New: Gift Card Marketing Automation to increase basket size and promote products

Written by Tash Mazey | Nov 18, 2024 5:00:00 AM
 
We’re excited to unveil our newest addition to Wrapped: Gift Card Marketing Automation. This powerful feature is tailored to help you strategically boost your sales and promote targeted products—like gift cards themselves.
 

Unlocking the Power of Automated Incentives

Imagine being able to drive larger basket sizes or highlight specific products effortlessly. With Gift Card Marketing Automation, you can do just that. Whether you’re looking to incentivize customers to spend more or guide them towards purchasing high-value items such as gift cards, this feature makes it seamless. 

Benefits of Using Gift Card Marketing Automation

  • Increase Average Order Value: Use gift card incentives to motivate customers to spend more per transaction.

  • Drive Targeted Sales: Highlight specific products like gift cards or special merchandise that align with your marketing goals.

  • Enhance Customer Experience: Surprise customers with rewards that feel timely and relevant, fostering a sense of appreciation and loyalty.

  • Maximize Efficiency: Set up once and watch your marketing run smoothly in the background, freeing up valuable time.

Real-World Examples: 


In Wrapped, you can set automations for the following scenarios:

  • Make a purchase, get a gift card: Encourage customers to spend over a set threshold in order to receive a bonus gift card. E.g. Get 20% cashback as a gift card this week.
  • Buy select products, get a gift card: Encourage customers to buy a specific item, collection or brand in order to receive a bonus gift card. E.g. Receive a $20 gift card when you buy a bag.
  • Buy a gift card, get a gift card on us: Reward customers with a gift card to spend on themselves when they purchase a gift card for someone else. E.g. Buy a gift card over $200, get a $50 gift card for yourself. 
  • Buy a gift card, receive bonus credit loaded to the same gift card: Encourage customers to purchase a gift card at or above a certain value in order to receive bonus credit loaded onto the same gift card. E.g. Buy a gift card of $100 or more and receive 20% bonus credit added to the gift card. 

How It Works

Gift Card Marketing Automation lets you create automated workflows that send gift cards or branded credit to customers based on specific triggers and conditions. Here’s how you can use it to encourage bigger purchases or promote specific products:

  • Set purchase-based triggers: Configure automation workflows that activate when a customer’s basket size hits a certain value. Reward those who meet or exceed this threshold with a gift card to entice repeat business or larger initial purchases.
  • Set up your promotional gift card: Set the value they receive, whether it’s a fixed amount or a % of their spend, and expiry.
  • Design your digital gift card email: Send their unique gift card code by email and include the promotion details, so the recipient knows why they are receiving it.
  • Launch and optimize: Deploy your automation and monitor its performance to refine your strategy.

Promote your Gift Card Marketing Automation

For a gift card automation to be successful in incentivizing your desired behavior, you'll want to promote it so that customers know to meet your trigger conditions on their purchase. A few ideas to promote your gift card automation are:

  • In-store posters/signage

  • Social media posts and ads

  • A website feature/banner

  • Send a promotional email using your email platform

Start Growing Your Sales Today

Don’t miss out on this opportunity to use automation to your advantage. With Wrapped’s Gift Card Marketing Automation, you can effortlessly incentivize bigger basket sizes, encourage repeat purchases, and promote key products.

 
 
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