. Best gift card platform for restaurants A buyer's guide for restaurants and cafes — what to look for, the leading platforms compared, and a decision framework for choosing the right fit. Read the guide → Best gift card platform for retail stores A buyer's guide for retailers and apparel brands — POS-and-eCommerce sync, refund-to-credit, and the platforms worth shortlisting. Read the guide → Best gift card platform for hospitality groups A buyer's guide for multi-venue hospitality groups — what unified-balance-ledger really means, and which platforms scale across venues cleanly. Read the guide → The five questions that decide it Every one of these guides works through the same evaluation, applied to a different segment. If you would rather run it yourself than read a guide, these are the questions in the order that matters: Does it natively integrate with the systems you actually run? Not "supports" — integrates. Ask what syncs, and whether redemption is real time or batched. Without this, every transaction becomes manual reconciliation. One balance, or one per channel? A card should be sold once and redeemed once regardless of where the customer is standing. Per-channel ledgers are the root cause of most gift card failures at the till. Which instruments do you need? Cash gift cards are universal. Experience vouchers and store credit are not, and retrofitting them later is harder than choosing for them now. Can finance close on the reporting? Outstanding liability, broken down by channel and aged by last activity. If your finance team cannot get that without a spreadsheet, the program will stay small. What does migration look like? Both in and out. Ask how existing cards are imported, and how you would export the ledger if you left. When you do not need a platform at all Worth saying plainly, because most buyer's guides will not. If you run a single site on a single POS, sell only cash-value gift cards, and have no online store, your POS's built-in gift cards are almost certainly the right answer. One vendor, no extra subscription, no extra step at the counter. Adding a platform above that is complexity without payoff. The calculation changes the moment a second system appears — an online store, a second venue, a mobile ordering channel. That is the threshold these guides are written around. The comparison pages go deeper on individual matchups, and the alternatives shortlists are the place to start if you are already on a platform and looking to move. Choosing a gift card platform: frequently asked questions What is the best gift card platform? There is no single answer, which is why these guides are split by industry. The determining factor is almost always how many systems the card has to work across. A single-site business running one POS is usually best served by that POS’s built-in gift cards — cheaper, one vendor, no extra steps at the till. A business running a POS plus an online store, or several venues on different systems, needs a platform that holds the balance above them. How do I shortlist gift card platforms? Five questions settle most of it: does it natively integrate with your actual POS and eCommerce, does it hold one balance across them or one per channel, does it support the instruments you need (cash cards, experience vouchers, store credit), does it produce liability reporting your finance team can close on, and what does migration of your existing cards look like. Anything else is detail. Are these guides biased towards Wrapped? We build Wrapped, so read them accordingly — but each guide names the platforms operators in that segment actually shortlist, describes what they are genuinely good at, and says plainly when one of them is the better fit. A guide that concluded Wrapped wins every scenario would not be worth reading, and would not survive contact with anyone evaluating seriously. What does a gift card platform cost? Wrapped starts at $49/month (Basic), $99 (Pro) and $199 (Plus) in USD, with annual billing saving 20% and a monthly activation allowance on each plan. Competitors vary widely: some charge per activation with no subscription, some bundle gift cards into a wider POS contract, and enterprise processors quote per deployment. Compare total cost at your expected volume rather than headline price. Should I switch platforms if I already have gift cards? Only if the constraint you are hitting is structural. Switching costs staff retraining and a migration of outstanding balances, which is real work. If your problem is that cards do not work across channels or venues, no amount of configuration on your current platform will fix that. If your problem is a missing feature, ask your incumbent first. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Compare Wrapped vs alternatives Side-by-side against native gift cards and competitor platforms. Read more Solutions by industry Wrapped configured for restaurants, retail, golf, and corporate gifting. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Best gift card platform for hospitality groups in 2026 | Wrapped URL: https://wrappedgiftcards.com/best/gift-card-platform-for-hospitality-groups Last updated: 2026-04-27 > A buyer's guide for multi-venue hospitality groups choosing a gift card platform. Unified balance ledger, experience vouchers, multi-site sync, accounting consolidation. Honest comparison. Buyer's guide Best gift card platform for hospitality groups By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 A multi-venue hospitality group has a different gift card problem than a single restaurant. The headline requirement is a unified balance ledger that reaches every venue and every channel — without it, you end up with per-venue ledgers that don't talk to each other and a finance team rebuilding total outstanding liability from spreadsheets every month-end. This guide covers what actually matters when shortlisting a platform for a group, names the platforms worth evaluating, and is honest about when Wrapped is the right pick — and when something else is. Disclosure: published by Wrapped; we've kept the comparisons fair. Why hospitality groups are different Three patterns make group programs distinct from single-venue programs: Cross-venue redemption. A gift card given as a generous gift naturally gets used at whichever venue suits the recipient on a given day. If the program forces them to spend at one specific venue, the card becomes a worse gift than it should be. Mixed POS systems. Groups often grow by acquisition, ending up with two or three different POS systems across venues. The gift card platform has to bridge them. Consolidated accounting. Group CFOs need one number for total outstanding gift card liability across the property portfolio, plus the ability to break it down by venue, channel, and vintage. Per-venue ledgers don't aggregate cleanly. What to look for One canonical balance per card, period. Not "synchronised" or "eventually consistent" — one ledger that every venue's POS reads and writes against in real time. Anything less and you'll find double-redemption edge cases. Native integration with the POS systems your venues actually run. Lightspeed Restaurant, Square, Bopple, Toast, Heartland — verify each platform you operate is on the integration list, not just "supported via webhook". Experience vouchers per venue. A tasting menu at venue A is a different product from a private dining room at venue C. Look for branded landing pages per voucher type, dated booking management, and QR-code redemption at the named venue's host stand. Group-level + venue-level reporting. Every roll-up dashboard should be filterable to a single venue. Every venue dashboard should be aggregatable to the group. Refund-to-credit and store credit. Service-recovery on a kitchen mistake, weather-cancelled bookings, or VIP gestures all benefit from a one-tap store credit issuance that posts to the same ledger. Marketing automation across the group. Klaviyo, Myne, Zapier integrations let you run group-wide campaigns (holiday gift card promotions, member-day vouchers) without per-venue manual sends. Platforms worth shortlisting Wrapped Built for omnichannel hospitality, including multi-venue groups. Native integrations with Lightspeed Restaurant (O/K/L-Series), Lightspeed Retail (X/R-Series), Square POS, Bopple, Heartland — plus eCommerce platforms (Shopify, BigCommerce, WooCommerce). Single canonical balance per card, per-venue and per-group reporting, experience vouchers, refund-to-credit, marketing automation through Klaviyo / Myne / Zapier. Used by The Big Easy Group, Nodo, Kensington Street, Four Pillars Gin. Wrapped for restaurants and hospitality → Givex Long-tenured enterprise gift card processor with strong presence in chain QSR and large hospitality groups. Sales-led setup, bespoke contracts. The right pick for very large enterprise groups (10+ venues, custom contractual needs, managed-service vendor preference). Over-spec for SMB and early mid-market hospitality groups. Wrapped vs Givex → Per-POS native gift cards (Toast, Square, Lightspeed Restaurant) Each POS ships gift card functionality. They work for groups whose entire portfolio runs the same POS and whose program doesn't span eCommerce. The trade-offs surface fast: cross-POS sync is missing, experience vouchers aren't first-class, and group-level reporting is hard. Most groups use these as a starting point and migrate when growth introduces complexity. Custom-built / homegrown Some groups build internally. The economics rarely work — the engineering cost of a robust multi-venue gift card ledger is significant, the maintenance is ongoing, and the feature surface (Apple/Google Wallet, refund-to-credit, marketing integrations) keeps growing. Consider this only if your group has bespoke requirements no platform will meet and significant in-house engineering capacity to spare. A simple decision framework How many venues today, and what's the 3-year plan? 1-2 venues with no expansion plan → built-in POS gift cards may be enough. 3+ venues, or fewer with active expansion → unified ledger from day one saves a forced migration later. Mixed POS or single POS? Single POS across all venues, no eCommerce → per-POS native may work. Mixed POS or POS + eCommerce → you need a unifying platform. Group scale? SMB / mid-market → SaaS platform like Wrapped. Enterprise / 10+ venues / managed-service preference → Givex. Experience vouchers and bespoke offerings? If signature experiences (tasting menus, packages, member-only events) are part of the marketing, you want experience vouchers as first-class. That's a feature gap on most native POS gift cards. When Wrapped isn't the right answer Honest take: a single-venue cafe with no plans to expand and no eCommerce doesn't need a dedicated gift card platform — Square Gift Cards (or whichever POS native you run) work fine. An enterprise chain with 50+ venues, bespoke vendor contracts, and a procurement process built around managed services will get more out of Givex than out of self-serve SaaS. And if your group's gift card needs are entirely online through a site builder (Squarespace, Wix), GiftUp may be a simpler fit. The case for Wrapped is the segment in between — multi-venue hospitality groups, mixed POS, eCommerce + on-premise, experience vouchers, group-level reporting, marketing automation. That's exactly what Wrapped is designed for. Related reading Wrapped for restaurants and hospitality — the dedicated solution page. The Big Easy Group case study — multi-venue hospitality group sales uplift. Nodo case study — multi-venue cafe and food brand. Gift card accounting and liability — how multi-venue programs flow through deferred revenue. Frequently asked questions What is the best gift card platform for a multi-venue hospitality group? The deciding feature is a unified balance ledger across every venue and channel — a card sold at one venue or website is redeemable at any sister venue with the running balance updating in real time everywhere. Wrapped is purpose-built for this. For very large enterprise chains with bespoke vendor relationships, Givex remains a credible option. Per-venue gift card systems (where each restaurant manages its own ledger) create cross-venue redemption gaps that hospitality groups grow out of fast. How does a unified balance ledger actually work in practice? When a guest buys a $200 gift card at venue A's POS or your group website, the balance is held by the platform — not in any single venue's POS. Every connected POS reads and writes the same balance via the integration. A $40 redemption at venue B over lunch updates the canonical balance to $160 in real time, and venue A's till sees the new value the next time it queries. The ledger is the source of truth; the venue POS systems are just clients of it. How do experience vouchers work for a multi-venue group? Experience vouchers entitle the recipient to a defined experience (a tasting menu at venue A, a stay-and-dine at venue B, a private dining room at venue C). They're sold once, redeemable as a single transaction at the named venue, with QR-code redemption at the host stand or POS. Wrapped supports experience vouchers natively on the same liability ledger as cash gift cards. They're a particularly good fit for hospitality groups because they let you market venue-specific signature offerings without the dollar-amount framing of a generic card. Can multi-venue hospitality groups consolidate accounting onto one platform? Yes — that's a primary reason groups move off per-venue gift card systems. With a unified platform, your finance team sees total outstanding gift card liability for the entire group, with the ability to filter by venue, channel, and vintage. Reconciliation becomes a snapshot rather than a per-venue exercise. Wrapped's liability dashboard exposes channel breakdown, vintage cohorts, and last-activity aging — the building blocks of breakage estimation under ASC 606 / IFRS 15. Keep exploring Wrapped for restaurants Multi-venue hospitality groups with shared gift card ledger. Read more Wrapped for golf clubs Pro shop, clubhouse, gifting, and prize accounts on one ledger. Read more Wrapped + Lightspeed Restaurant Multi-venue O/K/L-Series gift card setup. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Wrapped vs Givex Modern SaaS vs enterprise QSR processor. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Best gift card platform for restaurants in 2026 | Wrapped URL: https://wrappedgiftcards.com/best/gift-card-platform-for-restaurants Last updated: 2026-04-27 > A buyer's guide for restaurants choosing a gift card platform. The criteria that matter, the platforms worth shortlisting (Wrapped, Toast, Square, Givex, GiftUp), and when each is the right call. Buyer's guide Best gift card platform for restaurants By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Choosing a gift card platform for a restaurant is more about your POS stack and channel mix than the platform's marketing. This guide lays out the criteria that actually matter for hospitality operators, names the platforms worth shortlisting, and tells you honestly when Wrapped is the right call — and when it isn't. Disclosure: this guide is published by Wrapped. We've kept the comparisons fair and recommended competitors where they fit better. What to look for Six criteria do most of the work in narrowing the shortlist: Native integration with your POS. Without a real integration, every gift card transaction becomes manual reconciliation. Lightspeed Restaurant, Square, Toast, and Bopple are the most common restaurant POS systems; verify the platform actually integrates with yours, not just supports it via a workaround. One balance ledger across channels. A card sold on the website needs to be redeemable on the floor POS in real time, with the balance updating immediately on both sides. Per-channel ledgers create double-redemption risk and end-of-month reconciliation pain. Experience vouchers as a defined product. Tasting menus, chef's tables, wine pairings — high-margin signature offerings sell better as named products than as "$200 off". Look for branded landing pages, scheduled delivery, QR-coded redemption, and dated booking management. Refund-to-credit at the POS. Issuing store credit instead of returning cash on a refund tends to retain revenue. The feature should be available at the till in one tap, not require a separate workflow. Multi-venue sync. If you operate more than one venue, a card sold at one should be redeemable at any of them, with the running balance visible everywhere. Platforms that don't model multi-site cleanly become a liability the moment you open a second location. Liability reporting. Outstanding gift card liability is a balance sheet item under ASC 606 / IFRS 15. Your finance team needs a dashboard that breaks liability down by channel, vintage, and last-activity date — not a CSV export. Platforms worth shortlisting Wrapped Built for omnichannel hospitality and retail. Native integrations with Lightspeed Restaurant (O/K/L-Series), Square POS, Bopple, Heartland, plus eCommerce platforms (Shopify, BigCommerce, WooCommerce). Cash gift cards, experience vouchers, store credit, and refund-to-credit on a single balance ledger. Apple/Google Wallet native. Used by Nodo, The Big Easy Group, Mr Pickles, Four Pillars Gin, TPC Toronto. SaaS pricing from $49/mo with a 14-day trial. Wrapped for restaurants → Toast Gift Cards (built into Toast POS) If your restaurant runs Toast as the POS, Toast Gift Cards are the natural starting point — tightly integrated, no extra vendor. The trade-off is the Toast ecosystem boundary. If you need a card sold on Toast online ordering to be redeemable on a non-Toast venue or sister property, you'll want a layer above Toast. Square Gift Cards (built into Square POS / Square Online) Solid native option for Square-only cafes and small restaurants. Works well end to end inside the Square ecosystem. Limitations show up if any non-Square channel needs to share the gift card ledger. Wrapped vs Square Gift Cards → Givex Long-tenured enterprise gift card processor with strong QSR and large-chain presence. Sales-led setup and custom quotes. The right pick for very large enterprise programs with bespoke contractual needs; over-spec for most SMB and mid-market restaurants. Wrapped vs Givex → GiftUp SaaS gift card platform with a clean checkout experience, often used with site-builder eCommerce (Squarespace, Wix, WordPress). Less depth on POS integration than Wrapped, so it's a better fit for restaurants whose gift card flow is mostly online and whose POS doesn't need to share the ledger. Wrapped vs GiftUp → A simple decision framework Three questions narrow it down for most operators: How many venues / how many POS systems? One venue, one POS → built-in gift cards may be enough. Multiple venues, multiple POS → you need a unifying platform like Wrapped. Do you sell experiences as a product? Tasting menus, chef's tables, packages → you want experience-voucher support natively. That's not a built-in POS feature. What's the volume? Mid-market and below, self-serve → SaaS platforms (Wrapped, GiftUp). Enterprise / chain → Givex or similar. When Wrapped isn't the right answer We're going to be straight: Wrapped isn't the best pick if you're a single-venue Square-only cafe with no eCommerce — Square Gift Cards are simpler and cheaper. We're not the right answer if you're an enterprise QSR chain with a bespoke processor relationship and custom contractual requirements — Givex is built for that segment. And we're not the right answer if your gift card needs are limited to cash-value cards delivered through a Squarespace/Wix online storefront — GiftUp gets you most of the way for less complexity. The case for Wrapped is multi-channel hospitality: more than one POS, more than one venue, eCommerce + on-premise, experience vouchers, refund-to-credit, marketing automation. That's our home turf. Related reading Wrapped for restaurants — the dedicated solution page. How to start a gift card program for your business — step-by-step launch guide. Gift cards vs store credit vs experience vouchers — choosing the right instrument. Gift card accounting and liability — how programs flow through deferred revenue. Frequently asked questions What is the best gift card platform for a restaurant? The best fit depends on the POS the restaurant runs and how multi-channel the program needs to be. For restaurants on Lightspeed Restaurant, Square, Bopple, or running multiple venues across different POS systems, Wrapped is purpose-built to keep balances synchronised across the floor POS, online ordering, and any tee-time / booking surface. For chain QSR with bespoke enterprise contracts, a processor like Givex remains a sensible pick. For a single Square-only cafe with simple gifting needs, Square's native gift cards may be enough on their own. Should I just use my POS's built-in gift cards? If you have one POS, no eCommerce, no online ordering, and your gifting is limited to cash-value cards, the built-in option is fine. The case for a dedicated platform appears when you need: gift cards to work across multiple POS or eCommerce channels, experience vouchers as a defined product (a tasting menu, a chef's table), refund-to-credit at the till, Apple/Google Wallet, marketing automation, or multi-venue sync. Most growing hospitality operators hit at least one of those quickly. How much should I expect to pay for a gift card platform? SaaS gift card platforms typically run $30-200/month for SMB tiers, scaling on activation volume and feature breadth. Wrapped's published plans start at $49/month with a 14-day free trial. Enterprise platforms like Givex are usually custom-quoted. POS-native gift cards are typically free with the POS subscription but limited to that ecosystem. How long does setup typically take? For a SaaS platform with native POS integration, expect to be issuing and redeeming gift cards within a single working session per venue. Multi-venue migrations with existing card balances take longer — usually a week of coordinated cutover. Enterprise rollouts are sales-led and can run weeks to months. Keep exploring Wrapped for restaurants Cash gift cards, experience vouchers, and store credit synced across the floor POS, online ordering, and mobile. Read more Wrapped + Lightspeed Restaurant O/K/L-Series gift card setup with Wrapped. Read more Wrapped + Bopple Hospitality online ordering, redemption synced with your POS. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Compare Wrapped vs alternatives Side-by-side against native gift cards and competitor platforms. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Best gift card platform for retail stores in 2026 | Wrapped URL: https://wrappedgiftcards.com/best/gift-card-platform-for-retail-stores Last updated: 2026-04-27 > A buyer's guide for retailers and apparel brands choosing a gift card platform. Criteria, leading platforms compared (Wrapped, Shopify, Lightspeed, Square, GiftUp), and an honest decision framework. Buyer's guide Best gift card platform for retail stores By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Most retailers buy a gift card platform once and live with the choice for years, so getting the shortlist right matters. This guide covers the criteria that move the needle for retail and apparel brands, names the platforms operators in this segment usually evaluate, and tells you honestly when Wrapped is the right pick — and when something else is. Disclosure: published by Wrapped; we've kept the comparisons fair and recommended other platforms where they fit better. What to look for POS + eCommerce sync, on a single ledger. A card sold online needs to be redeemable in-store and vice versa, with the running balance updating in real time on both sides. The vast majority of retail returns and exchanges happen across channels — if your gift card system can't bridge them, the operational cost shows up at month-end reconciliation. Refund-to-credit at the till. Store credit issued instead of cash on returns retains revenue. The feature should be one tap at the POS, not a workaround through a separate ledger. Branded customer experience. The recipient experience is your brand impression on someone who isn't yet a customer. Look for storefront customisation, gift card design control, branded email delivery, and Apple/Google Wallet integration. Liability reporting that matches your accounting standard. Outstanding gift card balances are a contract liability under ASC 606 / IFRS 15. Look for a platform that exposes total liability, channel breakdown, vintage cohorts, and last-activity aging — the building blocks of breakage estimation. Bulk gift card generation for corporate orders. Branded gift cards for client gifts, employee rewards, and partner programs are an underrated revenue line for retail. Look for CSV export and API access for programmatic ordering. Multi-site sync. If you operate more than one storefront, the same card should be redeemable at any of them with the running balance visible across the entire network. Per-site ledgers create double-redemption risk. Platforms worth shortlisting Wrapped Built for omnichannel retail. Native integrations with Lightspeed Retail (X-Series, R-Series), Heartland Retail, Square — plus eCommerce platforms Shopify (and Shopify Plus), BigCommerce, WooCommerce, Lightspeed eCommerce. Cash gift cards, store credit, refund-to-credit, and bulk gift card generation on a single balance ledger. Native Apple/Google Wallet. Used by AS Colour, Au Bon Marche, Rockaway Records, Alpha60. SaaS pricing from $49/mo. Wrapped for retail → Shopify Gift Cards Tightly integrated with Shopify checkout and Shopify POS. The right starting point for Shopify-only retailers with no other channel. Trade-offs appear when you add a non-Shopify POS, want experience vouchers, or want refund-to-credit as a one-tap workflow. Wrapped vs Shopify Gift Cards → Lightspeed native gift cards Each Lightspeed product (Retail X/R-Series, eCommerce/Ecwid) ships gift card features. Works for retailers running a single Lightspeed product. Cross-product sync (Retail + eCommerce + Restaurant) is where Wrapped sits above the Lightspeed gift card layer with one canonical balance. Wrapped vs Lightspeed gift cards → BigCommerce native gift cards Native gift card products in BigCommerce checkout. Right answer for BigCommerce-only stores. Adding Wrapped extends the program to in-store POS, mobile wallet, and extended product types. Wrapped vs BigCommerce native gift cards → GiftUp Mid-market SaaS option, common with retailers on site builders (Squarespace, Wix). Less POS integration depth than Wrapped, so the right pick when retail is mostly online and the POS doesn't need to share the ledger. Wrapped vs GiftUp → A simple decision framework How many channels? One channel (e.g. Shopify only) → built-in gift cards may be enough. Two or more channels (POS + eCommerce, two POS systems, online ordering platform) → a dedicated platform earns its keep. Do you handle returns frequently? Refund-to-credit at the till is a high-leverage feature for retailers with even modest return volume. Built-in gift cards typically don't cover this; Wrapped does. Multi-location? A single store can probably get by with built-in. Two or more stores → unified balance ledger across locations is the difference between a clean program and a reconciliation nightmare. Bulk and corporate orders? Branded bulk gift cards for partners and corporate clients are an underused revenue line. Built-in features rarely cover this; SaaS platforms typically do. When Wrapped isn't the right answer We'll be straight: if you're a single-channel Shopify or BigCommerce retailer with no in-store POS, no return volume that justifies refund-to-credit, and no plan to add channels — the platform's built-in gift cards are simpler and free with your subscription. If your business is purely online on a site builder (Squarespace, Wix, WordPress) and you don't need POS sync, GiftUp may be cleaner. If you're enterprise scale with a custom-quoted vendor relationship and bespoke integration requirements, Givex remains a credible option. The case for Wrapped is omnichannel retail: POS + eCommerce, multiple sites, refund-to-credit, experience vouchers as a product, marketing automation. That's the segment we're built for. Related reading Wrapped for retail — the dedicated solution page. How to start a gift card program for your business — step-by-step launch guide. Wrapped vs other gift card options — head-to-head comparisons against every major platform. Gift card accounting and liability — how programs flow through deferred revenue. Frequently asked questions What is the best gift card platform for a retail store? It depends on your POS and eCommerce stack and whether you need refund-to-credit, store credit, and Apple/Google Wallet on the same balance ledger. For retailers running Lightspeed Retail, Heartland, or Shopify POS — and especially for retailers running both an in-store POS and a separate eCommerce store — Wrapped is purpose-built for unified balances across channels. For a Shopify-only or BigCommerce-only retailer with no in-store POS, the platform's built-in gift cards may be enough on their own. Do I need a gift card platform if I'm just on Shopify? Not necessarily. Shopify has solid native gift cards that work in Shopify checkout and Shopify POS. The case for adding Wrapped is when you also operate a non-Shopify channel (a Lightspeed Retail till at a flagship, a third-party online ordering platform), want experience vouchers as a defined product, want refund-to-credit at the till as a one-tap action, or want marketing automation through Klaviyo / Myne / Zapier on the same balance ledger. How do refund-to-credit programs change retail economics? Issuing store credit instead of cash refunds keeps revenue inside the business. Recipients of refund-to-credit commonly spend more than the credit value at redemption, turning what would have been a revenue loss into incremental sales. For a retailer with even modest return volume, the cumulative effect is material — and it's a one-tap workflow once the platform supports it natively. How long does it take to migrate existing gift card balances to a new platform? Self-managed migration with CSV import is included on every Wrapped plan. For straightforward programs (one POS, one eCommerce store, a few thousand outstanding cards), expect a working session to validate balances and a clean cutover. Larger or messier programs benefit from premium onboarding (Plus and Enterprise on Wrapped) where the team handles validation and code-collision edge cases for you. Keep exploring Wrapped for retail Cash gift cards, store credit, and refund-to-credit across in-store POS and eCommerce. Read more Wrapped + Lightspeed Retail X-Series and R-Series gift card setup with Wrapped. Read more Wrapped + Shopify Online and in-store gift cards on a single ledger. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Compare Wrapped vs alternatives Side-by-side against native gift cards and competitor platforms. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card guides | Wrapped URL: https://wrappedgiftcards.com/guides > Practical guides on gift card compliance, fraud prevention, accounting, and program strategy — for retailers, restaurants, and hospitality operators. Resources Gift card guides Practical reference material for the operational, financial, and compliance side of running a gift card program. Compliance Gift card expiry laws by country Compliance summary covering the U.S. CARD Act and state additions, Canada, Australia (ACCC), New Zealand, the United Kingdom, and the European Union. Read guide → Security How to prevent gift card fraud The five attack patterns to plan for — card draining, code harvesting, social engineering, chargeback fraud, internal fraud — and the platform controls that defeat them. Read guide → Finance Gift card accounting and liability Deferred revenue, breakage under ASC 606 and IFRS 15, multi-channel liability tracking, and the monthly reports your finance team should be running. Read guide → Strategy Gift cards vs store credit vs experience vouchers Side-by-side comparison of the three instruments — when to use each, how the choice affects accounting and customer experience, and how to combine them. Read guide → Which guide do you need? These four cover the parts of a gift card program that are not about selling — the obligations you take on the moment you accept money for something you have not yet delivered. Most operators arrive at them in a predictable order. If you are launching a program , start with gift cards vs store credit vs experience vouchers — the instrument you choose determines nearly everything downstream, including how the revenue is recognised. Then read the expiry laws for your market before you write your terms, because minimum validity periods are set by law rather than by policy and are not something you can walk back later. If you are already running one , the two that matter are accounting and liability — your finance team needs an outstanding-liability figure every month, and a defensible breakage estimate behind it — and fraud prevention , which is worth reading before you need it rather than after. Gift card fraud has a short window between code harvest and balance drain, and the controls that defeat it all have to be in place beforehand. Guides, tools, and comparisons Guides are reference material: how something works, what the rules are, what to consider. If you want to run your own numbers instead, the liability and breakage calculator applies the accounting guide's method to figures you supply. If you are choosing a platform rather than running one, the buyer's guides by industry and the head-to-head comparisons are the better starting point — and both are explicit about when a competitor, or your POS's built-in gift cards, is the right answer. These guides are general information for operators and finance teams, not accounting, tax, or legal advice. Rules differ by jurisdiction; check yours. Gift card guides: frequently asked questions Do gift cards have to have an expiry date? No — and in most markets there is a legal minimum before they can expire at all. The US CARD Act sets five years from the date funds were last loaded, with several states going further; Australia mandates three years; Canadian provinces largely prohibit expiry on general-purpose cards. Many operators choose not to expire cards at all, since the administrative saving is small and the customer goodwill cost is not. The expiry laws guide covers each market. When can I recognise gift card revenue? Not when the card is sold. A gift card sale is deferred revenue — a contract liability — because you have taken payment for goods or services you have not yet delivered. Revenue is recognised as the card is redeemed, plus a proportional share of expected breakage where you can reliably estimate the redemption rate. The accounting and liability guide walks through the journal entries. What is gift card breakage? The portion of issued value you expect never to be redeemed. Industry-wide it commonly falls between 5% and 15% of total face value, though your own figure should come from your own redemption history. Under ASC 606 and IFRS 15 it is recognised gradually, in proportion to actual redemptions, rather than all at once when a card expires. What is the most common type of gift card fraud? Card draining — attackers tamper with cards on retail racks, harvest the codes, then drain the value as soon as a customer activates the card. It is a physical attack, so it is impossible against digital-only programs, which face different risks instead: credential stuffing, account takeover, and automated code testing. The fraud prevention guide covers all five patterns and the controls that defeat each. Should I offer store credit as well as gift cards? They use the same ledger, so if you already run gift cards the marginal cost is close to zero. The case for store credit is refund-to-credit — issuing credit rather than cash on returns and service recovery keeps revenue in the business, and credit tends to be redeemed more reliably than gift cards because it goes to someone who has already chosen you. The comparison guide covers when each instrument fits. Keep exploring Liability & breakage calculator Work out outstanding liability and proportional breakage from your own numbers. Read more Gift card glossary Definitions for breakage, escheat, deferred revenue, refund-to-credit and more. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Compare Wrapped Side by side against native gift cards and competitor platforms. Read more Blog Case studies, program tips, and the operational side of running gift cards. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and liability reporting. