“Our previous gift card system was outdated and limited—it only worked within our golf operation and couldn’t be used across departments like retail or food & beverage. This created confusion and limited the overall guest experience.” — Jerry Butler, Retail Sales Manager
Guests were often frustrated to find they couldn’t use their gift cards at the pro shop or restaurant, and staff had to resort to manual workarounds—adding friction to what should have been a premium, seamless interaction.
What TPC Toronto needed was a modern, all-in-one gift card solution that would support seamless use across all departments—golf, retail, and dining—while meeting the digital expectations of today’s guests.
“We were looking for something unified that offered digital capabilities, Apple Pay support, and online fulfillment. Wrapped checked all those boxes and more.” — Jerry Butler, Retail Sales Manager
With Wrapped, TPC Toronto launched a platform that connects every part of their operation—from tee to table. Gift cards can now be purchased and redeemed online, on-site, or from mobile wallets, creating a smooth and connected guest experience across the entire property.
“Wrapped has been a game changer. It’s clean, easy to use, and works across all areas of our operation. Staff have quickly adapted to it, and customers appreciate the convenience and flexibility.” — Jerry Butler, Retail Sales Manager
Wrapped’s Apple Wallet integration and digital delivery options have elevated the gifting process, removed physical limitations, and extended the reach of gift card sales beyond the course.
Since launching Wrapped, TPC Toronto has seen tangible improvements in both customer behavior and operational efficiency. They note Wrapped’s standout features that have contributed to the lift in sales and customer satisfaction.
Cross-department compatibility - One card, valid across golf, retail, and dining
Apple Wallet integration - Easy access and fast redemption from mobile
Centralized tracking and reporting - Smarter management and real-time visibility
“We’ve seen increased gift card purchases and redemptions, particularly through our online platform. The ease of gifting and redeeming, especially with mobile wallet compatibility, has helped drive more transactions and higher overall spend.” — Jerry Butler, Retail Sales Manager
The simplified guest journey, from online gift card purchase to in person redemption, has led to positive feedback across the board. Guests love the convenience, and staff benefit from a unified system that’s intuitive and easy to manage.
“Staff are relieved to have a single, streamlined process that works across the business. Customers love the digital delivery options and the ability to check balances or store cards in Apple Wallet.” — Jerry Butler, Retail Sales Manager
By switching to Wrapped, TPC Toronto has not only upgraded their gift card system but also enhanced their overall guest experience.
“Making the switch to Wrapped has significantly improved both the guest and staff experience. It’s removed barriers that previously existed between departments and helped us modernize how we handle gift cards across the entire operation.” — Jerry Butler, Retail Sales Manager
Talk to the Wrapped team about building a seamless, cross-property solution that works.