With a portfolio of vibrant restaurants and bars across Adelaide, The Big Easy Group is known for creating standout hospitality experiences—from casual rooftop bars to bustling eateries. The group prides itself on delivering excellent food, drink, and service across multiple concepts, all tied together by a culture of innovation and guest focus.
As The Big Easy Group has scaled, so has the complexity of its operations—particularly when it comes to gift cards. The group needed a solution that could keep up with their pace, work seamlessly across multiple venues operating with Lightspeed Restaurant POS, and meet the expectations of both guests and staff.
Despite the group’s high standards, their previous gift card setup had become a pain point.
“It was clunky, hard to track, and didn’t play nicely across venues or online. We knew we were missing opportunities, both in terms of sales and guest experience.”
— Oliver Brown, Co-founder and CEO
Customers struggled to redeem gift cards across locations or online, and staff were regularly pulled away from service to troubleshoot issues. The system simply wasn’t built for a modern, multi-venue operation.
With multiple venues and different customer touchpoints, The Big Easy Group couldn’t continue relying on a system that operated in silos. What they needed wasn’t just a better gift card—it was a platform built for the complexity of a multi-venue hospitality group.
Their requirements were clear: a system that worked group-wide, across all locations and sales channels—both in-venue through Lightspeed Restaurant POS and online.
Wrapped’s integration with Lightspeed has been crucial—it means the Big Easy team hasn’t needed to juggle systems or train staff on complex processes. The seamless sync allows gift cards to be sold online and redeemed directly through the POS, with real-time tracking, centralised reporting, and zero need for workarounds.
“Game-changer. Wrapped’s system is smooth, clean, and just works. Customers have commented on how much easier it is to purchase and redeem compared to our old system. Staff are also fans—less time spent problem-solving, more time focusing on the guest.”
— Oliver Brown, Co-founder and CEO
For a hospitality group that prides itself on smooth service and exceptional guest experiences, the operational simplicity and unified backend offered by Wrapped and Lightspeed has been essential.
The shift to Wrapped’s digital-first approach hasn’t just solved previous pain points—it has elevated the entire guest experience.
“The digital-first approach has been amazing. It’s super easy for guests to throw a gift card into their phone’s wallet, and in-store redemption has been seamless.”
— Oliver Brown, Co-founder and CEO
Since launching their Wrapped-powered storefront, The Big Easy Group has seen a noticeable uplift in online gift card sales. Even better, customers tend to spend above the value of the card when redeeming—a win for both revenue and guest engagement.
“We’ve seen an uplift in sales, especially online. Redemption spend is strong too, and it’s helped drive foot traffic to venues guests hadn’t visited before.”
— Oliver Brown, Co-founder and CEO
Feedback from both customers and staff has been overwhelmingly positive. Guests appreciate the ease of purchase and redemption, while staff enjoy spending less time troubleshooting and more time delivering great service.
The Big Easy Group outlines the core features that have played a key role in delivering the results, streamlining operations and enhancing the overall customer experience.
Beyond the platform itself, Oliver credits the Wrapped team as a key part of their success.
“The Wrapped team has been great to work with—supportive, responsive, and genuinely invested in helping us get the most out of the platform.”
— Oliver Brown, Co-founder and CEO