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card accounting and liability | Wrapped URL: https://wrappedgiftcards.com/guides/gift-card-accounting Last updated: 2026-04-27 > A finance-team guide to gift card accounting — how to recognize deferred revenue, model breakage under ASC 606 and IFRS 15, and track liability across POS and eCommerce channels without double-counting. Finance guide Gift card accounting and liability By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Selling gift cards generates cash today but doesn't create revenue today. The accounting treatment is straightforward in principle and frequently messy in practice — especially for merchants who sell across multiple channels or operate in multiple regions. This guide covers the rules, the reporting you should be running, and the questions auditors usually ask. The basics: deferred revenue, not revenue When a customer buys a gift card, no goods or services have been delivered. Under both U.S. GAAP ( ASC 606 ) and IFRS ( IFRS 15 ), the cash received is recorded as a contract liability — typically labelled "deferred revenue", "gift card liability", or "unredeemed gift cards" on the balance sheet. The journal entry at sale is: DR Cash $100 CR Gift card liability $100 Revenue is recognized only when the customer redeems the card for goods or services. At redemption: DR Gift card liability $40 CR Revenue $40 The remaining $60 stays on the balance sheet until further redemption, write-off under breakage, or escheat. Breakage: recognizing revenue on cards that won't be redeemed Industry data shows that a portion of every issued gift card cohort never gets redeemed — sometimes 5–15% of total face value. Historically this "breakage" was recognized as revenue when an issuer determined the likelihood of redemption was remote. Under ASC 606 and IFRS 15, the treatment is more rigorous: if you can reasonably estimate breakage based on history, you recognize the breakage portion proportionally as redemptions occur , in the same ratio as the underlying redemptions. Practical example. Suppose you sell $1,000 in gift cards and historical analysis says 10% will never be redeemed (so the redemption-eligible pool is $900). When a customer redeems $90 (10% of the pool), you also recognize $10 of breakage at the same time — keeping the breakage proportional. By the time the eligible pool is fully redeemed, all $100 of breakage has flowed through revenue. Estimating breakage requires three inputs: a representative historical redemption pattern (vintage / cohort analysis), a stated estimation method that's consistently applied, and ongoing recalibration as data accumulates. New programs without sufficient history default to deferring breakage until card expiry, escheat, or another supportable trigger. Tracking liability across channels For a multi-channel retailer, the gift card liability is conceptually simple — total issued balance minus total redeemed balance. The complexity is data integrity. If a card is sold via Shopify and redeemed in-store at Lightspeed, both systems need to agree on the remaining balance in real time. Otherwise the liability either over-counts (the card looks unredeemed in one system after redemption) or under-counts (a partial redemption isn't reflected on the issuing channel). Reconciliation discipline depends on the architecture. If gift cards live as separate ledgers per POS, monthly reconciliation has to walk each system, reconcile partial redemptions, and resolve conflicts. With a unified ledger that POS and eCommerce both read and write to, the live balance is the liability. Period close becomes a snapshot rather than a reconciliation exercise. Escheat (unclaimed property) Many U.S. states require unredeemed gift card balances to be reported as unclaimed property after a holding period — typically the state where the card was purchased, or where the issuer is incorporated. Holding periods range from 2 to 5 years, and the threshold for reporting (full balance vs. percentage) varies. A handful of states fully exempt single-merchant retail gift cards from escheat. Compliance requires tracking the date of last activity for every issued card. When activity goes stale beyond the state-specific dormancy period, the card flows into a reportable batch and (depending on the state) the issuer remits the balance to the state's unclaimed property authority. Some states allow merchants to keep the funds if specific consumer-protection criteria are met, but the default is escheat. Reports your finance team should run monthly Total outstanding liability — sum of all issued balances minus all redemptions, as of period-end. Issuance and redemption by channel — to validate channel sync and identify inconsistencies. Vintage / cohort redemption curves — to support breakage estimation and recalibrate over time. Last-activity aging — to flag cards approaching escheat thresholds and to support dormancy fee calculations where permitted. Adjustments and write-offs — every manual balance adjustment, with user, reason, and amount, for audit trail. Refund-to-credit volume — gift cards issued as refunds (which keep revenue inside the business) tracked separately from purchased cards. How Wrapped supports gift card accounting Wrapped maintains a single canonical balance per card, syncing in real time across every connected POS and eCommerce channel . The liability dashboard exposes total outstanding balance, channel breakdown, vintage cohorts, and last-activity aging — the building blocks of breakage estimation and escheat reporting. Per-card audit trails capture every issuance, redemption, and manual adjustment with user, timestamp, and reason, supporting both internal controls and external audit requests. Custom reports can be exported in CSV or queried via the API for inclusion in monthly close packs and annual financial statements. Multi-site brands can roll up liability across locations or break it out per site for divisional accounting. Frequently asked questions When do I recognize revenue from a gift card sale? Not at the time of sale. The cash received is recorded as a liability (deferred revenue / contract liability). Revenue is recognized when the gift card is redeemed for goods or services, or — under the breakage method — proportionally as redemptions occur if the issuer expects some balances will never be redeemed. What is gift card breakage? Breakage is the portion of issued gift card balances that is never redeemed. Under modern revenue standards (ASC 606 in the U.S., IFRS 15 internationally), expected breakage is recognized as revenue in proportion to actual redemptions, rather than waiting for cards to expire or be written off. How do I track liability across multiple sales channels? Total outstanding liability is the sum of all issued balances minus all redemptions, regardless of channel. The risk is double-counting or missing redemptions when the same card is sold in one channel and redeemed in another. A platform with real-time balance sync across POS and eCommerce eliminates that risk; otherwise reconciliation needs to happen manually channel-by-channel. Are gift card balances subject to escheat? In many U.S. states, yes. Unredeemed balances after a state-specified holding period (typically 2-5 years) may need to be remitted to the state as unclaimed property. Some states exempt single-merchant retail gift cards entirely. Always check the rules in the state where the card was sold and the state of last known activity. This guide is general information for finance and operations leaders, not accounting or tax advice. Consult your auditor or controller for treatment specific to your jurisdiction and program structure. Keep exploring Liability & breakage calculator Work out outstanding liability and proportional breakage recognition from your own numbers. Read more The metrics that actually matter The seven numbers worth tracking, how to calculate each, and what a movement signals. Read more Gift cards vs store credit vs vouchers How the three instruments differ, and how the choice affects accounting. Read more Gift card expiry laws by country US CARD Act and state additions, Canada, Australia, New Zealand, the UK and the EU. Read more Liability reporting in Wrapped Channel-broken-down liability with last-activity aging, on a single canonical balance. Read more All gift card guides Compliance, security, finance, and program strategy. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card expiry laws by country | Wrapped URL: https://wrappedgiftcards.com/guides/gift-card-expiry-laws Last updated: 2026-04-27 > A merchant's guide to gift card expiry laws, inactivity fee restrictions, and disclosure requirements in the United States, Canada, Australia, New Zealand, and the United Kingdom. Compliance guide Gift card expiry laws by country By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Most countries regulate gift card expiry, inactivity fees, and disclosures to protect consumers. The rules vary materially across regions, so this guide summarizes the headline obligations in the markets Wrapped customers most often sell into. It is general information for merchants, not legal advice — consult counsel before publishing terms. Quick reference USA: minimum 5-year expiry under the federal CARD Act; inactivity fees only after 12 months and must be disclosed; many states are stricter. Canada: expiry on most general-use gift cards is prohibited. Australia: minimum 3-year expiry; inactivity fees prohibited. New Zealand: governed by the Fair Trading Act and Consumer Guarantees Act; expiry must be clearly disclosed. United Kingdom: no statutory minimum, but unfair terms law applies; HMRC has VAT timing rules. European Union: 2019 voucher VAT directive plus member-state consumer protection rules. United States The federal Credit Card Accountability Responsibility and Disclosure Act of 2009 (the CARD Act ), implemented through Regulation E, sets baseline gift card rules. Funds on a covered gift card must remain valid for at least five years from purchase , with reload money valid for at least five years from the most recent reload. Inactivity, dormancy, or service fees can only begin after twelve consecutive months of non-use, must be limited to one per month, and must be conspicuously disclosed on the card or accompanying terms before purchase. Many states layer stricter consumer protections on top of the CARD Act. California, for example, prohibits expiry on most retail gift certificates entirely and only allows fees in a narrow set of conditions. Connecticut, Massachusetts, Rhode Island, Maine, Minnesota, Montana, New Jersey, Vermont, and Washington each have their own gift card statutes that override or supplement federal rules. New York requires balance disclosures and limits service fees to those after 24 months of inactivity. If you sell into multiple states, the safest approach is often to set program terms to the most restrictive state in which you operate. Unredeemed balances are also subject to escheat laws — most states require unclaimed property reporting, with holding periods ranging from 2 to 5 years depending on the state and gift card type. Some states exempt retail gift cards entirely; others apply full escheat to balances. Tracking date of last activity per card is essential for compliance. Canada Each Canadian province regulates gift cards under its consumer protection legislation. Across most of the country — Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, Nova Scotia, New Brunswick, PEI, Newfoundland & Labrador, and Quebec — general-use single-merchant gift cards cannot expire . Exceptions exist for promotional cards (where the retailer didn't receive money for the card), gift cards for a specific service or product (such as a haircut or a meal at a particular restaurant), and reloadable multi-merchant prepaid cards. Inactivity and dormancy fees are similarly prohibited or sharply limited on single-merchant cards. Multi-merchant gift cards (such as mall or open-network cards) can have administrative fees but only after disclosed dormancy periods. Quebec uniquely requires gift cards sold for a specific service to honour the original cash equivalent if the service is no longer offered. Australia Since 1 November 2019, the Australian Consumer Law (administered by the ACCC ) requires that gift cards sold to consumers be valid for a minimum of three years from the date of supply. The expiry date and any post-supply fees must be displayed clearly on the card or its packaging. Most post-supply fees are prohibited — only currency conversion fees, payment surcharges, and booking fees through third-party platforms are permitted. These rules apply to most gift cards including retail gift cards, store credit, and prepaid cards intended as gifts. Exclusions exist for cards used as part of an employee rewards scheme, donations, certain reloadable cards, and goodwill or promotional cards (where the consumer didn't pay). The ACCC has published clear guidance and enforces actively against non-compliance. New Zealand New Zealand has no statutory minimum expiry period for gift cards, but the Fair Trading Act 1986 requires that any expiry, fees, or terms be communicated clearly and accurately at the time of sale. Misleading or inadequate disclosure can constitute deceptive conduct. The Commerce Commission has issued guidance to retailers, and the Consumer Guarantees Act 1993 may also apply where a gift card is treated as a service. In practice, most New Zealand retailers offer minimum 12-month expiry as a baseline, with many opting for 24 or 36 months as a competitive consumer-friendly stance. Best practice is to surface the expiry date both on the gift card itself and at the point of sale. United Kingdom The UK doesn't impose a statutory minimum expiry on gift cards or vouchers. However, the Consumer Rights Act 2015 prohibits unfair contract terms, and the Competition and Markets Authority has signalled that very short expiry windows may be unenforceable. Gift cards must comply with consumer information requirements: terms (including expiry, restrictions, and fees) must be clear and prominent before purchase. On the tax side, HMRC distinguishes between single-purpose vouchers (where VAT is due at the point of sale) and multi-purpose vouchers (where VAT is due at redemption). The 2019 Vouchers Directive harmonized this approach across the EU and was adopted into UK law. European Union EU member states regulate gift cards through national consumer protection laws. The 2019 Vouchers Directive standardized VAT treatment but expiry rules remain national. Germany and France allow expiry but typically require minimum 1- to 3-year periods. The Nordic countries tend to require longer minimums or prohibit expiry on retailer-issued cards. How Wrapped helps merchants stay compliant Wrapped's gift card platform lets you set per-region expiry policies, surface them automatically on emailed and printed gift cards, and track last-activity dates per card for escheat reporting. The liability dashboard breaks balances down by issue date, last-activity date, and channel, making both unclaimed-property reporting and breakage recognition straightforward. Combined with native POS and eCommerce integrations , balances stay synchronized so a card sold in one channel and redeemed in another follows the same expiry and disclosure rules everywhere. For multi-region brands, this avoids the most common compliance failure: stale terms on one channel diverging from the canonical program. Frequently asked questions Do gift cards have to expire by law? No, in most jurisdictions gift cards are not required to expire — many laws prohibit expiry within a minimum period (typically 1 to 7 years), and some jurisdictions require gift cards to be effectively non-expiring. Can I charge inactivity or dormancy fees on a gift card? Inactivity fees are heavily restricted. Under the U.S. CARD Act, fees can only be charged after 12 months of inactivity, must be disclosed clearly, and only one fee per month is permitted. Several U.S. states ban inactivity fees entirely. Australia, New Zealand, and the EU have similar restrictions or outright bans. What happens to gift card balances I never have to honour? Unredeemed balances may eventually be considered "breakage" and recognized as revenue, but in many jurisdictions the unredeemed balance can be subject to escheat (unclaimed property) laws, requiring the issuer to remit the funds to a government authority after a holding period. Do these laws apply to digital gift cards too? Yes, in most jurisdictions the consumer protection rules for gift cards apply equally to digital and physical formats. Some laws use the broader term "gift certificate" or "stored-value card" to cover both. This guide is general information current as of publication. Laws change — verify current obligations with qualified legal counsel before launching or revising your gift card program. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card fraud prevention | Wrapped URL: https://wrappedgiftcards.com/guides/gift-card-fraud-prevention Last updated: 2026-04-27 > A practical guide to gift card fraud — the common attack patterns, what makes a program resilient, and the specific platform controls that prevent revenue loss across POS and eCommerce channels. Security guide How to prevent gift card fraud By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 Gift card fraud quietly costs retailers and hospitality operators millions every year. Most incidents share a small set of attack patterns — and most of those patterns are preventable with the right platform controls. This guide covers the threats, the defences, and the program design choices that keep loss rates low. Why gift cards attract fraud Gift cards are attractive to attackers for the same reasons they're popular with consumers: instant value, easy transfer, and untraceability once redeemed. Unlike credit-card fraud, where stolen funds can often be reversed, gift card balances spent on goods or services are effectively unrecoverable. That asymmetry — easy to steal, hard to claw back — drives both the volume and the creativity of attacks. The five attack patterns to plan for 1. Card draining (physical tampering) Attackers visit retail racks, photograph or peel back the protective barcode of unactivated physical cards, replace the packaging, and place the card back on the rack. Once a customer buys the card and activates it, the attacker waits for the balance to load and drains it within minutes. The countermeasures are: tamper-evident packaging, sealed activation envelopes, behind-counter inventory for high-denomination cards, and — critically — a platform that lets you flag and freeze a specific card's balance after activation if a customer reports it was drained. 2. Code harvesting and brute force If gift card codes follow a predictable pattern or use insufficient entropy, attackers can enumerate and test codes against the balance-check endpoint until they find live cards. The defences are high-entropy randomly generated codes (a minimum of 16 alphanumeric characters with no sequential or guessable elements), aggressive rate limiting on the balance endpoint, and CAPTCHA on public balance-check pages. 3. Social engineering and consumer scams Scammers impersonate authorities (IRS, utilities, family members in crisis) and pressure victims to buy gift cards and read out the codes. Merchants typically learn about this when a recipient calls customer service to ask why their card is empty. While the merchant isn't directly defrauded, recovery support requests can be costly. The mitigations are at-purchase warnings (signage and online prompts), in-store staff scripts that flag suspicious bulk gift card purchases, and clear consumer communication that no legitimate authority asks for payment in gift cards. 4. Card-not-present chargeback fraud Online gift card purchases bought with a stolen credit card are an attractive target — the card is delivered instantly via email, redeemed quickly, and then the cardholder disputes the original transaction. The merchant loses both the funds and the goods purchased with the gift card. Defences are AVS/CVV verification, 3D Secure, device fingerprinting, velocity limits on first-purchase customers, and routing high-risk orders to manual review. For high-value digital cards, scheduled-send delays of 24 hours can buy time for chargeback flags to fire before the card is redeemed. 5. Internal fraud Staff with POS access can self-issue gift cards, redeem them on legitimate sales, or void transactions to gift themselves credit. The defences are role-based permissions (only managers can issue or adjust gift cards), full audit trails of every issuance and adjustment, and reporting that surfaces unusual patterns: high-value voids, duplicate issuances to the same recipient, or balance adjustments outside normal hours. The platform controls that matter Whichever gift card system you use, the same set of capabilities determines how resilient your program is: High-entropy code generation — 16+ random alphanumerics, no embedded counters or merchant prefixes that aid enumeration. Encrypted storage — codes stored hashed or encrypted at rest; never displayed in plain text in admin tools or reports. Per-card audit trails — every issuance, adjustment, redemption, and balance check is logged with timestamp, user, and channel. Real-time balance sync — a card redeemed online cannot also be redeemed in-store; balance changes propagate immediately across all channels. Suspend/freeze controls — a single card can be frozen or invalidated without affecting any other card in circulation. Permission-based roles — issuance, adjustment, and bulk creation are gated behind role checks, with two-factor authentication required for elevated actions. Rate limits on public endpoints — balance check and redemption endpoints reject brute-force attempts. Anomaly reporting — dashboards surface unusual patterns: spike in low-balance redemptions, off-hours adjustments, geographic mismatches. How Wrapped's controls map to these threats Wrapped is built around exactly this control set. The platform generates randomized codes per issued card, stores them encrypted, and exposes per-card audit logs. Two-factor authentication is required for staff with issuance or adjustment permissions, and roles can be scoped per site. Real-time sync across all 30+ POS and eCommerce integrations means a redeemed card is immediately invalid everywhere — closing the in-store/online race condition that drainers exploit. Individual cards can be suspended in a click, and the liability dashboard surfaces redemption patterns by site, hour, and channel for ongoing monitoring. Frequently asked questions What is the most common type of gift card fraud? Card-draining (also called gift card 'tampering') is the most prevalent fraud — attackers physically tamper with cards on retail racks, harvest the codes, then drain the value as soon as a customer activates the card. Online, social-engineering scams that pressure victims to buy cards and read out the codes are the most frequent fraud reported by consumers. Can a digital-only gift card program be tampered with? The physical card-draining attack is impossible against fully digital cards. Digital programs face different risks — credential stuffing against accounts that hold balances, account takeover, and BIN testing on issued codes — all of which are mitigated through code entropy, encrypted storage, rate limiting, and account-level 2FA. Are merchants liable for fraudulent gift card purchases? It depends on the channel. For card-present transactions where the merchant follows EMV standards, liability typically sits with the issuing bank. For card-not-present (online) gift card sales, chargeback liability sits with the merchant — making fraud screening on online gift card purchases especially important. How quickly should I respond to a suspected fraud incident? Within hours. Most gift card fraud — particularly card-draining — has a short window between code harvest and balance drain. A platform that lets you suspend specific cards, freeze recent activity, and audit redemption history channel-by-channel turns a multi-day investigation into a single-session response. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift cards vs store credit vs experience vouchers | Wrapped URL: https://wrappedgiftcards.com/guides/gift-cards-vs-store-credit Last updated: 2026-04-27 > A side-by-side comparison of gift cards, store credit, and experience vouchers — how each works, when to use which, and how the choice affects revenue, accounting, and customer experience. Comparison guide Gift cards vs store credit vs experience vouchers By Natasha Mazey · Published 27 April 2026 · Last reviewed 27 April 2026 These three instruments solve overlapping but distinct problems. Choosing the right one for a given use case affects customer experience, accounting treatment, fraud surface, and the marketing levers available to you. This guide breaks down what each does well, what each costs to operate, and which use cases favour which. Quick comparison Gift card Store credit Experience voucher Who buys it A customer, as a gift Issued by the merchant A customer, as a gift Who can redeem Anyone with the code (bearer) Tied to a customer account Anyone with the code (bearer) Value type Cash balance Cash balance Defined product or service Typical issuance trigger Purchase Refund, goodwill, loyalty Purchase Accounting treatment Deferred revenue / liability Liability or revenue offset, depending on origin Deferred revenue / liability Best for Maximum flexibility for the recipient Refund retention, loyalty, customer service Marketing a specific experience Gift cards A gift card is a stored-value instrument bought by one person to give to another. The recipient redeems it at the issuing merchant for any goods or services the merchant sells. Gift cards are bearer instruments — whoever holds the code (or physical card) can redeem the balance — which is what makes them giftable but also what creates fraud surface. Use gift cards when: You want to capture revenue today for goods sold later (the buyer pays now, the recipient redeems later). You want to acquire new customers — recipients of gift cards often spend more than the card's value at redemption, becoming new repeat customers. The recipient should choose what to buy, rather than receive a specific product. You want a digital or physical product that's easy to brand, send by email, or distribute through promotions. Store credit Store credit is a balance the merchant grants to a specific customer — most commonly as a refund alternative . Instead of returning cash to the customer's original payment method, the merchant issues an equivalent balance the customer can spend in-store or online. Store credit is also the right tool for goodwill gestures (compensating for a service issue) and certain loyalty programs (rewarding spending with redeemable credit). The defining differences from a gift card: Tied to a customer account. Only that customer can redeem; not transferable in most setups. Origin determines accounting. A refund-to-credit reduces revenue (or stays on the liability ledger if treated as deferred revenue); a goodwill credit may flow through marketing or service expense. No physical or branded artefact required. It just shows up as a balance the customer can apply at checkout. The financial argument for store credit on refunds is direct: a $50 refund returned to a credit card walks out of the business; a $50 store credit stays. Industry data suggests customers who redeem store credit tend to spend above the credit value at redemption — meaning a refund-to-credit policy can convert what would have been a revenue loss into a revenue retention plus an upsell. Experience vouchers An experience voucher entitles the recipient to a specific experience or service — a wine-tasting, a hotel stay, a round of golf, a chef's-table dinner — rather than a dollar balance. The buyer chooses the experience; the recipient redeems it as a single transaction. Experience vouchers work well when: You sell a high-perceived-value experience that's harder to communicate as a dollar amount ("a $300 gift card for our restaurant" vs. "the chef's tasting menu, our most acclaimed offering"). You want to lock in capacity or bookings — the voucher schedule maps to your operational calendar. You want to upsell at redemption (the voucher covers the experience; add-ons like wine or upgrades drive incremental revenue). Operationally, experience vouchers are usually QR-coded for easy scan-redemption, dated for booking management, and supported by the same liability accounting as cash gift cards (deferred revenue at sale, recognized at redemption). When to use which (and combine them) Most growing brands run all three. Gift cards are the workhorse for general gifting and customer acquisition. Store credit is the right tool every time you'd otherwise refund cash, plus selected loyalty rewards. Experience vouchers turn high-margin signature offerings into giftable, marketable products in their own right. The platform requirement is that all three live in one ledger and sync across every channel — a customer should be able to redeem any of them at the POS or online, and your finance team should see the combined liability without doing manual reconciliation. How Wrapped supports all three Wrapped is built around a unified balance ledger that handles cash gift cards, store credit issuance (including refund-to-credit at the POS or in eCommerce), and QR-coded experience vouchers — all syncing in real time across every connected sales channel. The platform's feature set covers the full lifecycle for each instrument type, from branded checkout through redemption to liability reporting. Native POS and eCommerce integrations ensure that whatever instrument the customer chose, it works wherever they want to redeem it. Frequently asked questions Are gift cards and store credit the same thing? Operationally they're often handled by the same platform, but the customer experience and the accounting treatment differ. A gift card is purchased with cash and given to a recipient; store credit is typically issued by the merchant (often as a refund or goodwill gesture) and tied to a specific customer. Both spend like cash inside the merchant's ecosystem. When should I use an experience voucher instead of a gift card? Experience vouchers work best when you're selling a defined product or service (a wine tasting, a round of golf, a tasting menu) where the value is the experience rather than a dollar balance. Gift cards work when you want maximum flexibility — the recipient chooses what to spend on, when, across the merchant's full catalogue. Can store credit be transferred between customers? Typically no — store credit is associated with a customer account or order, while gift cards are bearer instruments redeemable by whoever holds the code. That distinction matters for both fraud control and tax treatment. Does store credit count as a refund? It's commonly used as a refund alternative — issuing a store credit instead of returning cash to the customer's payment method. Treating refund-to-credit consistently can materially improve revenue retention by keeping the dollars inside the business rather than leaving with the customer. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card glossary: terms and definitions | Wrapped URL: https://wrappedgiftcards.com/glossary > Plain-English definitions of the gift card and gift voucher terms merchants run into — activation, breakage, escheat, deferred revenue, omnichannel, store credit, experience voucher, refund-to-credit, multi-site, and more. Reference Gift card glossary By Natasha Mazey · Last reviewed 27 April 2026 Definitions of the terms that come up most often when running a gift card program — what they mean, how they relate, and how Wrapped uses each one. Activation The act of loading a gift card with value and making it redeemable. Activation typically happens at the point of sale (for physical cards) or immediately on purchase (for digital cards). Wrapped meters most pricing plans by new activations per period. Bearer instrument A financial instrument redeemable by whoever physically holds it (or, for digital instruments, whoever holds the code). Gift cards are bearer instruments — there is no account holder check at redemption — which is why anti-fraud controls focus on code entropy and card-level suspension. Breakage The portion of issued gift card balances that is never redeemed. Breakage is recognized as revenue under ASC 606 / IFRS 15, typically in proportion to actual redemptions when historical data supports an estimation. Card draining A physical fraud where attackers tamper with unactivated gift cards on retail racks, harvest the codes, then drain the value as soon as a customer activates the card. Mitigated by tamper-evident packaging, behind-counter inventory, and platform-level card suspension. Deferred revenue Cash received before goods or services have been delivered. Gift card sales create deferred revenue (also called a contract liability) on the balance sheet, recognized as actual revenue only when the card is redeemed. Digital gift card Also called an e-gift card or e-voucher. A gift card delivered electronically (typically by email) and redeemable by entering or scanning a code at checkout. Indistinguishable from a physical gift card in the ledger — the format is just delivery. Escheat The process by which unredeemed gift card balances are remitted to a government authority as unclaimed property after a state-defined holding period. Rules vary by U.S. state; some exempt single-merchant retail gift cards entirely. Experience voucher A voucher entitling the recipient to a specific experience or service (e.g. a wine tasting, a hotel stay, a tasting menu) rather than a dollar balance. Operationally similar to a gift card but bookable against a defined product, often with a redemption date. Gift card A stored-value instrument purchased by one person to give to another, redeemable for goods or services at the issuing merchant. Also called a gift voucher or gift certificate in some markets. Wrapped uses "gift card" as the canonical term and treats vouchers, certificates, and e-gifts as synonyms in customer-facing copy. Gift voucher Synonym for gift card, more common in Australian and British English. The two terms refer to the same instrument and are used interchangeably across Wrapped's documentation and platform. Issuance The creation of a new gift card with a unique code and starting balance. May happen at the point of sale, online, in bulk for corporate orders, or programmatically via the API. Liability The total outstanding gift card balance owed to recipients. Equal to all issued balances minus all redemptions. Reported on the balance sheet as a contract liability and tracked per channel for reconciliation. Multi-site gift card A gift card redeemable at multiple physical or digital locations under the same brand. Requires a unified balance ledger so a partial redemption at one site is immediately reflected at every other site. Omnichannel A program where the customer experience is consistent and synchronized across every channel — in-store, online, mobile. For gift cards, omnichannel means a card sold online can be redeemed in-store, a partial redemption updates everywhere in real time, and balances stay in sync without manual reconciliation. POS Point of sale — the system used to process in-store transactions. Wrapped integrates with leading POS platforms including Lightspeed (Retail and Restaurant), Square, Heartland, and Bopple, syncing gift card sales and redemptions in real time. Redemption The act of using gift card balance to pay for goods or services. Reduces the card's remaining balance and is recognized as revenue at the moment of redemption. Refund-to-credit The practice of issuing store credit instead of returning cash to the customer's original payment method. Keeps revenue inside the business and tends to result in repeat visits and incremental spend. Site A single physical location or eCommerce store where Wrapped is connected. Pricing plans set a maximum number of included sites; additional sites are billed at $20/month each. Store credit A balance the merchant grants to a specific customer — most commonly as a refund alternative or loyalty reward. Tied to a customer account, typically not transferable, and spends like cash inside the merchant's ecosystem. Sync The real-time propagation of balance changes across every connected channel. A redemption at one location updates the canonical balance immediately, so the card is correctly valued everywhere it can be redeemed. Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## About Wrapped | Gift card platform URL: https://wrappedgiftcards.com/about > Wrapped is a gift card platform built and operated by Loud Labs Limited in New Zealand, used by retailers, restaurants and hospitality groups worldwide. What we build, who uses it, and how the company works. About About Wrapped Wrapped is a gift card platform for retailers, restaurants, and hospitality groups. It sells, manages, and redeems gift cards, experience vouchers, and store credit across your POS, your online store, and mobile wallets — on one balance that stays in sync in real time. The company, in brief Product: Wrapped — gift cards, experience vouchers, and store credit on a single ledger Legal entity: Loud Labs Limited Based in: New Zealand Used in: Australia, New Zealand, Canada, the United Kingdom, Europe, and the United States Integrations: 30+ POS, eCommerce, marketing and payment platforms Pricing: From $49/month USD, published in full on the pricing page What we build Most gift card systems are features of something else — a POS, an eCommerce platform, a loyalty suite. That works until a business outgrows one system. A guest buys a card online and cannot spend it in the venue. A group opens a second site on a different till and issues a second, incompatible card. A retailer refunds cash because the POS has no way to issue credit. Wrapped exists to remove that class of problem. It holds the canonical balance above the POS layer, so a card is sold once and redeemed once no matter where the customer happens to be. Everything else — the branded storefront, Apple and Google Wallet, experience vouchers, refund-to-credit, marketing automation, liability reporting — is built on that single ledger. How we work Independent of any POS vendor. Wrapped is not owned by a till or payments company, so it integrates with competing platforms on equal terms and has no reason to push you toward one. Published pricing. Every plan, allowance and overage rate is on the pricing page. There is no "contact us for pricing" tier below Enterprise. Your gift cards stay yours. If you leave, you can export the full gift card ledger — codes, balances, transaction history — and the outstanding balances remain your obligation to honour, not something that disappears with the subscription. Honest comparisons. Our comparison and alternatives pages say plainly when a competitor — or your POS's built-in gift cards — is the better fit. Who uses Wrapped Retail and apparel brands, restaurant and hospitality groups, distilleries and wineries, golf clubs, cafes, and specialty retailers — from single sites to multi-venue groups running several POS systems at once. Named examples, with the results they saw, are collected in the case studies . Who writes here The guides, comparisons and case studies on this site are written by Natasha Mazey , CEO and Founder of Wrapped, working directly with the merchants running these programs. Contact Support (email and chat, all plans): help.wrappedgiftcards.com or support@wrappedgiftcards.com Developer documentation: wrappedgiftcards.readme.io LinkedIn: @wrappedgiftcards Sync gift cards across all your sales channels with leading POS and eCommerce integrations. See all 30+ POS and eCommerce gift card integrations → About Wrapped: frequently asked questions Who owns and operates Wrapped? Wrapped is built and operated by Loud Labs Limited, a New Zealand company. Wrapped is the product name; Loud Labs is the legal entity you contract with. The company is independently operated and is not owned by a POS or payments vendor, which is why Wrapped integrates with competing platforms on equal terms. Where is Wrapped based, and where can it be used? Wrapped is based in New Zealand and used worldwide. Customers run gift card programs on Wrapped across Australia, New Zealand, Canada, the United Kingdom, Europe, and the United States. Pricing is billed in USD. What kinds of businesses use Wrapped? Retailers, restaurants and hospitality groups, distilleries and wineries, golf clubs, cafes, and multi-site brands. The common thread is operating across more than one sales channel — a POS plus an online store, or several venues — where a gift card locked to a single system becomes a problem. Is Wrapped a payments company? No. Wrapped issues and manages gift cards, experience vouchers, and store credit, and keeps their balances in sync across your sales channels. Payment processing stays with your existing provider — your POS, your eCommerce checkout, or Stripe on the Wrapped storefront. How do I get in touch? Product and account questions go through the Wrapped Help Center at help.wrappedgiftcards.com, which is staffed for email and chat support on every plan. Developers should start with the API documentation at wrappedgiftcards.readme.io. If you would like to see the platform first, you can book a demo or start a 14-day free trial without talking to anyone. Keep exploring Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Security and compliance How gift card codes, balances and account access are protected. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Compare Wrapped Side by side against native gift cards and competitor platforms. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card platform alternatives | Wrapped URL: https://wrappedgiftcards.com/alternatives > Shortlists for replacing your current gift card platform — alternatives to GiftUp, Givex, Shopify gift cards, and Square gift cards. What each option is genuinely best for, what to watch out for, and when staying put is the right call. Alternatives Gift card platform alternatives Replacing a gift card platform is mostly a question of where the card needs to work. These shortlists cover the realistic options for each platform people leave, including what each alternative is genuinely best for — and when the honest answer is to stay where you are. Choose your current platform GiftUp alternatives Looking for a GiftUp alternative? An honest comparison of five gift card platforms — Wrapped, Square, Shopify, Givex, and native POS gift cards — including what each is best for, what to watch out for, and when staying on GiftUp is the right call. See the shortlist → Givex alternatives Looking for a Givex alternative? A comparison of modern gift card platforms — Wrapped, GiftUp, Square, and native POS gift cards — with what each is best for, the trade-offs, and when Givex remains the right choice. See the shortlist → Shopify gift cards alternatives Shopify's native gift cards work inside Shopify. If you need cards that also work at a non-Shopify POS, as experience vouchers, or across multiple venues, here are the alternatives worth comparing — and when native Shopify is enough. See the shortlist → Square gift cards alternatives Square gift cards work inside Square POS and Square Online. If your business runs on more than Square, here are the alternatives worth comparing — with what each is best for and when native Square is the right answer. See the shortlist → Alternatives or a head-to-head? These pages are shortlists: several options, with the trade-offs of each. If you have already narrowed the field to two platforms and want them side by side on a feature table, the comparison pages go deeper on a single matchup. If you are starting from your industry rather than from a product, the buyer's guides are the better entry point. Keep exploring Head-to-head comparisons Wrapped vs each native option and competitor platform, side by side. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail, or hospitality groups. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Gift card guides Compliance, fraud, accounting, and choosing between credit types. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## GiftUp alternatives compared | Wrapped URL: https://wrappedgiftcards.com/alternatives/giftup-alternatives Last updated: 2026-08-12 > Looking for a GiftUp alternative? An honest comparison of five gift card platforms — Wrapped, Square, Shopify, Givex, and native POS gift cards — including what each is best for, what to watch out for, and when staying on GiftUp is the right call. Alternatives / GiftUp GiftUp alternatives: 5 gift card platforms worth comparing By Natasha Mazey · Published 12 August 2026 · Last reviewed 12 August 2026 Looking for a GiftUp alternative? An honest comparison of five gift card platforms — Wrapped, Square, Shopify, Givex, and native POS gift cards — including what each is best for, what to watch out for, and when staying on GiftUp is the right call. In 30 seconds Wrapped makes this list and we build it, so read the rest accordingly. The short version: pick a platform that sits above your POS if your gift card has to work in more than one place, and stick with native gift cards if it does not. Every option below includes what it is genuinely best for and where it falls down. Why businesses look for a GiftUp alternative You need deeper POS integration than a checkout-level gift card tool provides — real-time redemption at the till rather than manual code entry. You have added a second venue or a second sales channel and need one balance across both. You want experience vouchers or store credit as first-class products, not just cash-value gift cards. Your finance team needs liability reporting broken down by channel and aged by last activity. 5 alternatives to GiftUp 1. Wrapped A POS-independent gift card platform: one canonical balance across 30+ POS and eCommerce integrations, plus a hosted branded gifting storefront, experience vouchers, store credit and refund-to-credit, and Apple/Google Wallet. Best for: Businesses running more than one system — a POS plus an online store, or several venues on different platforms — and anyone who wants gift cards, vouchers and store credit on a single ledger with finance-grade liability reporting. Watch out for: It is a separate SaaS subscription from $49/month on top of your POS. If your whole operation genuinely sits inside one ecosystem and you only need cash-value cards, the native option is cheaper and simpler. 2. Square Gift Cards Native gift cards built into Square POS and Square Online, covering digital and physical cards. Best for: Single-ecosystem Square businesses that want zero extra vendors. Watch out for: Cards do not leave the Square ecosystem. No use if any part of your operation runs elsewhere. Read the full comparison → 3. Shopify Gift Cards Gift cards included with Shopify, sold through Shopify checkout and redeemable in Shopify POS. Best for: Shopify-only merchants, particularly those already on Shopify POS. Watch out for: A Shopify instrument. A separate POS at a venue, or third-party online ordering, is outside its reach. Read the full comparison → 4. Givex An established enterprise gift card and loyalty processor with a strong QSR and hospitality footprint. Best for: Large enterprises with procurement processes, bespoke integration needs, and the budget to match. Watch out for: Enterprise sales cycle and pricing. Usually heavier than an SMB or mid-market operator needs. Read the full comparison → 5. Your POS vendor’s native gift cards Lightspeed, Toast, Heartland and most major POS platforms include some gift card capability at no extra cost. Best for: Single-site operators whose gift card needs stop at cash-value cards sold and redeemed in one place. Watch out for: Behaviour varies by product line — Lightspeed alone behaves differently across Retail, Restaurant and eCommerce — and balances rarely cross product boundaries. Read the full comparison → When staying with GiftUp is the right call GiftUp is a capable platform with a genuinely low barrier to entry, and its no-subscription model suits low-volume sellers well. If you run a single site, sell a modest number of cash-value gift cards a month, and have no POS redemption requirement, switching is unlikely to pay for itself. How to choose Four questions settle most of these decisions: Where does the card need to be redeemable? If the answer is more than one system, you need a platform above the POS. Cash only, or vouchers and store credit too? Experience vouchers and refund-to-credit are not universal. Who needs the liability numbers? If finance closes monthly on gift card liability, reporting depth matters more than card design. What is the real switching cost? Migration of outstanding balances, staff retraining, and any notice period on your current contract. For a longer version of this framework, see the buyer's guides by industry or the comparison of gift cards, store credit and experience vouchers . Competitor descriptions reflect publicly documented behaviour at the time of writing and are not official statements from those vendors. Verify current capability and pricing directly before making a decision. GiftUp alternatives: frequently asked questions What is the best GiftUp alternative? It depends on why you are leaving. If you need gift cards that work across more than one system — a POS plus an online store, or several venues on different platforms — Wrapped is the closest fit, because it holds one canonical balance above the POS layer. If you are moving for cost reasons alone and your operation sits inside a single ecosystem, your POS or eCommerce platform's native gift cards are usually the cheaper answer. This page lists 5 options with what each is genuinely best for. Can I migrate my existing GiftUp gift cards to a new platform? Usually yes, and you should insist on it — outstanding gift cards are liabilities you owe your customers, so they must keep working through a switch. Wrapped supports importing existing gift cards including codes, remaining balances and expiry dates; self-managed migration import is included on every plan, and premium onboarding ($300 one-time) adds managed migration. Check your current agreement for export rights and notice periods before you commit. How much does switching from GiftUp cost? Wrapped starts at $49 per month (Basic), $99 (Pro) and $199 (Plus), in USD, with annual billing saving 20%. Each plan includes a monthly activation allowance — 50, 200 and 500 respectively — with a per-activation rate beyond it. There is a 14-day free trial, and no long-term contract. The real cost of switching is usually staff retraining and the migration itself rather than the subscription. Do I have to stop using GiftUp to use Wrapped? In most cases no. Wrapped sits above your existing sales channels rather than replacing them, so the underlying POS or eCommerce platform keeps working exactly as it does today — the difference is that the gift card balance becomes shared across every connected channel instead of being locked to one. Keep exploring All alternatives guides Shortlists for replacing GiftUp, Givex, Shopify and Square gift cards. Read more Head-to-head comparisons Wrapped vs each native option and competitor platform, side by side. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Givex alternatives compared | Wrapped URL: https://wrappedgiftcards.com/alternatives/givex-alternatives Last updated: 2026-08-12 > Looking for a Givex alternative? A comparison of modern gift card platforms — Wrapped, GiftUp, Square, and native POS gift cards — with what each is best for, the trade-offs, and when Givex remains the right choice. Alternatives / Givex Givex alternatives: modern gift card platforms compared By Natasha Mazey · Published 12 August 2026 · Last reviewed 12 August 2026 Looking for a Givex alternative? A comparison of modern gift card platforms — Wrapped, GiftUp, Square, and native POS gift cards — with what each is best for, the trade-offs, and when Givex remains the right choice. In 30 seconds Wrapped makes this list and we build it, so read the rest accordingly. The short version: pick a platform that sits above your POS if your gift card has to work in more than one place, and stick with native gift cards if it does not. Every option below includes what it is genuinely best for and where it falls down. Why businesses look for a Givex alternative Enterprise pricing and contract length are heavier than your operation warrants. You want to self-serve — sign up, connect your POS, and go live the same day rather than run a procurement cycle. Your stack is modern SaaS (Lightspeed, Shopify, Square, BigCommerce, WooCommerce) and you want native integrations rather than custom work. You need a branded gifting storefront and mobile wallet support out of the box rather than as a project. 4 alternatives to Givex 1. Wrapped A POS-independent gift card platform: one canonical balance across 30+ POS and eCommerce integrations, plus a hosted branded gifting storefront, experience vouchers, store credit and refund-to-credit, and Apple/Google Wallet. Best for: Businesses running more than one system — a POS plus an online store, or several venues on different platforms — and anyone who wants gift cards, vouchers and store credit on a single ledger with finance-grade liability reporting. Watch out for: It is a separate SaaS subscription from $49/month on top of your POS. If your whole operation genuinely sits inside one ecosystem and you only need cash-value cards, the native option is cheaper and simpler. 2. GiftUp A lightweight gift card platform with a no-subscription commercial model. Best for: Low-volume sellers and single-site operators who want minimal fixed cost. Watch out for: Lighter on POS-level redemption depth and multi-site behaviour than a full platform. Read the full comparison → 3. Square Gift Cards Native gift cards inside Square POS and Square Online. Best for: Businesses consolidating onto Square anyway. Watch out for: Requires running Square, and cards stay within it. Read the full comparison → 4. Your POS vendor’s native gift cards Gift card capability included with most major POS platforms at no extra cost. Best for: Simple, single-system operations. Watch out for: Balances rarely cross product or vendor boundaries, which is usually why enterprises left them in the first place. Read the full comparison → When staying with Givex is the right call Givex has real strengths that a mid-market SaaS platform does not replicate: large-scale card production and fulfilment, deeply bespoke integrations, and enterprise support arrangements. Multi-thousand-location QSR operators with custom processor requirements should think carefully before moving. How to choose Four questions settle most of these decisions: Where does the card need to be redeemable? If the answer is more than one system, you need a platform above the POS. Cash only, or vouchers and store credit too? Experience vouchers and refund-to-credit are not universal. Who needs the liability numbers? If finance closes monthly on gift card liability, reporting depth matters more than card design. What is the real switching cost? Migration of outstanding balances, staff retraining, and any notice period on your current contract. For a longer version of this framework, see the buyer's guides by industry or the comparison of gift cards, store credit and experience vouchers . Competitor descriptions reflect publicly documented behaviour at the time of writing and are not official statements from those vendors. Verify current capability and pricing directly before making a decision. Givex alternatives: frequently asked questions What is the best Givex alternative? It depends on why you are leaving. If you need gift cards that work across more than one system — a POS plus an online store, or several venues on different platforms — Wrapped is the closest fit, because it holds one canonical balance above the POS layer. If you are moving for cost reasons alone and your operation sits inside a single ecosystem, your POS or eCommerce platform's native gift cards are usually the cheaper answer. This page lists 4 options with what each is genuinely best for. Can I migrate my existing Givex gift cards to a new platform? Usually yes, and you should insist on it — outstanding gift cards are liabilities you owe your customers, so they must keep working through a switch. Wrapped supports importing existing gift cards including codes, remaining balances and expiry dates; self-managed migration import is included on every plan, and premium onboarding ($300 one-time) adds managed migration. Check your current agreement for export rights and notice periods before you commit. How much does switching from Givex cost? Wrapped starts at $49 per month (Basic), $99 (Pro) and $199 (Plus), in USD, with annual billing saving 20%. Each plan includes a monthly activation allowance — 50, 200 and 500 respectively — with a per-activation rate beyond it. There is a 14-day free trial, and no long-term contract. The real cost of switching is usually staff retraining and the migration itself rather than the subscription. Do I have to stop using Givex to use Wrapped? In most cases no. Wrapped sits above your existing sales channels rather than replacing them, so the underlying POS or eCommerce platform keeps working exactly as it does today — the difference is that the gift card balance becomes shared across every connected channel instead of being locked to one. Keep exploring All alternatives guides Shortlists for replacing GiftUp, Givex, Shopify and Square gift cards. Read more Head-to-head comparisons Wrapped vs each native option and competitor platform, side by side. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Shopify gift card app alternatives | Wrapped URL: https://wrappedgiftcards.com/alternatives/shopify-gift-card-app-alternatives Last updated: 2026-08-12 > Shopify's native gift cards work inside Shopify. If you need cards that also work at a non-Shopify POS, as experience vouchers, or across multiple venues, here are the alternatives worth comparing — and when native Shopify is enough. Alternatives / Shopify gift cards Shopify gift card app alternatives By Natasha Mazey · Published 12 August 2026 · Last reviewed 12 August 2026 Shopify's native gift cards work inside Shopify. If you need cards that also work at a non-Shopify POS, as experience vouchers, or across multiple venues, here are the alternatives worth comparing — and when native Shopify is enough. In 30 seconds Wrapped makes this list and we build it, so read the rest accordingly. The short version: pick a platform that sits above your POS if your gift card has to work in more than one place, and stick with native gift cards if it does not. Every option below includes what it is genuinely best for and where it falls down. Why businesses look for a Shopify gift cards alternative You run a physical location on a POS that is not Shopify POS — Lightspeed, Square, Heartland — and need one balance across both. You want to sell experience vouchers or issue store credit, not just cash-value gift cards. You need refund-to-credit at the point of sale to keep revenue in the business. You operate several sites or brands and need consolidated liability reporting. 4 alternatives to Shopify gift cards 1. Wrapped A POS-independent gift card platform: one canonical balance across 30+ POS and eCommerce integrations, plus a hosted branded gifting storefront, experience vouchers, store credit and refund-to-credit, and Apple/Google Wallet. Best for: Businesses running more than one system — a POS plus an online store, or several venues on different platforms — and anyone who wants gift cards, vouchers and store credit on a single ledger with finance-grade liability reporting. Watch out for: It is a separate SaaS subscription from $49/month on top of your POS. If your whole operation genuinely sits inside one ecosystem and you only need cash-value cards, the native option is cheaper and simpler. 2. Shopify native gift cards Included with Shopify: gift card products sold through checkout, redeemable at Shopify checkout and Shopify POS. Best for: Merchants operating entirely within Shopify, including Shopify POS. Watch out for: Does not extend to non-Shopify POS or third-party ordering channels. Read the full comparison → 3. Rise.ai and similar Shopify apps Shopify App Store tools that add store credit, loyalty and gift card workflows on top of Shopify. Best for: Shopify-centric brands wanting deeper credit and loyalty mechanics without leaving the Shopify ecosystem. Watch out for: Still fundamentally Shopify-scoped — the in-store side depends on Shopify POS. 4. GiftUp A lightweight gift card platform that embeds into a Shopify storefront. Best for: Low-volume gift card sellers wanting minimal fixed cost. Watch out for: Lighter POS redemption depth than a full omnichannel platform. Read the full comparison → When staying with Shopify gift cards is the right call If Shopify is your entire business — Shopify checkout online, Shopify POS in store, Shopify Email for marketing — the native gift card is well integrated, costs nothing extra, and needs no additional vendor. Adding a platform above it only pays off once something in your operation sits outside Shopify. How to choose Four questions settle most of these decisions: Where does the card need to be redeemable? If the answer is more than one system, you need a platform above the POS. Cash only, or vouchers and store credit too? Experience vouchers and refund-to-credit are not universal. Who needs the liability numbers? If finance closes monthly on gift card liability, reporting depth matters more than card design. What is the real switching cost? Migration of outstanding balances, staff retraining, and any notice period on your current contract. For a longer version of this framework, see the buyer's guides by industry or the comparison of gift cards, store credit and experience vouchers . Competitor descriptions reflect publicly documented behaviour at the time of writing and are not official statements from those vendors. Verify current capability and pricing directly before making a decision. Shopify gift cards alternatives: frequently asked questions What is the best Shopify gift cards alternative? It depends on why you are leaving. If you need gift cards that work across more than one system — a POS plus an online store, or several venues on different platforms — Wrapped is the closest fit, because it holds one canonical balance above the POS layer. If you are moving for cost reasons alone and your operation sits inside a single ecosystem, your POS or eCommerce platform's native gift cards are usually the cheaper answer. This page lists 4 options with what each is genuinely best for. Can I migrate my existing Shopify gift cards gift cards to a new platform? Usually yes, and you should insist on it — outstanding gift cards are liabilities you owe your customers, so they must keep working through a switch. Wrapped supports importing existing gift cards including codes, remaining balances and expiry dates; self-managed migration import is included on every plan, and premium onboarding ($300 one-time) adds managed migration. Check your current agreement for export rights and notice periods before you commit. How much does switching from Shopify gift cards cost? Wrapped starts at $49 per month (Basic), $99 (Pro) and $199 (Plus), in USD, with annual billing saving 20%. Each plan includes a monthly activation allowance — 50, 200 and 500 respectively — with a per-activation rate beyond it. There is a 14-day free trial, and no long-term contract. The real cost of switching is usually staff retraining and the migration itself rather than the subscription. Do I have to stop using Shopify gift cards to use Wrapped? In most cases no. Wrapped sits above your existing sales channels rather than replacing them, so the underlying POS or eCommerce platform keeps working exactly as it does today — the difference is that the gift card balance becomes shared across every connected channel instead of being locked to one. Keep exploring All alternatives guides Shortlists for replacing GiftUp, Givex, Shopify and Square gift cards. Read more Head-to-head comparisons Wrapped vs each native option and competitor platform, side by side. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Square gift card alternatives | Wrapped URL: https://wrappedgiftcards.com/alternatives/square-gift-card-alternatives Last updated: 2026-08-12 > Square gift cards work inside Square POS and Square Online. If your business runs on more than Square, here are the alternatives worth comparing — with what each is best for and when native Square is the right answer. Alternatives / Square gift cards Square gift card alternatives By Natasha Mazey · Published 12 August 2026 · Last reviewed 12 August 2026 Square gift cards work inside Square POS and Square Online. If your business runs on more than Square, here are the alternatives worth comparing — with what each is best for and when native Square is the right answer. In 30 seconds Wrapped makes this list and we build it, so read the rest accordingly. The short version: pick a platform that sits above your POS if your gift card has to work in more than one place, and stick with native gift cards if it does not. Every option below includes what it is genuinely best for and where it falls down. Why businesses look for a Square gift cards alternative A second venue runs on a different POS and you need one gift card balance across both. Your online store is Shopify, BigCommerce or WooCommerce rather than Square Online. You want experience vouchers as a defined, dated product rather than a dollar amount. You need a branded gifting storefront that is not tied to Square Online. 4 alternatives to Square gift cards 1. Wrapped A POS-independent gift card platform: one canonical balance across 30+ POS and eCommerce integrations, plus a hosted branded gifting storefront, experience vouchers, store credit and refund-to-credit, and Apple/Google Wallet. Best for: Businesses running more than one system — a POS plus an online store, or several venues on different platforms — and anyone who wants gift cards, vouchers and store credit on a single ledger with finance-grade liability reporting. Watch out for: It is a separate SaaS subscription from $49/month on top of your POS. If your whole operation genuinely sits inside one ecosystem and you only need cash-value cards, the native option is cheaper and simpler. 2. Square native gift cards Digital and physical gift cards built into Square POS and Square Online, with Square Loyalty and Square Marketing alongside. Best for: Businesses running entirely on Square. Watch out for: Square instruments stay in Square. Read the full comparison → 3. GiftUp A lightweight, low-fixed-cost gift card platform. Best for: Low-volume sellers who mainly need an online gift card page. Watch out for: Less POS redemption depth than a full platform. Read the full comparison → 4. Givex Enterprise gift card and loyalty processing. Best for: Large multi-location operators with bespoke requirements. Watch out for: Enterprise commercial model and implementation timeline. Read the full comparison → When staying with Square gift cards is the right call A single-location business with Square POS, Square Online and Square Marketing, selling cash-value gift cards, has no real reason to add another vendor. Square gift cards are well built for exactly that shape of business. How to choose Four questions settle most of these decisions: Where does the card need to be redeemable? If the answer is more than one system, you need a platform above the POS. Cash only, or vouchers and store credit too? Experience vouchers and refund-to-credit are not universal. Who needs the liability numbers? If finance closes monthly on gift card liability, reporting depth matters more than card design. What is the real switching cost? Migration of outstanding balances, staff retraining, and any notice period on your current contract. For a longer version of this framework, see the buyer's guides by industry or the comparison of gift cards, store credit and experience vouchers . Competitor descriptions reflect publicly documented behaviour at the time of writing and are not official statements from those vendors. Verify current capability and pricing directly before making a decision. Square gift cards alternatives: frequently asked questions What is the best Square gift cards alternative? It depends on why you are leaving. If you need gift cards that work across more than one system — a POS plus an online store, or several venues on different platforms — Wrapped is the closest fit, because it holds one canonical balance above the POS layer. If you are moving for cost reasons alone and your operation sits inside a single ecosystem, your POS or eCommerce platform's native gift cards are usually the cheaper answer. This page lists 4 options with what each is genuinely best for. Can I migrate my existing Square gift cards gift cards to a new platform? Usually yes, and you should insist on it — outstanding gift cards are liabilities you owe your customers, so they must keep working through a switch. Wrapped supports importing existing gift cards including codes, remaining balances and expiry dates; self-managed migration import is included on every plan, and premium onboarding ($300 one-time) adds managed migration. Check your current agreement for export rights and notice periods before you commit. How much does switching from Square gift cards cost? Wrapped starts at $49 per month (Basic), $99 (Pro) and $199 (Plus), in USD, with annual billing saving 20%. Each plan includes a monthly activation allowance — 50, 200 and 500 respectively — with a per-activation rate beyond it. There is a 14-day free trial, and no long-term contract. The real cost of switching is usually staff retraining and the migration itself rather than the subscription. Do I have to stop using Square gift cards to use Wrapped? In most cases no. Wrapped sits above your existing sales channels rather than replacing them, so the underlying POS or eCommerce platform keeps working exactly as it does today — the difference is that the gift card balance becomes shared across every connected channel instead of being locked to one. Keep exploring All alternatives guides Shortlists for replacing GiftUp, Givex, Shopify and Square gift cards. Read more Head-to-head comparisons Wrapped vs each native option and competitor platform, side by side. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Apple Wallet and Google Wallet gift cards | Wrapped URL: https://wrappedgiftcards.com/apple-wallet-google-wallet-gift-cards Last updated: 2026-08-12 > Issue gift cards your customers add to Apple Wallet or Google Wallet in one tap — no app install, branded to your design, with the balance staying current as the card is spent across your POS and online store. Features / Mobile wallet Apple Wallet and Google Wallet gift cards Wrapped issues gift cards that customers add to Apple Wallet or Google Wallet in a single tap from the gift card email — no app to install, branded to your design, with the balance staying current as the card is spent across your POS and online store. In 30 seconds Every digital gift card Wrapped issues carries an "Add to Apple Wallet" and "Add to Google Wallet" action. The recipient taps once from the email; the branded pass lands in the wallet app already on their phone. Redemption is the same scan or code entry your staff already use, and the balance on the pass reflects the single canonical balance shared across every connected channel. Included on every plan. Why wallet support decides whether a gift card gets used The most common way a gift card dies is not fraud or expiry — it is that the recipient cannot find it. A code buried in an email thread from four months ago is functionally lost, and an unredeemed card is a liability sitting on your balance sheet instead of a customer standing in your business. A wallet pass fixes the retrieval problem. It lives in the app people already open for boarding passes and payment cards, it surfaces when they need it, and it does not require them to remember which email address the gift went to. Retrieval is the constraint, and the wallet removes it. How it works The card is issued. Bought through your POS, your online store, or the Wrapped storefront — the flow is the same. The recipient gets a branded email. Personalised message, your gift card design, optionally scheduled to arrive on a chosen day. One tap adds it to the wallet. Apple Wallet on iOS, Google Wallet on Android. No app install, no account creation. Staff redeem it normally. Scan or key the code at the POS. No separate wallet workflow to learn. The balance stays current. Partial redemption at any channel updates the single canonical balance, and the pass reflects it. A brand surface you actually own Wallet passes carry your gift card design and brand colours. For a business that gets a handful of customer touchpoints a year, having your brand sit permanently in the wallet app on someone's phone is disproportionately valuable — particularly when that person is a gift recipient who has never bought from you before. Rockaway Records called this out specifically: wallet-ready gift cards were the kind of feature that used to feel out of reach for a small business, and being able to offer it changed how professional the whole program felt to their customers. Wallet support is table stakes, not the whole product A wallet pass is only as useful as the card behind it. If the underlying gift card only works on one channel, putting it in Apple Wallet just makes a limited card easier to find. The value compounds when the card is genuinely omnichannel — sold online, redeemable in store, valid across every site you operate. That is the combination Wrapped is built around: one canonical balance across 30+ POS and eCommerce integrations , with the wallet as the retrieval surface. See the full feature set for experience vouchers, refund-to-credit, and the branded gifting storefront. Mobile wallet gift cards: frequently asked questions Can customers add a gift card to Apple Wallet? Yes. Every digital gift card Wrapped issues includes a one-tap "Add to Apple Wallet" action in the gift card email, so the recipient can save it to the iPhone Wallet app without downloading anything. Once added, the card sits alongside their boarding passes and payment cards, and the balance updates as it is spent. Does Wrapped support Google Wallet as well? Yes, both are supported natively and work the same way — a one-tap add from the gift card email, no app install required. Recipients on Android save the card to Google Wallet and it stays current as the balance changes. Do recipients need to install an app? No. Apple Wallet and Google Wallet are built into iOS and Android. The recipient opens the gift card email, taps to add, and the card is in the wallet they already use. That is the whole point — a gift card the recipient has to install something to use is a gift card that mostly does not get used. Does the balance update in the wallet after partial redemption? Yes. Wrapped keeps one canonical balance per card, so when a customer spends part of it at your POS or online store, the updated balance is reflected on the wallet pass rather than the recipient having to check separately or guess what is left. Can wallet passes carry our branding? Yes. The pass carries your gift card design and brand colours, so the wallet entry looks like your brand rather than a generic voucher. For many businesses the wallet pass is the most frequently seen brand surface they own — it sits on a phone the recipient checks dozens of times a day. How do staff redeem a wallet gift card at the till? The same way as any other Wrapped gift card: the customer shows the pass, staff scan the code or enter it at the POS, and the balance is checked against the single canonical record. There is no separate wallet workflow to train staff on. Keep exploring Gift card features Experience vouchers, refund-to-credit, the Wrapped storefront, and real-time POS sync. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Pricing — from $49/month Wallet support is included on every plan. 14-day free trial. Read more Gift card glossary Industry terms and definitions for merchants. Read more Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Setup demo videos Walkthroughs for every connected POS and eCommerce platform. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Natasha Mazey — Founder, Wrapped URL: https://wrappedgiftcards.com/author/natasha-mazey > Natasha Mazey is Founder at Wrapped. Natasha is the Founder of Wrapped. She works directly with the merchants and hospitality groups using Wrapped to surface the patterns, case studies, and tactics that work in practice — and writes about gift card strategy, omnichannel commerce, and the operational side of running a modern gifting program. Author Natasha Mazey Founder at Wrapped LinkedIn About Natasha Natasha is the Founder of Wrapped. She works directly with the merchants and hospitality groups using Wrapped to surface the patterns, case studies, and tactics that work in practice — and writes about gift card strategy, omnichannel commerce, and the operational side of running a modern gifting program. Articles by Natasha Mazey The gift card metrics that actually matter Most gift card programs report one number — cards sold — and it is the least useful one available. The seven metrics worth tracking instead, how to calculate each, and what a movement in one is telling you. Aug 05, 2026 How to use gift cards as omnichannel store credit If you already run a gift card program, you already own the infrastructure for store credit. When to issue credit instead of a cash refund, why it has to work on every channel, and what it does to your books. May 21, 2026 How to start a gift card program for your business A practical step-by-step guide to launching a gift card program — choosing a platform, integrating with your POS and eCommerce, and going live. Apr 27, 2026 Be ready to maximize Christmas revenue with Wrapped gift cards Get your gift card program ready for the holiday season with tips to maximize revenue. Sep 17, 2025 5 Best Gift Card Marketing Strategies Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped. Aug 25, 2025 Rockaway Records drives revenue and delights customers with a unified gift card experience How Rockaway Records uses Wrapped to create a unified gift card experience across channels. Aug 25, 2025 How Giving Away Gift Cards Locally Can Grow Your Revenue Learn how distributing gift cards locally can be a powerful customer acquisition strategy. Jul 21, 2025 Modern gift cards that match the premium golf experience at TPC Toronto TPC Toronto elevates their gifting experience with modern digital and physical gift cards. Jul 17, 2025 Nodo is using Wrapped to resolve gift card friction for customers and staff How Nodo eliminated gift card friction and improved the customer experience with Wrapped. Jul 14, 2025 Mr. Pickles enhances their customer experience with their digital gift card storefront Mr. Pickles creates a premium digital gift card storefront that matches their brand. Jul 14, 2025 The Big Easy Group Transforms Gifting with Wrapped The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution. Jul 14, 2025 Alpha60 is using Wrapped to deliver the gift card experience they always wanted Alpha60 transforms their gift card program with a premium branded experience. Jul 14, 2025 Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Jul 14, 2025 AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Jul 12, 2025 Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Jul 12, 2025 New: Gift Card Marketing Automation to increase basket size and promote products Introducing marketing automation features to drive higher spend at redemption. Nov 18, 2024 New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Nov 17, 2024 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Oct 31, 2024 Gift cards that work across Lightspeed X-Series and BigCommerce How to sync gift cards between Lightspeed X-Series POS and BigCommerce. Jun 26, 2024 Gift cards that work across Lightspeed X-Series and WooCommerce How to sync gift cards between Lightspeed X-Series POS and WooCommerce. Jun 26, 2024 Gift cards that work across Lightspeed X-Series and Shopify How to sync gift cards between Lightspeed X-Series POS and Shopify. Jun 21, 2024 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Jan 04, 2024 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Nov 10, 2023 Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Robbie Morris — Customer Success Manager, Wrapped URL: https://wrappedgiftcards.com/author/robbie-morris > Robbie Morris is Customer Success Manager at Wrapped. Robbie is a Customer Success Manager at Wrapped. She runs onboarding and platform migrations for merchants moving their gift card programs across, and works with them afterwards on the operational side — reporting, staff training, and getting redemption working cleanly across every channel they sell through. Author Robbie Morris Customer Success Manager at Wrapped LinkedIn About Robbie Robbie is a Customer Success Manager at Wrapped. She runs onboarding and platform migrations for merchants moving their gift card programs across, and works with them afterwards on the operational side — reporting, staff training, and getting redemption working cleanly across every channel they sell through. Articles by Robbie Morris Switching gift card platforms without breaking balances Outstanding gift cards are money you owe your customers, which makes migration the genuinely risky part of changing platforms. What has to move, what to ask your current provider, and how to sequence a cutover with no gap. Jun 25, 2026 Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## BigCommerce gift card integration | Wrapped URL: https://wrappedgiftcards.com/bigcommerce > Sell gift cards on your BigCommerce store and redeem on Lightspeed, Square, Heartland or Bopple — one canonical balance across every channel, plus a Wrapped-hosted gifting storefront on your own domain. BigCommerce and Wrapped: Gift cards that bridge bricks and clicks. Sell gift cards on your BigCommerce store and redeem on Lightspeed, Square, Heartland or Bopple — one canonical balance across every channel, plus a Wrapped-hosted gifting storefront on your own domain. Start Free Trial Request a demo → A single gift card ledger across BigCommerce, your POS, and the Wrapped storefront. See all 30+ POS and eCommerce gift card integrations → Real-time sync Bridge online sales and in-store redemption BigCommerce native gift cards live inside BigCommerce checkout. Wrapped extends them to every connected POS, the Wrapped storefront, Apple Wallet, and Google Wallet. Always accurate. Sell online, redeem at the till — Wrapped propagates the partial redemption back instantly. No POS gap. BigCommerce isn't a POS — Wrapped is the bridge to Lightspeed, Square, Heartland, and Bopple. Reduce risk. Channel-broken-down liability dashboard with vintage and last-activity aging. Sell and accept gift cards with ease BigCommerce online + your POS in-store Sell on BigCommerce. Customers buy gift cards through your existing BigCommerce checkout — branded, personalised, scheduled delivery. Redeem at the POS. Connected POS (Lightspeed, Square, Heartland) scans the code and Wrapped handles activation, partial redemption, and refund-to-credit. Wrapped storefront. Add a fully branded gifting page on your own domain — sell gift cards even without depending on BigCommerce. How to deliver a premium gifting experience Branded gifting that converts higher than a product page Replace a generic BigCommerce product flow with a dedicated gifting experience — full personalisation, scheduled email delivery, recipient-side reveal, and Apple/Google Wallet on every plan. Make it personal. Branded designs, custom messages, scheduled delivery for the right day. Apple & Google Wallet. One-tap add for the recipient — no app install needed. Klaviyo + Myne + Zapier. Marketing automation tied to gift card events on the BigCommerce store. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards across BigCommerce and your POS today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your BigCommerce store Integrate with just a few clicks and start selling and accepting gift cards across BigCommerce and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → BigCommerce gift cards: frequently asked questions How does Wrapped connect to BigCommerce? Wrapped connects to BigCommerce through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through BigCommerce, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between BigCommerce and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in BigCommerce, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from BigCommerce or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the BigCommerce integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect BigCommerce, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the BigCommerce integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with BigCommerce? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The BigCommerce integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs BigCommerce gift cards Bridges in-store POS and online. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Bopple gift card integration | Wrapped URL: https://wrappedgiftcards.com/bopple > Customers redeem Wrapped gift cards directly on your Bopple-powered online ordering — same balance as your Lightspeed Restaurant POS, your Wrapped storefront, and every other connected channel. Bopple and Wrapped: Gift cards for hospitality online ordering. Customers redeem Wrapped gift cards directly on your Bopple-powered online ordering — same balance as your Lightspeed Restaurant POS, your Wrapped storefront, and every other connected channel. Start Free Trial Request a demo → One gift card ledger across Bopple, your POS, and Wrapped's storefront. See all 30+ POS and eCommerce gift card integrations → Real-time sync Bopple, your POS, and Wrapped — one balance everywhere Customers can redeem a Wrapped gift card on Bopple online ordering, then top up the rest at the till on Lightspeed Restaurant or Square — Wrapped propagates the partial redemption in real time. Always accurate. Partial redemptions on Bopple sync to your POS instantly, and vice versa. Hospitality-first. Designed for venues running Bopple alongside Lightspeed Restaurant or Square. Reduce risk. Channel-broken-down liability reporting with last-activity aging. Redeem on Bopple, sell on every other channel Bopple online ordering + your POS in-venue Redeem on Bopple. Customers apply Wrapped gift card balance directly at Bopple checkout — Wrapped checks the balance, applies the funds, and updates the ledger. Redeem at the table. Same card works on Lightspeed Restaurant or any other connected POS — partial redemptions sync in real time. Sell on the Wrapped storefront. Direct gift card sales through Bopple checkout are coming soon — for now, sell on the Wrapped-hosted storefront, Shopify, or your venue site, and customers redeem on Bopple. How to deliver a premium gifting experience Hospitality gifting that converts Run the Wrapped storefront for gift cards and experience vouchers (a tasting menu, a chef's table, a stay-and-play package) on your own domain — branded, personalised, with Apple/Google Wallet on every plan. Experience vouchers. Sell defined experience products on the same liability ledger as cash gift cards. Personalised emails. Branded designs, custom messages, scheduled delivery for the recipient. Apple & Google Wallet. One-tap add for the recipient — no app install needed. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards across Bopple and your venue today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect Bopple to Wrapped Integrate with just a few clicks and start selling and accepting gift cards across Bopple and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Bopple gift cards: frequently asked questions How does Wrapped connect to Bopple? Wrapped connects to Bopple through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Bopple, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Bopple and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Bopple, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Bopple or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Bopple integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Bopple, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Bopple integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Bopple? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Bopple integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card case studies | Wrapped URL: https://wrappedgiftcards.com/case-studies > 9 named customer case studies — retail, hospitality, golf, distilleries and cafes — showing how brands run omnichannel gift card programs on Wrapped across Lightspeed, Shopify, BigCommerce, WooCommerce and Bopple. Case studies Gift card case studies 9 named customers — across retail, hospitality, golf, distilleries and cafes — on why they moved their gift card program to Wrapped and what changed afterwards. Every quote is attributed to a named person at the business. All case studies Specialty retail — record store Rockaway Records drives revenue and delights customers with a unified gift card experience How Rockaway Records uses Wrapped to create a unified gift card experience across channels. Region: United States Stack: Lightspeed + Shopify Read case study → Golf — pro shop, retail and dining Modern gift cards that match the premium golf experience at TPC Toronto TPC Toronto elevates their gifting experience with modern digital and physical gift cards. Region: Canada Stack: Multi-department Read case study → Cafes and food — 9 locations Nodo is using Wrapped to resolve gift card friction for customers and staff How Nodo eliminated gift card friction and improved the customer experience with Wrapped. Region: Australia Stack: Lightspeed + Shopify + Bopple Read case study → Bar and eatery Mr. Pickles enhances their customer experience with their digital gift card storefront Mr. Pickles creates a premium digital gift card storefront that matches their brand. Region: New Zealand Stack: Wrapped storefront Read case study → Hospitality group The Big Easy Group Transforms Gifting with Wrapped The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution. Region: Adelaide, Australia Stack: Lightspeed Read case study → Fashion retail — 8 stores Alpha60 is using Wrapped to deliver the gift card experience they always wanted Alpha60 transforms their gift card program with a premium branded experience. Region: Australia Stack: Lightspeed + Shopify + Klaviyo Read case study → Distillery and cellar door Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Region: Australia Stack: Shopify Plus + Lightspeed Restaurant Read case study → Apparel — 25 stores AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Region: Global Stack: BigCommerce + Lightspeed Read case study → Lifestyle retail Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Region: Ghent, Belgium Stack: Lightspeed + WooCommerce Read case study → What these programs have in common Almost every case study here starts from the same problem: a gift card that worked in one place and not another. A card bought online that the venue could not redeem. A card sold in-store that the website rejected. Staff voiding balances and reissuing cards by hand because there was no way to transfer value between systems. The changes reported afterwards cluster just as tightly: fewer counter escalations, more gift card purchases once staff trusted the system enough to actively sell it, and finance teams finally getting one liability number instead of one per channel. TPC Toronto extended a single card across golf, retail and dining; Nodo reported redemption up 30% across nine sites; Au Bon Marché saw gift cards become their top-selling online product. If your situation looks like one of these, the solutions pages go into how Wrapped is configured for each industry, and pricing is published in full. Keep exploring Solutions by industry Restaurants, retail, golf clubs, and corporate gift card programs. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more About Wrapped Who builds Wrapped, where it is based, and how the company works. Read more Blog Case studies, gift card tips, integration guides and product news. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card setup demo videos | Wrapped URL: https://wrappedgiftcards.com/demo-videos > Walkthrough demos for Wrapped gift cards on Lightspeed Retail (X-Series, R-Series), Lightspeed Restaurant (O/K/L-Series), Lightspeed eCommerce (Ecwid), Shopify, WooCommerce (Smart Coupons), Heartland Retail, and the Wrapped-hosted standalone storefront. Demo Videos Watch how gift cards work with your sales channels Choose your integrations to see how to sell and accept gift cards in your POS and eCommerce. Don't have eCommerce? See how you can sell gift cards online with the Wrapped Storefront. Filter by integration All Lightspeed O-Series WooCommerce Lightspeed R-Series Heartland Shopify Ecwid No eCommerce Lightspeed K-Series Lightspeed X-Series Lightspeed Restaurant O-Series WooCommerce (Smart Coupons plugin) Lightspeed Retail R-Series Heartland POS Shopify eCommerce Lightspeed eCommerce (Ecwid) Wrapped Online Storefront Lightspeed Restaurant K-Series Lightspeed Retail X-Series What these videos show Each walkthrough covers the same two moments, because they are the ones that decide whether a gift card program works in practice: selling a card, and redeeming one at the till. Both are shown in the actual interface of the platform, not in a mock-up. The detail worth watching for is what happens to the balance after a partial redemption. A card sold online and part-spent in store should show the correct remaining balance everywhere immediately — no overnight sync, no reconciliation step, no window where the two systems disagree. That single behaviour is what separates a real integration from a nightly export, and it is the thing most gift card setups get wrong. Which one should you watch? Filter by whichever system you already run. If you run a POS and an online store — which is the case these videos are really about — watch both, because the interesting part is the handoff between them rather than either one alone. If you do not have an eCommerce platform, watch the Wrapped Storefront walkthrough. It covers selling gift cards online from a branded page on your own domain, with no separate online store required — the usual setup for restaurants and venues whose only other online system is a booking engine. Full setup instructions for every platform are in the Help Center , and the integrations page lists every platform with a native connection — more than are covered by videos here. Setup and demos: frequently asked questions How long does it take to set up gift cards on my POS? Most merchants are live the same day. You authorise the connection from your Wrapped account in a few clicks — no developer work and nothing to install — then brand your gift card assets, import any existing cards so outstanding balances keep working, and optionally order physical cards. Multi-site setups and migrations of existing balances take longer, usually because of the export from your previous provider rather than anything on the Wrapped side. What if my POS is not in these videos? Two options. Use the Wrapped App alongside your existing POS as a standalone sales and redemption surface, or build against the Wrapped REST API, available on Pro and above. The integrations page lists every platform with a native connection, which is more than are covered by videos here. Do I need an eCommerce platform to sell gift cards online? No. The Wrapped storefront is a fully branded gifting page hosted on your own domain, and the last video on this page walks through it. It is the usual choice for venues whose only other online system is a booking engine. If you do run Shopify, WooCommerce or BigCommerce, Wrapped integrates with those instead or as well. Which Lightspeed series do I have? Lightspeed Retail is X-Series or R-Series, Lightspeed Restaurant is O-Series, K-Series or L-Series, and Lightspeed eCommerce is Ecwid or C-Series. There is a walkthrough for each here. If you are unsure which you run, the Lightspeed hub page explains how the product families differ and why gift cards do not cross between them natively. Can I try it before committing? Yes. The 14-day free trial gives you a fully functional account where you can connect a test POS or store, issue test cards and validate the workflow end to end. API access on Pro and above includes a separate test-mode token for integration development. Keep exploring 30+ integrations Every POS, eCommerce, marketing and payment platform Wrapped connects to. Read more Gift cards for Lightspeed Retail, Restaurant and eCommerce on one shared balance. Read more Gift card features Experience vouchers, refund-to-credit, wallet support and liability reporting. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Customer case studies Named results from retail, hospitality, golf and distillery customers. Read more Solutions by industry How Wrapped is configured for your kind of business. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Gift card liability & breakage calculator | Wrapped URL: https://wrappedgiftcards.com/gift-card-liability-calculator > Free calculator for gift card liability and breakage. Enter issued value, redemptions to date and your expected redemption rate to get outstanding liability, revenue recognised and proportional breakage under ASC 606 and IFRS 15 — with the formula and a worked example. Free tool Gift card liability & breakage calculator Enter what you have issued, what has been redeemed, and the share you expect to be redeemed eventually. This works out your outstanding liability, how much revenue you have recognised, and how much breakage you can recognise so far under the proportional method. Calculator Gift cards issued (face value) $ Redeemed to date $ Expected redemption rate % The share you expect to be redeemed eventually. The rest is your breakage estimate. High redemption · 95 % Mid-range · 90 % Low redemption · 85 % Outstanding liability $50,000 Revenue recognised $50,000 Breakage recognised $4,000 Expected total breakage $8,000 How that was worked out Expected redemption pool $100,000 × 92% $92,000 Expected total breakage $100,000 × 8.0% $8,000 Share of pool redeemed $46,000 ÷ $92,000 50.0% Breakage recognised $8,000 × 50.0% $4,000.00 Outstanding liability $100,000 − $46,000 − $4,000 $50,000.00 Figures are illustrative and in USD. This is general information for finance and operations teams, not accounting or tax advice. What is the gift card liability formula? Five lines, in order. Everything above is just this arithmetic applied to your numbers. Figure Formula Expected redemption pool issued × expected redemption rate Expected total breakage issued × (1 − expected redemption rate) Share of pool redeemed redeemed to date ÷ expected redemption pool Breakage recognised expected total breakage × share of pool redeemed Outstanding liability issued − redeemed to date − breakage recognised A worked example Take a program that has issued $100,000 in gift cards and expects 92% of that value to be redeemed eventually. To date, $46,000 has been redeemed. The expected redemption pool is $100,000 × 92% = $92,000 . Expected total breakage is the remainder: $8,000 . $46,000 of a $92,000 pool is 50% consumed. So breakage recognised is $8,000 × 50% = $4,000 . Revenue recognised is $46,000 + $4,000 = $50,000 , leaving $50,000 on the balance sheet. Note that the liability fell by $50,000, which is more than the $46,000 redeemed. That gap is the breakage, and it is the whole reason the proportional method exists — waiting until expiry would understate revenue for years and then produce a distorting one-off gain. How do you pick a redemption rate? From your own history, measured by issue cohort rather than across the whole book. Track every card issued in a given month forward and see where redemption plateaus. Blending recent issuance into the same figure guarantees a rate that falls whenever sales rise, which is exactly backwards. If you have no history, the presets in the calculator span the 5–15% never-redeemed range commonly cited across the industry. Treat those as starting points for modelling, not as a defensible accounting estimate — the standards want an estimate grounded in your own representative pattern, applied consistently and recalibrated as data accumulates. A brand-new program generally cannot recognise breakage at all until cards expire or escheat. High redemption (95%) — 5% never redeemed — the optimistic end of the published range. Mid-range (90%) — 10% never redeemed — the midpoint, and a common starting assumption. Low redemption (85%) — 15% never redeemed — the conservative end of the published range. What this calculator does not do It does not handle escheat, which in many jurisdictions overrides breakage entirely — if unredeemed balances have to be remitted to the state as unclaimed property, they are not yours to recognise. It does not split liability by channel or age it by last activity, both of which your auditor will want. And it assumes a single redemption rate across the whole book, where a real program usually has different rates by product type and channel. The gift card accounting and liability guide covers escheat, the journal entries, and the monthly reports a finance team should be running. For which numbers to watch beyond the balance sheet, see the gift card metrics that actually matter . Gift card liability: frequently asked questions How do I calculate gift card liability? Outstanding gift card liability is the total face value issued minus the value redeemed minus any breakage already recognised. The first two are straightforward ledger figures. The third is the part most programs get wrong, because breakage should be recognised gradually in proportion to redemptions rather than all at once when a card expires. What is proportional breakage recognition? It means recognising breakage revenue in step with actual redemptions instead of waiting for expiry. If you expect 8% of issued value never to be redeemed, and half your expected redemption pool has now been redeemed, you recognise half of that expected breakage. Both ASC 606 and IFRS 15 require this treatment where you can reliably estimate the redemption rate. What breakage rate should I use? Your own, derived from your own history. Industry-wide, somewhere between 5% and 15% of total face value is commonly never redeemed, which is a reasonable place to start if you have no data — but the standards require an estimate based on a representative historical pattern for your program, consistently applied and recalibrated as data accumulates. A new program with no history generally cannot recognise breakage at all until cards expire or escheat. Why does my liability not fall as fast as redemptions? It falls faster, not slower — that is the point of proportional recognition. Every dollar redeemed also releases a proportional slice of breakage, so liability drops by more than the redemption alone. In the worked example on this page, $46,000 of redemptions reduces the liability by $50,000. How do I journal the breakage entry? Breakage is recognised by debiting the gift card liability and crediting revenue, in the same way a redemption is — the difference is that no goods or services change hands. The gift card accounting guide walks through the journal entries for both the initial sale and the redemption. Does this replace advice from my accountant? No. This calculator applies the standard proportional method to figures you supply. It does not know your jurisdiction, your escheat obligations, whether your redemption estimate is defensible, or how your auditor expects the estimate to be documented. Use it to understand the mechanics and to sanity-check a number, then talk to your accountant. Keep exploring Gift card accounting and liability Deferred revenue, breakage under ASC 606 and IFRS 15, escheat, and the monthly finance reports. Read more The metrics that actually matter Attach rate, cohort redemption, time to first redemption, liability aging and more. Read more Gift card expiry laws by country Minimum validity periods and inactivity-fee rules across the US, Canada, AU, NZ, UK and EU. Read more Liability reporting in Wrapped Channel-broken-down liability with last-activity aging, on one canonical balance. Read more All gift card guides Compliance, security, finance, and program strategy. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Heartland Retail gift card integration | Wrapped URL: https://wrappedgiftcards.com/heartland > Sell and redeem gift cards on Heartland Retail and across your eCommerce stores, the Wrapped storefront, Apple Wallet, and Google Wallet — one canonical balance, every channel. Heartland Retail and Wrapped: Omnichannel gift cards for retail. Sell and redeem gift cards on Heartland Retail and across your eCommerce stores, the Wrapped storefront, Apple Wallet, and Google Wallet — one canonical balance, every channel. Start Free Trial Request a demo → A single gift card ledger across Heartland Retail and every online channel. See all 30+ POS and eCommerce gift card integrations → Real-time sync Bridge Heartland Retail and your online stores Heartland Retail native gift cards live inside Heartland. Wrapped extends them to Shopify, BigCommerce, WooCommerce, the Wrapped storefront, and mobile wallet on a single canonical ledger. Always accurate. Sell online, redeem at the till — Wrapped propagates the partial redemption back instantly. Multi-location. First-class sync across stores, with role-based permissions. Reduce risk. Channel-broken-down liability dashboard with vintage and last-activity aging. Sell and accept gift cards with ease Heartland Retail at the till, eCommerce online Scan or type at the till. Heartland Retail handles activation and redemption — Wrapped manages the underlying balance and partial redemption flow. Refund-to-credit. Issue store credit on returns in one tap — keep revenue on the books. Wrapped storefront. Sell gift cards on a fully branded Wrapped-hosted storefront on your own domain. How to deliver a premium gifting experience Branded gifting beyond the till Personalised digital and physical gift cards, branded emails, scheduled delivery, recipient-side reveal animation, and Apple/Google Wallet on every plan. Personalised emails. Branded designs, custom messages, scheduled delivery for the recipient. Apple & Google Wallet. One-tap add for the recipient — included on every plan. Bulk B2B gifting. CSV import + REST API for corporate orders and employee rewards. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards across Heartland Retail and your online stores today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect Heartland Retail to Wrapped Authorize Wrapped from the Heartland OAuth flow. Configure the three required Gift Card Adjustment Reason Codes — Correction, Gift, and Promotional — under Heartland Settings → Reason Codes → Gift Card Adjustments. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Heartland Retail gift cards: frequently asked questions How does Wrapped connect to Heartland Retail? Wrapped connects to Heartland Retail through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Heartland Retail, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Heartland Retail and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Heartland Retail, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Heartland Retail or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Heartland Retail integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Heartland Retail, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Heartland Retail integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Heartland Retail? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Heartland Retail integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Klaviyo gift card integration | Wrapped URL: https://wrappedgiftcards.com/klaviyo > Send branded gift card campaigns, abandoned-gift flows, and recipient nurture sequences through Klaviyo — fired by Wrapped events across every connected channel. Klaviyo and Wrapped: Gift card marketing automation that converts. Send branded gift card campaigns, abandoned-gift flows, and recipient nurture sequences through Klaviyo — fired by Wrapped events across every connected channel. Start Free Trial Request a demo → Native Klaviyo integration for gift card marketing automation. See all 30+ POS and eCommerce gift card integrations → Native automation Wrapped events flow into Klaviyo in real time Five Wrapped events fire into Klaviyo as customer-profile metrics — Gift Card Issued, Gift Card Updated, Gift Card Reminder, Gift Card Gifted, and Gift Card Voided — each carrying gift card code, balance, expiration, and Apple / Google Wallet pass URLs. Branded gift card emails. Klaviyo templates pulling Wrapped event properties — recipient name, card design, balance, redemption URL, wallet pass link. Audience segmentation. Segment customers by gift card purchase, redemption history, balance, and channel. Custom flows from scratch. Pick any of the five Wrapped metrics as a flow trigger and build the automation that fits your program. Marketing automation that compounds Pre-built gift card flows for Klaviyo Gift card purchase confirmation. Branded receipt + gifting copy + Apple/Google Wallet add link. Recipient delivery + reminder. Scheduled delivery to the recipient with reveal animation and balance display. Balance reminders + expiry warnings. Drive redemption — and revenue recognition — by reminding customers about unspent balance. How to deliver a premium gifting experience A complete gifting program inside Klaviyo Combine Wrapped's personalised gift card sends with Klaviyo's marketing automation — branded designs, scheduled delivery, recipient nurture, and revenue-driving campaigns. Personalised emails. Branded designs, custom messages, scheduled delivery. Multi-channel events. Wrapped fires Klaviyo events from POS, eCommerce, the Wrapped storefront, and wallet redemption. Native templates. Pre-built flows for purchase, delivery, reminder, expiry, and reactivation. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up Klaviyo + Wrapped in a few easy steps. Connect Klaviyo, install pre-built gift card flows, and start running campaigns today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your Klaviyo account Integrate with just a few clicks and start selling and accepting gift cards across Klaviyo and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Klaviyo gift cards: frequently asked questions How does Wrapped connect to Klaviyo? Wrapped connects to Klaviyo through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Klaviyo, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Klaviyo and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Klaviyo, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Klaviyo or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Klaviyo integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Klaviyo, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Klaviyo integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Klaviyo? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Klaviyo integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Lightspeed gift cards — Retail, Restaurant, eCommerce | Wrapped URL: https://wrappedgiftcards.com/lightspeed > Gift cards for Lightspeed Retail (X-Series, R-Series), Lightspeed Restaurant (O-Series, K-Series, L-Series) and Lightspeed eCommerce (Ecwid). One balance across every Lightspeed product and every other channel you sell through, with experience vouchers, refund-to-credit and Apple/Google Wallet. Integrations / Lightspeed Gift cards for Lightspeed Wrapped connects to all three Lightspeed product families — Retail, Restaurant and eCommerce — and holds one gift card balance across them. A card sold at the retail till works in the restaurant and in your online store, which is something Lightspeed's own gift cards do not do across product lines. In 30 seconds Lightspeed gift cards are siloed by product: Retail, Restaurant and eCommerce each keep their own balances. Wrapped sits above all three, holding one canonical balance that every connected Lightspeed product — plus Shopify, Square, BigCommerce, WooCommerce, Heartland or Bopple if you run them — reads and writes to in real time. It also adds experience vouchers, store credit and refund-to-credit, Apple and Google Wallet, and channel-level liability reporting. From $49/month with a 14-day free trial. Choose your Lightspeed product Lightspeed Retail X-Series and R-Series Gift cards sold and redeemed at the retail till, synced with your eCommerce store and every other connected channel on one balance. Used by AS Colour across 25 stores. See the integration → Lightspeed Restaurant O-Series, K-Series and L-Series Gift cards and experience vouchers across the floor POS, with the same balance available online and at sister venues. Used by The Big Easy Group. See the integration → Lightspeed eCommerce Ecwid and C-Series Sell gift cards through your Lightspeed eCommerce storefront with balances that carry into the physical venue and every other connected channel. See the integration → Why Lightspeed businesses add a layer above the POS Lightspeed is three product families rather than one, and gift cards behave differently in each. That is fine for a single-product, single-site business. It becomes a real constraint the moment a business runs more than one — a golf club with Retail in the pro shop and Restaurant in the clubhouse, a winery with a cellar door and a dining room, a hospitality group with venues on different series. In those shapes the guest holds one card and expects it to work everywhere on the property. Wrapped makes that true by holding the balance above the POS layer. The same mechanism covers non-Lightspeed channels, so a mixed estate — Lightspeed in store, Shopify online — behaves as one program. For the full head-to-head, see Wrapped vs Lightspeed gift cards . See it running There are walkthrough videos for each Lightspeed series — X-Series and R-Series Retail, O-Series and K-Series Restaurant, and Ecwid eCommerce — on the demo videos page , showing how gift cards are sold and redeemed at the till in each. Lightspeed gift cards: frequently asked questions Does Lightspeed have gift cards built in? Yes, but the behaviour differs by product line. Lightspeed Retail, Lightspeed Restaurant and Lightspeed eCommerce each handle gift cards their own way, and balances generally do not cross between them. For a business running a single Lightspeed product at a single site, the native option is often enough. The gap appears when you run more than one Lightspeed product, or Lightspeed alongside a non-Lightspeed channel. Can one gift card work across Lightspeed Retail and Lightspeed Restaurant? Not natively — they are separate products with separate gift card behaviour. This is the single most common reason multi-outlet Lightspeed businesses add Wrapped: it holds one canonical balance above both, so a card sold at the retail till is redeemable in the restaurant and the remaining balance is accurate at both. Golf clubs, hotels and hospitality groups hit this constraint constantly. Which Lightspeed series does Wrapped support? Wrapped integrates with Lightspeed Retail (X-Series and R-Series), Lightspeed Restaurant (O-Series, K-Series and L-Series), and Lightspeed eCommerce (Ecwid and C-Series). Walkthrough videos for each series are on the demo videos page. How long does the Lightspeed integration take to set up? Most merchants are live the same day. You authorise the connection from your Wrapped account in a few clicks — no developer work — then brand your gift card assets, import any existing gift cards so outstanding balances keep working, and optionally order physical cards. Can I import our existing Lightspeed gift cards? Yes. Existing gift cards — codes, remaining balances and expiry dates — can be imported so your customers’ outstanding cards keep working. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. Does Wrapped work if we run Lightspeed alongside Shopify or Square? Yes, and that is the common case. Wrapped sits above whichever systems you run, so a mixed estate — Lightspeed Retail in store, Shopify online, Square at a pop-up — shares one gift card balance. Alpha60 runs Lightspeed with Shopify and Klaviyo this way; Au Bon Marché runs Lightspeed with WooCommerce. Keep exploring Wrapped vs Lightspeed gift cards Cross-product sync vs gift cards siloed by Lightspeed product line. Read more All 30+ integrations Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Gift cards for golf clubs Pro shop and clubhouse on one balance — the classic multi-Lightspeed case. Read more Customer case studies AS Colour, Alpha60, Au Bon Marché, Big Easy Group and more. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more Setup demo videos Walkthroughs for each Lightspeed series. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Lightspeed eCommerce gift card integration | Wrapped URL: https://wrappedgiftcards.com/lightspeed-ecommerce > Sell gift cards on Lightspeed eCommerce (E-Series / Ecwid or C-Series) and redeem in person on Lightspeed Retail or Restaurant — one canonical balance, every channel. Lightspeed eCommerce and Wrapped: Gift cards that sync online and in-store. Sell gift cards on Lightspeed eCommerce (E-Series / Ecwid or C-Series) and redeem in person on Lightspeed Retail or Restaurant — one canonical balance, every channel. Start Free Trial Request a demo → Bridge online and in-store with one gift card ledger across the Lightspeed family. See all 30+ POS and eCommerce gift card integrations → Real-time sync Keep balances accurate from online to in-store A gift card sold on Lightspeed eCommerce is live in real time at any connected Lightspeed Retail or Restaurant POS, on the Wrapped storefront, and in Apple/Google Wallet. One canonical balance. Wrapped holds the master balance — Lightspeed eCommerce and your POS stay in sync automatically. Cross-product reach. Bridge Lightspeed eCommerce with Lightspeed Retail or Restaurant — and any non-Lightspeed channel — on the same ledger. Reduce risk. Channel-broken-down liability reporting with last-activity aging. Sell online, redeem anywhere Gift cards that work across Lightspeed eCommerce and your POS Customers buy on Ecwid or C-Series. Wrapped supports both Lightspeed eCommerce paths: E-Series (Ecwid) connects via OAuth, C-Series via Lightspeed API key on an advanced plan. They redeem at the till. Lightspeed Retail or Restaurant scans the code — Wrapped handles activation, partial redemption, and refund-to-credit. Or anywhere else they shop. Same card works on Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, and the Wrapped storefront. How to deliver a premium gifting experience Branded online gifting that converts higher than a product page Sell from your Lightspeed eCommerce store and from a fully branded Wrapped-hosted gifting page on your own domain — full personalisation, scheduled email delivery, and Apple/Google Wallet on every plan. Personalised emails. Branded designs, custom messages, scheduled delivery, recipient-side reveal animation. Apple & Google Wallet. One-tap add for the recipient — no app install, no friction. Standalone storefront. Wrapped's own gifting storefront runs in addition to (or instead of) Lightspeed eCommerce. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards in person and online today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect Lightspeed eCommerce (E-Series / Ecwid or C-Series) Integrate with just a few clicks and start selling and accepting gift cards across Lightspeed eCommerce and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Lightspeed eCommerce gift cards: frequently asked questions How does Wrapped connect to Lightspeed eCommerce? Wrapped connects to Lightspeed eCommerce through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Lightspeed eCommerce, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Lightspeed eCommerce and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Lightspeed eCommerce, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Lightspeed eCommerce or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Lightspeed eCommerce integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Lightspeed eCommerce, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Lightspeed eCommerce integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Lightspeed eCommerce? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Lightspeed eCommerce integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs Lightspeed gift cards Cross-product sync vs siloed by SKU. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Lightspeed Restaurant gift card integration | Wrapped URL: https://wrappedgiftcards.com/lightspeed-restaurant > Sell and accept gift cards across all your Lightspeed Restaurant locations. Lightspeed Restaurant and Wrapped: Gift cards for hospitality. Sell and accept gift cards across all your Lightspeed Restaurant locations. Start Free Trial Request a demo → Sell, sync and redeem gift cards across all your restaurant locations. See all 30+ POS and eCommerce gift card integrations → Real-time sync Keep gift card balances accurate across all locations Real-time balance syncing across O-Series, K-Series, and L-Series locations. Always accurate. Balances are kept up-to-date in real time across all your sites. No more friction. Put an end to work-arounds and difficult customer conversations. Reduce risk. Minimise errors and reduce liability with synced gift card credit. Sell and accept gift cards with ease Issue and redeem gift cards in your restaurant Issue and redeem at the table or counter. Scan or type gift card codes directly in Lightspeed. Instantly issue store credit for exchanges and refunds. Process returns as store credit to keep revenue on the books. Support digital or physical gift cards. Digital and physical card options for your guests. How to deliver a premium gifting experience Delight customers with personalized, on-brand gifting Create a delightful gifting experience, giving buyers personalization options to send a gift with love. Make it personal. Branded gift card emails with personalization options. Go digital, stay seamless. Apple & Google Wallet integration for easy access. Offer the full package. Scheduled delivery for special occasions. "Game-changer. Wrapped's system is smooth, clean, and just works. We've seen an uplift in sales since switching." — Oliver Brown, Co-founder and CEO The Big Easy Group Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Automated marketing Use gift card campaigns and automation to drive return visits and encourage higher spend. Reporting & analytics Track sales, redemptions, and activity timelines with powerful analytics and full liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Enterprise-grade security Protect sensitive data with encrypted gift card storage, and role-based access controls. Seamless integrations Connect Wrapped with Lightspeed POS, eCommerce, and marketing tools. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards in person and online today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets. Connect your Lightspeed Restaurant integrations Integrate with just a few clicks and start selling and accepting gift cards across all your sites. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Lightspeed Restaurant gift cards: frequently asked questions How does Wrapped connect to Lightspeed Restaurant? Wrapped connects to Lightspeed Restaurant through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Lightspeed Restaurant, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Lightspeed Restaurant and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Lightspeed Restaurant, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Lightspeed Restaurant or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Lightspeed Restaurant integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Lightspeed Restaurant, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Lightspeed Restaurant integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Lightspeed Restaurant? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Lightspeed Restaurant integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs Lightspeed gift cards Cross-product sync vs siloed by SKU. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Lightspeed Retail gift card integration | Wrapped URL: https://wrappedgiftcards.com/lightspeed-retail > Connect Lightspeed and Wrapped to deliver a premium gifting experience and effortlessly manage gift cards across all your sales channels. Lightspeed and Wrapped: Sell and accept gift cards in person and online. Connect Lightspeed and Wrapped to deliver a premium gifting experience and effortlessly manage gift cards across all your sales channels. Start Free Trial Request a demo → Sell, sync and redeem gift cards across all your Lightspeed POS and eCommerce sites. See all 30+ POS and eCommerce gift card integrations → Real-time sync Keep gift card balances accurate everywhere you sell Offer gift cards that can be used wherever the recipient chooses—in-store, online, or a combination of both—with balances that update instantly. Always accurate. Balances are kept up-to-date in real time across all your sites. No more friction. Put an end to work-arounds and difficult customer conversations. Reduce risk. Minimise errors and reduce liability with synced gift card credit. Sell and accept gift cards with ease Issue and redeem gift cards directly in Lightspeed POS Sell, activate and redeem without leaving Lightspeed. Scan or type gift card codes into the sale. No extra processes or hardware needed. Instantly issue store credit for exchanges and refunds. Refund to gift cards or credit to keep revenue on the books. Support digital or physical gift cards. Offer gift givers the option to choose between sending a gift card email or purchasing a printed gift card. How to deliver a premium gifting experience Delight customers with personalized, on-brand gifting Create a delightful gifting experience, giving buyers personalization options to send a gift with love, leading to more new and loyal customers. Make it personal. Let gift givers add a heartfelt message, choose from your branded card designs, and schedule delivery for the perfect day. Go digital, stay seamless. Send beautifully designed gift card emails and let recipients store and use them in Apple Wallet or Google Wallet. Offer the full package. Combine digital convenience with physical gift cards to give customers flexibility and choice. "Customers have been thrilled they can now spend even their old vouchers with us instore and online. We've had some great feedback from our Customer Service team. Wrapped has streamlined everything." — Cameron Irons, Director of Finance AS Colour Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Automated marketing Use gift card campaigns and automation to drive return visits and encourage higher spend. Reporting & analytics Track sales, redemptions, and activity timelines with powerful analytics and full liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Enterprise-grade security Protect sensitive data with encrypted gift card storage, and role-based access controls. Seamless integrations Connect Wrapped with Lightspeed POS, eCommerce, and marketing tools. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards in person and online today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets. Connect your Lightspeed POS and eCommerce integrations Integrate with just a few clicks and start selling and accepting gift cards across all your sites. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Lightspeed Retail gift cards: frequently asked questions How does Wrapped connect to Lightspeed Retail? Wrapped connects to Lightspeed Retail through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Lightspeed Retail, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Lightspeed Retail and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Lightspeed Retail, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Lightspeed Retail or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Lightspeed Retail integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Lightspeed Retail, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Lightspeed Retail integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Lightspeed Retail? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Lightspeed Retail integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs Lightspeed gift cards Cross-product sync vs siloed by SKU. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Loop Returns gift card integration | Wrapped URL: https://wrappedgiftcards.com/loop-returns > Issue store credit on returns through Loop — the credit lands on a Wrapped balance redeemable across every connected POS, eCommerce store, the Wrapped storefront, and Apple/Google Wallet. Loop Returns and Wrapped: Refunds that retain revenue. Issue store credit on returns through Loop — the credit lands on a Wrapped balance redeemable across every connected POS, eCommerce store, the Wrapped storefront, and Apple/Google Wallet. Start Free Trial Request a demo → Refund-to-credit through Loop, redeemable on every Wrapped channel. See all 30+ POS and eCommerce gift card integrations → Refund-to-credit Convert returns into store credit, automatically When a customer initiates a Loop return, Wrapped issues a store credit balance redeemable on every connected channel — keeping revenue on the books and incentivising the return-to-purchase loop. Higher revenue retention. Store credit instead of cash refund — typical lift over 80% redemption. Cross-channel. Credit redeemable on Shopify, your POS, the Wrapped storefront, or via Apple/Google Wallet. Same liability ledger. Store credit and gift cards live on one ledger with channel-broken-down reporting. Returns that don't leak revenue Loop initiates the return — Wrapped issues the credit Customer-driven returns. Loop's self-serve return flow handles the customer side; Wrapped handles the credit. Bonus credit incentives. Offer extra credit (e.g. 110% of refund value) to incentivise store-credit selection over cash refund. Auditable. Every issued credit appears on the Wrapped liability dashboard with full activity timeline. How to deliver a premium experience Branded store credit that drives repeat purchase Store credit issued through Loop is fully branded, Apple/Google Wallet-compatible, and redeemable on every connected channel — same UX as a Wrapped gift card. Apple & Google Wallet. Customers add their store credit to their phone for instant access. Branded delivery. Branded email, branded balance display, branded redemption flow. Klaviyo flows. Re-engagement campaigns and balance reminders driving back into your store. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up Loop + Wrapped in a few easy steps. Connect Loop, configure store credit rules, and start retaining revenue on returns today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Activate Loop in Wrapped (Pro plan and above) Enable the Loop integration in your Wrapped admin. Loop is available on the Pro plan and above. If you also run Shopify, contact Loop to disable Shopify's native gift cards so refunds flow exclusively through Wrapped. Configure the Loop webhook In Loop's developer settings, point a webhook at the URL Wrapped provides. Loop fires on the "Return closed" event; Wrapped issues the resulting Wrapped gift card to the customer. Test a return end-to-end Run a test return through Loop's self-serve portal, confirm the Wrapped store credit lands on the customer profile, and verify it's redeemable on every connected channel. Read the full setup guide in the Wrapped Help Center → Loop Returns gift cards: frequently asked questions How does Wrapped connect to Loop Returns? Wrapped connects to Loop Returns through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Loop Returns, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Loop Returns and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Loop Returns, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Loop Returns or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Loop Returns integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Loop Returns, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Loop Returns integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Loop Returns? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Loop Returns integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Myne gift card integration | Wrapped URL: https://wrappedgiftcards.com/myne > Issue Myne cashback rewards as Wrapped store credit — redeemable on every connected channel: your POS, eCommerce, the Wrapped storefront, Apple Wallet, and Google Wallet. Myne and Wrapped: Cashback rewards that drive return purchase. Issue Myne cashback rewards as Wrapped store credit — redeemable on every connected channel: your POS, eCommerce, the Wrapped storefront, Apple Wallet, and Google Wallet. Start Free Trial Request a demo → Myne cashback issued as Wrapped balance, redeemable everywhere. See all 30+ POS and eCommerce gift card integrations → Cashback that compounds Myne earns cashback — Wrapped redeems it everywhere Customer earns Myne cashback on a qualifying purchase; Wrapped issues the equivalent store credit balance, redeemable on every connected POS and eCommerce channel. Cross-channel. Cashback earned online, redeemable in-store. Same balance, same ledger. No rewards-program silo. Cashback lives on the same Wrapped liability ledger as gift cards and store credit. Auditable. Every Myne issuance appears on the Wrapped activity log with full provenance. Loyalty that drives revenue Myne + Wrapped at the till and online Earn anywhere. Customer earns Myne cashback on any connected channel. Redeem anywhere. Cashback redeemable on the same channels — POS, eCommerce, Wrapped storefront, mobile wallet. Branded experience. Apple/Google Wallet add link, branded balance display, full personalisation. How to deliver a premium experience Cashback that customers actually use Myne cashback delivered through Wrapped is fully branded, Apple/Google Wallet-compatible, and reaches the customer where they're likely to redeem — driving the next purchase. Apple & Google Wallet. Customers add their cashback balance to their phone for instant access. Branded emails. Branded notification on each Myne issuance + balance reminder. Klaviyo flows. Re-engagement campaigns and balance reminders driving back into your store. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up Myne + Wrapped in a few easy steps. Connect Myne, configure cashback rules, and start driving repeat purchase today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your Myne account Integrate with just a few clicks and start selling and accepting gift cards across Myne and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Myne gift cards: frequently asked questions How does Wrapped connect to Myne? Wrapped connects to Myne through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Myne, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Myne and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Myne, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Myne or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Myne integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Myne, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Myne integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Myne? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Myne integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Security and compliance | Wrapped URL: https://wrappedgiftcards.com/security Last updated: 2026-08-12 > How Wrapped protects gift card codes, balances and account access: high-entropy codes, encryption in transit and at rest, role-based permissions with two-factor authentication, full audit trails, per-card suspend, and separated production and test environments. Security Security and compliance Last reviewed 12 August 2026 A gift card balance is money you owe your customers. That makes a gift card platform a financial record as much as a marketing tool, and it has to be treated accordingly. This page sets out the controls Wrapped has in place, what each one actually defends against, and how to get compliance documentation for a formal security review. In 30 seconds Gift card codes are high-entropy and stored hashed or encrypted, never in plain text. Data is encrypted in transit and at rest. Access is role-based with two-factor authentication, and every issuance, adjustment and redemption is audit-logged. Individual cards can be suspended instantly across all channels. Wrapped does not store raw payment card numbers — payments stay with your POS, your checkout, or Stripe. Gift card codes and balances High-entropy codes. Codes are generated randomly with enough entropy that they cannot practically be guessed or enumerated. Sequential or predictable codes are the single most common cause of large-scale gift card loss. Encrypted at rest, hidden in tooling. Codes are stored hashed or encrypted and are not shown in full in admin screens or exports, so a compromised staff account or a leaked report does not hand over spendable value. Rate-limited redemption. Redemption and balance-check endpoints are rate limited, which is what defeats automated code-testing against your program. One canonical balance. Because the balance lives in one place rather than being mirrored per channel, the same value cannot be spent twice by racing two channels against each other. Account and staff access Role-based permissions. Issuance, balance adjustment and bulk creation are separate permissions, so a till user does not get the ability to mint value. Two-factor authentication. Available on accounts and required for elevated actions. Audit trails. Every issuance, adjustment and redemption records the acting user, the channel and the timestamp. Per-card suspend. A suspected card can be frozen from the dashboard, taking effect on every connected channel at once. Platform and data handling Wrapped applies technical, administrative and physical controls proportionate to the data it holds: encryption in transit and at rest, scoped access controls with two-factor authentication for staff, separated production and testing environments, regular security reviews, vendor due diligence, and defined breach-response procedures. The full statement, including what data is collected and how long it is kept, is in the privacy policy . No platform is invulnerable, and Wrapped does not claim otherwise. What it does commit to is that the controls above are in place and that incidents are handled under a defined process. Payment data Wrapped does not store raw payment card numbers. When a customer buys a gift card, the payment is processed by your connected POS, your eCommerce checkout, or Stripe on the Wrapped storefront. What Wrapped records is the gift card transaction itself — amount, recipient, scheduled delivery, personalised message, redemption history and balance. This materially reduces the scope of any Wrapped-side incident. Fraud patterns these controls address Card draining, code harvesting, social engineering, chargeback fraud and internal fraud each exploit a different weakness, and the platform controls that defeat them are different too. The gift card fraud prevention guide works through all five attack patterns and the specific defence for each — worth reading whether or not you use Wrapped. Running a security review If your organisation requires compliance documentation, a security questionnaire response, or a data processing agreement, contact support@wrappedgiftcards.com and ask for the current pack. Getting the real, current status directly is more useful than a claim on a marketing page — and it is what your auditors will want anyway. The Pro plan and above include a separate test-mode API token, so integration work can be validated end to end without touching production data. Security: frequently asked questions Is Wrapped PCI DSS or SOC 2 certified? Wrapped does not publish a certification claim on this page. Enterprise buyers running a security review should request current compliance documentation directly from support@wrappedgiftcards.com — that way you get the actual status and scope rather than a marketing summary. Note that Wrapped does not store raw payment card numbers: card payments are processed by your connected POS, your eCommerce checkout, or Stripe on the Wrapped storefront. How are gift card codes protected? Codes are generated with high entropy so they cannot be guessed or enumerated, and stored hashed or encrypted at rest rather than in plain text. They are not displayed in full in admin tools or reports. Redemption endpoints are rate limited, which defeats the code-guessing and BIN-testing attacks that digital gift card programs face. Who at my business can issue or adjust gift cards? Only the people you authorise. Issuance, balance adjustment, and bulk creation are gated behind role-based permissions, with two-factor authentication available on accounts and required for elevated actions. Every issuance, adjustment and redemption is written to an audit trail with the acting user and channel, so you can reconstruct exactly what happened. What happens if we suspect a card has been compromised? Individual cards can be suspended immediately from the dashboard, which stops redemption on every connected channel at once rather than one POS at a time. The per-card timeline shows redemption history broken down by channel, so you can scope the incident in one session. Speed matters here — most gift card fraud has a short window between code harvest and balance drain. Where is our data stored, and what happens to it if we leave? Data handling, storage locations and retention are set out in full in the privacy policy. On cancellation you can export the complete gift card ledger — codes, balances and transaction history — for a 30-day window. Outstanding balances remain redeemable obligations to your customers under applicable consumer protection law. Does Wrapped have access to our customers’ payment details? No. Payment processing stays with your existing provider — your POS, your eCommerce checkout, or Stripe on the Wrapped storefront. Wrapped records the gift card transaction (amount, recipient, delivery, redemption history and balance), not the payment instrument used to buy it. Keep exploring Gift card fraud prevention The five attack patterns to plan for and the controls that defeat them. Read more Accounting and liability Deferred revenue, breakage under ASC 606 and IFRS 15, and the reports finance needs. Read more Gift card expiry laws Compliance by country — US CARD Act, Canada, Australia, NZ, UK and EU. Read more About Wrapped Who builds Wrapped, where it is based, and how the company works. Read more Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Privacy policy What data Wrapped collects, how it is used, and how long it is kept. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Shopify gift card integration | Wrapped URL: https://wrappedgiftcards.com/shopify > Create, sell and manage gift cards that work seamlessly with Shopify and your POS. Shopify and Wrapped: Sell and manage gift cards that work everywhere. Create, sell and manage gift cards that work seamlessly with Shopify and your POS. Start Free Trial Request a demo → Sell gift cards online with Shopify and redeem in-store with your POS. See all 30+ POS and eCommerce gift card integrations → Real-time sync Keep gift card balances accurate across Shopify and POS Real-time balance syncing between Shopify and your POS. One gift card across all channels. Always accurate. Balances are kept up-to-date in real time across all your sites. No more friction. Put an end to work-arounds and difficult customer conversations. Reduce risk. Minimise errors and reduce liability with synced gift card credit. Sell and accept gift cards with ease Gift cards that work with Shopify and your POS Sell gift cards on your Shopify store. Customers can purchase and send gift cards directly from your online store. Redeem in your POS. Lightspeed, Square, and more — gift cards work across all your sales channels. Support digital or physical gift cards. Offer both digital and physical card options. How to deliver a premium gifting experience Delight customers with personalized, on-brand gifting Create a delightful gifting experience, giving buyers personalization options to send a gift with love. Make it personal. Branded storefront and gift card emails with personalization. Go digital, stay seamless. Apple & Google Wallet integration for easy access. Offer the full package. Personalized messaging and scheduled delivery. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Automated marketing Use gift card campaigns and automation to drive return visits and encourage higher spend. Reporting & analytics Track sales, redemptions, and activity timelines with powerful analytics and full liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Enterprise-grade security Protect sensitive data with encrypted gift card storage, and role-based access controls. Seamless integrations Connect Wrapped with Shopify, POS, and marketing tools. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards in person and online today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets. Install the Wrapped Shopify app Authorize Wrapped from the Shopify app install screen — Wrapped creates a "Digital gift card" product in Draft status for you to review and publish. Import existing Shopify gift cards Bring existing Shopify gift codes into Wrapped so the same balance is redeemable on every other connected channel. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Shopify gift cards: frequently asked questions How does Wrapped connect to Shopify? Wrapped connects to Shopify through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Shopify, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Shopify and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Shopify, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Shopify or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Shopify integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Shopify, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Shopify integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Shopify? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Shopify integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs Shopify gift cards Native Shopify gift cards vs Wrapped omnichannel. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Shopify Plus gift card integration | Wrapped URL: https://wrappedgiftcards.com/shopify-plus > The same Wrapped Shopify integration, used by Plus brands at scale — multi-store, multi-region — with the Wrapped storefront, experience vouchers, refund-to-credit, and Apple/Google Wallet on every plan. Shopify Plus and Wrapped: Enterprise omnichannel gift cards. The same Wrapped Shopify integration, used by Plus brands at scale — multi-store, multi-region — with the Wrapped storefront, experience vouchers, refund-to-credit, and Apple/Google Wallet on every plan. Start Free Trial Request a demo → A single gift card ledger across every Shopify Plus store and every non-Shopify channel. See all 30+ POS and eCommerce gift card integrations → Real-time sync Keep gift card balances accurate across every Shopify Plus store Multi-store, multi-currency Shopify Plus deployments share one canonical gift card balance — no per-store ledger silo, no manual reconciliation. Multi-store sync. A card sold in your AU store is redeemable in your US store and vice versa. Multi-channel. Same card works on connected POS, the Wrapped storefront, Apple Wallet, Google Wallet. Channel-broken-down liability. Reporting splits balance and aging by store, channel, and vintage. Enterprise-grade gift card workflows Bulk issuance, B2B gifting, and refund-to-credit at scale Bulk gift card generation. CSV import + REST API for corporate orders, employee rewards, and B2B gifting. Refund-to-credit. Issue store credit on returns from any connected channel — Shopify Plus, POS, or Wrapped admin. Experience vouchers. Sell defined experience products (tasting menus, classes, packages) on the same liability ledger. How to deliver a premium gifting experience Branded gifting at the scale Shopify Plus expects Run the Wrapped storefront on your own domain alongside Shopify Plus, with full personalisation, scheduled delivery, and Apple/Google Wallet on every plan. Make it personal. Branded designs, custom messages, scheduled delivery, recipient-side reveal. Apple & Google Wallet. One-tap add for every recipient. Klaviyo + Myne + Zapier. Native marketing automation across the Plus customer base. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards across every Shopify Plus store today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your Shopify Plus stores Integrate with just a few clicks and start selling and accepting gift cards across Shopify Plus and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Shopify Plus gift cards: frequently asked questions How does Wrapped connect to Shopify Plus? Wrapped connects to Shopify Plus through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Shopify Plus, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Shopify Plus and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Shopify Plus, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Shopify Plus or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Shopify Plus integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Shopify Plus, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Shopify Plus integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Shopify Plus? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Shopify Plus integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs Shopify gift cards Native Shopify gift cards vs Wrapped omnichannel. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Square gift card integration | Wrapped URL: https://wrappedgiftcards.com/square > Sell and accept gift cards across Square POS and your online channels. Beta integration Square and Wrapped: Premium gift cards for your business. Sell and accept gift cards across Square POS and your online channels. Start Free Trial Request a demo → Gift cards that sync across Square and your online store. See all 30+ POS and eCommerce gift card integrations → Real-time sync Keep gift card balances accurate across Square and online Real-time balance syncing between Square POS and eCommerce platforms. Always accurate. Balances are kept up-to-date in real time across all your sites. No more friction. Put an end to work-arounds and difficult customer conversations. Reduce risk. Minimise errors and reduce liability with synced gift card credit. Sell and accept gift cards with ease Sell and accept gift cards with Square Scan or type gift card codes in Square POS. No extra processes or hardware needed. Instantly issue store credit for returns. Refund to gift cards or credit to keep revenue on the books. Support digital or physical gift cards. Digital and physical card options for your customers. How to deliver a premium gifting experience Delight customers with personalized, on-brand gifting Create a delightful gifting experience, giving buyers personalization options to send a gift with love. Make it personal. Branded gift card emails and storefront. Go digital, stay seamless. Apple & Google Wallet support. Offer the full package. Personalized delivery options. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Automated marketing Use gift card campaigns and automation to drive return visits and encourage higher spend. Reporting & analytics Track sales, redemptions, and activity timelines with powerful analytics and full liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Enterprise-grade security Protect sensitive data with encrypted gift card storage, and role-based access controls. Seamless integrations Connect Wrapped with Square, eCommerce, and marketing tools. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards in person and online today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets. Connect your Square account Integrate with just a few clicks and start selling and accepting gift cards across all your sites. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Square gift cards: frequently asked questions How does Wrapped connect to Square? Wrapped connects to Square through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Square, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Square and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Square, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Square or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Square integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Square, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Square integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Square? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Square integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs Square gift cards 30+ channels vs Square-only. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Stripe gift card integration | Wrapped URL: https://wrappedgiftcards.com/stripe > Stripe powers the Wrapped-hosted gifting storefront. Every gift card purchased on your Wrapped storefront is processed by Stripe — payments land directly in your Stripe account, and Wrapped issues the card synced across every connected channel. Stripe and Wrapped: Payments for the Wrapped online storefront. Stripe powers the Wrapped-hosted gifting storefront. Every gift card purchased on your Wrapped storefront is processed by Stripe — payments land directly in your Stripe account, and Wrapped issues the card synced across every connected channel. Start Free Trial Request a demo → Stripe is the payment processor for the Wrapped online storefront. See all 30+ POS and eCommerce gift card integrations → Real-time payments Stripe payments for the Wrapped storefront When a customer buys a gift card on the Wrapped-hosted gifting storefront, Stripe processes the payment directly into your Stripe account, and Wrapped issues the card synced across every other connected channel. Familiar payments. Stripe Checkout, Apple Pay, Google Pay, saved cards, fraud protection. Multi-currency. Sell gift cards in your store currency without changing payment processors. Refund handling. Refunds processed via Stripe; Wrapped reflects voided / cancelled gift card balance changes. Standalone storefront, full coverage Sell gift cards through the Wrapped storefront with Stripe Stripe powers the Wrapped storefront. Fully branded gifting storefront on your own domain — Stripe Checkout, Apple Pay, and Google Pay built in. Payments land directly in your Stripe account; Wrapped doesn't touch the funds. Sell elsewhere too. Or sell on Shopify, BigCommerce, WooCommerce, or your POS — those channels use their own payment processors. Wrapped reconciles every issued card on a single ledger regardless of where it was sold. Redeem everywhere. Cards bought on the Wrapped storefront are redeemable on Lightspeed, Square, Heartland, Bopple, and every connected eCommerce store. How to deliver a premium gifting experience Stripe-powered gifting that converts Personalised gift cards, branded emails, scheduled delivery, Apple/Google Wallet — Stripe handles the payment, Wrapped handles everything else. Personalised emails. Branded designs, custom messages, scheduled delivery. Apple & Google Wallet. One-tap add for the recipient. Apple Pay & Google Pay. One-tap purchase via Stripe at the buyer's checkout. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Stripe is built in — connect your account in a few clicks and start selling gift cards on the Wrapped storefront today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your Stripe account Integrate with just a few clicks and start selling and accepting gift cards across Stripe and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Stripe gift cards: frequently asked questions How does Wrapped connect to Stripe? Wrapped connects to Stripe through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Stripe, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Stripe and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Stripe, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Stripe or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Stripe integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Stripe, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Stripe integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Stripe? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Stripe integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## WooCommerce gift card integration | Wrapped URL: https://wrappedgiftcards.com/woocommerce > Replace a single-store WooCommerce plugin with a unified gift card platform across WooCommerce, your POS, the Wrapped storefront, Apple Wallet, and Google Wallet — on one canonical balance ledger. WooCommerce and Wrapped: Gift cards beyond the plugin. Replace a single-store WooCommerce plugin with a unified gift card platform across WooCommerce, your POS, the Wrapped storefront, Apple Wallet, and Google Wallet — on one canonical balance ledger. Start Free Trial Request a demo → WooCommerce isn't a POS — Wrapped is the bridge to every other channel you run. See all 30+ POS and eCommerce gift card integrations → Real-time sync A unified balance across WooCommerce and the rest of your stack A WooCommerce plugin handles cards inside WooCommerce. Wrapped handles cards across WooCommerce, your in-store POS, the Wrapped storefront, mobile wallet, and any other connected channel. Always accurate. Sell online, redeem in-store — partial redemptions propagate in real time. Plugin-independent. No dependency on a specific WooCommerce plugin's roadmap. Channel-broken-down liability. Reporting that splits balance by site, channel, and vintage. Sell and accept gift cards with ease WooCommerce + your POS, on one ledger Sell on WooCommerce. Cards appear as products with custom denominations, recipient details, and scheduled delivery. Redeem at the POS. Lightspeed, Square, Heartland, Bopple — Wrapped activates, redeems, and refunds-to-credit on every connected POS. Standalone storefront. The Wrapped storefront sells gift cards and experience vouchers without depending on WooCommerce or WordPress at all. How to deliver a premium gifting experience Branded gifting your plugin probably doesn't cover Go beyond a plugin's embedded form — full personalisation, scheduled delivery, recipient-side reveal animation, Apple/Google Wallet, and experience vouchers as a defined product. Personalised emails. Branded designs, custom messages, scheduled delivery for the recipient. Apple & Google Wallet. One-tap add — included on every plan. Experience vouchers. Sell experience products on the same ledger as cash gift cards. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up and start selling in a few easy steps. Get set up and start selling, syncing and accepting gift cards across WooCommerce and your POS today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your WooCommerce store Integrate with just a few clicks and start selling and accepting gift cards across WooCommerce and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → WooCommerce gift cards: frequently asked questions How does Wrapped connect to WooCommerce? Wrapped connects to WooCommerce through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through WooCommerce, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between WooCommerce and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in WooCommerce, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from WooCommerce or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the WooCommerce integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect WooCommerce, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the WooCommerce integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with WooCommerce? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The WooCommerce integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more Wrapped vs WooCommerce plugins Unified ledger across POS + eCommerce. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Zapier gift card integration | Wrapped URL: https://wrappedgiftcards.com/zapier > Wire gift card events into your existing tools — accounting, CRM, helpdesk, custom workflows — without writing code. Wrapped is a native Zapier app on every plan. Zapier and Wrapped: Connect gift cards to 7,000+ apps. Wire gift card events into your existing tools — accounting, CRM, helpdesk, custom workflows — without writing code. Wrapped is a native Zapier app on every plan. Start Free Trial Request a demo → A native Zapier app for the entire Wrapped event surface. See all 30+ POS and eCommerce gift card integrations → Native automation Every Wrapped event, every Zapier app Gift card purchase, redemption, partial-redemption, expiry, balance-low, refund-to-credit — every event is a Zapier trigger. Send to Slack, Notion, Airtable, Xero, Klaviyo, custom webhooks, anything. No code required. Drag-and-drop Zapier flows — connect Wrapped to anything in your stack. Two-way actions. Trigger Wrapped actions (issue gift card, top up balance, send recipient email) from any Zap. Audit-ready. Every Zap action appears on the Wrapped activity log with full provenance. Custom workflows, no code Common Wrapped + Zapier flows Slack alert on every gift card sale. Real-time celebration in your team channel + revenue context. Auto-issue staff incentive cards. When a target is hit in your CRM, Zapier issues a Wrapped card to the rep. Sync gift card liability to accounting. Wrapped → Xero / QuickBooks via Zapier — balance and aging into your books. How to deliver a premium experience Custom B2B and corporate gifting flows Wire your CRM, HRIS, or referral tool into Wrapped via Zapier — issue branded gift cards on the events that matter without building anything. Corporate gifting. CSV uploads or per-event triggers — bulk issue branded cards from any source. Customer milestones. Auto-issue a card on customer anniversary, NPS response, or spend threshold. Branded delivery. Recipient gets a fully branded Wrapped email + Apple/Google Wallet add link. Everything you need in a modern gifting platform Flexible formats Offer cash gift cards, experience vouchers, and branded store credit—all in one system. Revenue retention Process refunds onto gift cards to keep revenue on the books. On-brand design Create branded gift cards your customers are proud to give and share. Wrapped storefront A fully branded gifting storefront on your own domain — no extra eCommerce platform required. Automated marketing Use gift card campaigns and Klaviyo, Myne, or Zapier automations to drive return visits. Reporting & analytics Track sales, redemptions, and activity timelines with channel-broken-down liability reporting. Multi-location ready Sell and redeem gift cards across all sites with accurate reporting and role-based permissions. Seamless integrations Connect Wrapped with 30+ POS, eCommerce, and marketing tools on a single ledger. Getting started Set up Zapier + Wrapped in a few easy steps. Connect Zapier, build your first Zap, and automate gift card workflows today. Customize your digital gift card assets and storefront Start with our default templates and add your branding or design completely custom assets on your own Wrapped storefront. Connect your Zapier account Integrate with just a few clicks and start selling and accepting gift cards across Zapier and every other connected channel. Import existing gift cards Bring existing gift cards into Wrapped, so you can manage everything in one place and sync balances across all your sales channels. Order physical gift cards (optional) Wrapped supports existing physical gift cards, or get new cards printed to offer physical gift cards for purchase in-store and online. Read the full setup guide in the Wrapped Help Center → Zapier gift cards: frequently asked questions How does Wrapped connect to Zapier? Wrapped connects to Zapier through a native integration — you authorise the connection from your Wrapped account in a few clicks, with no developer work and no code to install. Once connected, gift cards issued anywhere in Wrapped are immediately sellable and redeemable through Zapier, and every transaction writes back to a single shared balance. Do gift card balances stay in sync between Zapier and my other sales channels? Yes. Wrapped keeps one canonical balance per gift card rather than a separate balance per channel. When a card is redeemed in Zapier, the new balance is reflected in real time everywhere else it can be used — your other POS terminals, your online store, and the Wrapped storefront — so a customer can never spend the same value twice. Can I import my existing gift cards when I move to Wrapped? Yes. You can import existing gift cards — codes, remaining balances, and expiry dates — from Zapier or any other platform, so outstanding cards keep working for your customers and you manage everything in one ledger. Self-managed migration import is included on every plan; premium onboarding ($300 one-time) adds managed migration and setup assistance. How long does the Zapier integration take to set up? Most merchants are live the same day. The setup is four steps: brand your gift card assets and storefront, connect Zapier, import any existing gift cards, and optionally order physical cards. No technical knowledge is required, and step-by-step guides plus email and chat support are included on every plan. Does the Zapier integration work across multiple locations? Yes. A single gift card works across every site you operate, with role-based permissions and reporting broken down by location. Wrapped's Basic plan covers up to 3 sites, Pro up to 7, and Plus up to 12; additional sites are $20 per month each. How much does Wrapped cost with Zapier? Wrapped starts at $49 per month (Basic), with Pro at $99 and Plus at $199 — all prices in USD, and annual billing saves 20%. Every plan includes a monthly gift card activation allowance (50 on Basic, 200 on Pro, 500 on Plus) with a per-activation rate beyond it. The Zapier integration itself carries no additional fee, and there is a 14-day free trial. Keep exploring Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the Wrapped storefront. Read more Pricing — from $49/month Three transparent SaaS plans + Enterprise. 14-day free trial. Read more 30+ integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple, Klaviyo and more. Read more All comparisons Wrapped vs every native option and competitor platform. Read more Buyer's guides by industry Picking a gift card platform for restaurants, retail, or hospitality groups. Read more Get started to turn gift cards into your biggest revenue stream Start Free Trial Schedule Demo → --- ## Blog | Wrapped URL: https://wrappedgiftcards.com/blog > Gift card tips, case studies, integration guides and Wrapped news to help you grow your gift card program. Gift card blog: case studies and tips Insights, strategies, and success stories to help you grow with gift cards. All articles All Wrapped news Gift card tips Case study Gift card integrations Gift card tips The gift card metrics that actually matter Most gift card programs report one number — cards sold — and it is the least useful one available. The seven metrics worth tracking instead, how to calculate each, and what a movement in one is telling you. Natasha Mazey Aug 05, 2026 Read: The gift card metrics that actually matter → Gift card tips Switching gift card platforms without breaking balances Outstanding gift cards are money you owe your customers, which makes migration the genuinely risky part of changing platforms. What has to move, what to ask your current provider, and how to sequence a cutover with no gap. Robbie Morris Jun 25, 2026 Read: Switching gift card platforms without breaking balances → Gift card tips How to use gift cards as omnichannel store credit If you already run a gift card program, you already own the infrastructure for store credit. When to issue credit instead of a cash refund, why it has to work on every channel, and what it does to your books. Natasha Mazey May 21, 2026 Read: How to use gift cards as omnichannel store credit → Gift card tips How to start a gift card program for your business A practical step-by-step guide to launching a gift card program — choosing a platform, integrating with your POS and eCommerce, and going live. Natasha Mazey Apr 27, 2026 Read: How to start a gift card program for your business → Wrapped news Gift card tips Be ready to maximize Christmas revenue with Wrapped gift cards Get your gift card program ready for the holiday season with tips to maximize revenue. Natasha Mazey Sep 17, 2025 Read: Be ready to maximize Christmas revenue with Wrapped gift cards → Wrapped news Gift card tips 5 Best Gift Card Marketing Strategies Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped. Natasha Mazey Aug 25, 2025 Read: 5 Best Gift Card Marketing Strategies → Case study Rockaway Records drives revenue and delights customers with a unified gift card experience How Rockaway Records uses Wrapped to create a unified gift card experience across channels. Natasha Mazey Aug 25, 2025 Read: Rockaway Records drives revenue and delights customers with a unified gift card experience → Gift card tips How Giving Away Gift Cards Locally Can Grow Your Revenue Learn how distributing gift cards locally can be a powerful customer acquisition strategy. Natasha Mazey Jul 21, 2025 Read: How Giving Away Gift Cards Locally Can Grow Your Revenue → Case study Modern gift cards that match the premium golf experience at TPC Toronto TPC Toronto elevates their gifting experience with modern digital and physical gift cards. Natasha Mazey Jul 17, 2025 Read: Modern gift cards that match the premium golf experience at TPC Toronto → Case study Nodo is using Wrapped to resolve gift card friction for customers and staff How Nodo eliminated gift card friction and improved the customer experience with Wrapped. Natasha Mazey Jul 14, 2025 Read: Nodo is using Wrapped to resolve gift card friction for customers and staff → Case study Mr. Pickles enhances their customer experience with their digital gift card storefront Mr. Pickles creates a premium digital gift card storefront that matches their brand. Natasha Mazey Jul 14, 2025 Read: Mr. Pickles enhances their customer experience with their digital gift card storefront → Case study The Big Easy Group Transforms Gifting with Wrapped The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution. Natasha Mazey Jul 14, 2025 Read: The Big Easy Group Transforms Gifting with Wrapped → Case study Alpha60 is using Wrapped to deliver the gift card experience they always wanted Alpha60 transforms their gift card program with a premium branded experience. Natasha Mazey Jul 14, 2025 Read: Alpha60 is using Wrapped to deliver the gift card experience they always wanted → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Natasha Mazey Jul 14, 2025 Read: Four Pillars Gin upgrades their gift cards to align with their world class brand → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Natasha Mazey Jul 12, 2025 Read: AS Colour transforms their gift card experience with Wrapped → Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Natasha Mazey Jul 12, 2025 Read: Gift cards become the top-selling online product for Au Bon Marche → Wrapped news Gift card tips New: Gift Card Marketing Automation to increase basket size and promote products Introducing marketing automation features to drive higher spend at redemption. Natasha Mazey Nov 18, 2024 Read: New: Gift Card Marketing Automation to increase basket size and promote products → Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Natasha Mazey Nov 17, 2024 Read: New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Natasha Mazey Oct 31, 2024 Read: 'Tis the season: How brands should prepare for the holidays with gift cards → Gift card integrations Gift cards that work across Lightspeed X-Series and BigCommerce How to sync gift cards between Lightspeed X-Series POS and BigCommerce. Natasha Mazey Jun 26, 2024 Read: Gift cards that work across Lightspeed X-Series and BigCommerce → Gift card integrations Gift cards that work across Lightspeed X-Series and WooCommerce How to sync gift cards between Lightspeed X-Series POS and WooCommerce. Natasha Mazey Jun 26, 2024 Read: Gift cards that work across Lightspeed X-Series and WooCommerce → Gift card integrations Gift cards that work across Lightspeed X-Series and Shopify How to sync gift cards between Lightspeed X-Series POS and Shopify. Natasha Mazey Jun 21, 2024 Read: Gift cards that work across Lightspeed X-Series and Shopify → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Natasha Mazey Jan 04, 2024 Read: 9 Shopify Apps to grow your eCommerce business → Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Natasha Mazey Nov 10, 2023 Read: 7 reasons to offer gift cards → --- ## 5 Best Gift Card Marketing Strategies | Wrapped URL: https://wrappedgiftcards.com/blog/5-best-gift-card-marketing-strategies-for-2025 Last updated: 2026-08-12 > Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped. Wrapped news Gift card tips 5 Best Gift Card Marketing Strategies Natasha Mazey · Aug 25, 2025 · Updated Aug 12, 2026 Looking to grow revenue, drive retention, and make your gift cards work harder? These five tried-and-tested strategies are inspired by Wrapped customers who are successfully using gift cards to connect with new customers, create repeat business and strengthen customer engagement with their brands. The five strategies at a glance Strategy What it is Why it works Give cards locally Hand out cards at markets, events and through local clubs Lowers the barrier to a first visit — an invitation rather than an ad Automate bonus credit Issue bonus credit automatically when customers hit a threshold Rewards feel like a win without discounting the brand Sell year-round Market cards as the last-minute gift outside the holidays too Removes the guesswork from gifting, and the demand is not seasonal Make them visible Place cards at the counter, on the homepage, in product pages and email Captures impulse buyers who were never going to search for them Incentivise referrals Use cards as the reward for referrals, sign-ups and surveys Feels more personal than a discount, and brings in similar customers 1. Hand out gift cards in your local community Gift cards aren't just for selling - they're one of the easiest, most effective ways to introduce new customers to your brand. When used thoughtfully, distributing gift cards in your local community at markets, events, or through strategic partnerships with local clubs isn't a giveaway. It's an acquisition strategy. Why it works: Gift cards act as an invitation to experience a brand, no strings attached. You're lowering the barrier to entry, building goodwill, and giving someone a reason to experience your brand for the first time. 2. Run gift card automations that offer bonus credit Using gift card automations allows you to drive sales and customer engagement with minimal manual effort. By automatically issuing bonus credit or gift cards when customers meet specific criteria, you can strategically incentivize behaviors that increase average order value and customer lifetime value. Why it works: It taps into the psychology of value-added rewards. Customers feel like they're getting a win, which encourages them to spend more, without undercutting your brand or reducing perceived value. 3. Position gift cards as the ultimate last-minute gift Gift cards solve real gifting problems - fast. They're thoughtful, flexible, and instant. Retailers miss a key opportunity to drive year-round revenue when they limit gift card messaging to the holiday season. Why it works: Digital gift cards are the perfect solution for a convenient, thoughtful way to give - without the guesswork. By giving the recipient the freedom to choose what they truly want, gift cards remove the pressure of picking the perfect item. 4. Maximize visibility in-store and online One of the simplest yet most overlooked ways to sell more gift cards? Make them impossible to miss. Wrapped retailers who succeed here place physical and digital gift card messaging in high-traffic areas - both in-store and online. Why it works: Prominent placement at checkout counters, on your homepage, in product pages, and in email marketing captures impulse buyers and last-minute gifters. 5. Use gift cards to incentivize referrals & surveys Gift cards are a powerful incentive for driving customer referrals, newsletter sign-ups, and survey participation. Unlike traditional discounts, they feel more personal and valuable. Why it works: When tied to surveys, gift cards help you gather valuable customer insights, while referral incentives bring in like-minded new customers who are more likely to convert. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Read more → Wrapped news Gift card tips New: Gift Card Marketing Automation to increase basket size and promote products Introducing marketing automation features to drive higher spend at redemption. Read more → Explore Wrapped Gift card features The full Wrapped feature set across POS, eCommerce, and mobile wallets. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## 7 reasons to offer gift cards | Wrapped URL: https://wrappedgiftcards.com/blog/7-reasons-to-offer-gift-cards Last updated: 2023-11-10 > Seven compelling reasons why every business should offer gift cards. Wrapped news Gift card tips 7 reasons to offer gift cards Natasha Mazey · Nov 10, 2023 Gift cards serve as strategic business tools across industries. Here's why brands should consider offering them: 1. Expanding Your Customer Base with Gift Cards Gift cards introduce new customers to your business. When recipients redeem cards, they experience your offerings firsthand, potentially becoming repeat customers. 2. Building Customer Loyalty with Gift Cards Positive redemption experiences encourage customers to return as paying buyers. Gift-giving strengthens emotional connections to your brand. Recommendations include: Offering flexible gift cards usable across physical and online channels Training staff on gift card sales and redemption processes Creating memorable gifting experiences for purchasers and recipients 3. Increase Revenue with Gift Cards Gift cards generate immediate cash flow. Studies indicate people typically spend beyond card values, boosting overall sales. 4. Boost Brand Visibility with Gift Cards Each gift card functions as portable advertising, displaying your logo and branding to new potential customers. 5. Win Last-Minute Shoppers with Gift Cards Gift cards attract procrastinating shoppers, especially during holidays. Their convenience captures sales potentially lost to competitors. 6. Reduce Returns and Exchanges with Gift Cards Recipients choose their own items, minimizing returns and exchanges. Gift cards can replace refunds, maintaining revenue internally. 7. Gather Customer Data with Gift Cards Purchase and redemption data provides valuable contact information for targeted marketing campaigns. Gift cards represent essential modern business strategy for enterprises of any size. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Read more → Wrapped news Gift card tips New: Gift Card Marketing Automation to increase basket size and promote products Introducing marketing automation features to drive higher spend at redemption. Read more → Wrapped news Gift card tips 5 Best Gift Card Marketing Strategies Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped. Read more → Explore Wrapped Gift card features The full Wrapped feature set across POS, eCommerce, and mobile wallets. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## 9 Shopify Apps to grow your eCommerce business | Wrapped URL: https://wrappedgiftcards.com/blog/9-shopify-apps-to-grow-your-ecommerce-business-in-2023 Last updated: 2026-08-12 > The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Gift card tips 9 Shopify Apps to grow your eCommerce business Natasha Mazey · Jan 04, 2024 · Updated Aug 12, 2026 Are you looking for the best Shopify apps to grow your business? We've compiled a list of the top apps to help you fast-track your way to more customers, more orders and less time spent on admin. The nine apps at a glance Category App What it does Attribution LoudHippo Post-purchase survey asking customers how they found you Gift cards Wrapped Gift cards that stay in sync between your POS and eCommerce Email & SMS Klaviyo Automated, templated email and SMS campaigns Live chat Gorgias Every customer conversation, including social, in one ticket view Referrals ReferralCandy Referral and affiliate programs with personal share links Lead capture Optinmonster Banners, pop-ups and spin-to-win for email list growth Returns Loop Automated returns that retain revenue rather than refunding it Shipping Easyship Dynamic shipping rates and delivery times at checkout Loyalty Smile.io Points, referral and VIP programs Best attribution app: LoudHippo Setting up attribution measurement is a must, especially if you are investing in paid marketing channels. LoudHippo is a post-purchase survey tool that allows you to ask 'How did you hear about us?' and more on your order status page. Best gift card app: Wrapped Gift cards have become more than just a popular gift option; they're now a strategic tool for businesses of all sizes. Wrapped allows you to create and manage gift cards that sync between your POS and eCommerce platform. Best email and SMS app: Klaviyo Having a database of customers' email and phone numbers is one of the most powerful ways to grow your business through repeat purchase. Klaviyo's suite of proven email and SMS templates automate personalized communications. Best live chat & bot app: Gorgias Gorgias centralizes every customer conversation, even social comments and DMs, all in one customer ticket view. It allows you to provide instant answers with self-service resources. Best referrals app: ReferralCandy ReferralCandy gives Shopify stores the tools to create referral and affiliate programs. Customers get a personal referral link to share with friends. Best lead capture app: Optinmonster Optinmonster is one of the best Shopify apps for growing your email list, boosting your sales, and recovering potential customers, with banners, pop-ups, spinning wheels and more. Best returns app: Loop Loop helps Shopify's best brands optimize return costs, retain more revenue, and prevent return losses while automating the return process. Best shipping app: Easyship Easyship syncs to your store giving your customer the ability to quickly choose between exclusive shipping rates and delivery times with dynamic rates at checkout. Best loyalty app: Smile.io Smile.io lets you launch a points, referral and VIP program in minutes, rewarding customers for purchases, signups and shares with discounts they can redeem at checkout. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Read more → Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Alpha60 gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/alpha60-is-using-wrapped-to-deliver-the-gift-card-experience-they-always-wanted Last updated: 2025-07-14 > Alpha60 transforms their gift card program with a premium branded experience. Case study Alpha60 is using Wrapped to deliver the gift card experience they always wanted Natasha Mazey · Jul 14, 2025 ALPHA60 has established itself as a prominent force in Australian fashion. Operating eight physical locations alongside an eCommerce presence, the brand encountered a significant challenge: reconciling gift card management between their Shopify online platform and their Lightspeed retail point-of-sale systems. "I love being able to easily issue gift cards, knowing I don't need to specify to customers that they can only shop online or in-store." - Kelvin Janissen, Operations Controller The company's previous gift card system created frustration among both customers and staff. "Our staff were well and truly done with our old gift cards. There was so much manual work in transferring gift cards from one platform to another." - Kelvin Janissen, Operations Controller How Alpha60 uses Wrapped Alpha60 synchronized both Lightspeed and Shopify platforms with Wrapped, enabling seamless gift card issuance across channels. The solution extends to their returns process, allowing staff to issue gift cards for both in-store and Shopify returns. Additionally, Alpha60 integrated Klaviyo for gift card email delivery. "We are now excited to promote our gift cards whereas before they were so clunky we didn't want to draw attention to them." - Kelvin Janissen, Operations Controller Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## AS Colour transforms their gift card experience with Wrapped URL: https://wrappedgiftcards.com/blog/as-colour-transforms-their-gift-card-experience-with-wrapped Last updated: 2025-07-12 > AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Case study AS Colour transforms their gift card experience with Wrapped Natasha Mazey · Jul 12, 2025 AS Colour was founded in 2005 in New Zealand and produces high-quality wholesale blank apparel. The company operates five distribution facilities and twenty-five retail locations across the United States, Europe, Australia, and New Zealand. The Challenge As AS Colour expanded globally, they faced a critical problem: their gift card system couldn't function seamlessly across both their BigCommerce online store and Lightspeed brick-and-mortar locations. "Historically, this was a terrible customer experience and a big pain point. We often had to tell customers that using their gift cards across channels wasn't possible." The Solution AS Colour implemented Wrapped, an omnichannel gift card platform that unified their system across Lightspeed and BigCommerce integrations. Results and Benefits Since implementation, AS Colour has experienced significant improvements in customer satisfaction and staff efficiency. The company now operates a Wrapped account for each country, with each connected to BigCommerce and multiple Lightspeed locations. "The retail team no longer has to deal with upset customers or clunky processes." Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Case study Alpha60 is using Wrapped to deliver the gift card experience they always wanted Alpha60 transforms their gift card program with a premium branded experience. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Maximize Christmas revenue with gift cards | Wrapped URL: https://wrappedgiftcards.com/blog/be-ready-to-maximise-christmas-revenue-with-wrapped-gift-cards Last updated: 2025-09-17 > Get your gift card program ready for the holiday season with tips to maximize revenue. Wrapped news Gift card tips Be ready to maximize Christmas revenue with Wrapped gift cards Natasha Mazey · Sep 17, 2025 The Christmas season is the busiest and most profitable time of year for retailers, restaurants, and hospitality venues. Shoppers are on the hunt for gifts that are both meaningful and convenient, and few options tick both boxes as perfectly as a gift card. But in today's landscape, where customers expect a seamless experience across in-store and online channels, a traditional gift card program often falls short. That's where an omnichannel gift card solution with Wrapped can help. With Wrapped, your business can capture more revenue during the holiday rush, extend the gifting experience into the new year, and use powerful marketing tools to grow average order value. Capture sales everywhere your customers shop During the holiday rush, consumers want flexibility. Some prefer to shop in-store for the tactile experience, while others choose the speed of online purchasing. Wrapped's omnichannel gift card solution ensures your gift cards are available across all touchpoints - whether that's at the register, on your website and through social media links. Instead of limiting sales to one environment, you can meet your customers wherever they are, removing friction and maximizing holiday revenue. Give the perfect gift - instantly One of the biggest advantages at Christmas is the ability to sell digital gift cards instantly online. Last-minute shoppers can still give a thoughtful, branded gift in just a few clicks. With Wrapped, you can integrate directly with leading eCommerce platforms, making it easy for customers to purchase gift cards from your online store, have them delivered instantly or scheduled for the perfect time, and add a personalized message or design. Drive sales and loyalty into the New Year Wrapped gift cards don't just boost December revenue - they bring customers back in January and beyond. With redemption supported across all sales channels, recipients can spend their gift cards wherever they prefer. This flexibility increases customer satisfaction and gives your business repeat visits and upsell opportunities. Better yet, most customers spend more than the value of their card, increasing your average transaction size and overall profitability. Increase AOV with promotions and corporate gifting Gift cards don't just sell themselves - with intentional marketing automations they can be a powerful driver of larger transactions and bulk sales during the Christmas period. With Wrapped, you can: Run seasonal promotions : Offer bonus gift cards on higher-value orders to increase average order value and drive spend. Offer bonus credit: Incentivize higher value gift card purchases by offering bonus credit. Sell or issue gift cards in bulk : Easily generate and manage bulk orders, perfect for businesses purchasing gift cards as corporate gifts, staff rewards, or client recognition during the holiday season. The Takeaway This Christmas, gift cards will once again be a top choice for shoppers. But to unlock their true revenue potential, businesses need to go beyond the basics. Wrapped's omnichannel gift card solution ensures your program is accessible, convenient, and engaging across every customer touchpoint. More than just a code or a card, a Wrapped gift card is an invitation to experience your brand. With a consistent look, feel, and functionality across channels, Wrapped helps you deliver a polished, memorable gifting experience that drives revenue long after the holidays. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Read more → Wrapped news Gift card tips New: Gift Card Marketing Automation to increase basket size and promote products Introducing marketing automation features to drive higher spend at redemption. Read more → Explore Wrapped Gift card features The full Wrapped feature set across POS, eCommerce, and mobile wallets. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Four Pillars Gin gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/four-pillars-gin-upgrades-their-gift-cards-to-align-with-their-world-class-brand Last updated: 2025-07-14 > Four Pillars Gin creates gift cards that match their world-class brand identity. Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Natasha Mazey · Jul 14, 2025 Four Pillars Gin has earned impressive titles, including being named International Gin Producer of the Year on three separate occasions. While undergoing a website upgrade, the brand decided to upgrade its gift card system too. "We were having constant issues. We needed a new gift card solution that integrated with both Shopify Plus and our POS system, Lightspeed Restaurant O Series." - Clare Fletcher, Website & Ecommerce Manager Clare's wishlist for a replacement system included: User-friendly design for customers and staff Customizable without developer reliance Gift card reporting including liability and balance tracking Bulk upload capabilities for promotions QR code functionality for in-venue processes Apple & Google Wallet integration Send-to-friend functionality with scheduling Self-serve balance check capability Lightspeed and Shopify Plus integration Solution Wrapped fulfilled all requirements. Four Pillars now delivers a gift card experience aligned with their prestigious brand. "Venue staff love that they can scan gift cards and create a gift card directly in Lightspeed. The Customer Experience team loves that they can issue, resend, and top up gift cards in Wrapped." - Clare Fletcher How Four Pillars Gin uses Wrapped Four Pillars synced their two Lightspeed locations and Shopify store to Wrapped. Online customers purchase digital gift cards via Shopify, receiving them instantly by email. "I love that Wrapped is so customizable across all the different touchpoints. I can ensure these touchpoints are aligned with the Four Pillars Gin brand, without relying on a developer." - Clare Fletcher "Customers love that they can send to a friend and schedule in the gift card email." - Clare Fletcher Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Alpha60 is using Wrapped to deliver the gift card experience they always wanted Alpha60 transforms their gift card program with a premium branded experience. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## The gift card metrics that actually matter | Wrapped URL: https://wrappedgiftcards.com/blog/gift-card-metrics-that-matter Last updated: 2026-08-05 > Most gift card programs report one number — cards sold — and it is the least useful one available. The seven metrics worth tracking instead, how to calculate each, and what a movement in one is telling you. Gift card tips The gift card metrics that actually matter Natasha Mazey · Aug 05, 2026 Almost every gift card program I see reports a single headline number: cards sold, or total face value issued. It is the easiest number to produce and the least useful one available. It tells you what happened at the point of sale and nothing about whether the program is working. A gift card is only half a transaction. You have taken money for something you have not yet delivered. The interesting questions all live on the other side of that — whether the card comes back, how fast, through which channel, and what the holder does when they arrive. Those are the numbers that tell you whether to invest more. Which gift card metrics are worth tracking? Seven, in the order they usually matter. None of them require anything more exotic than your issuance and redemption data. Metric How to calculate it What a movement is telling you Attach rate Gift card transactions ÷ total transactions, per channel Whether the card is actually being offered. A low in-store rate with a healthy online rate is nearly always a staff prompting problem, not a demand problem. Redemption rate Value redeemed ÷ value issued, measured by issue cohort Whether cards are coming back at all. Measured across the whole book it is meaningless, because recent issuance drags it down. Time to first redemption Median days between issue and first redemption How quickly the liability converts. The most under-used number on this list — see below. Overspend at redemption Average basket on a redeeming transaction ÷ average card value Whether the card is bringing a full customer or just discharging a balance. Outstanding liability Total issued − total redeemed What you owe. This is a balance sheet figure, not a marketing one, and finance needs it monthly. Liability aging Outstanding balance bucketed by last-activity date Which balances have gone quiet. Drives both breakage estimation and escheat obligations. Channel split Issuance and redemption by channel, side by side Where cards are bought versus where they are spent. Rarely the same place, and the gap is the argument for omnichannel. Why is "cards sold" the wrong headline number? Because it rewards the wrong behaviour. A program optimised for cards sold will discount to move volume, and discounting a gift card means selling a dollar for less than a dollar with no guarantee the holder ever returns. You can grow that number indefinitely while destroying margin. Cards sold also hides the failure mode that actually kills gift card programs, which is cards that never come back. An unredeemed card is not a win. It is a liability sitting on your balance sheet, and a customer who was introduced to your business and did not show up. What is redemption rate really telling you? Only if you measure it by cohort. Take every card issued in a given month and track that group forward. Cards issued last week have not had time to be redeemed, so folding them into a single blended figure guarantees a number that falls whenever sales rise — which is exactly backwards. Industry-wide, somewhere between 5% and 15% of total face value is never redeemed, and that estimate is what your finance team will use for breakage. We go through how that flows into revenue recognition under ASC 606 and IFRS 15 in the gift card accounting and liability guide . For the marketing side, the useful reading is directional: a cohort that redeems faster than its predecessors means the program is getting healthier, whatever the absolute number. The metric most programs ignore: time to first redemption If I could get every merchant to add one number to their reporting, it would be this one. The median gap between issuing a card and the holder first spending against it tells you more about program health than redemption rate does, and it tells you sooner. It is a leading indicator. Redemption rate takes a year to become meaningful. Time to first redemption starts moving within weeks, and it responds to things you actually control — whether the card is easy to find when the recipient wants it, whether it works on the channel they tried first, whether the recipient understood what they had been given. When that number gets worse, the cause is almost always friction rather than demand. A card the recipient cannot locate in their inbox four months later is functionally lost. That is why mobile wallet support matters more than it sounds like it should — a card in Apple Wallet or Google Wallet surfaces when the customer is standing in your shop, and one buried in an email thread does not. What does the channel split tell you? Issuance and redemption almost never happen in the same place. Cards are bought online and spent in store, or bought at the counter as an afterthought and spent on the website. Putting the two side by side is the fastest way to see whether your program is genuinely omnichannel or just technically multi-channel. The failure this exposes is a card sold on one channel that cannot be redeemed on another. Nodo hit exactly this before moving to Wrapped — customers arriving in store with a digital card the till could not accept, and staff having to void balances and reissue by hand. They reported redemption up 30% after the balance became shared across channels. Nothing about demand changed. The friction did. How often should you look at these? Outstanding liability and aging are monthly, because finance needs them for close. Attach rate is weekly if you are actively working on it and monthly otherwise — it is the one that responds to staff prompting, so it needs a feedback loop short enough for the team to feel. Cohort redemption and time to first redemption are quarterly; they move too slowly to be worth watching more often, and checking them weekly just generates noise. Overspend at redemption is worth calculating once, properly, and then re-checking a couple of times a year. Across our customers the pattern is consistent: people commonly spend 2–3x the value of the card when they redeem it. If your number is close to 1x, the card is being used as a coupon rather than an invitation, and that usually points at how it is being marketed rather than at the product. What good reporting looks like Three views, and no more. A monthly liability report for finance, broken down by channel and aged by last activity. A weekly attach rate by site and channel for the operations team. A quarterly cohort view for whoever owns the program's growth. If producing those takes manual work, that is its own finding — it usually means balances live in more than one system and someone is reconciling by hand. Wrapped reports all of these against a single canonical balance, which you can see in the feature overview , and pricing is published in full on the pricing page . This is general information for operators and finance teams, not accounting advice. Talk to your accountant about how breakage and liability should be treated in your jurisdiction. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Read more → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## How to use gift cards as omnichannel store credit | Wrapped URL: https://wrappedgiftcards.com/blog/gift-cards-as-omnichannel-store-credit Last updated: 2026-05-21 > If you already run a gift card program, you already own the infrastructure for store credit. When to issue credit instead of a cash refund, why it has to work on every channel, and what it does to your books. Gift card tips How to use gift cards as omnichannel store credit Natasha Mazey · May 21, 2026 Most businesses running a gift card program already own the infrastructure for store credit and never use it. Same ledger, same codes, same redemption path at the till. The only thing that changes is who initiates it and why. That unused capability is worth more than it sounds. Every cash refund you process is revenue leaving the business permanently, and every goodwill gesture settled in cash is the same. Converting some of those moments into credit costs you nothing to build if the gift card plumbing is already there. What does omnichannel store credit actually mean? Store credit is a balance you issue to a customer rather than one they buy. Omnichannel store credit is that balance working everywhere you trade — the shop floor, your online store, a second venue on a different till — from one canonical number that updates in real time wherever it is spent. The distinction sounds academic until a customer tries to spend credit issued in store on your website and finds it does not exist there. At that point you have not given them credit. You have given them a voucher for one specific building, and they will discover the limitation at the least convenient moment. For the conceptual comparison between the three instruments — cash gift cards, store credit, and experience vouchers — there is a full breakdown in gift cards vs store credit vs experience vouchers . This piece is about the operational side: when to reach for credit, and what has to be true for it to work. When should you issue credit instead of a cash refund? Not always, and this is where businesses get it wrong in both directions. A customer who is genuinely unhappy and has asked for their money back should get their money back. Pushing credit on someone in that position buys a short-term number and a long-term problem, and in many jurisdictions you do not have the choice anyway — consumer law decides, not your policy. The situations where credit genuinely suits both sides are narrower: Situation Cash refund Store credit Change of mind, within your returns policy Revenue gone, customer may not return Usually welcomed — they were choosing to shop with you Wrong size or colour, wants a replacement Unnecessary — they intend to buy again Natural fit, and faster at the counter than a refund-then-repurchase Service recovery after a mistake you made Feels like a settlement Feels like an invitation back, and usually lands better Cancelled booking inside policy Revenue gone, slot unsold Keeps the revenue and the relationship Faulty goods, or a customer who asked for a refund The correct answer Do not do this. Often unlawful, always corrosive. The pattern is that credit works when the customer already wanted to be your customer. It fails when it is used to avoid honouring an obligation, and customers can tell the difference immediately. Does anyone actually redeem store credit? Considerably more reliably than gift cards do, which surprises people. A gift card is often given to someone who has never bought from you and may not know what you sell. Store credit goes to someone who has already chosen you once and usually has a specific replacement in mind. For merchants using Wrapped with Loop Returns to convert refunds into credit, the typical lift is over 80% redemption. And because customers commonly spend 2–3x the value of a card when they redeem it, a credit balance frequently returns more than the refund would have cost. That said, redemption rate is the number to watch here rather than issuance. Credit that is issued and never spent has not saved you anything — it has moved a cash outflow into a liability on your balance sheet and annoyed a customer. What breaks when credit only works on one channel? Everything the customer notices. The failure is always the same shape: the credit was issued where the problem happened, and the customer tries to use it where it is convenient. Issued at the counter, tried on the website. Issued by the online support team, tried at the till. What follows is a staff member who cannot help, a manual workaround if you are lucky, and a customer whose service-recovery gesture has become a second service failure. Nodo described exactly this before moving to Wrapped — staff voiding balances and reissuing by hand to transfer value between systems, which they called slow, clunky and inefficient. That is the tax you pay for per-channel balances. The fix is structural rather than procedural: one canonical balance that every connected channel reads and writes. Not a balance mirrored between systems, which drifts, but a single number. Retail operators can see how this is set up on the retail solutions page . How do you set it up? If you already issue gift cards through a platform that supports store credit, this is mostly a policy exercise rather than a technical one: Decide the situations where staff may issue credit , and the amounts they can approve without escalation. Vague authority means either nobody uses it or somebody overuses it. Set permissions to match. Issuing credit creates spendable value, so it should be a separate permission from redeeming, and every issuance should be attributable to a named staff member. Brand it as credit, not as a refund. The email and the card design should read like something the customer has gained. Give it an expiry only if you have to. Check your local rules first — many jurisdictions set minimums, and a short expiry on a service-recovery gesture reads as bad faith. Report on redemption, not issuance. Issuance is a cost until it is redeemed. What does it do to your accounting? Briefly, because this deserves your accountant rather than a blog post: credit issued in place of a refund is not new revenue. It keeps the original sale on the books and replaces one liability with another. Credit issued as a goodwill gesture is a cost at the point you issue it, because no one paid you for it. Either way it lands in the same liability ledger as your gift cards, which is convenient for reporting and important for breakage estimation. The full treatment — deferred revenue, breakage under ASC 606 and IFRS 15, liability aging — is in the gift card accounting and liability guide . Where to start Pick one situation, not five. Change-of-mind returns is usually the easiest, because the customer already wanted to shop with you and the alternative is losing the sale outright. Run it for a quarter, watch the redemption rate rather than the issuance number, and expand only if the credit is genuinely coming back. If your current setup cannot issue credit that works across every channel you sell through, that is the constraint to fix first — everything above depends on it. The feature overview covers how store credit, refund-to-credit and gift cards share one balance in Wrapped. This is general information for operators, not accounting or legal advice. Check your own consumer law obligations before changing a refund policy. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Read more → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Au Bon Marche gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/gift-cards-become-the-top-selling-online-product-for-au-bon-marche Last updated: 2025-07-12 > How Au Bon Marche made gift cards their number one selling product online. Case study Gift cards become the top-selling online product for Au Bon Marche Natasha Mazey · Jul 12, 2025 Au Bon Marché Gent is a Belgian store inspired by its iconic Parisian namesake, offering a thoughtfully curated selection of fashion, homeware, and lifestyle products. Gift cards have long been a popular choice among customers, but as demand increased both in-store and online, the team needed a more seamless way to meet expectations. The challenge: Manual processes and mounting errors We sell a lot of gift cards in the shop itself. Then we got a lot of demand to sell gift cards online as well, and we didn't have a tool for that. - Saskia Vanderhaeghe, Owner The old process was clunky and time-consuming. Online customers had to wait for a physical card to be manually created in-store and posted. The solution: A seamless omnichannel experience with Wrapped When searching for a new platform, Au Bon Marché had a few key requirements: Seamless integration with Lightspeed POS and WooCommerce An easy-to-use system for both staff and customers Responsive customer support As a small business entrepreneur, I find good customer support very important: a partner who can relieve you of all your worries — and that is what we found at Wrapped. - Saskia Vanderhaeghe, Owner The results: Happier customers, empowered staff, and growing sales The gift card has become the best-selling product online Customers love the convenience of buying, forwarding, and redeeming gift cards online Staff feel less stressed with fewer chances of errors Receipts for online gift card sales automatically appear in the POS Working with Wrapped is a breath of fresh air: both set-up and effective use are very easy and customer-friendly. - Saskia Vanderhaeghe, Owner Favourite features of Wrapped Easy-to-use design tools for creating beautiful gift cards Clear reporting for accounting Automated reconciliation between online and in-store sales You can very easily pull a report for accounting and you have almost no work to do. - Saskia Vanderhaeghe, Owner Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Case study Alpha60 is using Wrapped to deliver the gift card experience they always wanted Alpha60 transforms their gift card program with a premium branded experience. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Gift cards that work across Lightspeed X-Series and BigCommerce URL: https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-bigcommerce Last updated: 2024-06-26 > How to sync gift cards between Lightspeed X-Series POS and BigCommerce. Gift card integrations Gift cards that work across Lightspeed X-Series and BigCommerce Natasha Mazey · Jun 26, 2024 Question: We currently use BigCommerce and Lightspeed Retail POS (Lightspeed X-Series). Is there a way our gift cards can be bought on BigCommerce and used in Lightspeed and vice versa? Answer: Wrapped developed a gift card solution that works across Lightspeed X-Series and BigCommerce, providing a unified solution for both in-store and online gift card purchases and redemptions. Selling and accepting gift cards in Lightspeed X-Series Retail POS When a customer buys a gift card in-store via Lightspeed, the balance is also created in BigCommerce under the same code. To accept payment, select the gift card payment type and scan/type the code. The balance updates across both platforms. Selling and accepting gift cards in BigCommerce When a customer buys online, Wrapped generates the code in both BigCommerce and Lightspeed. Two selling options: Via the BigCommerce product page with normal checkout Via the Wrapped storefront embedded on BigCommerce with Stripe payment What happens where? Action Lightspeed X-Series (in store) BigCommerce (online) Customer buys a gift card Sold at the till; the same code and balance are created in BigCommerce Sold at checkout; the same code and balance are created in Lightspeed Customer redeems Select the gift card payment type and scan or key the code Applied at checkout like any other payment method Partial redemption Remaining balance is immediately correct online Remaining balance is immediately correct at the till Balance check Staff look it up at the POS Self-serve balance checker on your site Physical cards Activated and sold in store Ordered online and posted to the recipient Because both platforms read and write the same canonical balance, there is no reconciliation step and no window where the two disagree. That is the difference between a real integration and a nightly sync. What else is included? Fully-branded gift card experience Support for both physical and digital gift cards Customizable email delivery, with scheduled send Premium gifting with themed options, video, and message personalization Full liability reporting, broken down by channel See the Lightspeed integration hub for all three Lightspeed product families, or the full list of POS and eCommerce integrations . Pricing is published in full on the pricing page . Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Gift card integrations Gift cards that work across Lightspeed X-Series and Shopify How to sync gift cards between Lightspeed X-Series POS and Shopify. Read more → Gift card integrations Gift cards that work across Lightspeed X-Series and WooCommerce How to sync gift cards between Lightspeed X-Series POS and WooCommerce. Read more → Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Explore Wrapped 30+ POS and eCommerce integrations Every platform Wrapped connects to, across POS, eCommerce, marketing and payments. Read more Wrapped vs the alternatives Side-by-side against native gift cards in Shopify, Square, Lightspeed, BigCommerce and WooCommerce. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Gift cards that work across Lightspeed X-Series and Shopify URL: https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-shopify Last updated: 2024-06-21 > How to sync gift cards between Lightspeed X-Series POS and Shopify. Gift card integrations Gift cards that work across Lightspeed X-Series and Shopify Natasha Mazey · Jun 21, 2024 Question: We currently use Shopify and Lightspeed Retail POS (Lightspeed X-Series). Is there a way our gift cards can be bought on Shopify and used in Lightspeed and vice versa? Answer: Wrapped developed a gift card solution that works across Lightspeed X-Series and Shopify, providing unified functionality for both in-store and online gift card purchases and redemptions. Selling and accepting gift cards in Lightspeed X-Series Retail POS When a customer buys a gift card in-store via Lightspeed, the balance is simultaneously created in Shopify under the same code. To accept payment, select the gift card payment type and scan/type the code. Selling and accepting gift cards in Shopify When customers purchase online, Wrapped generates the code in both Shopify and Lightspeed. Two selling options: Shopify product page: Gift cards ordered through standard checkout and delivered via email Wrapped storefront embedded on Shopify: Personalization at purchase with direct Stripe payment What happens where? Action Lightspeed X-Series (in store) Shopify (online) Customer buys a gift card Sold at the till; the same code and balance are created in Shopify Sold at checkout; the same code and balance are created in Lightspeed Customer redeems Select the gift card payment type and scan or key the code Applied at checkout like any other payment method Partial redemption Remaining balance is immediately correct online Remaining balance is immediately correct at the till Balance check Staff look it up at the POS Self-serve balance checker on your site Physical cards Activated and sold in store Ordered online and posted to the recipient Because both platforms read and write the same canonical balance, there is no reconciliation step and no window where the two disagree. That is the difference between a real integration and a nightly sync. What else is included? Fully-branded gift card experience Support for both physical and digital gift cards Customizable email delivery, with scheduled send Premium gifting with themed options, video, and message personalization Full liability reporting, broken down by channel See the Lightspeed integration hub for all three Lightspeed product families, or the full list of POS and eCommerce integrations . Pricing is published in full on the pricing page . Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Gift card integrations Gift cards that work across Lightspeed X-Series and WooCommerce How to sync gift cards between Lightspeed X-Series POS and WooCommerce. Read more → Gift card integrations Gift cards that work across Lightspeed X-Series and BigCommerce How to sync gift cards between Lightspeed X-Series POS and BigCommerce. Read more → Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Explore Wrapped 30+ POS and eCommerce integrations Every platform Wrapped connects to, across POS, eCommerce, marketing and payments. Read more Wrapped vs the alternatives Side-by-side against native gift cards in Shopify, Square, Lightspeed, BigCommerce and WooCommerce. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Gift cards that work across Lightspeed X-Series and WooCommerce URL: https://wrappedgiftcards.com/blog/gift-cards-that-work-across-lightspeed-x-series-and-woocommerce Last updated: 2024-06-26 > How to sync gift cards between Lightspeed X-Series POS and WooCommerce. Gift card integrations Gift cards that work across Lightspeed X-Series and WooCommerce Natasha Mazey · Jun 26, 2024 Question: We currently use WooCommerce and Lightspeed Retail POS (Lightspeed X-Series). Is there a way our gift cards can be bought on WooCommerce and used in Lightspeed and vice versa? Answer: Wrapped developed a gift card solution that works across Lightspeed X-Series and WooCommerce, providing a unified solution for both in-store and online gift card purchases and redemptions. Selling and accepting gift cards in Lightspeed X-Series Retail POS When a customer buys a gift card in-store via Lightspeed, the balance is also created in WooCommerce under the same code. To accept payment, select the gift card payment type and scan/type the code. The balance updates across both platforms. Selling and accepting gift cards in WooCommerce When a customer buys online, Wrapped generates the code in both WooCommerce and Lightspeed. Two selling options: Via the WooCommerce product page with normal checkout Via the Wrapped storefront embedded on WooCommerce with Stripe payment What happens where? Action Lightspeed X-Series (in store) WooCommerce (online) Customer buys a gift card Sold at the till; the same code and balance are created in WooCommerce Sold at checkout; the same code and balance are created in Lightspeed Customer redeems Select the gift card payment type and scan or key the code Applied at checkout like any other payment method Partial redemption Remaining balance is immediately correct online Remaining balance is immediately correct at the till Balance check Staff look it up at the POS Self-serve balance checker on your site Physical cards Activated and sold in store Ordered online and posted to the recipient Because both platforms read and write the same canonical balance, there is no reconciliation step and no window where the two disagree. That is the difference between a real integration and a nightly sync. What else is included? Fully-branded gift card experience Support for both physical and digital gift cards Customizable email delivery, with scheduled send Premium gifting with themed options, video, and message personalization Full liability reporting, broken down by channel See the Lightspeed integration hub for all three Lightspeed product families, or the full list of POS and eCommerce integrations . Pricing is published in full on the pricing page . Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Gift card integrations Gift cards that work across Lightspeed X-Series and Shopify How to sync gift cards between Lightspeed X-Series POS and Shopify. Read more → Gift card integrations Gift cards that work across Lightspeed X-Series and BigCommerce How to sync gift cards between Lightspeed X-Series POS and BigCommerce. Read more → Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Explore Wrapped 30+ POS and eCommerce integrations Every platform Wrapped connects to, across POS, eCommerce, marketing and payments. Read more Wrapped vs the alternatives Side-by-side against native gift cards in Shopify, Square, Lightspeed, BigCommerce and WooCommerce. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## How Giving Away Gift Cards Locally Can Grow Your Revenue URL: https://wrappedgiftcards.com/blog/how-giving-away-gift-cards-locally-can-grow-your-revenue Last updated: 2025-07-21 > Learn how distributing gift cards locally can be a powerful customer acquisition strategy. Gift card tips How Giving Away Gift Cards Locally Can Grow Your Revenue Natasha Mazey · Jul 21, 2025 It's a No-Risk Invitation to Try Your Business One of the biggest hurdles for attracting new customers is getting them through the door for the first time. A gift card removes the risk. Instead of asking someone to take a chance on you, you're giving them a reason to explore your business with no pressure to buy. People Talk About Unexpected Generosity We've all had moments where a small, unexpected gesture made our day. Giving someone a gift card creates a positive, shareable experience. And word spreads fast. People tell friends, post on social media, and remember brands that surprise them in a thoughtful way. Most Customers Spend More Than the Card Value On average, Wrapped brands see customers spend 2-3x the value of a gift card on redemption. That means a $20 card doesn't just get someone in the door - it often leads to a larger sale. It Shows You Care About the Community Gift card giveaways aren't just about boosting sales. They're a chance to show that you support your community. Whether you're sponsoring a local fundraiser, donating cards to a school raffle, or rewarding community volunteers, these acts position your brand as generous and local-first. You Can Measure the Results One of the best parts? You can actually track the ROI of this strategy. In Wrapped, you'll be able to see how many people redeem them, how much they spend, and whether they return. Creative Ways to Distribute Gift Cards Partner with schools or clubs – Donate cards for raffles, to sports clubs, or to thank volunteers. Sponsor local events – Set up a booth and hand out cards to attendees. Surprise locals in high foot-traffic areas – A friendly staff member handing out $10 gift cards can spark tons of interest. Collaborate with other businesses – Add your gift cards to their customer thank-you packs or welcome kits. Support charities and community drives – Offer gift cards as rewards or auction items. Key Takeaway: Small Gesture, Big Impact Handing out gift cards in your community isn't just a nice thing to do - it's a strategic marketing move . It helps you connect with real people in meaningful ways, spark curiosity, and turn a small gift into long-term business growth. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Read more → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## How to start a gift card program for your business | Wrapped URL: https://wrappedgiftcards.com/blog/how-to-start-a-gift-card-program Last updated: 2026-04-27 > A practical step-by-step guide to launching a gift card program — choosing a platform, integrating with your POS and eCommerce, and going live. Gift card tips How to start a gift card program for your business Natasha Mazey · Apr 27, 2026 If you sell to consumers, you should have a gift card program. The why is straightforward: you collect cash today for revenue you'll recognise later, you bring new customers into your business through the recipient channel, and the recipients commonly spend above the loaded card value when they redeem. The how is where most businesses get stuck. This is a practical guide to launching a gift card program from zero. It covers the decisions that matter, the integrations to plan for, and the operational basics you'll need on day one. The examples reference Wrapped because that's the platform we know best, but the framing applies to any modern gift card platform. Step 1: Decide what kinds of gift cards you'll sell Before you pick a platform, decide what your program needs to support. Most businesses run some combination of: Cash gift cards — the default. A buyer loads a value, the recipient redeems it for any goods or services you sell. Experience vouchers — useful when a defined experience is more compelling than a dollar amount: a tasting menu, a hotel stay, a chef's table, a cellar-door tour. Often QR-coded with a redemption date. Store credit — not strictly a gift card, but it lives in the same ledger and uses the same plumbing. The biggest store credit win for most businesses is refund-to-credit — issuing credit instead of cash on returns, keeping revenue inside the business. If you're not sure which you need, see our comparison: gift cards vs store credit vs experience vouchers . Step 2: Choose digital, physical, or both The cheapest and fastest start is digital-only — emailed gift cards with a code the recipient redeems online or via the POS. You can launch in days. Add physical cards if you have walk-in foot traffic, run gifting at retail-sale moments (point-of-sale impulse), or your brand benefits from a tactile artefact. Physical cards have setup overhead: card design, print run, in-store activation hardware or process, distribution, expiry signage. Most businesses launch digital-first and add physical once the program is proven. Step 3: Choose a gift card platform Six things to evaluate when picking a platform: What to evaluate What to look for Why it matters Native integration An official integration with your actual POS and eCommerce. Ask what fields sync and whether redemption is real time or batched. Without it you spend more time reconciling balances than running the program Single balance ledger One canonical balance across channels, not one mirrored per channel The card is sold once and redeemed once, wherever the customer happens to be Branded experience Storefront, card design, email templates, recipient flow, Apple and Google Wallet The recipient is a customer who has not bought from you yet — this is their first impression Liability reporting Total outstanding, breakdown by channel, cohort reporting, last-activity aging Finance needs it every month to close Security controls High-entropy codes, encrypted storage, role-based permissions, 2FA, audit logs, per-card suspend Gift card fraud has a short window — the controls have to exist beforehand Pricing model Included activation volume and the per-activation overage rate Most platforms charge per activation; match the allowance to your first-year volume On the security row specifically, our guide to gift card fraud prevention covers the five attack patterns each control defends against. Step 4: Plan the operational basics Before launch, lock in: Expiry policy. Required by law in most jurisdictions to be at least 1-3 years (US CARD Act, Australian Consumer Law, Canadian provincial law). See our regional summary in gift card expiry laws by country . Inactivity / dormancy fees. Heavily restricted or banned in most markets. Default to "no fees" unless you have specific need. Disclosures. Terms must be clear at the point of sale and on the card. Refund / cancellation policy. What happens if the buyer wants a refund before the recipient redeems? Most businesses allow refunds to original payment for a short window (e.g. 14 days) if the card is still unredeemed. Accounting treatment. Brief your finance team on deferred revenue, breakage, and reporting. See our accounting and liability guide . Step 5: Go live and measure Launch checklist: Connect POS and eCommerce integrations; test issue and redeem on each. Publish the gift card storefront (or add gift card products to your existing store). Configure email templates with your branding and a recipient experience you'd be happy to receive. Surface the gift card option on your website navigation, in the checkout flow, and on key marketing pages. Brief in-store staff on selling and redeeming gift cards in the POS. Run a "soft launch" with a small batch of cards (test cards, employee gifts, friend-of-the-business goodwill) to validate the end-to-end flow before promoting publicly. Metrics worth tracking from day one: gift card revenue (cash collected), redemption rate, time-to-redemption, average spend at redemption (vs the loaded value), and channel split. Most programs see 70-90% redemption within the first 6-12 months; the un-redeemed remainder eventually becomes breakage revenue per accounting standards. Step 6: Grow the program Once the basics are live, the program compounds with marketing tactics: Seasonal promotions. Bonus value campaigns ("buy a $100 gift card, get $20 free") around major gifting moments — Christmas, Mother's/Father's Day, Valentine's. Corporate / B2B sales. Bulk gift card orders for employee rewards, client gifts, partner programs. See our corporate gift cards page . Marketing automation. Trigger gift card emails based on customer behaviour — first-purchase thank-you, win-back campaigns, anniversary rewards. Refund-to-credit. Convert returns into store credit instead of cash refunds. Tends to retain revenue and lift average transaction value. The Takeaway A gift card program is one of the highest-leverage product additions you can make as a retailer or hospitality operator. The platform you pick determines whether the program scales cleanly across channels or becomes a reconciliation headache. Choose for native integrations, a single canonical ledger, branded customer experience, and finance-grade reporting. Start digital, prove value, then add physical cards and B2B if it fits. If you'd like to walk through what a Wrapped program would look like for your business, start a 14-day free trial or book a demo . Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Read more → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## TPC Toronto golf gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/modern-gift-cards-that-match-the-premium-golf-experience-at-tpc-toronto-1 Last updated: 2025-07-17 > TPC Toronto elevates their gifting experience with modern digital and physical gift cards. Case study Modern gift cards that match the premium golf experience at TPC Toronto Natasha Mazey · Jul 17, 2025 A Unified Gift Card System for Golf, Retail, and Dining TPC Toronto at Osprey Valley is one of Canada's premier golf destinations. As a world-class golf destination with premium amenities across golf, retail, and dining, TPC Toronto strives to deliver an elevated and seamless guest experience at every touchpoint. "Our previous gift card system was outdated and limited - it only worked within our golf operation and couldn't be used across departments like retail or food & beverage." - Jerry Butler, Retail Sales Manager One Gift Card, Every Touchpoint What TPC Toronto needed was a modern, all-in-one gift card solution that would support seamless use across all departments. "We were looking for something unified that offered digital capabilities, Apple Pay support, and online fulfillment. Wrapped checked all those boxes and more." - Jerry Butler, Retail Sales Manager With Wrapped, TPC Toronto launched a platform that connects every part of their operation - from tee to table. "Wrapped has been a game changer. It's clean, easy to use, and works across all areas of our operation." - Jerry Butler, Retail Sales Manager Impact Across the Business Since launching Wrapped, TPC Toronto has seen tangible improvements: Cross-department compatibility - One card, valid across golf, retail, and dining Apple Wallet integration - Easy access and fast redemption from mobile Centralized tracking and reporting - Smarter management and real-time visibility "We've seen increased gift card purchases and redemptions, particularly through our online platform." - Jerry Butler, Retail Sales Manager Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Mr. Pickles gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/mr-pickles-enhances-their-customer-experience-with-their-digital-gift-card-storefront Last updated: 2025-07-14 > Mr. Pickles creates a premium digital gift card storefront that matches their brand. Case study Mr. Pickles enhances their customer experience with their digital gift card storefront Natasha Mazey · Jul 14, 2025 Mr. Pickles, a popular casual bar and eatery in New Zealand, is known for its great food, beverages, and memorable experiences. Mr. Pickles gift cards have always been a popular choice amongst locals, as a dining experience at the local hotspot makes for a great gift. They previously could only offer physical gift cards in-venue. "Our previous gift cards were hard to manage as people wanted instant gift cards and we were having to post out physical copies so they didn't have to come into our venue." While still supporting physical gift cards bought in-venue, now Mr. Pickles can offer: The option to receive a digital gift card in-venue, as well as physical Digital gift cards, available on the Mr. Pickles website via the Wrapped storefront Instant delivery of gift cards via email The ability to add gift cards to Apple Wallet and Android Wallet How Mr. Pickles uses Wrapped Mr. Pickles has added a 'buy vouchers' link to their website nav that takes customers to their gift card storefront, powered by Wrapped. They've also customized their gift card emails and Apple/Android Wallet cards to combine imagery of their chic venue with their fun pickle jar-themed illustrations. "Wrapped reduces demand on the management team and makes our lives a lot easier" Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Gift card marketing automation | Wrapped URL: https://wrappedgiftcards.com/blog/new-gift-card-marketing-automation-to-increase-basket-size-and-promote-products Last updated: 2024-11-18 > Introducing marketing automation features to drive higher spend at redemption. Wrapped news Gift card tips New: Gift Card Marketing Automation to increase basket size and promote products Natasha Mazey · Nov 18, 2024 We're excited to unveil our newest addition to Wrapped: Gift Card Marketing Automation. This powerful feature is tailored to help you strategically boost your sales and promote targeted products. Unlocking the Power of Automated Incentives Imagine being able to drive larger basket sizes or highlight specific products effortlessly. With Gift Card Marketing Automation, you can do just that. Benefits of Using Gift Card Marketing Automation Increase Average Order Value : Use gift card incentives to motivate customers to spend more per transaction. Drive Targeted Sales : Highlight specific products like gift cards or special merchandise. Enhance Customer Experience : Surprise customers with rewards that feel timely and relevant. Maximize Efficiency : Set up once and watch your marketing run smoothly in the background. Real-World Examples In Wrapped, you can set automations for the following scenarios: Make a purchase, get a gift card : Encourage customers to spend over a set threshold to receive a bonus gift card. Buy select products, get a gift card : Encourage customers to buy a specific item to receive a bonus gift card. Buy a gift card, get a gift card on us : Reward customers with a gift card when they purchase one for someone else. Buy a gift card, receive bonus credit : Encourage customers to purchase at or above a certain value to receive bonus credit. How It Works Set purchase-based triggers : Configure automation workflows that activate when conditions are met. Set up your promotional gift card : Set the value, whether fixed amount or percentage, and expiry. Design your digital gift card email : Send their unique gift card code by email with promotion details. Launch and optimize : Deploy your automation and monitor its performance. Promote your Gift Card Marketing Automation In-store posters/signage Social media posts and ads A website feature/banner Send a promotional email using your email platform Don't miss out on this opportunity to use automation to your advantage. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Read more → Wrapped news Gift card tips 5 Best Gift Card Marketing Strategies Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped. Read more → Explore Wrapped Gift card features The full Wrapped feature set across POS, eCommerce, and mobile wallets. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Gift card campaigns: promote without discounting | Wrapped URL: https://wrappedgiftcards.com/blog/new-run-promotions-without-discounting-your-brand-with-wrapped-s-new-gift-card-campaigns Last updated: 2024-11-17 > Launch promotional gift card campaigns that drive sales without cheapening your brand. Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Natasha Mazey · Nov 17, 2024 We're proud to announce a game-changing addition to the Wrapped platform: Gift Card Campaigns. For brands looking to boost sales and engagement without diluting their value through traditional discounts, this feature is the perfect solution. Why Gift Card Promotions Matter Promotions are essential for drawing in new customers and re-engaging existing ones, but relying on heavy discounts can undermine your brand's perceived value. With gift card promotions, you can offer enticing benefits without eroding your brand's worth. Key Benefits of Running Gift Card Campaigns 1. Maintain Brand Prestige Instead of slashing prices, gift card campaigns let you offer added value that doesn't feel like a traditional discount. 2. Flexible and Engaging Gift card promotions are a versatile tool for various occasions: holidays, customer appreciation events, product launches, and more. 3. Increase Spend When using gift cards, customers are more likely to purchase full-priced items and spend more. 4. Encourage Loyalty and Repeat Business By offering gift cards as promotions, you create an opportunity for customers to return and make additional purchases. Maximizing the Potential of Your Gift Card Campaign Highlight the Value: Clearly communicate the benefit without framing it as a "discount." Promote Exclusively: Each gift card code is unique, so customers must be part of your marketing list. Set Redemption Windows: Create a sense of urgency by setting a limited redemption period. Ready to elevate your marketing strategy? Set up your first gift card campaign and promote your brand without the need for discounts. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Wrapped news Gift card tips New: Gift Card Marketing Automation to increase basket size and promote products Introducing marketing automation features to drive higher spend at redemption. Read more → Wrapped news Gift card tips 5 Best Gift Card Marketing Strategies Five proven strategies to market gift cards and drive more sales, from brands running gift card programs on Wrapped. Read more → Explore Wrapped Gift card features The full Wrapped feature set across POS, eCommerce, and mobile wallets. Read more Pricing — from $49/month Three transparent plans plus Enterprise. 14-day free trial. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland and more. Read more Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Nodo gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/nodo-is-using-wrapped-to-resolve-gift-card-friction-for-customers-and-staff Last updated: 2025-07-14 > How Nodo eliminated gift card friction and improved the customer experience with Wrapped. Case study Nodo is using Wrapped to resolve gift card friction for customers and staff Natasha Mazey · Jul 14, 2025 Nodo is an Australian brand renowned for its gluten-free, 'baked not fried' donuts, delicious all-day menu, and at home pantry mix products. With nine locations across Australia, online and mobile ordering, the inability to use gift cards seamlessly across platforms was a pain point for both customers and staff. "It would be a constant issue that a customer would come in store with a digital gift card and not be able to use it, or vice versa." - Rhys Crowley, CEO "Staff usually were unable to help customers fix the problem in a quick manner. Traditionally staff would have to void the old balance and create a new liability for someone that wanted to transfer a gift card's purchasing ability, which was slow clunky, and inefficient." - Rhys Crowley, CEO "We love Wrapped" After only a few months of using Wrapped, they've already seen great benefits and received nothing but positive feedback. "We love wrapped. The omnichannel gift card experience is so smooth and the whole system has significantly lifted our digital experience at Nodo." - Rhys Crowley, CEO The customer experience is vastly superior - Transferring all existing cards onto the platform fixed the problem for existing gift card holders too The accounting team loves the tracking & reporting functionality They can now issue digital gift cards in an instant , perfect for compensation, rewards, or incentives Redemption has already increased by 30% compared to the same previous period How Nodo uses Wrapped Nodo has their Lightspeed, Shopify, and Bopple platforms synced to Wrapped. In-store customers are given physical gift cards that are quickly scanned at POS to activate. Online, via Shopify product pages, customers can choose to purchase a digital gift card or a physical one. Customers can then spend their gift card balances in-store, online, and via Nodo's mobile ordering app powered by Bopple. Nodo has created a beautifully branded digital experience, customizing their gift card emails, Apple/Android Wallet cards, and their gifting page, as well as turning on video messaging. "This personalized touch when gifting the Nodo cards adds another level of sophistication whilst still being fun." - Rhys Crowley, CEO "We now feel confident in actively marketing our gift cards for the first time, so let's see what 2024 brings." - Rhys Crowley, CEO Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Rockaway Records gift card case study | Wrapped URL: https://wrappedgiftcards.com/blog/rockaway-records-drives-revenue-and-delights-customers-with-a-unified-gift-card-experience Last updated: 2025-08-25 > How Rockaway Records uses Wrapped to create a unified gift card experience across channels. Case study Rockaway Records drives revenue and delights customers with a unified gift card experience Natasha Mazey · Aug 25, 2025 The Challenge Before Wrapped, Rockaway's gift card setup created friction for both staff and customers. In-store gift cards couldn't be redeemed online, and vice versa. Manual workarounds were required, handled only by store managers. "The old setup was frustrating for both our team and our customers. It created unnecessary friction and slowed things down at the point of sale." — Ryan Baker, Sales Manager The Wrapped Solution Wrapped provided Rockaway Records with the unified, modern solution they'd been searching for: Offer omnichannel gift cards that work seamlessly in-store through Lightspeed and online through Shopify. Customise the design of digital gift cards to reflect Rockaway's brand. Eliminate manual processes and give staff full control via the Wrapped dashboard. Confidently sell gift cards, knowing they'll work anywhere their customers shop. "Wrapped has completely transformed the way we offer and manage gift cards. The setup was smooth, and the ongoing usability has been fantastic for both our staff and customers." – Ryan Baker, Sales Manager Since launching with Wrapped, Rockaway Records has seen: A clear increase in gift card purchases. Positive customer feedback, with many remarking on how easy it is to purchase and redeem online. More confident staff, empowered by the simplicity of managing gift cards through Wrapped's dashboard. Favourite Features: Professional, Polished, and Wallet-Ready One standout feature for Rockaway Records has been the ability to issue digital gift cards compatible with Apple Wallet and Google Wallet . "For a small business like ours, that kind of feature used to feel out of reach. Now, we're able to offer a professional, convenient experience that our customers love." – Ryan Baker, Sales Manager The Wrapped Experience: More Than Just a Product "It's not just the product that's impressive—it's the people behind it. The Wrapped team has been incredibly helpful and responsive every step of the way." – Ryan Baker, Sales Manager Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## Switching gift card platforms without breaking balances | Wrapped URL: https://wrappedgiftcards.com/blog/switching-gift-card-platforms-without-breaking-balances Last updated: 2026-06-25 > Outstanding gift cards are money you owe your customers, which makes migration the genuinely risky part of changing platforms. What has to move, what to ask your current provider, and how to sequence a cutover with no gap. Gift card tips Switching gift card platforms without breaking balances Robbie Morris · Jun 25, 2026 I run migrations for merchants moving their gift card programs onto Wrapped, and the part people worry about is almost never the part that goes wrong. They worry about the new platform. What actually determines whether a switch goes smoothly is what happens to the cards that already exist. Every outstanding gift card is a liability. Someone paid you real money and holds a promise you have not yet honoured. That promise does not care which vendor you use, and in most jurisdictions it survives the contract you are cancelling. So the bar for a migration is not "the new system works" — it is "no customer notices anything happened." What actually has to move? More than most people expect, and the omissions are the expensive part. Here is what I ask for on every migration and why each field matters. Data Why it matters What happens without it Card code The physical or digital card in the customer's hand carries this number Every existing card is dead. Non-negotiable. Remaining balance What the customer can actually spend You either overpay or short-change people, and you will find out at the till Expiry date Consumer law sets minimum validity in most markets You risk expiring cards early, which is a compliance problem, not an admin one Original issue date Drives liability aging and escheat obligations Finance loses the aging view; unclaimed property tracking breaks Transaction history Disputes, fraud investigation, audit trail You cannot answer "where did the rest of my balance go?" Recipient details Resending a lost card, and marketing consent You cannot help a customer who has lost their email Codes, balances and expiry are the minimum viable set. Issue date and history are what separate a migration your finance team is comfortable with from one they quietly distrust for a year. What should you ask your current provider before you commit? Ask before you give notice, not after. Once you have cancelled, your leverage is gone and you are working to their timetable. Can I export the full ledger, and in what format? "You can see it in the dashboard" is not an export. Ask for CSV with the fields above. Is there a window after cancellation? Some providers cut access immediately. Wrapped gives 30 days, for context on what reasonable looks like. What is the notice period? This sets your whole timeline. Find it in the contract rather than asking support. What happens to outstanding cards on your side? You want them deactivated on the old platform at cutover, so nothing can be redeemed twice. Are there physical cards in circulation? If codes were printed, they cannot be reissued. The new platform has to accept the existing number format. If you are still choosing where to move to, the alternatives shortlists and the head-to-head comparisons are the place to start — both say plainly when staying put is the right answer. How do you avoid a gap where cards do not work? Sequence it so the two systems overlap rather than hand over. The order that works: Import into the new platform first, while the old one is still live. Nothing is switched on; you are just loading data. Reconcile before you cut over. Total issued, total redeemed and outstanding balance should match to the cent. If they do not, stop and find out why — this is the single most important checkpoint in the whole process. Spot-check real cards. Take a dozen at different balances, including a zero-balance and a partially-redeemed one, and check each individually. Cut over at a quiet trading hour. Not Saturday afternoon. Deactivate on the old platform immediately after. This closes the double-redemption window. Watch the first week closely. Most issues surface as a single confused staff member, not an outage. The reconciliation step is where I spend most of my time, and it is worth the patience. A discrepancy found before cutover is a spreadsheet problem. The same discrepancy found after is a customer standing at your counter. What do you tell customers? Ideally, nothing — and that is the point. A migration done properly is invisible: the same card, the same code, the same balance. Emailing everyone to announce a platform change mostly generates questions and reminds people they are holding a card they had forgotten about, which is not the moment you want to pick. The exception is if anything visible genuinely changes — a new balance-check URL, a different storefront address, a card design refresh. Then tell them plainly and briefly, and make sure your support team has the answer before the email goes out rather than after. What does staff training need to cover? Less than you think, and it is worth being specific rather than thorough. Front-line staff need three things: how to redeem, how to check a balance, and what to do when a card does not scan. That last one matters most, because it is the only one they will hit under pressure with a queue behind them. The failure I see is a team that was trained on the new platform but never told what happens to old cards. Someone presents a card issued eighteen months ago, the staff member is not confident it will work, and they hedge in front of the customer. Tell the team explicitly that every existing card has been carried across and will work exactly as before. How long does it take? For a single site with a clean export, a working day. For a multi-site group with physical cards in circulation and a finance team that wants the history reconciled, plan for two to three weeks end to end — most of which is waiting on the export from the incumbent rather than anything on the new platform. Self-managed migration import is included on every Wrapped plan, and premium onboarding at $300 one-time adds managed migration if you would rather someone else did the reconciliation. Both are on the pricing page . Either way, the integration side is usually the quick part — see the list of POS and eCommerce integrations for what connects natively. One last thing. Do not schedule a migration in your peak gifting season. I have done December cutovers and they work, but there is no upside to the timing and every problem is louder when volume is high. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Read more → Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Prepare your gift card program for the holiday rush with these essential tips. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## The Big Easy Group Transforms Gifting with Wrapped URL: https://wrappedgiftcards.com/blog/the-big-easy-group-transforms-gifting-with-wrapped Last updated: 2025-07-14 > The Big Easy Group achieves a sales uplift with Wrapped's multi-venue gift card solution. Case study The Big Easy Group Transforms Gifting with Wrapped Natasha Mazey · Jul 14, 2025 A Modern Gift Card Solution Built for Multi-Venue Hospitality With a portfolio of vibrant restaurants and bars across Adelaide, The Big Easy Group is known for creating standout hospitality experiences. As the group has scaled, so has the complexity of its operations—particularly when it comes to gift cards. A Clunky System Holding Back Growth "It was clunky, hard to track, and didn't play nicely across venues or online. We knew we were missing opportunities." - Oliver Brown, Co-founder and CEO A Unified, Customer-Friendly Solution Their requirements were clear: a system that worked group-wide, across all locations and sales channels. Wrapped's integration with Lightspeed has been crucial—it means the team hasn't needed to juggle systems or train staff on complex processes. "Game-changer. Wrapped's system is smooth, clean, and just works. Customers have commented on how much easier it is to purchase and redeem compared to our old system." - Oliver Brown, CEO Digital-First, Seamless Everywhere "The digital-first approach has been amazing. It's super easy for guests to throw a gift card into their phone's wallet, and in-store redemption has been seamless." - Oliver Brown, CEO Results That Speak for Themselves "We've seen an uplift in sales, especially online. Redemption spend is strong too, and it's helped drive foot traffic to venues guests hadn't visited before." - Oliver Brown, CEO Apple & Google Wallet support — Quick, easy access for guests In-store redemption via POS camera — Fast and foolproof for staff Multi-venue compatibility — A single gift card that works anywhere "The Wrapped team has been great to work with—supportive, responsive, and genuinely invested in helping us get the most out of the platform." - Oliver Brown, CEO Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Case study Gift cards become the top-selling online product for Au Bon Marche How Au Bon Marche made gift cards their number one selling product online. Read more → Case study AS Colour transforms their gift card experience with Wrapped AS Colour upgrades from basic vouchers to a modern omnichannel gift card program. Read more → Case study Four Pillars Gin upgrades their gift cards to align with their world class brand Four Pillars Gin creates gift cards that match their world-class brand identity. Read more → Explore Wrapped Gift card features Apple/Google Wallet, experience vouchers, refund-to-credit, and the branded Wrapped storefront. Read more 30+ POS and eCommerce integrations Lightspeed, Shopify, Square, BigCommerce, WooCommerce, Heartland, Bopple and more. Read more Solutions by industry How Wrapped is configured for restaurants, retail, golf clubs, and corporate programs. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo → --- ## How to prepare for the holidays with gift cards | Wrapped URL: https://wrappedgiftcards.com/blog/tis-the-season-how-brands-should-prepare-for-the-holidays-with-gift-cards Last updated: 2024-10-31 > Prepare your gift card program for the holiday rush with these essential tips. Gift card tips 'Tis the season: How brands should prepare for the holidays with gift cards Natasha Mazey · Oct 31, 2024 The holiday season is not only the most wonderful time of the year but also one of the busiest for retailers. One strategic tool that can significantly boost sales during this festive period is gift cards. Stock up on gift cards Make sure you have an ample supply of gift cards in stock. Analyze your previous holiday sales data to estimate the demand accurately. Design festive gift cards The aesthetics of your gift cards matter. Design festive and attractive card designs that resonate with the spirit of the season. Online and in-store integration Ensure that your gift card program seamlessly integrates with both your eCommerce and POS systems. Look for a solution like Wrapped to provide maximum flexibility. Emphasize gift card convenience Promote the convenience of gift cards as an ideal solution for those looking for last-minute gifts. Create gift card displays Set up eye-catching gift card displays in your physical stores near checkout counters, entrances, and high-traffic areas. Online gift card landing page Create a dedicated product page for gift cards. Make it easy for customers to purchase and customize gift cards online. Promote on social media Leverage your social media platforms to run holiday-themed gift card campaigns. Train your staff Ensure that your staff are well-trained to assist customers with gift card purchases and redemptions. Track and analyze sales Throughout the holiday season, closely monitor your gift card sales and redemptions. Analyze the data to gain insights into customer behavior and preferences. Share this article Twitter LinkedIn Facebook ← Back to all posts Related articles Wrapped news Gift card tips 7 reasons to offer gift cards Seven compelling reasons why every business should offer gift cards. Read more → Gift card tips 9 Shopify Apps to grow your eCommerce business The top Shopify apps that can help grow your eCommerce business — attribution, gift cards, email and SMS, live chat, referrals, lead capture, returns, shipping, and loyalty. Read more → Wrapped news Gift card tips New: Run promotions without discounting your brand with Wrapped's New Gift Card Campaigns Launch promotional gift card campaigns that drive sales without cheapening your brand. Read more → Explore Wrapped Gift card guides Expiry laws by country, fraud prevention, accounting and liability, and choosing between credit types. Read more Buyer's guides by industry Choosing a gift card platform for restaurants, retail stores, or hospitality groups. Read more Gift card features What a modern gift card program needs — and what Wrapped ships out of the box. Read more Ready to grow? Start selling in minutes. Start Free Trial Schedule Demo →